Under Eye Serum Market Size and Trends 2029

Summary

Report Description

Forecast Period	2025-2029
Market Size (2023)	USD 3.65 Billion
CAGR (2024-2029)	10.8%
Fastest Growing Segment	Online
Largest Market	Asia Pacific

Market Overview

Global Under Eye Serum Market was valued at USD 3.65 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 10.8% through 2029. The global under-eye serum market represents a segment within the skincare industry that focuses on addressing specific concerns related to the delicate skin around the eyes. This market has witnessed substantial growth driven by several key factors, catering to consumers seeking solutions for concerns like dark circles, puffiness, fine lines, and wrinkles.

Consumers' increasing awareness of skincare and the quest for specialized solutions have fueled the demand for under-eye serums. This rise is influenced by a growing understanding of the unique needs of the under-eye area, which differs from the rest of the facial skin. The demand for products specifically formulated to address concerns like aging signs, hydration, and rejuvenation in this delicate region has significantly contributed to the market's expansion.

Advancements in skincare technology and the development of innovative formulations have propelled the under-eye serum market. Manufacturers continuously research and incorporate cutting-edge ingredients such as peptides, retinoids, antioxidants, and hyaluronic acid known for their efficacy in targeting under-eye concerns. These formulations aim to improve skin texture, reduce dark circles, diminish puffiness, and provide overall rejuvenation to the under-eye area.

Changing lifestyles and beauty trends, including an increased focus on self-care and the pursuit of a youthful appearance, have driven the demand for under-eye serums. With an emphasis on wellness and maintaining a well-groomed appearance, consumers seek non-invasive and effective skincare solutions. Under-eye serums, positioned as part of a holistic skincare routine, have gained popularity among consumers seeking preventive measures and visible improvements in the delicate eye area.

The accessibility of under-eye serums through online retail platforms has significantly contributed to market growth. E-commerce has expanded consumers' access to a wide array of products from established brands to niche skincare lines, enabling easier comparison, reviews, and purchase options. This accessibility has broadened the market reach, allowing consumers globally to explore and purchase under-eye serums catering to their specific needs.

Influencer marketing and consumer education initiatives have played a pivotal role in shaping consumer preferences within the under-eye serum market. Beauty influencers and skincare experts use their platforms to review, recommend, and educate consumers about the benefits and usage of under-eye serums, influencing purchasing decisions and driving market growth.

In conclusion, the global under-eye serum market's growth is fueled by a convergence of factors, including consumer demand for targeted skincare, technological advancements, changing beauty trends, online retail accessibility, and influencer-driven consumer education. This market is poised to continue expanding as consumers prioritize skincare solutions tailored to the specific needs of the under-eye area.

Key Market Drivers

Growing Awareness and Demand for Skincare Solutions

The rise in consumer awareness regarding skincare and the growing emphasis on addressing specific skin concerns have been pivotal drivers of the global under eye serum market. With an increasing focus on self-care and personal grooming, consumers are seeking specialized products that target specific skin concerns, particularly in the delicate under-eye area.

The under-eye region is susceptible to issues such as dark circles, puffiness, fine lines, and wrinkles due to factors like stress, lack of sleep, aging, and environmental aggressors. As awareness grows about the effectiveness of under eye serums in combating these concerns, there's a surge in demand for these specialized skincare solutions.

Consumers are actively seeking potent ingredients like hyaluronic acid, peptides, antioxidants, vitamin C, and retinol, known for their ability to hydrate, firm, and brighten the under-eye area. The increased demand for natural and organic formulations has also spurred innovation in the under eye serum market, catering to consumers' preferences for clean beauty products.

Moreover, the influence of social media, beauty influencers, and skincare enthusiasts sharing their skincare routines and product recommendations has further propelled the popularity of under eye serums. Consumers are more informed and inclined to invest in these targeted skincare solutions to achieve healthier-looking under-eye skin.

Advancements in Skincare Technology and Formulations

The continuous advancements in skincare technology and formulation techniques play a pivotal role in driving the growth of the global under eye serum market. Skincare companies invest heavily in research and development to create innovative formulations and delivery systems that offer enhanced efficacy and visible results.

Formulators leverage cutting-edge technologies to create under eye serums with improved penetration, ensuring that active ingredients effectively reach the deeper layers of the skin. Microencapsulation, nanotechnology, and liposomal delivery systems optimize the delivery of key ingredients, increasing their bioavailability and efficacy.

Additionally, the industry's focus on creating multi-functional serums with diverse benefits, such as anti-aging properties, hydration, depuffing, and brightening effects, resonates with consumers seeking comprehensive solutions for under-eye concerns. The incorporation of clinically proven ingredients and the customization of serums to address specific skin types and concerns further drive consumer confidence and market growth.

Shifting Consumer Demographics and Lifestyle Changes

Changing demographics, including an aging population and shifting lifestyle patterns, significantly impact the under eye serum market. The desire for a youthful appearance, especially among the aging population, fuels the demand for anti-aging under eye serums that diminish the appearance of wrinkles, crow's feet, and other signs of aging around the eyes.

Moreover, lifestyle factors such as increased screen time, stress, and erratic sleep patterns contribute to under-eye concerns among younger demographics. Millennials and younger consumers are actively seeking preventative skincare solutions to address these issues, driving the demand for under eye serums as a proactive measure in their skincare routines.

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Key Market Challenges

Evolving Consumer Preferences and Expectations

The under-eye serum market faces a challenge in keeping pace with ever-evolving consumer preferences and expectations. Consumers seek multifunctional, result-oriented products that not only address dark circles, puffiness, and fine lines but also cater to specific skin concerns, such as sensitivity, hydration, or anti-aging. Meeting these diverse demands while maintaining product efficacy and safety standards poses a considerable challenge for manufacturers.

Additionally, the rise of clean beauty and natural skincare trends has led consumers to prioritize products with transparent ingredient lists, free from potentially harmful substances. Formulating effective under eye serums that align with these preferences while meeting regulatory requirements can be a complex undertaking, requiring extensive research, development, and adherence to stringent quality standards.

Intense Market Competition and Brand Differentiation

The under-eye serum market is saturated with numerous brands, each vying for consumer attention and loyalty. The intense competition presents challenges in brand differentiation and establishing a unique value proposition. Brands must distinguish themselves through innovative formulations, unique selling points, or ethical practices to stand out in a crowded market. Additionally, building brand trust and credibility is crucial, especially in an era where consumers scrutinize ingredients, efficacy, and brand ethics before making purchasing decisions.

Moreover, the influx of new entrants, including indie brands and niche players, further intensifies competition. These emerging brands often challenge established market players by offering innovative solutions, compelling marketing strategies, or specialized products, adding complexity to the competitive landscape.

Regulatory Compliance and Product Safety

Navigating regulatory frameworks and ensuring compliance with stringent safety and quality standards presents a significant challenge for the under eye serum market. Regulatory bodies globally have stringent guidelines regarding skincare products, particularly those applied near sensitive areas like the eyes. Meeting these standards while innovating and formulating effective products requires substantial investment in research, testing, and compliance.

Moreover, varying regulations across different regions or countries add complexity to product development and market expansion strategies. Manufacturers must ensure that their formulations adhere to regulations regarding permissible ingredients, labeling, efficacy claims, and safety assessments in each market they operate in. Failure to meet these regulatory requirements can lead to product recalls, legal issues, and damage to brand reputation.

In conclusion, the Global Under Eye Serum Market faces challenges related to evolving consumer preferences, intense market competition demanding brand differentiation, and the necessity to navigate complex regulatory landscapes while ensuring product safety and compliance. Overcoming these challenges requires continuous innovation, meticulous research, and a commitment to meeting consumer demands while upholding quality standards and regulatory compliance.

Key Market Trends

Natural and Clean Ingredients Surge

One prominent trend shaping the global under eye serum market is the growing demand for products formulated with natural and clean ingredients. Consumers are increasingly conscious of what they apply to their skin, particularly around sensitive areas like the eyes. As a result, there's a heightened preference for under eye serums that feature botanical extracts, antioxidants, vitamins (such as vitamin C and E), hyaluronic acid, and peptides. These ingredients not only target specific under eye concerns like dark circles, puffiness, and fine lines but also resonate with consumers seeking safer, more sustainable skincare options.

Manufacturers and brands responding to this trend are focusing on formulations free from harsh chemicals, parabens, sulfates, and synthetic fragrances. They're emphasizing transparency in ingredient sourcing and production processes, catering to a growing segment of consumers prioritizing clean and green beauty products.

Advanced Technology and Customization

Another significant trend in the global under eye serum market revolves around technological advancements and product customization. Companies are leveraging cutting-edge technologies, such as nanotechnology and microencapsulation, to enhance the delivery and efficacy of active ingredients in under eye serums. These innovations enable better penetration of ingredients into the delicate skin around the eyes, resulting in improved results and targeted solutions for various concerns.

Moreover, customization is gaining traction as brands offer personalized under eye serum formulations tailored to individual needs. This customization often involves online assessments or consultations where consumers can identify their specific concerns, allowing brands to create bespoke solutions. Customized serums cater to diverse skin types, concerns, and preferences, enhancing efficacy and consumer satisfaction.

Rise of Inclusivity and Wellness-Centric Solutions

Inclusivity and a holistic approach to skincare are becoming more pronounced trends in the under-eye serum market. Brands are shifting focus from merely addressing cosmetic concerns to offering solutions that promote overall eye health and wellness. Serums are designed not only to diminish dark circles, puffiness, and wrinkles but also to nurture the delicate skin barrier around the eyes.

Furthermore, inclusivity in marketing and product development reflects a growing awareness of diverse beauty standards. Brands are aiming to cater to a wide range of skin tones, ages, and genders, acknowledging that under eye concerns are universal and can affect people across demographics. Products are formulated to be suitable for various skin tones and conditions, embracing diversity and promoting inclusivity within the skincare landscape.

Segmental Insights

Type Insights

Serums have emerged as a dominant force within the global under-eye serum market, gaining substantial traction and asserting their significance due to several key factors that delineate their prominence in this niche segment.

Under-eye serums represent a specialized category within the skincare industry, designed specifically to address concerns related to the delicate skin around the eyes. Serums are formulated with potent active ingredients like hyaluronic acid, peptides, antioxidants, and vitamins, precisely targeting issues such as dark circles, puffiness, fine lines, and signs of aging. This specialized focus on under-eye concerns elevates the significance of serums within the broader skincare market.

Serums are renowned for their concentrated formulations and lightweight textures, enabling deeper penetration of active ingredients into the skin. Their advanced formulations allow for superior absorption, delivering potent benefits and visibly improving the appearance of the under-eye area. Consumers seek serums for their efficacy in providing targeted solutions, thereby propelling their significant share in the under-eye serum market.

The growing consumer demand for visible results in skincare drives the popularity of under-eye serums. With an increasing emphasis on skincare routines and the pursuit of youthful, radiant skin, consumers turn to serums due to their efficacy and ability to deliver noticeable improvements in the under-eye area. Brands constantly innovate, introducing new formulations, applicators, and delivery systems to meet evolving consumer needs and preferences.

Beauty trends and heightened consumer awareness play a pivotal role in the surge of under-eye serums. Influencers, beauty bloggers, and skincare experts advocate for targeted skincare solutions, promoting the benefits of incorporating under-eye serums into daily routines. This increased awareness about the importance of specialized under-eye care has propelled the demand for serums as an integral part of skincare regimens.

The widespread availability of under-eye serums through various retail channels and online platforms contributes significantly to their market share. Consumers have easy access to a wide range of serums from established skincare brands, niche players, and specialty retailers. This accessibility ensures that consumers can explore and purchase serums tailored to their specific under-eye concerns, driving their dominance in the global market.

Sales Channel Insights

The online market has emerged as a significant player in the global under-eye serum market, reshaping consumer behavior and industry dynamics by offering a convenient, accessible, and diverse platform for consumers seeking effective skincare solutions, specifically targeting under-eye concerns. This shift towards online platforms within the beauty and skincare industry has reshaped the traditional retail landscape.

The convenience factor plays a pivotal role in the online market's dominance within the under-eye serum segment. Consumers appreciate the ease of browsing, comparing, and purchasing products from the comfort of their homes, avoiding the constraints of physical stores' operating hours or geographical limitations. This accessibility fosters a greater reach, catering to a global consumer base seeking under-eye skincare solutions.

Online platforms showcase a vast array of under-eye serums, offering consumers an extensive range of brands, formulations, and targeted solutions. Consumers can explore diverse options, from natural and organic serums to those addressing specific concerns like dark circles, puffiness, or fine lines. The variety available online empowers consumers to make informed decisions based on their unique skincare needs.

The online market facilitates informed decision-making through detailed product descriptions, ingredient lists, and customer reviews. Access to comprehensive information empowers consumers to research and understand the efficacy of various under-eye serums, encouraging informed purchases. Additionally, consumer reviews and ratings contribute significantly to building trust and credibility for products within this segment.

Online platforms enable brands to employ innovative marketing strategies, leveraging social media, influencer collaborations, and targeted digital advertising. Brands actively engage with consumers through educational content, tutorials, and user-generated content, creating a dialogue that enhances brand awareness and fosters a sense of community among skincare enthusiasts.

Technological advancements in e-commerce, such as personalized recommendations, subscription services, and virtual try-on tools, enrich the customer experience within the under-eye serum market. Virtual skincare consultations, chat support, and interactive features add value by addressing consumer queries and customizing recommendations based on individual needs.

The evolving consumer preference for online shopping, particularly in the beauty and skincare sector, has led to a notable shift in buying behavior. Convenience, accessibility, and the ability to research and compare products have fueled the transition towards online platforms, indicating the growing significance of the online market in shaping the global under-eye serum market.

In conclusion, the online market holds a substantial share in the global under-eye serum market, driven by convenience, product variety, informed decision-making, innovative marketing strategies, e-commerce advancements, and the evolving preferences of skincare consumers worldwide. As online platforms continue to evolve and cater to consumer needs, their influence on the under-eye serum market is expected to remain pivotal in the beauty and skincare industry's digital landscape.

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Regional Insights

The Asia Pacific region commands a substantial share in the global under-eye serum market, driven by a convergence of factors that encompass skincare preferences, innovative product formulations, cultural influences, and a burgeoning awareness of beauty and wellness.

Asia Pacific boasts a rich skincare culture deeply ingrained in its society. A meticulous approach to skincare routines, often starting at a young age, is central to the region's beauty practices. This emphasis on skincare translates into a heightened demand for specialized products catering to specific concerns, such as under-eye serums addressing dark circles, puffiness, and fine lines.

The region is renowned for its innovation in skincare formulations and a proactive approach to integrating advanced ingredients into beauty products. Under-eye serums in the Asia Pacific market often feature innovative compounds such as hyaluronic acid, peptides, vitamin C, and botanical extracts known for their brightening, hydrating, and anti-aging properties. These formulations align with consumer preferences for effective yet gentle solutions tailored to address under-eye concerns.

Cultural influences significantly shape beauty trends in the Asia Pacific region. The pursuit of a youthful appearance and flawless skin is deeply embedded in the culture, driving the demand for under-eye serums that promise rejuvenation and brightening effects. Additionally, a growing emphasis on holistic wellness integrates skincare into overall health practices, further fueling the demand for targeted skincare solutions like under-eye serums.

The beauty and skincare industry in the Asia Pacific region has experienced rapid growth, attributed to increasing disposable incomes, urbanization, and a growing middle class. Consumers in countries like South Korea, Japan, China, and India are keen on investing in quality skincare products, including under-eye serums, as part of their beauty regimes. This surge in demand contributes significantly to the region's share in the global under-eye serum market.

The rise of digital platforms and e-commerce accessibility has played a pivotal role in expanding the reach of under-eye serums across the Asia Pacific. Online platforms offer a diverse range of skincare products, allowing consumers to access and purchase under-eye serums conveniently. Additionally, beauty influencers and social media play a significant role in shaping consumer perceptions and driving purchase decisions, amplifying the market reach of under-eye serums.

In summary, the Asia Pacific region's significant share in the global under-eye serum market is propelled by a combination of skincare culture, innovative formulations, cultural influences, a burgeoning beauty industry, and the accessibility provided by e-commerce platforms. As consumer preferences continue to evolve, the region remains a key player in driving growth and innovation within the under-eye serum market on a global scale.

Recent Developments

In January 2022, Neutrogena, a renowned skincare brand known for its effective products, launched the highly anticipated Neutrogena Rapid Wrinkle Repair Retinol Under Eye Cream. This innovative cream is specifically designed to target and reduce the appearance of fine lines and wrinkles, helping you achieve a more youthful and radiant under-eye area.

In April 2022, Cetaphil, a brand known for its gentle and effective skincare solutions, unveiled the Cetaphil Hydrating Eye Gel-Cream. Enriched with hyaluronic acid, this refreshing gel-cream provides intense hydration to the under-eye area, helping to plump and smooth the skin for a more rejuvenated look. Keep your under-eye area moisturized and hydrated with this fantastic addition to the Cetaphil range.

In September 2021, Olay, a trusted name in skincare, introduced the Olay Vitamin C + Peptide 24 Under Eye Gel Cream. This advanced formula combines the power of vitamin C and peptides to not only brighten dark circles but also provide nourishment to the delicate skin around the eyes. Say goodbye to tired-looking eyes and hello to a refreshed and revitalized appearance.

Key Market Players

Estee Lauder
L'Oreal
Shiseido
P&G
Unilever
LVMH
Chanel
Amorepacific
Barbara Sturm
SkinCeuticals

By Type	By Skin Type	By Sales Channel	By Region
Creams Gels Serums Others	Dry Skin Oily Skin Combination Skin Normal Skin Sensitive Skin	Supermarkets/Hypermarkets Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the global under eye serum market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Under Eye Serum Market, By Type:

o Creams

o Gels

o Serums

o Others

Under Eye Serum Market, By Skin Type:

o Dry Skin

o Oily Skin

o Combination Skin

o Normal Skin

o Sensitive Skin

Under Eye Serum Market, By Sales Channel:

o Supermarkets/Hypermarkets

o Specialty Stores

o Online

o Others

Under Eye Serum Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia-Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

§ Turkey

§ Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global under eye serum market.

Available Customizations:

Global Under Eye Serum Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Under Eye Serum Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer

4.1. Factors Influencing Purchase Decision

4.2. Challenges Faced Post Purchase

4.3. Brand Awareness

5. Global Under Eye Serum Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type Market Share Analysis (Creams, Gels, Serums, Others)

5.2.2. By Skin Type Market Share Analysis (Dry Skin, Oily Skin, Combination Skin, Normal Skin, Sensitive Skin)

5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, and Others)

5.2.4. By Regional Market Share Analysis

5.2.4.1. North America Market Share Analysis

5.2.4.2. South America Market Share Analysis

5.2.4.3. Middle East & Africa Market Share Analysis

5.2.4.4. Europe Market Share Analysis

5.2.4.5. Asia-Pacific Market Share Analysis

5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)

5.3. Global Under Eye Serum Market Mapping & Opportunity Assessment

5.3.1. By Type Market Mapping & Opportunity Assessment

5.3.2. By Skin Type Market Mapping & Opportunity Assessment

5.3.3. By Sales Channel Market Mapping & Opportunity Assessment

5.3.4. By Region Channel Market Mapping & Opportunity Assessment

6. North America Under Eye Serum Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis

6.2.2. By Skin Type Market Share Analysis

6.2.3. By Sales Channel Market Share Analysis

6.3. North America: Country Analysis

6.3.1. United States Under Eye Serum Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type Market Share Analysis

6.3.1.2.2. By Skin Type Market Share Analysis

6.3.1.2.3. By Sales Channel Market Share Analysis

6.3.2. Canada Under Eye Serum Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Type Market Share Analysis

6.3.2.2.2. By Skin Type Market Share Analysis

6.3.2.2.3. By Sales Channel Market Share Analysis

6.3.3. Mexico Under Eye Serum Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Type Market Share Analysis

6.3.3.2.2. By Skin Type Market Share Analysis

6.3.3.2.3. By Sales Channel Market Share Analysis

7. Europe Under Eye Serum Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis

7.2.2. By Skin Type Market Share Analysis

7.2.3. By Sales Channel Market Share Analysis

7.3. Europe: Country Analysis

7.3.1. Germany Under Eye Serum Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type Market Share Analysis

7.3.1.2.2. By Skin Type Market Share Analysis

7.3.1.2.3. By Sales Channel Market Share Analysis

7.3.2. United Kingdom Under Eye Serum Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type Market Share Analysis

7.3.2.2.2. By Skin Type Market Share Analysis

7.3.2.2.3. By Sales Channel Market Share Analysis

7.3.3. Italy Under Eye Serum Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type Market Share Analysis

7.3.3.2.2. By Skin Type Market Share Analysis

7.3.3.2.3. By Sales Channel Market Share Analysis

7.3.4. France Under Eye Serum Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Type Market Share Analysis

7.3.4.2.2. By Skin Type Market Share Analysis

7.3.4.2.3. By Sales Channel Market Share Analysis

7.3.5. Spain Under Eye Serum Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Type Market Share Analysis

7.3.5.2.2. By Skin Type Market Share Analysis

7.3.5.2.3. By Sales Channel Market Share Analysis

8. Asia-Pacific Under Eye Serum Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis

8.2.2. By Skin Type Market Share Analysis

8.2.3. By Sales Channel Market Share Analysis

8.3. Asia-Pacific: Country Analysis

8.3.1. China Under Eye Serum Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type Market Share Analysis

8.3.1.2.2. By Skin Type Market Share Analysis

8.3.1.2.3. By Sales Channel Market Share Analysis

8.3.2. India Under Eye Serum Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type Market Share Analysis

8.3.2.2.2. By Skin Type Market Share Analysis

8.3.2.2.3. By Sales Channel Market Share Analysis

8.3.3. Japan Under Eye Serum Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type Market Share Analysis

8.3.3.2.2. By Skin Type Market Share Analysis

8.3.3.2.3. By Sales Channel Market Share Analysis

8.3.4. South Korea Under Eye Serum Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type Market Share Analysis

8.3.4.2.2. By Skin Type Market Share Analysis

8.3.4.2.3. By Sales Channel Market Share Analysis

8.3.5. Australia Under Eye Serum Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type Market Share Analysis

8.3.5.2.2. By Skin Type Market Share Analysis

8.3.5.2.3. By Sales Channel Market Share Analysis

9. South America Under Eye Serum Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type Market Share Analysis

9.2.2. By Skin Type Market Share Analysis

9.2.3. By Sales Channel Market Share Analysis

9.3. South America: Country Analysis

9.3.1. Brazil Under Eye Serum Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type Market Share Analysis

9.3.1.2.2. By Skin Type Market Share Analysis

9.3.1.2.3. By Sales Channel Market Share Analysis

9.3.2. Argentina Under Eye Serum Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type Market Share Analysis

9.3.2.2.2. By Skin Type Market Share Analysis

9.3.2.2.3. By Sales Channel Market Share Analysis

9.3.3. Colombia Under Eye Serum Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type Market Share Analysis

9.3.3.2.2. By Skin Type Market Share Analysis

9.3.3.2.3. By Sales Channel Market Share Analysis

10. Middle East and Africa Under Eye Serum Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type Market Share Analysis

10.2.2. By Skin Type Market Share Analysis

10.2.3. By Sales Channel Market Share Analysis

10.3. MEA: Country Analysis

10.3.1. South Africa Under Eye Serum Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type Market Share Analysis

10.3.1.2.2. By Skin Type Market Share Analysis

10.3.1.2.3. By Sales Channel Market Share Analysis

10.3.2. Saudi Arabia Under Eye Serum Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type Market Share Analysis

10.3.2.2.2. By Skin Type Market Share Analysis

10.3.2.2.3. By Sales Channel Market Share Analysis

10.3.3. UAE Under Eye Serum Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type Market Share Analysis

10.3.3.2.2. By Skin Type Market Share Analysis

10.3.3.2.3. By Sales Channel Market Share Analysis

10.3.4. Turkey Under Eye Serum Market Outlook

10.3.4.1. Market Size & Forecast

10.3.4.1.1. By Value

10.3.4.2. Market Share & Forecast

10.3.4.2.1. By Type Market Share Analysis

10.3.4.2.2. By Skin Type Market Share Analysis

10.3.4.2.3. By Sales Channel Market Share Analysis

10.3.5. Egypt Under Eye Serum Market Outlook

10.3.5.1. Market Size & Forecast

10.3.5.1.1. By Value

10.3.5.2. Market Share & Forecast

10.3.5.2.1. By Type Market Share Analysis

10.3.5.2.2. By Skin Type Market Share Analysis

10.3.5.2.3. By Sales Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

13. SWOT Analysis

13.1. Strength

13.2. Weakness

13.3. Opportunity

13.4. Threat

14. Competitive Landscape

14.1. Company Profiles

14.1.1. Estee Lauder

14.1.1.1. Company Details

14.1.1.2. Products & Services

14.1.1.3. Financials (As Per Availability)

14.1.1.4. Key Market Focus & Geographical Presence

14.1.1.5. Recent Developments

14.1.1.6. Key Management Personnel

14.1.2. L'Oreal

14.1.2.1. Company Details

14.1.2.2. Products & Services

14.1.2.3. Financials (As Per Availability)

14.1.2.4. Key Market Focus & Geographical Presence

14.1.2.5. Recent Developments

14.1.2.6. Key Management Personnel

14.1.3. Shiseido

14.1.3.1. Company Details

14.1.3.2. Products & Services

14.1.3.3. Financials (As Per Availability)

14.1.3.4. Key Market Focus & Geographical Presence

14.1.3.5. Recent Developments

14.1.3.6. Key Management Personnel

14.1.4. P&G

14.1.4.1. Company Details

14.1.4.2. Products & Services

14.1.4.3. Financials (As Per Availability)

14.1.4.4. Key Market Focus & Geographical Presence

14.1.4.5. Recent Developments

14.1.4.6. Key Management Personnel

14.1.5. Unilever

14.1.5.1. Company Details

14.1.5.2. Products & Services

14.1.5.3. Financials (As Per Availability)

14.1.5.4. Key Market Focus & Geographical Presence

14.1.5.5. Recent Developments

14.1.5.6. Key Management Personnel

14.1.6. LVMH

14.1.6.1. Company Details

14.1.6.2. Products & Services

14.1.6.3. Financials (As Per Availability)

14.1.6.4. Key Market Focus & Geographical Presence

14.1.6.5. Recent Developments

14.1.6.6. Key Management Personnel

14.1.7. Chanel

14.1.7.1. Company Details

14.1.7.2. Products & Services

14.1.7.3. Financials (As Per Availability)

14.1.7.4. Key Market Focus & Geographical Presence

14.1.7.5. Recent Developments

14.1.7.6. Key Management Personnel

14.1.8. Amorepacific

14.1.8.1. Company Details

14.1.8.2. Products & Services

14.1.8.3. Financials (As Per Availability)

14.1.8.4. Key Market Focus & Geographical Presence

14.1.8.5. Recent Developments

14.1.8.6. Key Management Personnel

14.1.9. Barbara Sturm

14.1.9.1. Company Details

14.1.9.2. Products & Services

14.1.9.3. Financials (As Per Availability)

14.1.9.4. Key Market Focus & Geographical Presence

14.1.9.5. Recent Developments

14.1.9.6. Key Management Personnel

14.1.10. SkinCeuticals

14.1.10.1. Company Details

14.1.10.2. Products & Services

14.1.10.3. Financials (As Per Availability)

14.1.10.4. Key Market Focus & Geographical Presence

14.1.10.5. Recent Developments

14.1.10.6. Key Management Personnel

15. Strategic Recommendations

15.1. Key Focus Areas

15.2. Target Type

15.3. Target Sales Channel

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What was the market size of the global under eye serum market in 2023?

The market size of the global under eye serum market was estimated to be USD 3.65 billion in 2023.

What are the trends in the global under eye serum market?

The global under-eye serum market is witnessing a surge in demand for natural and organic formulations, with consumers prioritizing clean beauty ingredients. Additionally, there's a growing focus on multifunctional serums offering hydration, brightening, and anti-aging benefits, catering to diverse skincare needs.

What are the challenges in the global under eye serum market?

Challenges in the global under-eye serum market encompass stringent regulatory standards for active ingredients, formulation complexities, and consumer skepticism regarding product efficacy due to the saturation of offerings and varying claims within the market. Additionally, establishing brand credibility amid competition and addressing diverse skin concerns across demographics pose significant hurdles for market players.

What are the major drivers for the global under eye serum market?

The global under-eye serum market is propelled by increasing beauty consciousness, a growing demand for targeted skincare solutions, and innovations in formulations harnessing potent ingredients like hyaluronic acid, peptides, and vitamins, addressing concerns of dark circles, puffiness, and signs of aging around the eyes.

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Parvati Sharma

Account Manager BD

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