The United States
Virtualization Security market is anticipated to grow at a steady pace in the
forecast period, 2024-2028. The market for virtualization security in the
United States is expected to experience substantial growth as enterprises shift
towards cloud and cloud-based technologies as part of their IT model. According
to Nutanix's 2019 survey, more than 80% of the respondents preferred
cloud-based technologies due to the advantages they offer over traditional
on-premises solutions. These advantages include scalability, which allows for
easy adjustment to meet changing business needs. In contrast, traditional
on-premises solutions can be more challenging and costly to scale. Cloud-based
solutions are also more cost-effective, especially for businesses with
fluctuating or unpredictable workloads, as companies only pay for the resources
they use instead of having to purchase and maintain their own hardware and
software. Due to these factors, the United States Virtualization Security
Market is expected to register a high CAGR during the forecast period.
Increasing Adoption of
Cloud Computing and Virtualization Technologies
The cloud computing-based virtualization
technologies are increasingly popular among different companies (such as IBM,
Cisco etc.) in the United States. This is since these technologies offer a
number of advantages, such as scalability, cost-effectiveness, and agility.
However, as more and more companies adopt these technologies, they become more
vulnerable to cyber threats. Cloud-based solutions are often easier to use than
traditional on-premises solutions as they are hosted by a third-party provider,
which means that businesses do not have to worry about the management and
maintenance of the underlying infrastructure.
The cloud computing technology in the market can
help businesses be more agile, which means that they can more easily adapt to
changes in the market. Corporations can quickly and easily scale their
cloud-based infrastructure up or down to meet the changing needs of their
business. Overall, there are several reasons why corporations are increasingly
adopting cloud-based technologies. These technologies offer a number of
advantages over traditional on-premises solutions, and they are becoming
increasingly popular among businesses of all sizes.
The growth of cloud computing in the United States
is also being driven by government initiatives. The U.S. government is
investing in cloud computing to improve its efficiency and effectiveness. For
instance, the U.S. Department of Defense is migrating its IT infrastructure to
the cloud. The investment in cloud computing in the United States is also
significant. In 2022, businesses and government agencies in the United States
invested USD112 billion in cloud computing. This investment is expected to grow
to USD180 billion by 2027.
Overall, the United States market for
virtualization security is a rapidly growing market. The factors mentioned
above are all contributing to this growth, and it is expected that the market
will continue to grow in the coming years.
Growing Number of Cyber Threats Targeting
Virtualized Environment & Government Initiatives towards Cyber Security
One of the key drivers of the United States
Virtualization Security market is the increase in cyberattacks targeting
virtualized environments. Cybercriminals are becoming more sophisticated,
targeting vulnerabilities in virtualization software and infrastructure to gain
unauthorized access to sensitive data and systems. Nowadays, as virtual traffic
is growing, the chances and number of cyber threats in the nation are gaining
traction. For instance, the number of cyber threats in the United States is
growing at an alarming rate. In 2022, there were over 10 million reported
cyber-attacks in the United States. Thus, the need for virtualization
technologies is increasing day by day.
Moreover, as data becomes more valuable than ever
before, the protection of critical information has become a top priority for
organizations. This has led to heightened awareness among businesses about the
importance of securing their virtualized infrastructures, driving the demand
for advanced security solutions. Virtualization security solutions offer
features like encryption, access controls, and data loss prevention mechanisms,
ensuring that data stored and transmitted within virtualized environments
remain secure and protected from unauthorized access.
Furthermore, the evolving threat landscape
necessitates United States monitoring measures and timely detection of security
breaches. Virtualization security solutions offer real-time monitoring and
threat detection capabilities, enabling organizations to respond quickly to
potential cyber incidents and mitigate risks effectively. Government
regulations and industry standards also play a crucial role in driving the
virtualization security market. Organizations need to comply with data
protection regulations such as GDPR (General Data Protection Regulation) and
HIPAA (Health Insurance Portability and Accountability Act), which mandate the
implementation of appropriate security measures to safeguard sensitive
information in virtualized environments. In conclusion, growing cybersecurity
concerns are the driving force behind the flourishing United States
Virtualization Security Market.
Increasing use of artificial intelligence (AI) and
machine learning (ML) in virtualization security
The United States virtualization security market
has witnessed significant growth due to the increasing use of artificial
intelligence (AI) and machine learning (ML) technologies. Virtualization, which
allows multiple virtual environments to run on a single physical server, has
become prevalent in enterprises as it offers cost efficiency, flexibility, and
improved resource utilization. However, with the expansion of virtualization,
security concerns have also grown, prompting the adoption of AI and ML
solutions to address these challenges.
AI and ML have emerged as powerful tools in
enhancing virtualization security by enabling proactive threat detection,
real-time monitoring, and intelligent incident response. These technologies
have revolutionized the way security professionals detect and mitigate
potential risks in virtualized environments.
In addition, one of the primary applications of AI
and ML in virtualization security is anomaly detection. These technologies can
analyze vast amounts of data from virtualized systems, applications, and
networks, and establish baseline behavior patterns. When any deviation from
these patterns occurs, AI and ML algorithms can quickly identify potential
security breaches, such as unauthorized access or suspicious activities,
thereby enabling prompt action to counteract potential threats. Furthermore, AI
and ML-driven security solutions in virtualization can learn from past
incidents and continuously improve their threat detection capabilities. As
cyber threats evolve, traditional rule-based security systems may struggle to
keep up. However, AI and ML algorithms can adapt and evolve with the changing
threat landscape, making them highly effective in safeguarding virtualized
environments. All the above-mentioned factors are propelling market growth.
Recent Developments
- In November 2019, IBM focused on targeting financial services customers
by developing a cloud platform suitable for financial services in cooperation
with Bank of America. Bank of America is expected to use the platform and host
critical applications to support more than 60 million banking customers. These
virtual infrastructures deployed by BFSI players are fueling the growth of
virtualization security market.
- In May 2020, VMware Inc improved its internal security strategy at the
"Connect 2020" event, announcing its intention to purchase Octarine
to expand its workload security portfolio. Octarine's innovative security
platform helps simplify DevSecOps from development to runtime in a virtual
environment.
- In February 2020, Sophos introduced XG Firewall v18 with Xstream
architecture, which improves endpoint security visibility, protection, and IT
infrastructure performance. Adding XG Firewall to Intercept X endpoint
protection provides synchronized protection. The company manages the entire
architecture of the Sophos Central cloud console in real-time, which makes
solving security problems more efficient.
- Check Point Software Technologies announced in April 2023 that it had
acquired Dome9, a cloud security company. The acquisition will help Check Point
to expand its cloud security portfolio and offer a more effective solution to
their customers.
- Palo Alto Networks Company announced in March 2023 that it had acquired
Redock, a cloud security company. The acquisition will help Palo Alto Networks
to expand its cloud security portfolio and offer a more comprehensive solution
to its customers.
- Fortinet announced in February 2023 that it had acquired ForeScout
Technologies, a network security company. The acquisition will help Fortinet to
expand its network security portfolio and offer a more comprehensive solution
to its customers.
- These investments are a sign of the growing importance of virtualization
security. As more and more businesses adopt virtualization technologies, the
need for virtualization security solutions will continue to grow. The companies
that are making these investments are well-positioned to capitalize on the
growth of the virtualization security market.
Market Segmentation
The United States Virtualization Security Market is
divided into type, component, deployment, type of virtual infrastructure, end
user, region, and competitive landscape. Based on Type, the market is segmented
into Hardware Virtualization and Software Virtualization. Based on component,
the market is segmented into Solutions and Services. Based on Deployment, the
market is segmented into On-Premises and Cloud. Based on Type of Virtual Infrastructure
the market is segmented into Hypervisor, Virtual Machines, Web Servers, and
Other. Based on End User, the market is segmented into IT and Telecom, Cloud
Service Providers, Data Centers, BFSI, Healthcare, Government, and Other
End-users. Based on region, the market is divided into West, Midwest,
Northeast, South.
Market Players
Main market players in the United States virtualization
security market are VMware Inc, Trend Micro Incorporated, Cisco Systems, Inc,
Juniper Networks, Inc, Sophos Ltd, IBM Corporation, Centrify Corporation,
HyTrust Inc, Check Point Software Technologies Ltd, Fortinet, Inc.