Threat Hunting Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud-Based, Hybrid), By Organization Size (Large Enterprises, SMEs), By Industry Vertical (BFSI, Healthcare, Government, Retail, Manufacturing, Telecommunications, Others), By Threat Type (Advanced Persistent Threats, Insider Threats, Malware, Phishing), By Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 6.34 Billion
CAGR (2026-2031)	18.46%
Fastest Growing Segment	Cloud-based
Largest Market	North America
Market Size (2031)	USD 17.52 Billion

Market Overview

The Global Threat Hunting Market will grow from USD 6.34 Billion in 2025 to USD 17.52 Billion by 2031 at a 18.46% CAGR. Threat hunting is defined as the proactive and iterative search through networks to detect and isolate advanced threats that evade existing security solutions. The market is primarily driven by the escalating frequency of complex cyberattacks, which necessitates preemptive identification strategies beyond standard reactive measures. Furthermore, strict regulatory compliance mandates regarding data protection compel organizations to minimize the dwell time of security breaches, thereby fueling the widespread adoption of these specialized services.

According to the SANS Institute, in 2024, 51% of organizations had formally established their threat hunting methodologies, reflecting a strategic shift toward standardizing processes to improve threat detection. However, the market faces a significant impediment regarding the shortage of skilled cybersecurity professionals capable of interpreting complex threat data. This talent gap restricts the ability of many enterprises to fully implement or maintain robust in-house hunting capabilities, often limiting the scope of market expansion.

Key Market Drivers

The rapid escalation in the frequency and sophistication of advanced persistent threats compels organizations to pivot from reactive defense measures to proactive threat hunting. Modern adversaries now leverage complex techniques to bypass perimeter defenses, often exploiting unpatched systems to gain entry before security teams can establish a perimeter. According to Verizon, May 2024, in the '2024 Data Breach Investigations Report', the exploitation of vulnerabilities as an initial access step increased by 180% compared to the previous year, highlighting the volatility of the current threat landscape. Once inside, these attackers move with alarming speed, making manual detection nearly impossible without specialized hunting protocols. According to CrowdStrike, February 2024, in the '2024 Global Threat Report', the average breakout time for adversaries to escalate from an initial compromise to lateral movement dropped to only 62 minutes. This compression of the attack timeline necessitates continuous human-led hunting to intercept intrusions before they cause irreversible damage.

Concurrently, the critical operational imperative to minimize threat dwell time drives market growth as enterprises seek to mitigate the financial and reputational impact of prolonged breaches. Reducing the duration an attacker remains undetected is vital for regulatory adherence and preserving business continuity, leading to a surge in the adoption of AI-driven hunting tools. These technologies automate the parsing of vast datasets, allowing hunters to identify anomalies that signal a breach much faster than traditional methods. According to IBM, July 2024, in the 'Cost of a Data Breach Report 2024', organizations that extensively utilized security AI and automation identified and contained breaches 98 days faster than those completely lacking these technologies. This efficiency gain establishes automated threat hunting as a standard component of modern cyber resilience frameworks, ensuring that incident response latency is kept to an absolute minimum.

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Key Market Challenges

The shortage of skilled cybersecurity professionals constitutes a primary restraint on the expansion of the Global Threat Hunting Market. Unlike automated security measures, threat hunting relies heavily on human analysts to hypothesize, investigate, and interpret complex data patterns within a network. When organizations cannot secure personnel with the necessary analytical proficiency, they often struggle to establish or maintain internal hunting operations. This reliance on specialized human capital means that the availability of talent directly dictates the pace at which companies can adopt and utilize threat hunting tools and services.

This workforce deficit significantly limits the total addressable market for hunting solutions. According to ISC2, in 2024, the global cybersecurity workforce gap reached 4.8 million professionals, highlighting a substantial disparity between the demand for security operations and the available supply of qualified workers. This scarcity forces many enterprises to forgo proactive hunting strategies in favor of basic reactive measures. Consequently, the market experiences slower growth rates as the lack of capable operators prevents the widespread deployment of advanced identification frameworks.

Key Market Trends

The rising adoption of Managed Threat Hunting Services represents a fundamental shift in how organizations operationalize proactive defense. Faced with the persistent inability to recruit specialized talent, enterprises are increasingly decoupling threat hunting from internal security operations centers and outsourcing it to dedicated providers. This model allows businesses to bypass the steep learning curve and financial overhead of building in-house teams while gaining immediate access to 24/7 expert-led monitoring. Reflecting this aggressive market pivot, according to Sophos, January 2025, in the 'Sophos MDR Defends 26,000 Customers Worldwide with New Enhancements' press release, their managed detection and response customer base grew by 37% in 2024, validating the increasing reliance on external expertise for complex threat scenarios.

Simultaneously, the expansion of hunting capabilities to cloud-native environments has become a critical operational requirement. As digital transformation accelerates, adversaries are moving beyond traditional endpoints to exploit volatilities within containerized applications and identity management planes. Threat hunters are consequently adapting their methodologies to scrutinize cloud logs and API telemetry, searching for anomalies such as unauthorized lateral movement across virtual private clouds. This evolution is necessitated by the rapid shift in adversary tactics; according to CrowdStrike, February 2024, in the '2024 Global Threat Report', cloud environment intrusions increased by 75% compared to the previous year, requiring specialized hunting approaches that can navigate the ephemeral nature of modern cloud infrastructure.

Segmental Insights

The Cloud-based segment is recognized as the fastest-growing category in the Global Threat Hunting Market, primarily due to the extensive migration of corporate workloads to virtual environments. Enterprises increasingly adopt these solutions to eliminate the high maintenance costs of on-premise hardware while benefiting from the immediate scalability required to analyze vast datasets. This shift is further supported by the operational necessity to secure distributed networks and remote workforces effectively. Consequently, organizations prioritize cloud deployment to maintain centralized visibility and enhance detection capabilities in alignment with modern digital transformation strategies.

Regional Insights

North America holds a dominant position in the global threat hunting market due to the strong presence of major cybersecurity vendors and high technology adoption rates. The region faces frequent cyber threats targeting financial and government sectors, necessitating proactive defense strategies. Additionally, strict adherence to security frameworks established by the National Institute of Standards and Technology drives organizations to invest in continuous threat identification solutions. This regulatory pressure, combined with significant efforts to secure critical infrastructure, ensures sustained market leadership and the widespread implementation of detection capabilities across the continent.

Recent Developments

• In September 2024, Cohesity announced an expanded strategic partnership with CrowdStrike to deliver enhanced data security and threat hunting capabilities to their mutual customers. This collaboration integrated rich threat intelligence feeds into data protection solutions, enabling organizations to perform threat hunting directly on backup copies with high fidelity. The companies stated that this integration allowed security teams to identify the latest indicators of compromise and investigate incidents without risking contamination of their production environments. By leveling the playing field against sophisticated cyber threats, the partnership aimed to minimize attackers' advantages and improve the overall cyber resilience of enterprises operating in the Global Threat Hunting Market.
• In August 2024, CrowdStrike released its annual Threat Hunting Report, providing critical breakthrough research relevant to the Global Threat Hunting Market. The comprehensive study analyzed adversary trends and revealed a substantial increase in "hands-on-keyboard" intrusions and the exploitation of legitimate credentials to bypass legacy security controls. The report highlighted that cross-domain attacks were persisting as threat actors leveraged valid identities to breach cloud environments and move laterally to endpoints. The findings underscored the necessity for human-led threat hunting to track and disrupt sophisticated eCrime and nation-state adversaries who increasingly employed stealthy tradecraft to evade traditional automated detection mechanisms.
• In May 2024, Google Cloud unveiled Google Threat Intelligence, a unified offering representing a significant advancement in the Global Threat Hunting Market. This solution integrated the deep expertise and vast telemetry of Mandiant, VirusTotal, and Google’s global infrastructure to deliver automated and actionable insights. The company highlighted that the offering utilized generative AI to simplify the user experience, allowing security professionals to perform automated threat hunting and rapidly identify potential risks. By combining these massive data sources, the platform provided a dramatic improvement in threat correlation, enabling organizations to mitigate threats that might otherwise remain invisible in complex cloud environments.
• In January 2024, SentinelOne announced the general availability of WatchTower and WatchTower Pro, two new managed services specifically developed to bolster threat detection and response capabilities within the Global Threat Hunting Market. These solutions were designed to provide organizations with 24/7 real-time threat hunting and the ability to detect anomalous behavior across their enterprise environments. The company stated that the services aimed to address the critical shortage of skilled security professionals by offering intelligence-driven analysis and broader coverage against emergent cyber threats. By leveraging expert human analysis alongside automated technologies, the offerings helped security teams anticipate sophisticated attacks and neutralize them swiftly before they could impact business operations.

Key Market Players

• CrowdStrike, Inc.
• IBM Corporation
• Palo Alto Networks, Inc.
• Sumo Logic, Inc.
• Elasticsearch B.V.
• Broadcom, Inc.
• McAfee, LLC
• Cisco Systems, Inc.
• Check Point Software Technologies Ltd.
• SentinelOne, Inc.

By Component	By Deployment Mode	By Organization Size	By Industry Vertical	By Threat Type	By Region
Solutions Services	On-Premises Cloud-Based Hybrid	Large Enterprises SMEs	BFSI Healthcare Government Retail Manufacturing Telecommunications Others	Advanced Persistent Threats Insider Threats Malware Phishing	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Threat Hunting Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Threat Hunting Market, By Component:

• Solutions
• Services

• Threat Hunting Market, By Deployment Mode:

• On-Premises
• Cloud-Based
• Hybrid

• Threat Hunting Market, By Organization Size:

• Large Enterprises
• SMEs

• Threat Hunting Market, By Industry Vertical:

• BFSI
• Healthcare
• Government
• Retail
• Manufacturing
• Telecommunications
• Others

• Threat Hunting Market, By Threat Type:

• Advanced Persistent Threats
• Insider Threats
• Malware
• Phishing

• Threat Hunting Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE