As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

United Kingdom hard seltzer market is expected to undergo a rapid growth during the forecast period on account of increasing number of manufacturers entering the market which in turn is leading to availability of wide range of hard seltzers. The growing popularity of low calorie & carbohydrate content alcoholic drinks, especially among millennials is another major factor contributing to the market growth. Moreover, hard seltzers are usually gluten-free and low in ABV content which acts as a key growth driver behind their rising demand in United Kingdom.

Additionally, manufacturers are investing on strong marketing content as well as distribution network which is likely to propel the growth of United Kingdom hard seltzer market through 2025. Apart from that, development of new and innovative flavors is also attracting new consumers towards hard seltzers. The country has witnessed rise in number of bars and restaurants in recent years which has further contributed to the rise in sale of alcoholic beverages including hard seltzers. 

United Kingdom hard seltzer market can be categorized based on type, ABV content, distribution channel and region. Based on ABV content, the market can be categorized into less than 5%, more than 5%. Among the two, hard seltzers having less than 5% ABV content are expected to dominate the United Kingdom market during the forecast period as they attract health-conscious consumers. Based on distribution channel, United Kingdom hard seltzer market can be split into online, convenience stores, supermarket/hypermarket and others. Among them, online channel is expected to contribute high revenue share during the forecast period as many hard seltzer manufacturers are undergoing partnerships with e-commerce platform. The convenience of shopping on these platforms is also making the segment a faster growing one.  

The major players operating in the United Kingdom Hard Seltzer market are White Claw Hard Seltzer (Mark Anthony Brands International), Smirnoff Seltzers (THE SMIRNOFF CO.)

ISLAND BAY DRINKS LTD, Clean & Press (BrewDog), 58 Gin Ltd, Two Brooks (Loon Water Ltd.), Mike’s Hard Seltzer, Barefoot Cellars , Served Drinks, Chase Distillery Ltd. and Balans (Cider of Sweden Ltd.), among others. Leading companies are undergoing growth strategies such as new product launches, partnerships, collaborations, joint ventures and mergers & acquisitions in order to increase their share in United Kingdom hard seltzer market.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of United Kingdom hard seltzer market from 2015 to 2018.
  • To estimate and forecast the market size of United Kingdom hard seltzer market from 2019 to 2025 and growth rate until 2025.
  • to classify and forecast United Kingdom hard seltzer market based on type, ABV content, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the United Kingdom hard seltzer market.
  • To identify drivers and challenges for United Kingdom hard seltzer market.
  • To examine competitive developments such as expansions, mergers & acquisitions, etc., in United Kingdom hard seltzer market.
  • To conduct pricing analysis for United Kingdom hard seltzer market.
  • To identify and analyze the profile of leading players operating in United Kingdom hard seltzer market.
  • To identify key sustainable strategies adopted by market players in United Kingdom hard seltzer market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of hard seltzer manufacturers across United Kingdom. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the presence of all major players across United Kingdom.

TechSci Research calculated the market size of United Kingdom hard seltzer market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these services and end users for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Hard Seltzer system manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to hard seltzer

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as hard seltzer manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United Kingdom hard seltzer market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United Kingdom Hard Seltzer Market, By Type:
    • Flavoured vs Non-Flavoured
  • United Kingdom Hard Seltzer Market, By ABV Content:
    • Less than 5%
    • More than 5%
  • United Kingdom Hard Seltzer Market, By Distribution Channel:
    • Online
    • Convenience Stores
    • Supermarket/Hypermarkets
    • Others
  • United Kingdom Hard Seltzer Market, By Region:
    • Greater London
    • South East
    • North West
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United Kingdom hard seltzer market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.     Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United Kingdom Hard Seltzer Market

4.    Executive Summary

5.    Voice of Customers

5.1.  Brand Awareness & Recall

5.2.  Factors Influencing Purchase Decisions

5.3.  Challenges & Unmet Needs

6.    United Kingdom Hard Seltzer Market Outlook

6.1.  Production

6.2.  Market Size & Forecast

6.2.1.     By Value & Volume

6.3.  Market Share & Forecast

6.3.1.     By Type (Flavoured vs Non-Flavoured)

6.3.2.     By ABV Content (Less than 5%, More than 5%)

6.3.3.     By Distribution Channel (Online, Convenience Stores, Supermarket/Hypermarkets, Others)

6.3.4.     By Region (Greater London, South East, North West, Others)

6.3.5.     By Company (2020)

6.4.  Product Market Map

7.    United Kingdom Flavoured Hard Seltzer Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By ABV Content

7.2.2.     By Distribution Channel

7.3.  Pricing Analysis

8.    United Kingdom Non-Flavoured Hard Seltzer Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Size & Forecast

8.2.1.     By Value & Volume

8.3.  Market Share & Forecast

8.3.1.     By ABV Content

8.3.2.     By Distribution Channel

8.4.  Pricing Analysis

9.    Market Dynamics

9.1.     Drivers

9.2.     Challenges

10.  Trade Dynamics

10.1.              Import

10.2.              Export

11.  Market Trends & Developments

12.  Policy & Regulatory Landscape

13.  United Kingdom Economic Profile

14.  Competitive Landscape

14.1.    Competition Outlook

14.2.    Company Profiles

14.2.1.  White Claw Hard Seltzer (Mark Anthony Brands International)      Company Overview      Products & Services      Financials (If available)      Current & Future Strategy      Key Management      Contact Details

14.2.2.  Smirnoff Seltzers (THE SMIRNOFF CO.)


14.2.4.  Clean & Press (BrewDog)

14.2.5.  58 Gin Ltd

14.2.6.  Two Brooks (Loon Water Ltd.)

14.2.7.  Mike’s Hard Seltzer

14.2.8.  Barefoot Cellars

14.2.9.  Served Drinks

14.2.10.                Chase Distillery Ltd.

14.2.11.                Balans (Cider of Sweden Ltd.)

15.  Strategic Recommendations

16.  About Us & Disclaimer

                                                                                       (Note: The companies list can be customized based on the client requirements.)


In case you don’t find what you are looking for, please get in touch with our custom research team at