United States portable generators market stood at $ 557 million in 2018 and is projected to reach $ 819 million by 2024. Government initiatives for economic development such as reduction in corporate tax and different power grid projects are expected to boost the country’s portable generators market. Reduction in corporate tax is expected to attract more private entities to set up their manufacturing facilities in the country. Moreover, technological advancements such as automatic shutdown and wireless Bluetooth in portable generators are anticipated to further strengthen portable generators market in the United States during forecast period.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast United States portable generators market size.
  • To define, classify and forecast United States portable generators market on the basis of fuel type, end-user, power rating, application and region.
  • To classify and forecast United States portable generators market on the basis of fuel type, namely, Diesel, Gasoline and Natural Gas & LPG.
  • To classify and forecast United States portable generators market on the basis of end-user, namely, Commercial, Industrial and Residential.
  • To classify and forecast United States portable generators market on the basis of power rating, namely, <5 kVA, 5-10 kVA and 10-20 kVA.
  • To classify and forecast United States portable generators market on the basis of application, namely, Emergency and Prime/Continuous.
  • To scrutinize the detailed market segmentation and forecast the market size by segmenting United States portable generators market based on five regions, namely, Northeast, Southeast, West, Midwest and Southwest.
  • To identify drivers and challenges for United States portable generators market.
  • To examine competitive developments such as new technologies, supply contracts, and mergers & acquisitions in United States portable generators market.
  • To evaluate product pricing and trends in United States portable generators market.
  • To strategically profile leading players operating in United States portable generators market.


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Some of the major players operating in United States portable generators market are Honda Motors Co., Ltd., Generac Holdings Inc., Briggs & Stratton Corporation, Yamaha Motor Co., Ltd., Caterpillar Inc., Kubota Corporation, Atlas Copco AB, Wacker Neuson Group, Kohler Co. and Champion Power Equipment.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of portable generator manufacturers and suppliers in the United States. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end user, and regional presence of all major portable generator manufacturing companies across the country.

TechSci Research calculated United States portable generators market size using a bottom-up approach, where portable generators value and volume in the United States was recorded as well as forecast for the future years was made. Various secondary sources such as white papers and secondary literature on portable generators, annual reports, company website, press releases, news articles, BP Statistical Review, General Authority of Statistics, Energy Information Administration, etc., were also studied by TechSci Research.


Key Target Audience:

  • Portable generator manufacturers, suppliers and end users
  • Research organizations and consulting companies
  • Associations, organizations and alliances related to portable generators
  • Government bodies such as regulating authorities and policy makers

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as portable generator manufacturers, distributors, dealers and policy makers. The study would also help them in identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, United States portable generators market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Fuel Type:
    • Diesel
    • Gasoline
    • Natural Gas & LPG
  • Market, by End-User:
    • Commercial
    • Industrial
    • Residential
  • Market, by Power Rating:
    • Less Than 5 kVA
    • 5-10 kVA
    • 10-20 kVA
  • Market, by Application:
    • Emergency
    • Prime/Continuous
  • Market, by Region:
    • Northeast
    • Southeast
    • West
    • Midwest
    • Southwest

Competitive Landscape

Competition Outlook: Outlook of leading 10 players on the basis of product portfolio, market pricing, average selling price, sales footprint, etc.

Voice of Customer: Customer Analysis by considering below mentioned parameters- Brand Satisfaction with respect to After-Sales Services, Pricing, Lead Time and Services Availability.

Company Profiles: Detailed analysis of the major companies operating in United States portable generators market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Voice of Customer

4.1.    Brand Satisfaction Level

5.       United States Portable Generators Market Outlook

5.1.    Market Size & Forecast

5.1.1.By Value

5.1.2.By Volume

5.2.    Market Share & Forecast

5.2.1.By Fuel Type (Diesel, Gasoline, and Natural Gas & LPG)

5.2.2.By End-User (Commercial, Industrial, and Residential)

5.2.3.By Power Rating (Less Than 5 kVA, 5-10 kVA, and 10-20 kVA)

5.2.4.By Application (Emergency and Prime/Continuous)

5.2.5.By Region (Northeast, Southeast, Midwest, West, and Southwest)

5.2.6.By Company

5.3.    Market Attractiveness Index

5.3.1.By Fuel Type

5.3.2.By End-User

5.3.3.By Power Rating

5.3.4.By Application

6.       United States Less Than 5 kVA Portable Generators Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    Market Share & Forecast

6.2.1.By Fuel Type 

6.2.2.By End-User

6.2.3.By Application 

6.2.4.By Region

7.       United States 5-10 kVA Portable Generators Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.1.2.By Volume

7.2.    Market Share & Forecast

7.2.1.By Fuel Type

7.2.2.By End-User 

7.2.3.By Application

7.2.4.By Region 

8.       United States 10-20 kVA Portable Generators Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value

8.1.2.By Volume

8.2.    Market Share & Forecast

8.2.1.By Fuel Type

8.2.2.By End-User 

8.2.3.By Application

8.2.4.By Region 

9.       Trade Dynamics

10.   Market Dynamics

10.1.  Drivers

10.2.  Challenges

11.   Market Trends & Developments

12.   Policy & Regulatory Landscape

13.   United States Economic Profile

14.   Competitive Landscape

14.1.  Competitive Benchmarking

14.2.  Company Profiles

14.2.1.    Honda Motors Co., Ltd.

14.2.2.    Generac Holdings Inc.

14.2.3.    Briggs & Stratton Corporation

14.2.4.    Yamaha Motor Co., Ltd.

14.2.5.    Caterpillar Inc.

14.2.6.    Kubota Corporation

14.2.7.    Atlas Copco AB

14.2.8.    Wacker Neuson Group

14.2.9.    Kohler Co.

14.2.10.    Champion Power Equipment

15. Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

  • Figure 1: United States Portable Generators Market Size, By Value (USD Million), 2014-2024F

    Figure 2: United States Portable Generators Market Size, By Volume (‘000 Units), 2014-2024F

    Figure 3: United States Portable Generators Market Share, By Fuel Type, By Value, 2018 & 2024F

    Figure 4: Crude Oil Consumption in United States, By Volume (‘000 Barrels Per Day), 2012-2017

    Figure 5: United States Portable Generators Market Share, By End-User, By Value, 2018 & 2024F

    Figure 6: Electricity Generation in United States (Terawatt Hours), 2012-2017

    Figure 7: United States Portable Generators Market Share, By Power Rating, By Value, 2018 & 2024F

    Figure 8: United States Electricity Generation Share, By Fuel Type, 2016

    Figure 9: United States Electricity Generation Share, By Fuel Type, 2017

    Figure 10: United States Portable Generators Market Share, By Application, By Value, 2018 & 2024F

    Figure 11: CO2 Emission in United States (Million Tons), 2012-2017

    Figure 12: Share of United States in North America CO2 Emission, 2012-2017

    Figure 13: United States Portable Generators Market Share, By Region, By Value, 2018 & 2024F

    Figure 14: Breakdown of Major Grid Failure in North America, 1965-2017

    Figure 15: United States Portable Generators Market Share, By Company, By Value, 2018

    Figure 16: Region-Wise Breakup of Population in United States (Million), 2017

    Figure 17: Region-Wise Breakup of Population in United States, 2017 (%)

    Figure 18: United States Portable Generators Market Attractiveness Index, By Fuel Type, By Value, 2019E-2024F

    Figure 19: United States Portable Generators Market Attractiveness Index, By End-User, By Value, 2019E-2024F

    Figure 20: United States Portable Generators Market Attractiveness Index, By Power Rating, By Value, 2019E-2024F

    Figure 21: United States Portable Generators Market Attractiveness Index, By Application, By Value, 2019E-2024F

    Figure 22: United States Less Than 5 kVA Portable Generators Market Size, By Value (USD Million), 2014-2024F

    Figure 23: United States Less Than 5 kVA Portable Generators Market Size, By Volume (‘000 Units), 2014-2024F

    Figure 24: United States Less Than 5 kVA Portable Generators Market Share, By Fuel Type, By Value,

    2018 & 2024F

    Figure 25: Region-Wise Housing Units in United States, (Million) 2017

    Figure 26: Region-Wise Housing Units in United States, 2017 (%)

    Figure 27: United States Less Than 5 kVA Portable Generators Market Share, By End-User, By Value,

    2018 & 2024F

    Figure 28: Sale of Electricity to Residential Customers in United States (Million Megawatt Hours), 2012-2017

    Figure 29: United States Less Than 5 kVA Portable Generators Market Share, By Application, By Value, 2018 & 2024F

    Figure 30: Sale of Electricity to Commercial Customers in United States (Million Megawatt Hours), 2012-2017

    Figure 31: United States Less Than 5 kVA Portable Generators Market Share, By Region, By Value, 2018 & 2024F

    Figure 32: United States 5-10 kVA Portable Generators Market Size, By Value (USD Million), 2014-2024F

    Figure 33: United States 5-10 kVA Portable Generators Market Size, By Volume (‘000 Units), 2014-2024F

    Figure 34: United States 5-10 kVA Portable Generators Market Share, By Fuel Type, By Value, 2018 & 2024F

    Figure 35: Sale of Electricity to Industrial Customers in United States (Million Megawatt Hours), 2012-2017

    Figure 36: United States 5-10 kVA Portable Generators Market Share, By End-User, By Value, 2018 & 2024F

    Figure 37: Total Sale of Electricity in United States (Million Megawatt Hours), 2012-2017

    Figure 38: Electricity Consumption, By Type (Million Megawatt Hours), 2017

    Figure 39: United States 5-10 kVA Portable Generators Market Share, By Application, By Value, 2018 & 2024F

    Figure 40: Share of Electricity Consumption by Major Use in Residential Sector, By Volume, 2017

    Figure 41: Share of Electricity Consumption by Major Use in Commercial Sector, By Volume, 2017

    Figure 42: United States 5-10 kVA Portable Generators Market Share, By Region, By Value, 2018 & 2024F

    Figure 43: United States 10-20 kVA Portable Generators Market Size, By Value (USD Million), 2014-2024F

    Figure 44: United States 10-20 kVA Portable Generators Market Size, By Volume (‘000 Units), 2014-2024F

    Figure 45: United States 10-20 kVA Portable Generators Market Share, By Fuel Type, By Value, 2018 & 2024F

    Figure 46: Total Revenue Generated by Sale of Electricity in United States (USD Billion), 2012-2017

    Figure 47: United States 10-20 kVA Portable Generators Market Share, By End-User, By Value, 2018 & 2024F

    Figure 48: Share of Revenue Generated by Sale of Electricity in United States, By Customer, 2012-2017

    Figure 49: United States 10-20 kVA Portable Generators Market Share, By Application, By Value, 2018 & 2024F

    Figure 50: Region-Wise Revenue Generated by Sale of Electricity in United States, 2016 (%)

    Figure 51: Region-Wise Revenue Generated by Sale of Electricity in United States, 2017 (%)

    Figure 52: United States 10-20 kVA Portable Generators Market Share, By Region, By Value, 2018 & 2024F

    Figure 53: Import and Export of Portable Generators of Output Not Exceeding 3.5 kVA, By Value (USD Million), 2014-2018 (HS Code-85022010)

    Figure 54: Import and Export of Portable Generators of Output Not Exceeding 75 kVA, By Value (USD Million), 2014-2018 (HS Code-85021100)