Report Description

The United States Virtualization Security market is anticipated to grow at a steady pace in the forecast period, 2024-2028. The market for virtualization security in the United States is expected to experience substantial growth as enterprises shift towards cloud and cloud-based technologies as part of their IT model. According to Nutanix's 2019 survey, more than 80% of the respondents preferred cloud-based technologies due to the advantages they offer over traditional on-premises solutions. These advantages include scalability, which allows for easy adjustment to meet changing business needs. In contrast, traditional on-premises solutions can be more challenging and costly to scale. Cloud-based solutions are also more cost-effective, especially for businesses with fluctuating or unpredictable workloads, as companies only pay for the resources they use instead of having to purchase and maintain their own hardware and software. Due to these factors, the United States Virtualization Security Market is expected to register a high CAGR during the forecast period.

Increasing Adoption of Cloud Computing and Virtualization Technologies

The cloud computing-based virtualization technologies are increasingly popular among different companies (such as IBM, Cisco etc.) in the United States. This is since these technologies offer a number of advantages, such as scalability, cost-effectiveness, and agility. However, as more and more companies adopt these technologies, they become more vulnerable to cyber threats. Cloud-based solutions are often easier to use than traditional on-premises solutions as they are hosted by a third-party provider, which means that businesses do not have to worry about the management and maintenance of the underlying infrastructure.

The cloud computing technology in the market can help businesses be more agile, which means that they can more easily adapt to changes in the market. Corporations can quickly and easily scale their cloud-based infrastructure up or down to meet the changing needs of their business. Overall, there are several reasons why corporations are increasingly adopting cloud-based technologies. These technologies offer a number of advantages over traditional on-premises solutions, and they are becoming increasingly popular among businesses of all sizes.

The growth of cloud computing in the United States is also being driven by government initiatives. The U.S. government is investing in cloud computing to improve its efficiency and effectiveness. For instance, the U.S. Department of Defense is migrating its IT infrastructure to the cloud. The investment in cloud computing in the United States is also significant. In 2022, businesses and government agencies in the United States invested USD112 billion in cloud computing. This investment is expected to grow to USD180 billion by 2027.

Overall, the United States market for virtualization security is a rapidly growing market. The factors mentioned above are all contributing to this growth, and it is expected that the market will continue to grow in the coming years.

Growing Number of Cyber Threats Targeting Virtualized Environment & Government Initiatives towards Cyber Security

One of the key drivers of the United States Virtualization Security market is the increase in cyberattacks targeting virtualized environments. Cybercriminals are becoming more sophisticated, targeting vulnerabilities in virtualization software and infrastructure to gain unauthorized access to sensitive data and systems. Nowadays, as virtual traffic is growing, the chances and number of cyber threats in the nation are gaining traction. For instance, the number of cyber threats in the United States is growing at an alarming rate. In 2022, there were over 10 million reported cyber-attacks in the United States. Thus, the need for virtualization technologies is increasing day by day.

Moreover, as data becomes more valuable than ever before, the protection of critical information has become a top priority for organizations. This has led to heightened awareness among businesses about the importance of securing their virtualized infrastructures, driving the demand for advanced security solutions. Virtualization security solutions offer features like encryption, access controls, and data loss prevention mechanisms, ensuring that data stored and transmitted within virtualized environments remain secure and protected from unauthorized access.

Furthermore, the evolving threat landscape necessitates United States monitoring measures and timely detection of security breaches. Virtualization security solutions offer real-time monitoring and threat detection capabilities, enabling organizations to respond quickly to potential cyber incidents and mitigate risks effectively. Government regulations and industry standards also play a crucial role in driving the virtualization security market. Organizations need to comply with data protection regulations such as GDPR (General Data Protection Regulation) and HIPAA (Health Insurance Portability and Accountability Act), which mandate the implementation of appropriate security measures to safeguard sensitive information in virtualized environments. In conclusion, growing cybersecurity concerns are the driving force behind the flourishing United States Virtualization Security Market.

Increasing use of artificial intelligence (AI) and machine learning (ML) in virtualization security

The United States virtualization security market has witnessed significant growth due to the increasing use of artificial intelligence (AI) and machine learning (ML) technologies. Virtualization, which allows multiple virtual environments to run on a single physical server, has become prevalent in enterprises as it offers cost efficiency, flexibility, and improved resource utilization. However, with the expansion of virtualization, security concerns have also grown, prompting the adoption of AI and ML solutions to address these challenges.

AI and ML have emerged as powerful tools in enhancing virtualization security by enabling proactive threat detection, real-time monitoring, and intelligent incident response. These technologies have revolutionized the way security professionals detect and mitigate potential risks in virtualized environments.

In addition, one of the primary applications of AI and ML in virtualization security is anomaly detection. These technologies can analyze vast amounts of data from virtualized systems, applications, and networks, and establish baseline behavior patterns. When any deviation from these patterns occurs, AI and ML algorithms can quickly identify potential security breaches, such as unauthorized access or suspicious activities, thereby enabling prompt action to counteract potential threats. Furthermore, AI and ML-driven security solutions in virtualization can learn from past incidents and continuously improve their threat detection capabilities. As cyber threats evolve, traditional rule-based security systems may struggle to keep up. However, AI and ML algorithms can adapt and evolve with the changing threat landscape, making them highly effective in safeguarding virtualized environments. All the above-mentioned factors are propelling market growth.

Recent Developments

  • In November 2019, IBM focused on targeting financial services customers by developing a cloud platform suitable for financial services in cooperation with Bank of America. Bank of America is expected to use the platform and host critical applications to support more than 60 million banking customers. These virtual infrastructures deployed by BFSI players are fueling the growth of virtualization security market.
  • In May 2020, VMware Inc improved its internal security strategy at the "Connect 2020" event, announcing its intention to purchase Octarine to expand its workload security portfolio. Octarine's innovative security platform helps simplify DevSecOps from development to runtime in a virtual environment.
  • In February 2020, Sophos introduced XG Firewall v18 with Xstream architecture, which improves endpoint security visibility, protection, and IT infrastructure performance. Adding XG Firewall to Intercept X endpoint protection provides synchronized protection. The company manages the entire architecture of the Sophos Central cloud console in real-time, which makes solving security problems more efficient.
  • Check Point Software Technologies announced in April 2023 that it had acquired Dome9, a cloud security company. The acquisition will help Check Point to expand its cloud security portfolio and offer a more effective solution to their customers.
  • Palo Alto Networks Company announced in March 2023 that it had acquired Redock, a cloud security company. The acquisition will help Palo Alto Networks to expand its cloud security portfolio and offer a more comprehensive solution to its customers.
  • Fortinet announced in February 2023 that it had acquired ForeScout Technologies, a network security company. The acquisition will help Fortinet to expand its network security portfolio and offer a more comprehensive solution to its customers.
  • These investments are a sign of the growing importance of virtualization security. As more and more businesses adopt virtualization technologies, the need for virtualization security solutions will continue to grow. The companies that are making these investments are well-positioned to capitalize on the growth of the virtualization security market.

Market Segmentation

The United States Virtualization Security Market is divided into type, component, deployment, type of virtual infrastructure, end user, region, and competitive landscape. Based on Type, the market is segmented into Hardware Virtualization and Software Virtualization. Based on component, the market is segmented into Solutions and Services. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Type of Virtual Infrastructure the market is segmented into Hypervisor, Virtual Machines, Web Servers, and Other. Based on End User, the market is segmented into IT and Telecom, Cloud Service Providers, Data Centers, BFSI, Healthcare, Government, and Other End-users. Based on region, the market is divided into West, Midwest, Northeast, South.

Market Players

Main market players in the United States virtualization security market are VMware Inc, Trend Micro Incorporated, Cisco Systems, Inc, Juniper Networks, Inc, Sophos Ltd, IBM Corporation, Centrify Corporation, HyTrust Inc, Check Point Software Technologies Ltd, Fortinet, Inc.