As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast. 

United States oral care market is expected to undergo significant growth through 2025 owing to rising prevalence of dental caries and periodontal diseases in the country. Growing awareness towards oral hygiene and focus on personal grooming are acting as key factors for the growth of this market. Additionally, government is also increasing expenditure on dental health care, which is providing a major boost for the market growth. With increasing number of small and private dental clinics, United States oral care market is anticipated to experience formidable growth over the coming years.

Moreover, thriving personal care industry and high per capita disposable income of the consumers in the country are some other key factors propelling the growth of oral care market. Rising geriatric population, which is more prone to various dental problems such as dental cavity is also leading to spike in demand for oral care products. Further, availability of wide range of oral care products and introduction of high-tech products like electric toothbrushes are some other major factors fueling the growth of oral care market in United States.

United States oral care market is categorized based on product, distribution channel and region. Based on distribution channel, the market can be segmented into hypermarkets/supermarkets, convenience stores, retail pharmacies, dental dispensaries and online. Among them, the hypermarkets/supermarkets segment accounted for largest market share in terms of revenue in 2019. However, the online category is anticipated to undergo fastest growth in the United States oral care market during the forecast period owing to wide variety of products available at discounted price. Additionally, e-commerce is driving high sales of oral care products in United States. 

Major players operating in the United States oral care market include The Procter & Gamble Company, Unilever United States, Inc. , Colgate-Palmolive Company, GlaxoSmithKline LLC, Johnson & Johnson Consumer, Inc., Church & Dwight Co., LG Corporation, Lion Corporation and Henkel AG & Co. KGaA, among others. The companies are focusing on new product launches and investing on different market strategies to promote their products.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of United States oral care market from 2015 to 2018.
  • To estimate and forecast the market size of United States oral care market from 2019 to 2025 and growth rate until 2025.
  • to classify and forecast United States oral care market based on product, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the United States oral care market.
  • To identify drivers and challenges for United States oral care market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States oral care market.
  • To conduct pricing analysis for United States oral care market.
  • To identify and analyze the profile of leading players operating in United States oral care market.
  • To identify key sustainable strategies adopted by market players in United States oral care market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of oral care product manufacturers across United States. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the oral care product manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed manufacturers, distribution channels and presence of all major players across United States.

TechSci Research calculated the market size of United States oral care market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Oral care product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to oral care
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as oral care product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States oral care market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United States Oral Care Market, By Product Category:
    • Toothpaste
      • Pastes
      • Gels
      • Powders
      • Polishes
    • Toothbrush
      • Manual
      • Electric
      • Battery-Powered
      • Others
    • Mouth Wash
      • Non-medicated
      • Medicated
    • Dental Accessories/Ancillaries
      • Dental Floss
      • Breath Fresheners
      • Tongue Scrapers
      • Dental Water Gels
      • Others
  • United States Oral Care Market, By Distribution Channel:
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Retail Pharmacies
    • Dental Dispensaries
    • Online
  • United States Oral Care Market, By Region:
    • North-East
    • Mid-West
    • South
    • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States oral care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Oral Care Market

4.    Executive Summary

5.    Voice of Customer

6.    United States Oral Care Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1.     By Product (Toothpaste (Paste, Gels, Powders, Polishes), Toothbrush (Manual, Electric, Battery-Powered, Others), Mouth Wash (Non-medicated, Medicated), Dental Accessories/Ancillaries (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others))

6.2.2.     By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online)

6.2.3.     By Region

6.2.4.     By Company (2019)

6.3.  Market Attractiveness Index

7.    United State Toothpaste Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1.     By Distribution Channel

7.2.2.     By Region

7.3.  Pricing Analysis

8.    United States Toothbrush Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1.     By Distribution Channel

8.2.2.     By Region

8.3.  Pricing Analysis

9.    United States Mouth Wash Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1.     By Distribution Channel

9.2.2.     By Region

9.3.  Pricing Analysis

10.  United States Dental Accessories/Ancillaries Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value

10.2.              Market Share & Forecast

10.2.1.  By Distribution Channel

10.2.2.  By Region

10.3.              Pricing Analysis

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Supply Chain Analysis

13.  Market Trends & Development

14.  Policy & Regulatory Landscape

15.  United States Economic Profile

16.  Competitive Landscape

16.1.              Competition Outlook (Top Companies)

16.1.1.  The Procter & Gamble Company

16.1.2.  Unilever United States, Inc.

16.1.3.  Colgate-Palmolive Company

16.1.4.  GlaxoSmithKline LLC

16.1.5.  Johnson & Johnson Consumer, Inc.

16.1.6.  Church & Dwight Co.

16.1.7.  LG Corporation

16.1.8.  Lion Corporation

16.1.9.  Henkel AG & Co. KGaA

17.  Strategic Recommendations

18.  About Us & Disclaimer

                                                                                              (Note: The companies list can be customized based on the client requirements.)

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