United States Virtual Visits Market By Service Type (Cold and Flu Management, Allergies, Urgent Care, Preventive Care, Chronic Care Management, Behavioral Health), By Commercial Plan Type (Small Group, Self-Funded/ASO Group Plans, Medicaid, Medicare), By Region, Competition, Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 4.33 Billion
CAGR (2026-2031)	3.81%
Fastest Growing Segment	Cloud-based
Largest Market	Midwest
Market Size (2031)	USD 5.42 Billion

Market Overview

The United States Virtual Visits Market will grow from USD 4.33 Billion in 2025 to USD 5.42 Billion by 2031 at a 3.81% CAGR. The United States Virtual Visits Market is defined by the provision of remote healthcare consultations where patients and providers communicate via digital channels such as video conferencing and audio platforms to facilitate diagnosis and treatment. The market’s expansion is fundamentally driven by the rising prevalence of chronic diseases requiring frequent monitoring and the increasing consumer demand for convenient access to care. Additionally, favorable reimbursement frameworks from private and public payers have established a financial structure that supports the economic viability of remote care models, providing a durable foundation for growth beyond temporary adoption surges.

However, a significant impediment to broader market scalability is the complex regulatory landscape regarding interstate medical licensure which restricts providers from practicing across state lines without specific credentials. This regulatory fragmentation limits the ability of national platforms to optimize their provider networks efficiently. Despite this barrier, provider engagement remains strong. According to the American Medical Association, in 2024, 71.4% of physicians reported using telehealth in their practices on a weekly basis. This high level of integration highlights the sector's resilience and entrenched value proposition even as legal hurdles regarding licensure portability persist.

Key Market Drivers

The escalating demand for behavioral and mental health services has emerged as a primary catalyst for market expansion, as virtual platforms effectively dismantle barriers related to stigma, geographic accessibility, and provider availability. This segment has become the dominant use case for remote care, driven by the capacity of telepsychiatry to deliver consistent, high-quality therapy without the logistical constraints of in-person visits. According to FAIR Health, April 2025, in the 'Monthly Telehealth Regional Tracker', mental health conditions constituted the leading diagnostic category, accounting for 58.5% of all patients with a telehealth claim nationally in January 2025. This surge in specific therapeutic adoption mirrors a wider acceptance of digital health tools across the population; according to CHG Healthcare, October 2025, 54% of Americans reported utilizing telehealth services in 2024, underscoring the modality's entrenched role in modern care delivery.

Concurrently, the critical need to mitigate physician shortages and bridge rural healthcare disparities is accelerating the adoption of virtual visit technologies. As the physician workforce ages and uneven distribution leaves rural communities underserved, healthcare systems are increasingly leveraging remote consultations to maximize provider reach and efficiency. The urgency of this shift is highlighted by supply projections; according to the Health Resources and Services Administration, December 2025, in the 'Health Workforce Projections', the United States faces a projected shortage of 141,160 physicians by 2038. Virtual visits address this widening gap by enabling available clinicians to treat patients across broader geographic areas, thereby optimizing limited medical resources and ensuring continuity of care for vulnerable populations.

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Key Market Challenges

The complex regulatory landscape regarding interstate medical licensure acts as a structural brake on the scalability of the United States Virtual Visits Market. Because medical licensing is governed at the state level, virtual care providers are legally barred from treating patients located outside the states where they hold active credentials. This fragmentation forces national telehealth platforms to navigate fifty distinct regulatory environments, increasing the administrative time and financial investment required to build a compliant provider network. Consequently, the ability to rapidly deploy medical staff to regions experiencing high demand is constrained, leading to potential bottlenecks in service delivery and reduced operational efficiency.

This regulatory hurdle directly limits the pool of available clinicians for cross-border consultations. According to the Federation of State Medical Boards, in 2025, only 24% of physicians held licenses in more than one state. This statistic underscores the entrenched nature of the barrier, as the vast majority of practitioners remain geographically tethered to a single jurisdiction. Such restrictions prevent the market from fully leveraging the healthcare workforce to address supply-demand imbalances, stifling the potential for a seamless, nationwide virtual care ecosystem.

Key Market Trends

The integration of generative artificial intelligence for clinical documentation and triage is fundamentally reshaping the United States Virtual Visits Market by automating administrative tasks that historically impeded provider efficiency. Unlike basic transcription tools, these advanced systems leverage large language models to synthesize patient-provider dialogues into structured medical notes in real-time, allowing clinicians to focus entirely on patient interaction rather than data entry. This technological shift is rapidly gaining traction as health systems seek to optimize virtual workflows and reduce the cognitive load on practitioners. According to the American Medical Association, November 2024, in the 'AI Usage Among Physicians' report, 66% of physicians reported using some form of artificial intelligence in their practice in 2024, reflecting a significant surge in adoption to streamline clinical operations.

Simultaneously, the implementation of Hospital-at-Home virtual acute care programs is decentralizing high-acuity treatment, moving it from traditional inpatient wards to the patient's residence through advanced remote monitoring and virtual command centers. This model leverages continuous biometric tracking and scheduled virtual consultations to manage conditions such as congestive heart failure and pneumonia, effectively creating a safe inpatient-level environment outside the hospital walls. The expansion of this modality is supported by regulatory waivers that recognize the clinical equivalence and cost-efficiency of home-based acute care. According to the American Hospital Association, April 2024, in the 'Providers Betting Big on Future of Hospital at Home' report, the Centers for Medicare & Medicaid Services had authorized more than 320 hospitals across 37 states to offer acute hospital care at home.

Segmental Insights

The Cloud-based segment is currently positioning itself as the fastest-growing category within the United States Virtual Visits Market, driven by the imperative for cost-efficient and scalable healthcare infrastructure. Medical providers increasingly prefer these solutions as they eliminate the need for substantial on-premise hardware and allow for rapid deployment across diverse locations. This expansion is further supported by the integration of advanced security measures that facilitate compliance with the Health Insurance Portability and Accountability Act (HIPAA). Consequently, the ability to secure patient data while ensuring seamless remote access makes cloud architecture a strategic priority for modern healthcare organizations.

Regional Insights

The Midwest region stands out as the leading territory in the United States Virtual Visits Market, primarily due to the critical necessity of bridging the gap between extensive rural populations and specialized healthcare providers. Trusted industry analysis indicates that this dominance is reinforced by the presence of prominent health systems, such as the Mayo Clinic and Cleveland Clinic, which have successfully pioneered scalable virtual care models to serve dispersed communities. Furthermore, substantial federal funding aimed at improving rural broadband infrastructure and favorable state-level reimbursement policies have accelerated adoption rates. This unique combination of demographic urgency and institutional innovation has firmly established the Midwest as the central hub for the expansion of virtual visits.

Recent Developments

• In November 2024, Teladoc Health introduced advanced artificial intelligence capabilities to its Virtual Sitter solution, a remote patient monitoring tool utilized by hospitals and health systems. The new features were designed to improve patient safety and operational efficiency by allowing a single remote staff member to monitor a greater number of patients simultaneously. By leveraging motion detection and pose estimation algorithms, the enhanced system could automatically alert on-site clinical staff to potential safety risks, such as patient falls. This technological upgrade aimed to mitigate workforce shortages in healthcare facilities while maintaining high standards of continuous virtual patient observation.
• In June 2024, a major technology corporation restructured its healthcare operations by integrating its telehealth marketplace directly into its primary care subsidiary. The company rebranded its standalone virtual clinic service to "Amazon One Medical Pay-per-visit," aiming to streamline access to remote healthcare for common conditions such as pink eye and influenza. This strategic move allowed customers in the United States to utilize a pay-per-visit model without a subscription or opt for a membership that included both virtual and in-person services. The consolidation was designed to eliminate brand confusion and enhance the patient experience by offering a unified entry point for digital health services nationwide.
• In May 2024, the telehealth platform Hims & Hers Health announced the addition of compounded GLP-1 injections to its portfolio of weight loss treatments. The company launched these compounded semaglutide medications starting at $199 per month to provide an affordable alternative for patients facing shortages of brand-name drugs. Through its digital platform, licensed medical providers could evaluate patients and prescribe these compounded formulations if deemed medically necessary. This product launch represented a significant expansion of the company’s weight management offerings in the United States, positioning it to capture a larger share of the virtual care market by increasing accessibility to high-demand therapeutic options.
• In April 2024, a leading wholesale retailer expanded its partnership with the direct-to-consumer healthcare marketplace Sesame to introduce a weight loss program for its members across the United States. The new service, priced at $179 for a three-month subscription, provided eligible individuals with access to virtual consultations with clinicians and comprehensive nutritional guidance. Furthermore, the program allowed providers to prescribe GLP-1 medications when clinically appropriate, although the cost of the medication was not included in the subscription fee. This collaboration aimed to address the growing demand for weight management solutions by leveraging the retailer's extensive customer base and the marketplace's network of telehealth providers.

Key Market Players

• MDLIVE, Inc.
• Koninklijke Philips N.V.
• Siemens Healthineers
• American Well Corporation
• GE HealthCare Technologies Inc.
• Medtronic, plc
• Teladoc Health, Inc.
• Included Health, Inc.
• US MED, LLC
• Sunwave Health, Inc

By Service Type	By Commercial Plan Type	By Region
Cold and Flu Management Allergies Urgent Care Preventive Care Chronic Care Management Behavioral Health	Small Group Self-Funded/ASO Group Plans Medicaid Medicare	Northeast Midwest South West

Report Scope:

In this report, the United States Virtual Visits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Virtual Visits Market, By Service Type:

• Cold and Flu Management
• Allergies
• Urgent Care
• Preventive Care
• Chronic Care Management
• Behavioral Health

• United States Virtual Visits Market, By Commercial Plan Type:

• Small Group
• Self-Funded/ASO Group Plans
• Medicaid
• Medicare

• United States Virtual Visits Market, By Region:

• Northeast
• Midwest
• South
• West