Report Description

Forecast Period


Market Size (2022)

USD135.26 million

CAGR (2023-2028)


Fastest Growing Segment


Largest Market



Market Overview

Vietnam Personal Care Ingredients Market has valued at USD 135.26 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 3.75% through 2028. In recent years, there has been a significant surge in the number of local beauty brands in Vietnam. These brands have emerged with a strong focus on utilizing natural and organic ingredients, aligning themselves with the global trend towards cleaner and more sustainable beauty products. As consumers in Vietnam become increasingly conscious of the ingredients in their skincare and beauty products, the demand for high-quality, locally-sourced ingredients is expected to experience substantial growth.

Vietnamese consumers are displaying a heightened awareness regarding the ingredients used in their personal care products. This growing consciousness, coupled with the rising middle class in Vietnam that has more disposable income, is driving the demand for premium personal care products. Among the most sought-after imports are facial cleansers and skincare products renowned for their efficacy and quality.

In conclusion, the Vietnam personal care ingredients market is poised for promising growth, driven by a combination of both local and international brands, an increasing consumer awareness of product ingredients, and favorable demographics. As Vietnamese consumers continue to demand high-quality, sustainable beauty products, the market for personal care ingredients in Vietnam is expected to flourish, offering ample opportunities for both local and global players in the industry.

Key Market Drivers

Growth in Cosmetic Industry

Vietnam's growing middle class, coupled with the increasing disposable income, has led to a significant surge in the demand for cosmetics. As the economy flourishes, consumers in Vietnam are becoming more conscious about their appearance and are willing to invest in high-quality beauty products that enhance their natural beauty and boost their confidence. This trend is fueled by the influence of social media, where beauty ideals and trends are widely shared, inspiring individuals to prioritize their personal grooming and skincare routines.

In recent years, the Vietnamese cosmetic industry has witnessed the rise of local brands that are making their mark in the market. These homegrown brands have successfully capitalized on the global trend towards natural and organic beauty products. By sourcing high-quality, locally-available ingredients, these brands not only cater to the rising consumer demand but also contribute to the growth of the personal care ingredients market in the country. This strategic move not only ensures the sustainability of the local supply chain but also fosters a sense of pride among Vietnamese consumers who prefer to support homegrown businesses.

Looking ahead, the future of Vietnam's personal care ingredients market looks highly promising. With the cosmetic industry projected to continue its robust growth, fueled by the increasing beauty consciousness among consumers, the demand for personal care ingredients is expected to rise correspondingly. This presents an opportunity for both local and international suppliers to tap into the Vietnamese market and offer a diverse range of high-quality ingredients that cater to the evolving needs and preferences of consumers.

In conclusion, the rapid growth of the cosmetic industry in Vietnam is playing a crucial role in driving the country's personal care ingredients market. As consumers continue to demand innovative and high-quality beauty products, the need for diverse and quality personal care ingredients will continue to surge. It is an exciting time for both local and international players in the cosmetic industry to collaborate and contribute to the development of Vietnam's personal care sector, ultimately benefiting the overall economy and the well-being of Vietnamese consumers.

Surge in Technological Advancements

The cosmetics industry in Vietnam has experienced significant growth and transformation due to technological advancements. From the development of innovative ingredients to the implementation of cutting-edge production processes, technology has revolutionized the manufacturing and marketing of personal care products.

One notable example is the local beauty brand Skinlosophy, which has successfully combined traditional practices with modern techniques to create unique and innovative products. Moreover, numerous Vietnamese brands have recognized and embraced the potential of technology, utilizing it to carve out a niche in the market for nature-based cosmetic products.

The rise of e-commerce has played a vital role in driving the demand for personal care ingredients in Vietnam. With the increasing penetration of the internet and the convenience of online shopping, consumers now have easy access to a wide range of cosmetic products. Consequently, this accessibility has led to an upswing in consumer spending on cosmetics, further fueling the demand for personal care ingredients.

It is worth noting that more than 90% of medical equipment in Vietnam is currently imported, highlighting the immense growth potential in the healthcare sector. As the sector continues to evolve with technology, there is a growing need for personal care ingredients that are used in medical applications, such as wound care and skin treatments.

As Vietnamese consumers become more knowledgeable and discerning, their expectations regarding beauty and personal care products have increased. Technology plays a pivotal role in meeting these expectations, ranging from the development of products tailored to specific skincare needs to the utilization of AI and data analytics for personalized product recommendations. By leveraging technology, the cosmetics industry in Vietnam can continue to thrive and cater to the evolving preferences of its consumers.

Download Free Sample Report

Key Market Challenges

Supply Chain Management and Raw Material Sourcing

Vietnam's personal care industry heavily relies on imported raw materials, which plays a significant role in its overall supply chain. Similar to many other Asian countries, Vietnam has a high dependency on imports from China, making it susceptible to global unrest and disruptions in international trade. This exposes the Vietnamese manufacturing sector to considerable risks.

Currently, local manufacturers in Vietnam primarily manage the lowest stages of production and heavily rely on importing raw materials. This situation highlights the industry's lack of self-reliance in meeting its raw material needs, leading to potential shortages and disruptions in the supply chains. As a result, the personal care ingredients market in Vietnam has been adversely affected by raw material shortages, causing disruptions in both production and distribution of products.

To ensure the smooth operation of the personal care ingredients market, effective supply chain management is crucial. However, managing the supply chain in Vietnam can be challenging due to various factors such as global unrest, ongoing raw material shortages, and the country's dependence on imports. Additionally, sustainability practices, including responsible sourcing of raw materials and efficient waste management, further contribute to the complexity of the supply chain.

In summary, addressing the challenges faced by the personal care industry in Vietnam requires a comprehensive approach that considers the intricacies of global trade, raw material availability, and sustainable practices. By doing so, the industry can enhance its resilience and mitigate potential disruptions in the supply chain, ensuring a stable and sustainable growth trajectory.

Key Market Trends

Increasing Emphasis on Sun Protection

The Vietnam sun care products market has been experiencing robust growth, driven by increasing awareness of sun protection and growing concern over skin health. Consumers are seeking sun care products that not only protect against harmful UV rays but also offer skincare benefits such as moisturization.

This growth can be attributed to various factors. Firstly, the rising awareness of sun protection and its importance in preventing skin damage and premature aging has propelled the demand for sun care products. With the increasing availability of information about the harmful effects of UV rays, consumers are becoming more conscious of the need to protect their skin from sunburn, skin cancer, and other related conditions.

Furthermore, the desire for multifunctional sun care products is gaining momentum. Consumers are no longer satisfied with products that solely provide sun protection. They are now seeking sun care products that offer additional benefits, such as preventing the aging effects of UV rays like coarse skin, enlarged pores, and deteriorated skin texture. This shift in consumer preferences is driving the demand for innovative formulations that combine effective sun protection with skincare benefits.

In addition to these considerations, the eco-consciousness of Vietnamese consumers is influencing their choices in sun care products. There is a growing preference for eco-friendly and natural ingredients in skincare products, including sun care products. Consumers are not only looking for products that are effective in protecting their skin but also environmentally friendly. This shift in preference is prompting manufacturers to source sustainable and eco-friendly ingredients for their sun care product formulations.

As the emphasis on sun protection continues to grow, the demand for personal care ingredients used in sun care products is expected to rise. Manufacturers will need to source ingredients that not only offer effective sun protection but also cater to the evolving needs of consumers, such as skincare benefits and eco-friendliness. This presents an opportunity for ingredient suppliers to develop and offer innovative solutions that meet these demands.

In conclusion, the increasing emphasis on sun protection is a key trend driving Vietnam's personal care ingredients market. As this trend continues, it offers numerous growth opportunities for the market, shaping its future trajectory. With the rising awareness of sun protection, the demand for sun care products with skincare benefits and eco-friendly formulations is expected to further propel the market's growth in the coming years.

Segmental Insights

Type Insights

Based on the category of type, the emollients segment emerged as the dominant player in the Vietnamese market for personal care ingredients in 2022. Emollients, which are extensively used in skincare products, including face creams, lotions, and body care products, have become indispensable in the quest for healthy and moisturized skin. These versatile ingredients not only create a protective barrier on the skin, preventing water loss, but also contribute to its overall hydration. As a result, the demand for emollients in the personal care ingredients market has skyrocketed.

Consumer awareness about the numerous benefits of emollients has grown significantly. People are increasingly recognizing their ability to improve skin texture and provide deep hydration. This awareness, coupled with the rising demand for cosmetics and personal care products that offer moisturizing and nourishing properties, has further fueled the need for emollients.

Vietnam, known for its abundant supply of affordable organic and herbal ingredients, has emerged as a key player in the production of beauty products. The availability of these raw materials at a competitive cost makes it economically feasible for manufacturers to produce emollients, contributing to their dominance in the market.

Application Insights

The skin care segment is projected to experience rapid growth during the forecast period. In recent years, there has been a significant increase in consumer awareness about skincare. Vietnamese consumers, in particular, are becoming more educated about the benefits of various skin care ingredients and their impact on skin health. This growing awareness is driving a surge in demand for skin care products, causing the segment to dominate the market.

One of the major growth factors behind this trend is the strong desire to maintain a youthful appearance. As aging populations seek effective solutions to preserve their youthful hue, the demand for skin care products and their ingredients continues to rise.

Moreover, Vietnam is known for its abundant supply of relatively cheap organic and herbal ingredients that can be used in beauty products. The appeal of these natural and organic ingredients is growing among consumers, who perceive them as safer and more beneficial for the skin. This emerging trend is further fueling the demand for skin care products that contain these sought-after ingredients.

Download Free Sample Report

Regional Insights

Central emerged as the dominant player in the Vietnam Personal Care Ingredients Market in 2022, holding the largest market share in terms of value. One of the key factors contributing to the dominance of the central region is the strong preference for imported products among Vietnamese consumers. They often hold international beauty brands in high regard, perceiving them as synonymous with quality and reliability. This preference for imported products drives the demand for personal care ingredients in the central region where many international brands have established their presence.

The central region of Vietnam boasts a vibrant consumer base that is highly interested in personal care and beauty products. This interest is fueled by changing lifestyles and increasing purchasing power. With the rise of social media and the influence of beauty influencers, consumers in the central region are constantly exposed to new trends and products, further driving their demand for personal care ingredients. Additionally, the central region's diverse population, including a mix of urban and rural areas, creates a unique market dynamic that contributes to the robust demand for personal care ingredients.

Furthermore, rising disposable income in the central region is another major factor driving the personal care ingredients market. As people have more money to spend, they are increasingly investing in self-care and beauty, leading to increased demand for personal care products and, subsequently, the ingredients used in these products. This trend is also supported by the growing awareness of the importance of personal grooming and well-being among consumers in the central region.

Recent Developments

  • In January 2023, BASF, a leading chemical company, and IFF, a global leader in taste, scent, and nutrition, announced an exciting collaboration to develop innovative and sustainable personal care ingredients in Vietnam. This strategic partnership aims to address the rising demand for natural and organic personal care products in the Vietnamese market. By combining BASF's expertise in chemical solutions and IFF's deep knowledge of consumer trends, the collaboration aims to create cutting-edge ingredients that are not only effective but also environmentally friendly. This joint effort underscores the commitment of both companies to drive sustainable innovation and meet the evolving needs of Vietnamese consumers.

Key Market Players

  • Evonik Industries AG
  • Croda International PLC
  • The Dow Chemical Company
  • Clariant AG

 By Type

By Application

By Region

  • Surfactants
  • Conditioning Polymers
  • Rheology Control Agent
  • Emollients
  • Emulsifiers
  • Toiletries
  • Hair Care
  • Skin Care
  • Others
  • Northern
  • Central
  • Southern
Report Scope:

In this report, the Vietnam Personal Care Ingredients Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Vietnam Personal Care Ingredients Market, By Type:

o   Surfactants

o   Conditioning Polymers

o   Rheology Control Agents

o   Emollients

o   Emulsifiers

  • Vietnam Personal Care Ingredients Market, By Application:

o   Toiletries

o   Hair Care

o   Skin Care

o   Others

  • Vietnam Personal Care Ingredients Market, By Region:

o   Northern

o   Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam Personal Care Ingredients Market.

Available Customizations:

Vietnam Personal Care Ingredients Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Personal Care Ingredients Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Applications

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Vietnam Personal Care Ingredients Market Outlook

4.1.  Market Size & Forecast

4.1.1.     By Value

4.2.  Market Share & Forecast

4.2.1.    By Type (Surfactants, Conditioning Polymers, Rheology Control Agents, Emollients, Emulsifiers)

4.2.2.     By Application (Toiletries, Hair Care, Skin Care, Others)

4.2.3.     By Region

4.2.4.     By Company

4.3.  Market Map

4.3.1.     By Type

4.3.2.     By Application

4.3.3.     By Region

5.    Northern Personal Care Ingredients Market Outlook

5.1.  Market Size & Forecast       

5.1.1.By Value

5.2.  Market Share & Forecast

5.2.1.     By Type

5.2.2.     By Application

6.    Central Personal Care Ingredients Market Outlook

6.1.  Market Size & Forecast       

6.1.1.By Value

6.2.  Market Share & Forecast

6.2.1.     By Type

6.2.2.     By Application

7.    Southern Personal Care Ingredients Market Outlook

7.1.  Market Size & Forecast       

7.1.1.By Value

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Application

8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    Market Trends & Developments

9.1.  Recent Developments

9.2.  Product Launches

9.3.  Mergers & Acquisitions

10. Policy & Regulatory Landscape

11. Vietnam Economic Profile

12. Competitive Landscape

12.1.         BASF SE

12.1.1. Business Overview

12.1.2. Company Snapshot

12.1.3. Products & Services

12.1.4. Current Capacity Analysis

12.1.5. Financials (In case of listed)

12.1.6. Recent Developments

12.1.7. SWOT Analysis

12.2.         Evonik Industries AG

12.3.         Croda International PLC

12.4.         The Dow Chemical Company

12.5.         Clariant AG

13. Strategic Recommendations

14. About us & Disclaimer

Figures and Tables

Frequently asked questions


The market size of the Vietnam Personal Care Ingredients Market was estimated to be USD135.26 million in 2022.


The emollients segment demonstrated significant dominance in 2022. This can be attributed to their widespread use in skincare products, increasing consumer demand, affordable raw materials, and the shift towards natural and organic ingredients.


Central dominated the market with a revenue share in 2022. This is due to the high demand for imported products, a thriving consumer base, increasing disposable income, and an aging population.


Growth in cosmetic industry and surge in technological advancements are the major drivers for the Vietnam Personal Care Ingredients Market.


Sakshi Bajaal

Business Consultant
Press Release

Vietnam Personal Care Ingredients Market to Grow with a CAGR of 3.75% through 2028

Jan, 2024

Surge in research and development activities is expected to drive the Vietnam Personal Care Ingredients Market growth in the forecast period, 2024-2028.