UAE biscuit market is expected to grow at a steady rate during the forecast period. The UAE biscuit market is driven by the increasing working population in the country. This has led to the change in food habits of the people and has led to the increase in adoption of food-on-the-go trend or ready-to-eat food. This is further expected to positively impact the market growth through 2028. Additionally, increasing health consciousness among the population has increased the demand for convenience snacking. People have started preferring high fiber, low fat, low calorie biscuits made out of healthy ingredients such as oats, barley, wheat, among others as a convenience snacking option thereby fueling the market growth over the next few years. Furthermore, the sudden outbreak of pandemic COVID-19 has significantly increased the demand for ready to eat, healthy food items with longer shelf life thereby fueling the market growth. However, heavy competition among major players operating in the market can hamper the market growth during the forecast period. Besides, excessive consumption of sweet biscuits has increased the prevalence of obesity especially, among the teenagers in the country.

The UAE biscuit market is segmented based on type, packaging, distribution channel, company and region. Based on type, the market can be bifurcated into crackers & savoury biscuits and sweet biscuits. The crackers & savoury biscuits segment is expected to hold a significantly large market share owing to the changing consumer trends and demands towards healthier alternatives over the conventional sweet snack options. Additionally, these biscuit are available in a wide range of flavors and companies have also started offering dips, creams, salsa, among others with these segment of biscuits to go along with thereby driving the segmental growth. While, the sweet biscuits segment is expected to dominate the market owing to the widespread adoption and preference for these biscuits among the population. 

The major players operating in the UAE biscuit market are Mondelez International MEA, The Kellogg Company (Hassani Group of Companies), Britannia Industries Limited, ITC Limited, Food Manufacturers Co FMC (Ulker), Tiffany Foods Ltd, Al Yanbou, Gandour, Gulf Confectionery & Biscuit Co LLC, Rasti Lari Group of Companies and others. Major companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Objective of the Study:

  • To analyze and estimate the market size of UAE biscuit market from 2018 to 2021.
  • To estimate and forecast the market size of UAE biscuit market from 2022 to 2028 and growth rate until 2028.
  • To classify and forecast UAE biscuit market based on type, packaging, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the UAE biscuit market.
  • To identify drivers and challenges for UAE biscuit market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in UAE biscuit market.
  • To conduct pricing analysis in the UAE biscuit market.
  • To identify and analyze the profile of leading players operating in UAE biscuit market.
  • To identify key sustainable strategies adopted by market players in UAE biscuit market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of UAE biscuit market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Biscuit manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to biscuit

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.



Base Year


Historical Data

2018 – 2021

Estimated Year


Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

·         Type

·         Packaging

·         Distribution Channel

Regional scope

Dubai; Abu Dhabi; Sharjah; Rest of UAE

Key companies profiled

Mondelez International MEA, The Kellogg Company (Hassani Group of Companies), Britannia Industries Limited, ITC Limited, Food Manufacturers Co FMC (Ulker), Tiffany Foods Ltd, Al Yanbou, Gandour, Gulf Confectionery & Biscuit Co LLC, Rasti Lari Group of Companies.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 Report Scope:

In this report, UAE biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • UAE Biscuit Market, By Type:
    • Crackers & Savoury Biscuits
      • Plain
      • Flavored
    • Sweet Biscuits
      • Plain Biscuits
      • Cookies
      • Sandwich Biscuits
      • Chocolate-coated Biscuits
      • Other
  • UAE Biscuit Market, By Packaging:
    • Pouches/Packets
    • Boxes
    • Cans/Jars
    • Others
  • UAE Biscuit Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Specialist Retailers
    • Online
    • Others
  • UAE Biscuit Market, By Region:
    • Dubai
    • Sharjah
    • Abu Dhabi
    • Rest of UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in UAE biscuit market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

UAE biscuit market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on UAE Biscuit Market

4.    Executive Summary

5.    Voice of Customer

6.    UAE Biscuit Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits)

6.2.2.     By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others)

6.2.3.     By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others)

6.2.4.     By Company (2022)

6.2.5.     By Region

6.3.  Product Market Map

7.    UAE Crackers & Savoury Biscuits Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type (Plain v/s Flavoured)

7.2.2.     By Packaging

7.2.3.     By Distribution Channel

8.    UAE Sweet Biscuits Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Chocolate-coated Biscuits, Other)

8.2.2.     By Packaging

8.2.3.     By Distribution Channel

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Developments

11.  Policy & Regulatory Landscape

12.  Pricing Analysis

13.  Import-Export Analysis

14.  UAE Economic Profile

15.  Competitive Landscape

15.1.              Mondelez International MEA

15.2.              The Kellogg Company (Hassani Group of Companies)

15.3.              Britannia Industries Limited

15.4.              ITC Limited

15.5.              Food Manufacturers Co FMC (Ulker)

15.6.              Tiffany Foods Ltd

15.7.              Al Yanbou

15.8.              Gandour

15.9.              Gulf Confectionery & Biscuit Co LLC

15.10.            Rasti Lari Group of Companies

16.  Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]