Report Description

Turkey Platform as a Service Market is expected to develop at a rapid pace between 2024 and 2028. The government is the driving force behind digital initiatives, making Platform-as-a-Service a critical component of many of their modernization initiatives. Because these domestically located facilities comply with Turkey's data residency and governance laws, continued investments in the country's new data centres by local and foreign technology providers have accelerated cloud adoption. These investments have also enabled hybrid multi-cloud environments—public and private clouds, coexisting with traditional on-premises equipment.

In the projected period of 2024-2028, the Turkey Platform as a Service Market is expected to develop at a rapid pace. The government is the driving force behind digital endeavours, and Platform-as-a-Service stands out as a critical component of many of their modernization initiatives. Because these domestically located facilities comply with Turkey's data residency and governance laws, continued investments by local and foreign technology providers in the country's new data centres have accelerated cloud adoption. These investments have also enabled hybrid multi-cloud environments—public and private clouds that coexist with traditional on-premises equipment. In recent years, the Platform-as-a-Service (Platform as a Service) market in Turkey has experienced significant growth, driven by the increasing adoption of cloud technology, digital transformation initiatives, and government support. Platform as a Service is a cloud-based service model that enables developers to build, deploy, and manage applications without the need for underlying infrastructure.

Increased Market-Driving Use of Big Data, AI, Machine Learning, IT Effectiveness, and Business Innovation

Machine learning and artificial intelligence are projected to boost the Platform-as-a-Service market. Platform as a Service offers cloud computing, big data, analytics, data management, and advanced technologies like AI and machine learning to optimize corporate operations, reducing costs and increasing productivity. The application of Platform as a Service in various industries such as healthcare, finance, transportation, and manufacturing has increased demand in the market, thanks to its ability to make IT more responsive to business opportunities, thereby enhancing both top and bottom-line performance. Platform as a Service enables the swift development of mobile apps, utilization of chatbots for more engaging user experiences, utilization of blockchain for more secure transactions, acceleration of release cycles with containers and APIs, and improved data discovery and analysis.

To compete in today's fast-paced and highly competitive digital landscape, organizations must constantly innovate and pilot new cloud computing solutions while also staying attuned to the evolving needs and preferences of consumers and the market. This includes marketing in the cloud, which is rapidly shifting towards automated processes and data-driven decision-making. The shift towards automation and data-driven decision-making in cloud-based marketing is driven by the need for agility, scalability, and cost-effectiveness. With the help of cloud-based solutions, organizations can quickly and efficiently collect, process, and analyse vast amounts of data from multiple sources to gain valuable insights into consumer behaviour, preferences, and trends. This, in turn, enables them to make informed decisions and optimize marketing strategies for maximum impact. Moreover, cloud-based marketing solutions offer unparalleled scalability and flexibility, allowing organizations to quickly scale up or down their marketing operations to meet changing business needs and market conditions. Cloud-based marketing platforms also provide a level of automation that enables organizations to streamline their marketing processes, reduce manual intervention, and improve overall efficiency.

In conclusion, marketing in the cloud is rapidly evolving, with the focus shifting towards automated processes and data-driven decision-making. By leveraging cloud-based solutions, organizations can gain valuable insights, optimize their marketing strategies, and improve overall efficiency and agility, all while staying attuned to the rapidly changing needs of consumers and the market.

The Turkey Platform as a Service market is expected to witness significant growth over the forecast period, driven by several factors such as the increasing demand for low-cost and scalable solutions, the rising adoption of DevOps practices, and the increasing use of containerization and microservices. Turkey has a large and growing startup ecosystem that is fueling the demand for Platform as a Service solutions. Startups are looking for agile, scalable, and cost-effective solutions to develop and deploy their applications. Platform as a Service solutions are becoming increasingly popular among startups as they offer a flexible and scalable environment for application development and deployment.


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Turkey Platform as a Service Market Challenges

In the realm of enterprise technology, cost is a critical consideration for decision-makers. Traditionally, businesses have been accustomed to procuring large quantities of quantifiable commodities such as licenses or hardware, which are then complemented with various services such as per-server administrative fees, per-CPU performance enhancements, and per-hour technical labor. While this approach has its benefits, one of the key advantages is the ease of cost calculation. However, the rise of cloud computing has introduced a new dimension to cost management. Unlike the traditional approach, cloud-based services often require businesses to pay only for what they use, resulting in a more flexible and dynamic cost structure. This can be both a blessing and a curse for decision-makers, as it can be challenging to accurately estimate costs in advance. Nonetheless, with the right strategies and tools, businesses can effectively manage cloud costs while also unlocking the potential benefits of this technology. From leveraging cost optimization features provided by cloud providers to implementing rigorous monitoring and analysis, organizations can ensure that they are not only keeping their cloud costs under control but also maximizing the value of their investment.

In summary, while the traditional approach to technology procurement and cost management has its merits, the rise of cloud computing has introduced new complexities and opportunities. By adopting proactive cost management strategies, organizations can effectively balance cost and value and stay ahead of the curve in the rapidly evolving technology landscape. Cloud malware injection, meltdowns, account or service hijacking, and man-in-the-cloud attacks expose company data vulnerabilities, which can result in business closure and losses. Cyber-attacks, on the other hand, disrupt corporate operations and limit the growth of the Platform-as-a-Service market.

Market Segments

Turkey Platform as a Service Market is segmented into Type, Deployment, Organization Size and Industry Vertical. Based on Type, the market is segmented into Application Platform as a Service, Integration Platform as a Service, and Database Platform as a Service. Based on Organization Size, the market segmented into Large Enterprise, Small & Medium Enterprise, Based on Industry Vertical, the market is divided into BFSI, Consumer Goods, IT & Telecom, Manufacturing, Healthcare, Energy & Utilities, Others.

The market analysis also studies the regional segmentation to devise regional market segmentation, divided among Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia region.

Market Players

Major market players of Turkey Platform as a Service Market are IBM Turkey, Heraklet Information Technologies, Ronwell Digital, Innova, a Turk Telekom Company, Oracle Turkey, Commencis, NourNet, TECHIVE YAZILIM, SYNETA and Suncode IT Solutions and Consultancy Ltd. Co.

Recent Developments

In June 2021, Türk Telekom and Ericsson agreed to expand their technology business relationships. The collaboration would bring Türk Telekom one step closer to fulfilling the 5G road plan by optimising the company's mobile network IT provisioning operations using Ericsson's Ericsson Dynamic Activation (EDA) technology.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028

Report coverage

Revenue forecast, company share, growth factors, and trends

Segments covered

Type

Deployment

Organization Size

Industry Vertical

Regional scope

Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia

Key companies profiled

IBM Turkey, Ronwell Digital, Heraklet Information Technologies, Oracle Turkey, Commencis, Techive Yazilim, NourNet, SYNETA, Innova, a Turk Telekom Company, Suncode IT Solutions and Consultancy Ltd. Co.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, Turkey Platform as a Service Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Turkey Platform as a Service Market, By Type:

o   Application Platform as a Service

o   Integration Platform as a Service

o   Database Platform as a Service

Turkey Platform as a Service Market, By Deployment:

o   Private

o   Public

Turkey Platform as a Service Market, By Organization Size:

o   Large Enterprise

o   Small & Medium Enterprise

Turkey Platform as a Service Market, By Industry Vertical:

o   BFSI

o   Consumer Goods

o   IT & Telecom

o   Manufacturing

o   Healthcare

o   Energy & Utilities

o   Others

Turkey Platform as a Service Market, By Region:

o   Marmara

o   Central Anatolia

o   Mediterranean

o   Aegean

o   Southeastern Anatolia

o   Black sea

o   Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey Platform as a Service Market

Available Customizations:

Turkey Platform as a Service Market with the given market data, Tech Sci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Turkey Platform as a Service Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Service Overview

2.    Research Methodology

3.    Impact of COVID-19 on Turkey Platform as a Service Market

4.    Executive Summary

5.    Voice of Customers

5.1.        Awareness of Cloud Service

5.2.        Major Applications of Cloud Service

5.3.        Key Benefits of Cloud Service

5.4.        Key Vendor Selection Parameter

5.5.        Major Challenges in Cloud Service Adoption

5.6.        Key Vendor Challenges

6.    Turkey Platform as a Service Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Type (Application Platform as a Service, Integration Platform as a Service, Database Platform as a Service)

6.2.2.    By Deployment (Private and Public)

6.2.3.    By Organization Size (Large Enterprise, Small & Medium Enterprise)

6.2.4.    By Industry Vertical (BFSI, Consumer Goods, IT & Telecom, Manufacturing, Healthcare, Energy & Utilities, Others)

6.2.5.    By Region (Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, Eastern Anatolia)

6.2.6.    By Company (2022)

6.3.  Market Map

7.    Turkey Application Platform as a Service Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Deployment

7.2.2.    By Organization Size

7.2.3.    By Industry Vertical

7.2.4.    By Region

8.    Turkey Integration Platform as a Service Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Deployment

8.2.2.    By Organization Size

8.2.3.    By Industry Vertical

8.2.4.    By Region

9.    Turkey Database Platform as a Service Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Deployment

9.2.2.    By Organization Size

9.2.3.    By Industry Vertical

9.2.4.    By Region

10. Market Dynamics

10.1.     Drivers

10.1.1. The use of cloud services has expanded after COVID-19.

10.1.2. increasing usage of Big Data, AI, machine learning, and other market-driving technologies.

10.1.3. increasing usage of Big Data, AI, machine learning, and other market-driving technologies.

10.2.     Challenges

10.2.1. The complexity of the multi-cloud model.

10.2.2. Concerns about data security and privacy.

11. Market Trends & Developments

11.1.        Small and medium-sized businesses are on the upswing.

11.2.        Individualized client experiences are becoming increasingly important.

11.3.        The market for hybrid cloud services is expanding.

11.4.        Adoption of IoT and connected devices is quite high.

11.5.        Increasingly, computing is used to compute.

12. Porter’s Five Forces

13. Technology Analysis

13.1.        Artificial Intelligence

13.2.        Big Data

13.3.        Internet of Things

13.4.        Data Analytics

13.5.         Machine Learning

14. Policy & Regulatory Landscape

15. Turkey Economic Profile

16. Company Profiles

16.1.               IBM Turkey

16.1.1. Business Overview

16.1.2. Key Revenue and Financials (If available)

16.1.3. Recent Developments

16.1.4. Key Personnel

16.1.5. Key Product/Services

16.2.               Ronwell Digital.

16.2.1. Business Overview

16.2.2. Key Revenue and Financials (If available)

16.2.3. Recent Developments

16.2.4. Key Personnel

16.2.5. Key Product/Services

16.3.               Heraklet Information Technologies

16.3.1. Business Overview

16.3.2. Key Revenue and Financials (If available)

16.3.3. Recent Developments

16.3.4. Key Personnel

16.3.5. Key Product/Services

16.4.               Oracle Turkey

16.4.1. Business Overview

16.4.2. Key Revenue and Financials (If available)

16.4.3. Recent Developments

16.4.4. Key Personnel

16.4.5. Key Product/Services

16.5.               Commencis

16.5.1. Business Overview

16.5.2. Key Revenue and Financials (If available)

16.5.3. Recent Developments

16.5.4. Key Personnel

16.5.5. Key Product/Services

16.6.               TECHIVE YAZILIM

16.6.1. Business Overview

16.6.2. Key Revenue and Financials (If available)

16.6.3. Recent Developments

16.6.4. Key Personnel

16.6.5. Key Product/Services

16.7.               NourNet

16.7.1. Business Overview

16.7.2. Key Revenue and Financials (If available)

16.7.3. Recent Developments

16.7.4. Key Personnel

16.7.5. Key Product/Services

16.8.                SYNETA

16.8.1. Business Overview

16.8.2. Key Revenue and Financials (If available)

16.8.3. Recent Developments

16.8.4. Key Personnel

16.8.5. Key Product/Services

16.9.               Innova, a Turk Telekom Company

16.9.1. Business Overview

16.9.2. Key Revenue and Financials (If available)

16.9.3. Recent Developments

16.9.4. Key Personnel

16.9.5. Key Product/Services

16.10.            Suncode IT Solutions and Consultancy Ltd. Co.

16.10.1.              Business Overview

16.10.2.              Key Revenue and Financials (If available)

16.10.3.              Recent Developments

16.10.4.              Key Personnel

16.10.5.              Key Product/Services

17. Strategic Recommendations

17.1.               Service is the fastest growing market.

17.2.               End-User Market is the Fastest Growing

17.3.               Market Dominance by Region

17.4.               Developing Technologies

18. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Main market players are IBM Turkey, Ronwell Digital, Heraklet Information Technologies, Oracle Turkey, Commencis, Techive Yazilim, NourNet, SYNETA, Innova, a Turk Telekom Company, Suncode IT Solutions and Consultancy Ltd. Co., are the main players in Turkey Platform as a Service Market.

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The major drivers for the Turkey Platform as a Service Market are Cloud Adoption, Digital Transformation and Government Initiatives.

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The Central Anatolia region is anticipated to see rapid CAGR growth between 2024 and 2028.

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Platform as a Service (PaaS) allows customers to deploy customer-made or bought applications written with programming languages and tools supported by the provider onto cloud infrastructure. The consumer does not manage or control the underlying cloud infrastructure, which includes the network, servers, operating systems, and storage

profile

Sakshi Bajaal

Business Consultant
Press Release

Turkey Platform as a Service Market is Expected to Grow with a High CAGR in the Forecast Period.

Mar, 2023

The increased need for innovative technologies like as artificial intelligence (AI) and machine learning will drive the Turkey Platform as a Service market between 2024 and 2028.