Turkey Agriculture Tire Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Tractor, Combine Harvester, Trailer, Others), By Tire Construction Type (Radial, Bias), By Demand Category (OEM, Replacement), By Region, By Competition, 2020-2030F

Market Overview:

The Turkey Agriculture Tire Market was valued at USD 399.88 Million in 2024 and is expected to reach USD 483.07 Million by 2030 with a CAGR of 3.20% during the forecast period. The Turkey agriculture tire market is witnessing growth driven by the rising adoption of modern farming equipment, increasing demand for high-horsepower tractors, and growing emphasis on enhancing agricultural productivity. The shift towards mechanized farming and the need for efficient land utilization are pushing farmers to invest in specialized tires that offer better traction, durability, and performance in diverse soil conditions. Advancements in radial tire technology and rising awareness regarding fuel efficiency and soil compaction reduction are further supporting market growth. The increasing replacement demand for worn-out tires due to continuous farming operations is also creating steady aftermarket opportunities. For instance, Turkey’s agriculture market is valued at $61.31 billion in 2024, expected to reach $69.90 billion by 2029. In 2023, cereal output hit 42.2 million tons, vegetable production reached 31.8 million tons, and livestock totaled 69 million. Aquaculture peaked at 1.7 million tons with $1.7 billion in exports. The 2022 agricultural trade surplus exceeded $2.3 billion, led by cereals and cotton exports.

Market Drivers

Rising Mechanization of Agriculture

The growing mechanization of agriculture is a key factor boosting the demand for specialized agricultural tires. As farming operations expand and labor shortages persist, farmers are increasingly adopting machinery such as tractors, harvesters, and sprayers to improve efficiency and reduce manual dependency. This mechanization requires high-performance tires capable of handling various terrains and operating conditions. Agricultural tires designed with enhanced traction, soil protection, and load-bearing capacity enable machinery to perform effectively across different farming activities, from tillage to harvesting. The trend towards larger and more powerful machinery demands tires with advanced features such as reinforced sidewalls and improved tread designs. The rising need for efficient farm operations, coupled with the push for higher yields, continues to drive investments in modern equipment, directly influencing tire demand.  For instance, Turkey is actively modernizing its agriculture sector through precision farming, artificial intelligence, drones, and IoT applications, aiming to optimize resource use, enhance yields, and reduce environmental impact. With $26.5 billion in agricultural exports in 2023 and a target of $50 billion within five years, key initiatives like the Aegean exporter associations’ sustainability projects and the $30 million World Bank-backed Dikili agricultural zone reflect the country’s push for advanced, sustainable crop management. Covering 3 million square meters with high-tech greenhouses and industrial facilities, the Dikili zone is expected to add 1.6 billion Turkish pounds annually to the economy while promoting women’s employment.

Growing Demand for High-Horsepower Tractors

The rising preference for high-horsepower tractors is significantly influencing the agriculture tire market. With larger farms and intensive farming practices becoming more common, farmers are turning to tractors with higher engine capacities to handle demanding tasks such as deep plowing, heavy hauling, and advanced planting operations. These high-horsepower machines require specialized tires designed to withstand greater loads and provide maximum traction without compromising soil health. The demand for tires that can deliver optimal performance under heavy-duty applications has prompted manufacturers to introduce products with stronger carcass construction, advanced radial designs, and innovative tread patterns. The growing focus on productivity, combined with the push to reduce operational downtime, encourages farmers to opt for premium tire solutions that complement powerful machinery. For instance, In Turkey, despite economic challenges and tight credit conditions, the agriculture sector continues to show resilience with 63,546 tractors registered in 2024. The active involvement of private banks in tractor financing and the supportive role of tractor companies in subsidizing interest rates have played a key role in maintaining market activity.

Increasing Aftermarket Demand for Replacement Tires

The increasing demand for replacement agricultural tires is a major growth driver in the market. Farming operations subject tires to continuous stress due to heavy loads, rough terrains, and harsh weather conditions, leading to wear and tear over time. As a result, farmers frequently require replacement tires to maintain optimal equipment performance and ensure uninterrupted farming activities. The replacement cycle in agriculture tends to be more frequent compared to other vehicle categories due to the intensive use of machinery in demanding environments. This creates a consistent aftermarket opportunity for tire manufacturers and distributors. The availability of a wide range of tire models, coupled with evolving customer preferences for durable and high-performance products, fuels the replacement demand. Farmers often seek tires that offer a balance between cost-effectiveness and operational reliability, making them receptive to aftermarket offerings.      

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Key Market Challenges

Volatility in Raw Material Prices

The volatility in raw material prices presents a significant challenge for the agriculture tire market. Key raw materials such as natural rubber, synthetic rubber, carbon black, and steel are essential in tire manufacturing, and their price fluctuations can have a direct impact on production costs. Global market dynamics, geopolitical factors, and supply chain disruptions often lead to unpredictable raw material pricing. When input costs rise, manufacturers face pressure on profit margins, especially in a market that is highly price-sensitive. While premium tire manufacturers may partially offset these costs through pricing strategies, many producers are forced to absorb the increased expenses or compromise on margins. This price volatility makes it challenging to maintain stable pricing for end customers, potentially affecting sales volumes. 

Rising Competition from Low-Cost Counterfeit Products

The proliferation of low-cost counterfeit agricultural tires is a growing challenge for the market. These counterfeit products, often produced without adherence to quality standards or safety regulations, enter the market at prices significantly lower than genuine branded tires. Farmers looking for cost-saving options may be tempted by these cheaper alternatives, unaware of the potential risks associated with using substandard products. Counterfeit tires typically lack the durability, performance, and safety features of authentic products, leading to higher wear rates, increased operational risks, and potential equipment damage. The presence of these inferior products in the market undermines consumer trust and erodes the market share of legitimate manufacturers.   

Key Market Trends

Advancements in Radial Tire Technology

The advancement of radial tire technology is emerging as a prominent trend in the agriculture tire market. Radial tires, known for their superior traction, reduced soil compaction, and improved fuel efficiency, are increasingly being adopted by farmers seeking to optimize their farming operations. Unlike traditional bias-ply tires, radial designs offer enhanced flexibility and a larger footprint, which translates into better ground contact and reduced pressure on the soil. These characteristics make them ideal for high-horsepower tractors and modern farming equipment used in intensive operations. Tire manufacturers are investing in research and development to enhance radial tire features such as sidewall strength, tread wear resistance, and puncture protection. The integration of advanced materials and innovative construction techniques allows radial tires to perform reliably across various terrains and weather conditions. The rising awareness among farmers about the long-term benefits of using radial tires, including lower fuel consumption and extended tire lifespan, is encouraging their adoption.

Growing Focus on Soil Compaction Reduction

The growing focus on reducing soil compaction is shaping tire design and selection trends in the agriculture sector. Soil compaction, caused by heavy machinery operating on farmland, leads to reduced soil aeration, hindered root growth, and decreased crop yields. Farmers are becoming increasingly aware of the negative impacts of compaction on long-term soil health and productivity. This awareness drives demand for tires specifically engineered to distribute weight more evenly across the ground, minimizing pressure points and soil disturbance. Manufacturers are responding by developing wider tires, increased footprint designs, and innovative tread patterns that help in reducing compaction. Technologies such as increased flexion (IF) and very high flexion (VF) tire concepts are gaining traction, offering the ability to carry heavy loads at lower inflation pressures.

Rising Demand for Customized and Application-Specific Tires

The rising demand for customized and application-specific tires is becoming a defining trend in the agriculture tire market. Farmers are seeking tire solutions tailored to the unique needs of their equipment, crop type, and soil conditions. Generic tire models are increasingly being replaced by specialized products designed for specific applications such as harvesting, plowing, spraying, or transporting loads. This demand for customization stems from the realization that specialized tires can enhance operational efficiency, reduce downtime, and optimize machine performance. Tire manufacturers are leveraging advanced engineering techniques and material innovations to develop products that meet these varying requirements. Offering application-specific features such as reinforced sidewalls for heavy loads, specialized tread designs for muddy or dry conditions, and unique compounds for extended durability allows manufacturers to address niche market needs. This trend also reflects the growing complexity of modern farming operations where precision and efficiency are paramount.  

Segmental Insights

Vehicle Type Insights

In 2024, the tractor segment emerged as the dominant category in Turkey's agriculture tire market, driven by the widespread use of tractors across diverse farming operations. The versatility of tractors in performing multiple tasks such as plowing, tilling, planting, and hauling positions them as essential equipment on most farms, directly contributing to the higher demand for tractor-specific tires. The need for tires that can withstand varying soil conditions, heavy loads, and extended operational hours pushes farmers to invest in durable and high-performance tractor tires. Advancements in tractor technology, including higher horsepower models and precision farming applications, require tires that offer better traction, reduced soil compaction, and enhanced load-carrying capacity.

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Region Insights

In 2024, Central Anatolia emerged as the dominant region in Turkey’s agriculture tire market, largely due to its extensive agricultural activities and widespread use of mechanized farming. The region’s vast farmlands and strong reliance on cereal cultivation drive significant demand for tractors and other agricultural machinery, directly boosting the need for durable and high-performance tires. The high usage intensity of equipment in Central Anatolia results in continuous tire wear, creating strong replacement demand. For instance, Türkiye’s agricultural sector contributes 6.5% to GDP and employs 18.4% of the workforce, with the Central Anatolian Closed Basin, particularly Konya Province, standing out as a key production hub. Traditionally focused on dryland wheat and sheep farming, the region has seen a shift toward water-intensive corn cultivation and large-scale cattle farming, driven by state subsidies, market incentives, and the pursuit of higher yields.

Marmara also plays a significant role in the agriculture tire market, driven by the presence of mixed farming practices and a focus on both crop production and livestock. The diversity of agricultural activities in Marmara supports steady demand for different types of machinery and, by extension, a variety of agricultural tires. The need for efficient machinery operation across diverse terrains and farming applications sustains the market's momentum in this region. Farmers seek quality tires to support reliable performance and minimize operational downtime.

The Aegean region contributes to market growth through its emphasis on specialized farming, including vineyards, olive groves, and horticulture. This specialization leads to demand for machinery equipped with application-specific tires suited for sensitive crops and varying soil types. The increasing focus on efficiency and protection of agricultural land encourages farmers in the Aegean to invest in tires that offer better soil protection, flexibility, and tailored performance for niche agricultural applications, keeping the region actively engaged in the market dynamics.

Recent Developments

• ​In 2025, Titan International expanded and renewed its Goodyear tire licensing rights—now covering light construction, industrial, ATV, lawn & garden, golf, and farm tire segments—enhancing its one‑stop‑shop offering with innovative products like Low Sidewall Technology while reinforcing its agricultural commitment.
• In 2025, Yokohama TWS established its regional hub in Istanbul to support Turkey’s growing agricultural and off-highway markets. The hub aims to enhance delivery speed, strengthen OEM support, and expand regional distribution.
• In 2025, Iran and Turkey advanced plans to boost bilateral trade to $30 billion, focusing on border upgrades, rail links, and expanding agricultural ties under an extended preferential trade agreement.
• In 2025, Turkey faces its worst drought in 65 years, causing crop losses of up to 85% in wheat, sunflowers, and rice. Farmers are urging for urgent government support and relief measures.

Key Market Players

• Bridgestone Corporation
• Michelin Group
• The Goodyear Tires & Rubber Company
• Balkrishna Industries Limited
• Pirelli & C. S.p.A.
• Yokohama Rubber Company, Limited
• Hankook Tires & Technology Co., Ltd.
• Kumho Tires Co., Inc.
• Sumitomo Rubber Industries, Ltd.
• Toyo Tires Corporation

Report Scope:

In this report, the Turkey Agriculture Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Turkey Agriculture Tire Market, By Vehicle Type:

o    Tractor

o    Combine Harvester

o    Trailer

o    Others

•           Turkey Agriculture Tire Market, By Tire Construction Type:

o    Radial

o    Bias

•           Turkey Agriculture Tire Market, By Demand Category:

o    OEM

o    Replacement

•           Turkey Agriculture Tire Market, By Region:

o    Marmara

o    Central Anatolia

o    Aegean

o    Mediterranean

o    Black Sea

o    South-Eastern Anatolia

o    Eastern Anatolia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Turkey Agriculture Tire Market.

Available Customizations:

Turkey Agriculture Tire Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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