Thin Bed Mortar Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By End-Use (Residential, Commercial, Industrial and Infrastructure), By Application (Plaster, Render, Tile Adhesive, Grout, Water Proofing Slurry, Insulation & Finishing Systems and Others), By Region, and By Competition, 2020-2030F

Market Overview

The Global Thin Bed Mortar Market, valued at USD 5.15 Billion in 2024, is projected to experience a CAGR of 5.09% to reach USD 6.94 Billion by 2030. Thin bed mortar, also known as thinset mortar, is a cementitious adhesive blend comprising cement, fine aggregates, and polymer additives. This specialized mortar facilitates the installation of tiles and stone with a reduced thickness compared to traditional methods, enhancing adhesion and flexibility. The market's expansion is significantly driven by escalating global construction activities, particularly in residential and infrastructure sectors, alongside the increasing adoption of large-format tiles requiring precise and strong bonding. Furthermore, a growing emphasis on green building practices and energy efficiency fuels the demand for high-performance, sustainable mortar solutions.

The building and construction sector represents a substantial segment of the broader adhesives market; for instance, according to FEICA, the European adhesives and sealants market was valued at €19.9 billion in 2022, with the Building and Construction industry accounting for 28% of the market volume. Despite this growth trajectory, the global thin bed mortar market faces a significant challenge from intense competition among manufacturers, leading to price sensitivity that can impact profit margins.

Key Market Drivers

The global expansion of construction activities and rapid urbanization alongside population growth are the most significant drivers for the Global Thin Bed Mortar Market. Continuous global construction, encompassing new buildings and infrastructure, directly stimulates demand for advanced materials such as thin bed mortar for modern tiling applications. For example, according to Sika's Q3 2024 earnings call highlights, released in October 2024, their EMEA region recorded a 9.0% sales growth in local currencies for the first nine months of the year, attributed to rising infrastructure and commercial projects. This expansion creates substantial need for efficient and durable construction solutions. Simultaneously, rapid urbanization necessitates extensive development of residential, commercial, and public infrastructure to accommodate growing urban populations. The scale of development required to house burgeoning city dwellers underscores this driver's impact. As of 2024, over 85 million urban residents have benefited from World Bank projects, as highlighted in their November 2024 article "Keys to the City: How urban planning and smart transport are unlocking the potential of cities", indicating substantial ongoing efforts to develop urban areas globally, increasing demand for specialized mortars.

These intertwined drivers foster a strong market environment. According to European Coatings, in January 2025, reporting on Sika's record sales for 2024, the company recorded CHF 11.76 billion in sales for the full financial year, demonstrating a 7.4% increase in local currencies. This performance by a key industry player confirms the market's positive trajectory, driven by high-quality construction and urban development.

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Key Market Challenges

The global thin bed mortar market faces a significant challenge from intense competition among manufacturers. This competitive landscape drives price sensitivity, directly impacting profit margins for companies operating within the sector. Such persistent downward pressure on pricing limits the revenue generated per unit, which in turn compresses the overall profitability of thin bed mortar product lines.

Reduced profit margins directly hamper market growth by constraining manufacturers' capacity for strategic investments. When earnings are tight, companies have fewer resources to allocate towards crucial research and development initiatives aimed at improving product performance or developing sustainable solutions. Similarly, diminished profitability restricts capital available for expanding manufacturing capacities, enhancing distribution networks, or entering new geographic markets. This situation is further exacerbated by contractions in related sectors; according to ACIMAC research, global tile production decreased by 5.5% in 2023, falling to 15,937 million square meters from 16,862 million square meters in 2022. A shrinking end-user market intensifies the struggle for market share, making it more difficult for thin bed mortar manufacturers to sustain growth and innovation.

Key Market Trends

The growing adoption of renovation and retrofitting projects presents a significant trend for the Global Thin Bed Mortar Market. As urban infrastructure ages and building owners prioritize modernizing existing structures over new construction, demand for efficient and adaptable tiling solutions escalates. Thin bed mortar, with its ability to accommodate various substrates and provide strong, thin-set adhesion, is well-suited for these applications. According to FIEC's 67th Statistical Report, published in June 2024, renovation and maintenance activities constituted 30.3% of the main construction activities in Europe in 2023. This substantial market segment drives the need for high-performance, easy-to-apply mortars that facilitate quicker project completion and minimize disruption. Furthermore, Mapei strengthened its presence in Europe through the acquisition of Wykamol in the UK, a company specializing in waterproofing and renovation systems, in August 2025, reflecting industry players' strategic focus on this expanding sector.

Emphasis on sustainable and eco-friendly thin bed mortar solutions is another pivotal trend shaping the market. Driven by increasing environmental regulations and growing awareness among consumers and construction professionals, manufacturers are developing mortars with reduced environmental footprints. This includes products with lower volatile organic compound emissions, recycled content, and improved energy efficiency during production. The European cement industry, a key supplier of raw materials for mortar, is actively pursuing decarbonization; according to CEMBUREAU, the European Cement Association, in its updated 2050 Net Zero Roadmap, published in May 2024, the industry aims for a 37% reduction in CO2 emissions related to cement production by 2030, and a 50% reduction across the entire value chain. This commitment directly impacts the sustainability of thin bed mortar. Complementing this, Mapei reported a 60% increase in global sales for its Zero product range in 2023, indicating a rising market demand for environmentally friendly solutions within the construction chemicals sector.

Segmental Insights

Water Proofing Slurry is emerging as the fastest-growing segment within the Global Thin Bed Mortar Market, driven by several critical factors. The escalating worldwide construction activities, fueled by rapid urbanization and extensive infrastructure development across residential, commercial, and industrial sectors, significantly underpin this expansion. Concurrently, increasingly stringent building codes and regulations globally are mandating enhanced waterproofing solutions to ensure structural longevity and prevent water ingress in modern construction projects. Furthermore, technological advancements have led to superior polymer-modified formulations offering improved adhesion, flexibility, and crack-bridging capabilities, making these slurries highly effective for protecting concrete structures. The growing industry focus on sustainable building practices, with a preference for environmentally friendly materials and low volatile organic compound content, also contributes substantially to the segment's rapid growth.

Regional Insights

Asia Pacific leads the Global Thin Bed Mortar Market, driven by its expansive and rapidly developing construction sector. This dominance stems from significant urbanization across key economies, notably China and India, which fuels a substantial demand for new residential and commercial infrastructure. Robust governmental investments in large-scale development projects, such as China's Belt and Road Initiative and India's Smart Cities programs, further accelerate market expansion in the region. Additionally, a growing focus on sustainable and energy-efficient building materials, supported by evolving construction standards and green building initiatives, aligns well with the properties of thin bed mortar, thereby increasing its adoption across diverse construction applications.

Recent Developments

• In January 2025, Noble Company introduced a new finish for its FreeStyle Thin-Bed product line. This enhancement aimed to provide a compact base solution within thin-bed installations. The introduction of this new product demonstrated ongoing innovation within the market, focusing on optimizing existing systems to deliver improved performance and ease of use for construction professionals. The company's continuous development in this area underscored the commitment to advancing thin-bed technology and supporting efficient, high-quality installation practices.

• In April 2024, Holcim Philippines unveiled its Holcim-TectorCeram, a new tile adhesive specifically formulated for thin-bed applications. This polymer-modified drymix mortar complies with European standard EN 12004, ensuring superior performance for various tile types. The product's introduction aimed to provide contractors with enhanced efficiency through reduced material consumption and faster installation times compared to traditional thick-bed methods. Its advanced formulation improved adhesion and overall strength, addressing modern construction demands for high-quality, efficient thin-bed mortar solutions.

• In January 2024, CLAYTEC introduced an innovative clay thin-bed mortar designed to enable the complete reuse of masonry. This new, fully water-soluble mortar meets all requirements for non-load-bearing interior walls and is currently undergoing approval processes for load-bearing components. CLAYTEC has patented its application for bonding various flat blocks, including clay blocks, bricks, sand-lime bricks, and aerated concrete. This environmentally friendly alternative to conventional cement and hydraulic lime mortars significantly reduces CO2 emissions and supports circular economy principles in construction by facilitating material reversibility.

• In 2024, PCI Augsburg GmbH launched PCI Nanorapid, introducing the world's first deformable tile adhesive featuring CSA (Calcium Sulfoaluminate) technology. This innovative product is designed for thin-bed installation applications, offering installers extended working and adjustment times while maintaining rapid setting capabilities. The new CSA technology also contributes to a significant reduction in the carbon footprint associated with fast-setting tile adhesives, aligning with evolving sustainability standards in the construction industry. This development represents a notable advancement in thin-bed mortar formulations.

Key Market Players

• Ardex Group
• Saint-Gobain Group
• Mapei S.p.A.
• Laticrete International, Inc.
• Sika AG
• CEMEX S.A.B. de C.V.
• Holcim Ltd
• Custom Building Products, LLC

Report Scope:

In this report, the Global Thin Bed Mortar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Thin Bed Mortar Market, By End-Use:

o   Residential

o   Commercial

o   Industrial

o   Infrastructure

• Thin Bed Mortar Market, By Application:

o   Plaster

o   Render

o   Tile Adhesive

o   Grout

o   Water Proofing Slurry

o   Insulation & Finishing Systems

o   Others

• Thin Bed Mortar Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Thin Bed Mortar Market.

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Global Thin Bed Mortar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

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