United States Automated Labeling Machine Market By Type (Self-Adhesive/Pressure-Sensitive Labelers, Shrink-Sleeve/Stretch-Sleeve Labelers, Glue-Based Labelers, In-Mold Label), By Configuration (Standalone, Integrated), By Industry (Food & Beverage, Pharmaceuticals, Consumer Products, Personal Care, Others), By Method of Label Placement (Front & Back/Double-Sided, Side, Top & Bottom, Wrap Around), By Packaging (Glass, Metal, Paper/Cardboard, Plastic), By Region, Competition, Forecast and Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 972.13 Million
CAGR (2026-2031)	3.48%
Fastest Growing Segment	Food & Beverage
Largest Market	Northeast
Market Size (2031)	USD 1193.61 Million

Market Overview

The United States Automated Labeling Machine Market will grow from USD 972.13 Million in 2025 to USD 1193.61 Million by 2031 at a 3.48% CAGR. Automated labeling machines are industrial systems designed to apply labels to products and packaging with high precision and minimal manual intervention. The market is primarily supported by the expanding e-commerce sector, which demands rapid, accurate labeling for logistics and tracking, alongside stringent pharmaceutical regulations requiring serialization for patient safety. These fundamental drivers necessitate equipment that ensures regulatory compliance and enhances supply chain visibility, creating a sustained demand for advanced labeling infrastructure.

However, a significant challenge impeding market expansion is the shortage of skilled labor required to operate and maintain these increasingly complex systems. This workforce gap can delay implementation and increase operational risks for manufacturers who lack the technical expertise for advanced automation. According to PMMI, The Association for Packaging and Processing Technologies, in 2024, U.S. packaging machinery shipments, a category inclusive of labeling technologies, were projected to grow to $11.2 billion, reflecting the critical investment manufacturers are making to overcome these operational hurdles.

Key Market Drivers

Escalating demand for automation to enhance operational efficiency and reduce labor costs acts as the primary catalyst for the United States Automated Labeling Machine Market. Manufacturers are increasingly abandoning manual application methods in favor of fully automated systems to mitigate chronic workforce shortages and stabilize production throughputs. This shift is not merely about speed but also about reducing dependency on human intervention for repetitive tasks, thereby lowering long-term operational expenditures. The intensity of this capital commitment is evident in recent industrial spending trends; according to Rockwell Automation, April 2024, in the '9th Annual State of Smart Manufacturing Report', investment in innovative manufacturing technology increased 30% year-over-year, claiming 30% of operating budgets in 2024, as companies prioritize automation to overcome labor gaps.

Simultaneously, the rapid expansion of the e-commerce sector and logistics infrastructure is driving the adoption of intelligent print-and-apply labeling solutions. As consumers shift toward online purchasing, logistics centers must process unprecedented parcel volumes, requiring machines that can generate and apply variable data shipping labels in real-time without slowing down distribution lines. According to the U.S. Census Bureau, in November 2024, U.S. retail e-commerce sales for the third quarter of 2024 alone reached an estimated $300.1 billion, reflecting the colossal volume of packages necessitating precise tracking labels. This surge in activity supports the broader machinery sector's upward trajectory; according to PMMI, in November 2024, actual U.S. packaging machinery shipments grew 5.8% in 2023 to reach $10.9 billion, establishing a robust foundation for the continued integration of labeling technologies.

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Key Market Challenges

The shortage of skilled labor represents a substantial barrier to the growth of the United States Automated Labeling Machine Market. As these labeling systems become increasingly complex, they require a workforce capable of managing precise calibration and conducting technical troubleshooting. When manufacturers cannot secure personnel with the necessary aptitude, the operational efficiency promised by automation is frequently compromised. This deficiency leads to extended equipment downtime and production bottlenecks causing potential buyers to hesitate before investing in automated solutions that they may not be able to support internally.

Consequently, the inability to hire qualified staff directly impacts investment decisions and slows market adoption. According to PMMI, The Association for Packaging and Processing Technologies, in 2025, 95 percent of consumer packaged goods companies reported struggling to find skilled operators and technicians. This statistic highlights the severity of the workforce gap which forces manufacturers to delay upgrading their labeling infrastructure. Without a capable workforce to maximize the utility of these machines, the market faces stunted growth rates as companies struggle to justify the return on investment for new installations.

Key Market Trends

The proliferation of RFID and NFC smart labeling capabilities is reshaping the market as manufacturers prioritize granular supply chain visibility and real-time inventory tracking. This trend drives the adoption of advanced print-and-apply systems equipped with encoding modules capable of verifying data integrity at high speeds, moving beyond simple visual identification to digital transparency. The integration of these intelligent technologies is accelerating rapidly; according to the RAIN Alliance, February 2025, in the 'RAIN Alliance Report', global shipments of RAIN RFID tag chips reached 52.8 billion in 2024, reflecting a 17% increase as industries mandate item-level traceability.

Simultaneously, the rise of robotic arm integration for complex label placement is transforming packaging lines that require high flexibility for diverse product shapes. Unlike traditional fixed applicators, robotic solutions offer the dexterity to apply labels to irregular surfaces and varying package sizes without necessitating lengthy changeovers, making them ideal for the high-mix production environments common in food and consumer goods. This shift toward adaptable automation is substantiated by recent industrial activity; according to the Association for Advancing Automation, February 2025, in the 'North American Robotics Market Report', robot orders from the food and consumer goods sector surged by 65% in 2024, highlighting the critical demand for versatile machinery that can handle intricate packaging tasks.

Segmental Insights

The Food & Beverage industry is currently positioned as the fastest-growing segment in the United States Automated Labeling Machine Market, driven by a surge in demand for packaged goods and the necessity for operational efficiency. Manufacturers are increasingly integrating automated systems to comply with rigorous labeling standards established by the Food and Drug Administration (FDA), which mandate detailed nutritional facts and ingredient transparency. This regulatory environment requires precise labeling capabilities to minimize errors during high-volume production. As a result, companies are investing in automation to sustain output while strictly adhering to federal compliance measures.

Regional Insights

The Northeast United States maintains a leading position in the automated labeling machine market, primarily driven by the high concentration of pharmaceutical and biotechnology manufacturing facilities. This region benefits from significant industrial activity in states such as New Jersey and Massachusetts, where companies require automated systems to comply with stringent packaging regulations enforced by the Food and Drug Administration. Additionally, the strong presence of the food and beverage sector further accelerates demand for labeling accuracy and operational efficiency. Consequently, these industries rely heavily on automation to meet regulatory standards and production targets.

Recent Developments

• In July 2025, Weiler Labeling Systems introduced the PR-12 and PR-24 systems, which integrated plunger rod insertion and labeling functions for prefilled syringes into a single compact machine. The equipment utilized advanced torque regulation technology to insert plunger rods precisely while simultaneously applying pressure-sensitive labels at speeds of up to 600 syringes per minute. This development provided pharmaceutical manufacturers with a space-saving solution to streamline assembly and labeling processes, reducing the manufacturing footprint. The systems were designed to handle various syringe sizes and label materials, ensuring flexibility and compliance with stringent industry requirements for aseptic packaging operations.
• In March 2025, HERMA US presented the HERMA 211R HC, a robotic labeling cell developed specifically for the pharmaceutical and healthcare industries. The system integrated a compact robot with a specialized servo gripper to handle small batches and complex product shapes, such as vials and syringes, with exceptional precision. Capable of labeling approximately 20 products per minute, the machine offered a significant speed advantage over traditional semi-automatic solutions. The unit featured a closed drawer system for product feeding, designed to enhance operator safety and process reliability while meeting strict regulatory standards for medical device packaging and serialization.
• In July 2024, Videojet Technologies launched the Videojet 9560, a next-generation print and apply labeling system designed to optimize end-of-line packaging operations. The machine featured proprietary Intelligent Motion technology, which automatically controlled label speed and position to eliminate the need for manual adjustments, clutches, or rollers. Designed to process up to 150 packs per minute, the system utilized a Direct Apply method to place labels accurately on packages without using tamp pads or compressed air. This introduction aimed to reduce unscheduled downtime and improve overall equipment effectiveness for manufacturers requiring precise, on-demand labeling solutions in fast-paced environments.
• In April 2024, Weber Packaging Solutions announced a strategic partnership with the Numina Group to enhance packaging production and warehouse automation capabilities. This collaboration integrated Weber’s labeling and coding machinery with Numina’s warehouse execution and control technologies to create a seamless solution for high-volume distribution centers. The partnership aimed to streamline print-and-apply processes by combining reliable labeling systems with advanced conveyor and sorting automation. By leveraging these complementary technologies, the companies sought to help businesses eliminate production bottlenecks, improve throughput efficiency, and ensure accurate compliance labeling for e-commerce and retail fulfillment operations.

Key Market Players

• Avery Dennison Corporation
• Domino Printing Sciences plc
• Sato Holdings Corporation
• Herma GmbH
• Zebra Technologies Corporation
• Dover Corporation
• BECK Automation AG
• Label-Aire, Inc.
• ProMach Inc.
• Tadbik Ltd

By Type	By Configuration	By Industry	By Method of Label Placement	By Packaging	By Region
Self-Adhesive/Pressure-Sensitive Labelers Shrink-Sleeve/Stretch-Sleeve Labelers Glue-Based Labelers In-Mold Label	Standalone Integrated	Food & Beverage Pharmaceuticals Consumer Products Personal Care Others	Front & Back/Double-Sided Side Top & Bottom Wrap Around	Glass Metal Paper/Cardboard Plastic	Northeast Midwest South West

Report Scope:

In this report, the United States Automated Labeling Machine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Automated Labeling Machine Market, By Type:

• Self-Adhesive/Pressure-Sensitive Labelers
• Shrink-Sleeve/Stretch-Sleeve Labelers
• Glue-Based Labelers
• In-Mold Label

• United States Automated Labeling Machine Market, By Configuration:

• Standalone
• Integrated

• United States Automated Labeling Machine Market, By Industry:

• Food & Beverage
• Pharmaceuticals
• Consumer Products
• Personal Care
• Others

• United States Automated Labeling Machine Market, By Method of Label Placement:

• Front & Back/Double-Sided
• Side
• Top & Bottom
• Wrap Around

• United States Automated Labeling Machine Market, By Packaging:

• Glass
• Metal
• Paper/Cardboard
• Plastic

• United States Automated Labeling Machine Market, By Region:

• Northeast
• Midwest
• South
• West