Report Description

United States Embedded Analytics market is anticipated to grow at a steady pace in the forecast period, 2024-2028. Embedded analytics refer to the integration of data analysis and reporting capabilities directly into other software applications. This technology makes data analysis and business intelligence more accessible to any application or end-user. By incorporating analytics into business applications, users can better understand and use data in their workflows and software. Embedded analytics tools can be used in many different industries, allowing businesses to collect and analyze data for various purposes. The main usage of embedded analytics is to provide data and up-to-date business insights in the simplest way possible so that any user or application can use it and act on it. By embedding analytics into business applications, users can view, edit, and create sales, KPI dashboards, and more directly from the app. Embedded analytics tools can provide additional revenue streams, as some of the features and functionalities could become extra and sales teams could upsell them to new and existing customers. Embedded analytics can impact businesses as much as it impacts their applications. It often opens the door to new revenue streams and helps grow opportunity size. Businesses can develop entirely new lines of business around embedded analytics services, such as white-labeled dashboards, as ways to expand customer loyalty and scale their business.

Overall, embedded analytics is a powerful tool that can benefit businesses in many ways. It can provide seamless updates of specific measures that enable users to make more streamlined business decisions.

The need for the data analysis is rapidly increasing owing to augmented marketing activities for the business promotion. Embedded analytics tools help in data presentation which is integrated with apps and internal software systems for a business. This ever-growing requirement for segmented data is expected to create immense for the growth of the embedded analytics market in upcoming years. Growing business models offer a major opportunity for the growth of the US embedded analytics market. Financial data analysis for expanding business models such as business-to-consumer (BtoC), business-to-employee, and business-to-business (BtoB) is a major benefit of embedded analytical tools for businesses which is creating opportunities for the growth of the market.

Rising need for data analysis in marketing activities driving market growth

The rising need for data analysis in marketing activities is driving market growth. By leveraging data, businesses can gain valuable insights into customer behaviour, optimize their campaigns for better results, and increase return on investment. Data analytics is transforming the way marketers work by helping them make more accurate and profitable decisions. Data-driven insights enable marketers to optimize their campaigns for better results, leading to increased return on investment. Data analytics helps marketers develop a deeper and more holistic understanding of their customers in terms of their values, attitudes, belief systems, and preferences. Today’s AI-driven data tools can analyse complex decision-making processes in consumers to deliver actionable insights and trends for marketers. The priority now is the real-time availability of insights, and 67% of top marketing performers believe speed is critical to getting the most out of data-driven insights. Data analytics in digital marketing gives organizations a competitive advantage. Data analysis helps marketers, and their companies predict and respond to changes in the marketplace and the expectations of customers. By leveraging data to understand customer trends and the ever-shifting landscape of the digital marketplace, companies can be proactive and creative in their marketing strategies.

Overall, data analytics is a more efficient, innovative approach that connects the art and science of marketing. Data-driven companies do not leave creativity behind; they find even greater opportunities.

Cloud Technologies and Mobile Integration Drive the Growth of Embedded Analytics Software in Business

Rapid usage of smartphone and growth of the IT industry has increased the rate of digitalization. Cloud technologies and mobile devices play an essential role in deriving real-time data from everywhere and anytime for effective practice of advanced business applications. Mobile devices integrated with embedded analytics software help in real-time visualization of data. Increasing adoption of cloud computing technologies helps make the business run more efficiently and gives companies a better understanding of their customers' behaviour which is expected to boost the market revenue growth. Increasing need for analysing results with embedded analytics software will save time, reduce operation costs, and increase productivity. These factors are expected to boost demand for embedded analytics software during the forecast period. Cloud computing also enables businesses to combine data and gain a better understanding of their data. Information can be accessed quickly and securely through a cloud-based data warehouse. Moreover, consolidation facilitates real-time prediction models through data analysis, which is expected to drive the market revenue growth during the forecast period.

Security & Privacy Issues Restraining the Market Growth

The burgeoning fields of embedded analytics have tremendous potential for transforming various industries and enhancing user experiences. However, the embedded analytics market faces several security and privacy challenges that need to be addressed to ensure widespread adoption and user trust.

One of the key security concerns in embedded analytics market is information breaches. As these innovations assemble and handle tremendous calculations of client information, counting individual and delicate data, there's an expanded hazard of unauthorized get to, hacking, or information spillage. Securing this information from pernicious performing artists and guaranteeing vigorous encryption measures are in put is crucial. Also, security concerns emerge due to the collection and utilization of individual data in embedded analytics deployment models. clients may feel uneasy around the sum of information being collected around their behaviours, inclinations, and physical environment. Straightforwardness in information collection hones, express assent components, and adherence to protection controls gotten to be pivotal to moderate these concerns.

Recent Developments

  • In 2021, TIBCO Software, Inc. announced new functionalities and developments for its Predict portfolio of products, which will provide scalable, efficient analytics and considerably decrease time-to-insights across the company. TIBCO also helps customers unite, connect, and reliably determine business. The integration of analytics with TIBCO's data virtualization and data management services will allow customers to scale reporting on any data, increasing business operations.
  • In 2021, INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION Corporation announced key storage portfolio enhancements that aimed at improving data management and access in complex hybrid cloud environments for increased data durability and availability. This solution will combine INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION's universal parallel file system technology with data security software for accessing data across data centers, and hybrid cloud settings.


Market Segmentation

The United States Embedded Analytics Market is categorized by Component, Organization Size, Business Function, Deployment Model, Vertical, Region and Competitive Landscape. In terms of Component, the market is classified into Software and Services. Regarding organization size, it can be segmented into Small & Medium-sized Enterprises and Large Enterprises. Business Function segments include Information Technology, Marketing and Sales, Finance, Production, Human Resources, and Others. The Deployment Model is divided into On-Premises and On-Demand. Verticals covered are Banking, Financial Services, and Insurance; Healthcare and Life Sciences; Manufacturing; Retail and Consumer Goods; Energy and Utilities; Telecommunications and IT; Transportation and Logistics; Government and Defense; Media and Entertainment; and Others. Regionally, the market is divided into West, Midwest, Northeast, and South.

Market Players

Microsoft Corporation, SAS Institute Inc., INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION, Oracle Corporation, TIBCO Software Inc., MicroStrategy Incorporated, Tableau Software, LLC, QlikTech International AB, Open Text Corporation, Bella Data Labs, Hitachi Vantara LLC, Syncfusion Inc., Salesforce, Inc., insight software, Infor are some of the leading players operating in the United States Embedded Analytics Market.