As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

United States embedded analytics market is expected to grow at a formidable rate over the forecast period. Several applications are anticipated to be equipped with innovative analytics abilities as embedded analytics provides numerous benefits like creating new opportunities as well as increasing efficiency by working on any business matter in real time, thus driving the growth of United States embedded analytics market. The key factor for the growth of United States embedded analytics market is the rising variations and complexity in data sets which is bolstering the demand for embedded analytics to order to help the customers to gain insights they need, without any delay. Therefore, the growth of data-driven organizations is expected to propel the United States embedded analytics market growth during the next five years. However, the lack of incorporation with legacy systems might hamper the growth of
United States embedded analytics market in the years to come.

The United States embedded analytics market is segmented based on component, deployment mode, organization, analytics tool, application, end user industry, region and company. Based on component, the market is bifurcated into software and services. Out of which, the services segment is anticipated to register the highest CAGR during the forecast period which can be attributed to the increasing market demand for embedded analytics in various enterprises. In terms of application, the market is segregated into IT, marketing and sales, production, finance, HR and others. Among them, the finance segment dominated the market until 2019 in terms of largest market share and is likely to maintain its position over the estimated timeframe, which is attributable to constant requirement for securing sensitive data.

Major players operating in the United States embedded analytics market include Microsoft Corporation, IBM, SAS Institute, Oracle Corporation, MicroStrategy Incorporated, Tableau, TIBCO Software, Birst, Logi Analytics and QlikTech International and others. 

Years considered for this report:

Historical Years: 2015–2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and forecast the market size of United States embedded analytics market.
  • To classify and forecast United States embedded analytics market based on component, deployment mode, organization, analytics tool, application, end user industry, company and regional distribution.
  • To identify drivers and challenges for United States embedded analytics market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in United States embedded analytics market.
  • To conduct pricing analysis for United States embedded analytics market.
  • To identify and analyze the profile of leading players operating in United States embedded analytics market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the region.

TechSci Research calculated the market size of United States embedded analytics market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Embedded analytics service providers, vendors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to embedded analytics
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States embedded analytics market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Component:
    • Software
    • Services
  • Market, By Deployment Mode:
    • On-Premise
    • Cloud
  • Market, By Organization:
    • SMEs
    • Large Enterprises
  • Market, By Analytics Tool:
    • Reporting
    • Self-Service Tools
    • Dashboard and Data Visualization
    • Others
  • Market, By Application:
    • IT
    • Marketing and Sales
    • Production
    • Finance
    • HR
    • Others
  • Market, By End User Industry:
    • BFSI
    • IT & Telecom
    • Retail and Consumer Goods
    • Government
    • Energy and Utilities
    • Media and Entertainment
    • Healthcare
    • Others
  • Regions:

o   West

o   Northeast

o   Midwest

o   South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States embedded analytics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Embedded Analytics Market

4.    Executive Summary

5.    Voice of Customer

6.    United States Embedded Analytics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Component (Software, Services)

6.2.2. By Deployment Mode (On-Premise, Cloud)

6.2.3. By Organization (SMEs v/s Large Enterprises)

6.2.4. By Analytics Tool (Reporting, Self-Service Tools, Dashboard and Data Visualization, Others)

6.2.5. By Application (IT, Marketing and Sales, Production, Finance, HR, Others)

6.2.6. By End User Industry (BFSI, IT & Telecom, Retail and Consumer Goods, Government, Energy and Utilities, Media and Entertainment, Healthcare and Others)

6.2.7. By Country

6.2.8. By Company (2018)

6.3.  Product Market Map

7.    Northeast United States Embedded Analytics Market Outlook

7.1.  Market Size & Forecast          

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Component

7.2.2. By Deployment Mode

7.2.3. By Application

7.2.4. By End User Industry

8.    Midwest United States Embedded Analytics Market Outlook

8.1.  Market Size & Forecast          

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1. By Component

8.2.2. By Deployment Mode

8.2.3. By Application

8.2.4. By End User Industry

9.    West United States Embedded Analytics Market Outlook

9.1.  Market Size & Forecast          

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1. By Component

9.2.2. By Deployment Mode

9.2.3. By Application

9.2.4. By End User Industry

10.  South United States Embedded Analytics Market Outlook

10.1.              Market Size & Forecast

10.1.1.    By Value

10.2.              Market Share & Forecast

10.2.1.    By Component

10.2.2.    By Deployment Mode

10.2.3.    By Application

10.2.4.    By End User Industry

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles

13.2.1.   Company Details

13.2.1.1.      Microsoft Corporation

13.2.1.2.      IBM

13.2.1.3.      SAS Institute

13.2.1.4.      Oracle Corporation

13.2.1.5.      MicroStrategy Incorporated’

13.2.1.6.      Tableau

13.2.1.7.      TIBCO Software

13.2.1.8.      Birst

13.2.1.9.      Logi Analytics

13.2.1.10.    QlikTech International

14.  Strategic Recommendations

15.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com