Video Shopping Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Shoppable Videos, Livestream Shopping), By Product Type (Apparel & Accessories, Health & Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.), By Payment Method (Online Payment, Pay On Delivery), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 784.39 Million
CAGR (2026-2031)	25.96%
Fastest Growing Segment	Shoppable Videos
Largest Market	Asia Pacific
Market Size (2031)	USD 3132.77 Million

Market Overview

The Global Video Shopping Market is projected to grow from USD 784.39 Million in 2025 to USD 3132.77 Million by 2031 at a 25.96% CAGR. Video shopping is a digital retail strategy where brands utilize live or pre-recorded video content to showcase products and facilitate immediate purchasing through embedded e-commerce features. The primary drivers fueling this market include the widespread adoption of high-speed mobile internet and the seamless integration of transactional capabilities directly into social media platforms. These technical foundations allow for real-time interaction between sellers and consumers which fundamentally shifts shopping behavior from static browsing to immersive and interactive engagement.

However, the sector faces a significant challenge regarding the standardization of measurement across fragmented platforms. Retailers often struggle to track return on investment accurately due to the lack of unified metrics in the video space which complicates the allocation of marketing budgets. This complexity is notable given the substantial financial stakes involved in the medium. According to the Interactive Advertising Bureau, in 2025, ad spend in the creator economy was projected to reach 37 billion dollars. Without resolved measurement standards, scaling these video-driven campaigns remains operationally difficult for many global enterprises.

Key Market Drivers

The expansion of the influencer economy and Key Opinion Leader marketing functions as a critical engine for the Global Video Shopping Market. Consumers increasingly rely on the authenticity and relatability of creators rather than traditional corporate advertising to guide purchasing decisions, effectively transforming content creators into direct sales channels. This strategic pivot allows brands to leverage established trust, resulting in higher conversion rates as products are demonstrated in real-life scenarios. According to Sprout Social, March 2025, in the '29 influencer marketing statistics' report, 86% of US marketers planned to partner with influencers in 2025, underscoring the aggressive shift of budget allocations toward this human-centric sales model. Consequently, brands are moving beyond static ads to fund dynamic video content that offers genuine product validation.

Simultaneously, the integration of shoppable features across social media platforms significantly accelerates market adoption by removing friction from the path to purchase. Platforms are evolving into closed-loop ecosystems where discovery, consideration, and transaction occur without the user ever leaving the video interface, a concept often termed shoppertainment. This technical consolidation creates immediate purchasing opportunities during peak engagement moments. According to Capital One Shopping, November 2025, in the 'TikTok Shop Statistics' report, 45.5% of TikTok users in the U.S. made at least one social e-commerce purchase on the platform in 2025. This behavior reflects a broader trend where entertainment and commerce seamlessly converge. According to DHL, in 2025, 66% of shoppers expressed interest in live-streamed shopping events, confirming that the demand for integrated video experiences is reshaping the global retail landscape.

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Key Market Challenges

The major impediment currently hampering the Global Video Shopping Market is the lack of standardized measurement protocols across fragmented platforms. This absence of unified metrics creates a significant blind spot for retailers, preventing them from accurately attributing sales to specific video interactions or calculating a verifiable return on investment. Without these insights, brands struggle to justify the allocation of marketing budgets to video commerce, as they cannot differentiate between high-performing content and inefficient spend.

This opacity becomes increasingly detrimental as the cost of media inventory rises, necessitating strict fiscal accountability. According to the World Federation of Advertisers, in 2025, global media price inflation was forecast to reach approximately 4 percent, with social video channels experiencing similar cost pressures. As the financial stakes of securing ad space increase, the inability to measure campaign efficacy compels global enterprises to limit their exposure. This caution effectively freezes potential investment, preventing the market from scaling at a pace that matches consumer adoption and leaving substantial revenue opportunities unrealized due to operational uncertainty.

Key Market Trends

The utilization of generative AI for automated content repurposing is fundamentally altering the production economics of the Global Video Shopping Market. As the demand for continuous video streams across multiple channels outpaces human production capacity, retailers are deploying generative models to automatically segment long-form live events into shoppable short-form clips. This technology enables brands to maximize the lifespan of video assets and personalize messaging at scale without incurring prohibitive post-production costs. The financial impact of this efficiency is becoming increasingly clear to market participants who are prioritizing automation to maintain competitive visibility. According to Synthesia, August 2025, in the 'AI Statistics 2025: Top Trends, Usage Data and Insights' report, 68% of companies noticed a content marketing ROI growth since using AI, validating the strategic shift toward automated video generation to sustain high-frequency retail engagement.

The adoption of augmented reality for in-stream try-ons is emerging as a critical solution to the inherent limitations of remote purchasing. Unlike passive video consumption, AR-enabled streams allow viewers to virtually overlay products, such as cosmetics or apparel, onto their own physical environment in real-time, effectively bridging the tactile gap that often hinders online conversion. This immersive functionality directly addresses the issue of return rates by providing accurate visual validation before a transaction occurs, thereby increasing buyer confidence. The consumer appetite for these interactive tools is particularly strong among younger demographics who view digital interactivity as a baseline expectation. According to BrandXR, May 2025, in the '2025 Augmented Reality in Retail & E-Commerce Research Report', 92% of Gen Z consumers stated they want to use AR tools for e-commerce, signaling that the integration of these features is becoming a mandatory standard for video commerce platforms.

Segmental Insights

Market analysis identifies Shoppable Videos as the fastest-growing segment within the Global Video Shopping Market. This rapid expansion is driven by the seamless integration of transaction capabilities directly into video content, which significantly reduces friction in the customer journey. By allowing viewers to select and purchase products immediately without leaving the interface, retailers effectively bridge the gap between entertainment and commerce. Additionally, the increasing consumer preference for mobile-first interactions supports this trend, as brands leverage high engagement levels to drive immediate sales and improve overall conversion rates across digital platforms.

Regional Insights

Asia Pacific holds the leading position in the global video shopping market due to the high penetration of mobile internet services and the widespread adoption of livestream commerce. The region benefits from a commercial environment where social media platforms integrate direct purchasing capabilities, allowing users to buy products during live broadcasts. Major economies in the area leverage influencer marketing to drive consumer engagement and trust. Consequently, the established digital payment infrastructure supports immediate transactions, ensuring that viewer interest converts efficiently into sales volume without the need for external navigation.

Recent Developments

• In March 2025, TikTok Shop expanded its operations into three major European markets: France, Italy, and Germany. This strategic rollout followed successful implementations in other regions, aiming to introduce the platform's unique "discovery e-commerce" model to a wider demographic. The expansion allowed local brands, merchants, and creators in these countries to leverage shoppable in-feed videos and live streams to sell products directly to users within the application. By deeply integrating commerce with entertainment content, the company sought to replicate its global growth and provide new, immersive revenue streams for European businesses.
• In October 2024, YouTube expanded its commerce ecosystem by launching the YouTube Shopping affiliate program in India. The platform collaborated with major e-commerce retailers, including Flipkart and Myntra, to allow eligible creators to tag products directly in their videos and live streams. This development enabled content creators to earn revenue through affiliate commissions while providing viewers with a completely frictionless purchasing experience. The launch represented a strategic move to capitalize on the growing video commerce market in the region, leveraging the platform's massive user base to drive sales for partner brands and deepen the integration between content and commerce.
• In July 2024, Bambuser entered into a strategic partnership with Audi to transform the automotive purchasing journey through video commerce technology. The collaboration involved the launch of a dedicated digital showroom where the automotive manufacturer utilized shoppable video solutions to debut twenty new car models to a global audience. This initiative was designed to boost customer engagement and electric vehicle sales by allowing potential buyers to interact with product experts and explore vehicle features in real-time. The project marked a significant application of live video shopping technology within the high-value automotive sector, extending the format beyond traditional retail.
• In April 2024, Amazon introduced a new interactive capability known as "Shop the Show" to significantly enhance its video commerce offerings. This technology enabled viewers watching content on Prime Video and Freevee to seamlessly browse and purchase products featured in the streams without disrupting their viewing experience. By integrating this functionality, the company aimed to bridge the gap between entertainment and e-commerce, facilitating a smoother transaction process directly from television screens. The initiative utilized a "second screen" concept where users could synchronize their mobile devices to the show they were watching to access real-time shopping carousels and complete purchases.

Key Market Players

• Firework, Inc.
• Bambuser AB
• Buywith Inc.
• Smartzer Ltd.
• MikMak Inc.
• Livescale Inc.
• NTWRK, Inc.
• TalkShopLive, Inc.
• Channelize.io, Inc.
• ShopShops Corp.

By Type	By Product Type	By Payment Method	By Region
Shoppable Videos Livestream Shopping	Apparel & Accessories Health & Personal Care Consumer Electronic Others (Home Furnishing Food & Beverage etc.)	Online Payment Pay On Delivery	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Video Shopping Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Video Shopping Market, By Type:

• Shoppable Videos
• Livestream Shopping

• Video Shopping Market, By Product Type:

• Apparel & Accessories
• Health & Personal Care
• Consumer Electronic
• Others (Home Furnishing
• Food & Beverage
• etc.)

• Video Shopping Market, By Payment Method:

• Online Payment
• Pay On Delivery

• Video Shopping Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE