UAE Men’s Grooming Market By Share, Size and Forecast 2028|TechSci Research

Summary

Report Description

Forecast Period	2024-2028
Market Size (2022)	USD225.23 Million
CAGR (2023-2028)	6.60%
Fastest Growing Segment	Online
Largest Market	Dubai

The UAE Men’s Grooming Market is expected to witness high demand in the forecasted years owing to the high demand among millennials, growth of online channels in the country, and the rising influence among consumers through social media marketing.

UAE Men’s Grooming Market Scope

Male grooming refers to the practice of maintaining hygiene, appearance through various means such as using different grooming products. Male grooming can include a wide range of activities such as shaving, hair care, etc.

UAE Men’s Grooming Market Overview

Several factors, including increasing awareness among men through social media, high demand through e-commerce, and a growing trend of metro sexuality among men, have contributed to the tremendous rise of the men's grooming sector in the United Arab Emirates in recent years. Razors, shaving creams, and aftershave lotions are all included. With the introduction of electric shavers and multi-blade razors, the shaving products market has experienced substantial innovation in recent years.

UAE Men’s Grooming Market Drivers

Growing awareness among men about the importance of grooming and personal hygiene has been one of the major drivers of the male grooming market in the UAE. Men in the UAE are becoming more conscious about their appearance and are realizing the importance of grooming for personal and professional success. Also, it can be due to the growth of social media and the accessibility of information online. The demand for goods like beard oils, hair styling tools, skincare items, and fragrances has increased as a result.

Additionally, the COVID-19 pandemic has contributed to a rise in awareness of adequate grooming and personal cleanliness. Men have begun to pay more attention to their grooming habits due to the emphasis on maintaining cleanliness and wellness, which has increased demand for grooming products. Overall, it is anticipated that the male grooming industry in the UAE would continue to expand because of men's rising awareness of personal cleanliness and grooming.

The influence of social media has been a significant driver of the male grooming market in the UAE. Social media platforms such as Instagram and YouTube have become popular channels for influencers and celebrities to promote grooming products and trends leading to increased awareness and demand among consumers. Influencers and celebrities in the UAE and around the world often share their grooming routines, recommend products, and endorse brands on social media, which has helped to popularize grooming trends and increase the visibility of male grooming products. This has led to the emergence of new grooming brands, which often rely heavily on social media marketing to promote their products.

Download Free Sample Report

UAE Men’s Grooming Market Trends

In UAE, the market for men's grooming products has seen a rise in the popularity of beard care. Beards are a popular choice in terms of facial hair for men in UAE. To nourish and maintain healthy beards, there has been an increase in demand for beard care products. Some of the popular beard care products in UAE include beard oils, balms, waxes, and shampoos. Beard oils are a common choice for many men, as they help to moisturize and condition the beard, leaving it soft and shiny. Balms and waxes are often used to style and shape the beard, while shampoos help to clean and refresh the beard, removing dirt and excess oil. Additionally, a lot of beard care products in UAE are made with natural and organic ingredients that are safe for the environment and devoid of dangerous chemicals. It indicates a rising trend in the UAE for eco-friendly and natural grooming products.

Due to the hectic lifestyles among men in UAE, convenience is a key trend in the men's grooming market. Men seek quick and simple grooming solutions that meet their schedules. Men can maintain their grooming regimens without expending a lot of time or effort due to the popularity of convenience-focused goods and services. For instance, all-in-one grooming kits, which include electric trimmers, razors, and combs in one package, offer a practical and simple way to groom. Men who want a quick and hassle-free shaving experience frequently choose disposable razors. They are often used when travelling or on-the-go. Men who want a quick and hassle-free shaving experience frequently choose disposable razors.

UAE Men’s Grooming Market Challenges

The industry for men's grooming in UAE has a lot of obstacles due to lack of awareness. Even though the market has expanded significantly in recent years, a significant portion of the general population is still ignorant about the advantages of grooming goods and services. This can restrict the market's potential growth, especially among older generations who might not be as familiar with contemporary grooming techniques. Cultural barriers can be a significant challenge for the UAE men's grooming market, particularly in more conservative regions of the country where traditional attitudes towards grooming may act as a barrier to the growth of the market. In some parts of the UAE, there may be a belief that grooming is not an important aspect of daily routines, and that men should not be concerned with their appearance beyond basic hygiene practices. Thus, all these factors can restrain the growth of the men’s grooming market in UAE.

Recent Developments

Manscaped, a global men's grooming company and lifestyle brand, entered UAE and the Kingdom of Saudi Arabia in 2021. Therefore, its expansion in the Middle East and North Africa (MENA) represents a progression for the rapidly expanding brand and a subsequent phase in its global development.

Market Opportunities

Focusing on e-commerce presents a significant opportunity for the UAE Men's Grooming Market. With the growth of e-commerce platforms in the region, consumers are increasingly turning to online channels to purchase grooming products and services. Brands that invest in e-commerce can expand their reach and tap into a growing customer base. Brands can capitalize on this opportunity by putting resources on digital marketing and e-commerce platforms to boost their online presence and expand their audience.

Additionally, they may make sure that their product pages have comprehensive information on the items, including ingredients, advantages, and usage guidelines. They can optimize their websites for search engines. Brands can employ influencer marketing and social media to generate traffic to their e-commerce sites and raise brand awareness. They can provide discounts and promotions to encourage customers to shop online. To provide a seamless customer experience, brands can invest in efficient order fulfillment and shipping processes, as well as responsive customer service. This can help to build customer loyalty and encourage repeat purchases. Overall, focusing on e-commerce presents a significant opportunity for the UAE Men's Grooming Market, and brands that can establish a strong online presence are well-positioned for growth in the years to come.

Market Segmentation

UAE Men’s Grooming Market is segmented based on product type, distribution channel, and region. Based on product type, the market is fragmented into shaving foams & gels, trimmers, shavers & clippers, razors & cartridges, oil, gel & wax, and others including serums, etc. Based on distribution channel, the market is divided into supermarket/hypermarket, departmental stores, baqala stores, online and others including wholesales, pharmaceuticals, etc.

Company Profiles

Philips Electronics Middle East And Africa B.V., Beiersdorf Middle East FZCO, Panasonic Marketing Middle East & Africa FZE, Sanford Middle East DWC L.L.C, Geepas Middle East FZCO, TASK FZE (Xiaomi), National Store L.L.C (Moser), Procter And Gamble Middle East FZE (Gillette), WAHL Middle East & Africa FZCO, Badri Electro Supply & Trading Co.(BESTCO)L.L.C. (NOVA) are some of the leading companies in the UAE Men’s Grooming Market.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024– 2028
Quantitative Units	Value in USD Million, CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Product Type Distribution Channel Region
Regional scope	Dubai, Abu Dhabi, Sharjah, Ajman, and Rest of UAE
Key Companies Profiled	Philips Electronics Middle East And Africa B.V., Beiersdorf Middle East FZCO, Panasonic Marketing Middle East & Africa FZE, Sanford Middle East DWC L.L.C, Geepas Middle East FZCO, TASK FZE (Xiaomi), National Store L.L.C (Moser), Procter And Gamble Middle East FZE (Gillette), WAHL Middle East & Africa FZCO, Badri Electro Supply & Trading Co.(BESTCO)L.L.C. (NOVA)
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, UAE men’s grooming market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

UAE Men’s Grooming Market, By Product Type:

Shaving Foam & Gel
Trimers, Shavers & Clippers
Razors & Cartridges
Oil, Gel & Wax
Others (Serums, etc.)

UAE Men’s Grooming Market, By Distribution Channel:

Supermarket/Hypermarket
Departmental Stores
Baqala Stores
Online
Others (Wholesales, etc.)

UAE Men’s Grooming Market, By Region:

Dubai
Abu Dhabi
Sharjah
Ajman
Rest of UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in UAE men’s grooming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

UAE Men’s Grooming Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Market)

4.1. Brand Awareness

4.2. Factors Influencing Purchase Decision

4.3. Customer Satisfaction

4.4. Challenges Faced After Purchase

5. UAE Men’s Grooming Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Shaving Foams & Gels, Trimmers, Shavers & Clippers, Razors & Cartridges, Oil, Gel & Wax, Others (Serums, etc.))

5.2.2. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Departmental Stores, Baqala Stores, Online & Others (Wholesales, Pharmaceuticals, etc.))

5.2.3. By Region Market Share Analysis

5.2.3.1. Dubai Market Share Analysis

5.2.3.2. Abu Dhabi Market Share Analysis

5.2.3.3. Sharjah Market Share Analysis

5.2.3.4. Ajman Market Share Analysis

5.2.3.5. Rest of UAE Market Share Analysis

5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)

5.3. UAE Men’s Grooming Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3. By Region Market Mapping & Opportunity Assessment

6. UAE Shaving Foams & Gel Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Distribution Channel Market Share Analysis

7. UAE Trimmers, Shavers & Clippers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Distribution Channel Market Share Analysis

8. UAE Razors & Cartridges Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Distribution Channel Market Share Analysis

9. UAE Oil, Gel & Wax Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Distribution Channel Market Share Analysis

10. Market Dynamics

10.1. Drivers

10.1.1. Growing online channels

10.1.2. High demand among millennials

10.1.3. Changing Lifestyle

10.2. Challenges

10.2.1. Presence of Counterfeit Products

10.2.2. High Competition

11. Impact of COVID-19 on UAE Men’s Grooming Market

11.1. Impact Assessment Model

11.1.1. Key Segments Impacted

11.1.2. Key Distribution Channel Impacted

12. Market Trends & Developments

12.1. Unique marketing techniques

12.2. Launch of new products

12.3. Increasing awareness through social media

12.4. High demand for beard grooming products

12.5. Growing preference for grooming kits

13. Porter’s Five Forces Model

13.1. Competitive Rivalry

13.2. Bargaining Power of Buyers

13.3. Bargaining Power of Suppliers

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. SWOT Analysis

14.1. Strengths

14.2. Weaknesses

14.3. Opportunities

14.4. Threats

15. Policy & Regulatory Landscape

16. UAE Economic Profile

17. Competitive Landscape

17.1. Company Profiles

17.1.1. Philips Electronics Middle East And Africa B.V.

17.1.1.1. Company Details

17.1.1.2. Product & Services

17.1.1.3. Financials (As Per Availability)

17.1.1.4. Key market Focus & Geographical Presence

17.1.1.5. Recent Developments

17.1.2. Beiersdorf Middle East FZCO

17.1.2.1. Company Details

17.1.2.2. Product & Services

17.1.2.3. Financials (As Per Availability)

17.1.2.4. Key market Focus & Geographical Presence

17.1.2.5. Recent Developments

17.1.3. Panasonic Marketing Middle East & Africa FZE

17.1.3.1. Company Details

17.1.3.2. Product & Services

17.1.3.3. Financials (As Per Availability)

17.1.3.4. Key market Focus & Geographical Presence

17.1.3.5. Recent Developments

17.1.4. Sanford Middle East DWC L.L.C

17.1.4.1. Company Details

17.1.4.2. Product & Services

17.1.4.3. Financials (As Per Availability)

17.1.4.4. Key market Focus & Geographical Presence

17.1.4.5. Recent Developments

17.1.5. Geepas Middle East FZCO

17.1.5.1. Company Details

17.1.5.2. Product & Services

17.1.5.3. Financials (As Per Availability)

17.1.5.4. Key market Focus & Geographical Presence

17.1.5.5. Recent Developments

17.1.6. TASK FZE (Xiaomi)

17.1.6.1. Company Details

17.1.6.2. Product & Services

17.1.6.3. Financials (As Per Availability)

17.1.6.4. Key market Focus & Geographical Presence

17.1.6.5. Recent Developments

17.1.7. National Store L.L.C (Moser)

17.1.7.1. Company Details

17.1.7.2. Product & Services

17.1.7.3. Financials (As Per Availability)

17.1.7.4. Key market Focus & Geographical Presence

17.1.7.5. Recent Developments

17.1.8. Procter And Gamble Middle East FZE (Gillette)

17.1.8.1. Company Details

17.1.8.2. Product & Services

17.1.8.3. Financials (As Per Availability)

17.1.8.4. Key market Focus & Geographical Presence

17.1.8.5. Recent Developments

17.1.9. WAHL Middle East & Africa FZCO

17.1.9.1. Company Details

17.1.9.2. Product & Services

17.1.9.3. Financials (As Per Availability)

17.1.9.4. Key market Focus & Geographical Presence

17.1.9.5. Recent Developments

17.1.10. Badri Electro Supply & Trading Co.(BESTCO)L.L.C. (NOVA)

17.1.10.1. Company Details

17.1.10.2. Product & Services

17.1.10.3. Financials (As Per Availability)

17.1.10.4. Key market Focus & Geographical Presence

17.1.10.5. Recent Developments

18. Strategic Recommendations/Action Plan

18.1. Key Focus Areas

18.2. Target Regions

18.3. Target Product Type

19. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the trends in the UAE Men’s Grooming Market?

The UAE Men’s Grooming Market is expected to witness high during the forecasted period owing to the high demand for beard grooming products such as advanced trimmers.

What are the drivers in the UAE Men’s Grooming Market?

The UAE Men’s Grooming Market is experiencing high demand owing to the rising awareness among consumers regarding the benefits associated with grooming products and the high demand among millennials is further accelerating the growth of grooming market in UAE.

What are the challenges in UAE Men’s Grooming market?

The growing dominance of global companies in the country due to which small companies are not able to flourish in the market, low awareness among some of the country regarding such products is expected to restrain the market growth of UAE Men’s Grooming Market.

What are the major companies operating in the UAE Men’s Grooming market?

Philips Electronics Middle East And Africa B.V., Beiersdorf Middle East FZCO, Panasonic Marketing Middle East & Africa FZE, Sanford Middle East DWC L.L.C, Geepas Middle East FZCO, TASK FZE (Xiaomi), National Store L.L.C (Moser), Procter And Gamble Middle East FZE (Gillette), WAHL Middle East & Africa FZCO, Badri Electro Supply & Trading Co.(BESTCO)L.L.C. (NOVA) are some of the major companies operating in the UAE Men’s Grooming Market.

Related Reports

Parvati Sharma

Account Manager BD

Talk To Analyst

Press Release

UAE Men’s Grooming Market is Witnessing High Demand Through Online Distribution Channel

May, 2023

The rising awareness among consumers regarding the importance of grooming, growing e-commerce and the high demand among millennials will drive the UAE Men’s Grooming Market in the forecasted years.

Buy Now