Textiles Home Decor Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Bed linen & Bedspread, Floor Coverings, Kitchen and Dining Linen, Bath/Toilet Linen, Upholstery, and Others), By Application (Indoor Decor, Outdoor Decor), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 113.72 Billion
CAGR (2026-2031)	7.02%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 170.85 Billion

Market Overview

The Global Textiles Home Decor Market will grow from USD 113.72 Billion in 2025 to USD 170.85 Billion by 2031 at a 7.02% CAGR. The Global Textiles Home Decor market comprises fabrics and woven materials utilized for interior furnishing, including categories such as upholstery, window treatments, bed linens, and floor coverings. Market growth is primarily driven by rapid urbanization and rising disposable incomes which empower consumers to invest in interior aesthetics. Additionally, a robust global real estate sector supports this expansion as new residential and commercial developments necessitate comprehensive soft furnishing solutions.

A significant challenge impeding market progression is the high volatility of raw material prices, particularly for cotton and synthetic fibers, which creates production cost uncertainty and squeezes manufacturer margins. According to the National Council of Textile Organizations, in 2024, the value of U.S. shipments for the sector encompassing home furnishings and carpets totaled $23.6 billion. This figure underscores the substantial economic scale of the industry even as it navigates fluctuating input costs and complex supply chain dynamics.

Key Market Drivers

The surge in residential renovation and remodeling projects serves as a primary catalyst for the Global Textiles Home Decor Market, as homeowners increasingly prioritize the modernization of living spaces. This trend directly stimulates demand for soft furnishings, including upholstery, window treatments, and floor coverings, which are essential for refreshing interior aesthetics. The consistent investment in home improvement ensures a steady revenue stream for textile manufacturers who cater to both DIY consumers and professional interior designers. According to Houzz, April 2025, in the '2025 U.S. Houzz & Home Study', 54% of homeowners renovated their homes in 2024, with a median spend of $20,000, indicating substantial capital allocation toward property enhancement that frequently involves textile upgrades.

Concurrently, the rapid proliferation of e-commerce and online retail channels has revolutionized market accessibility, allowing brands to reach a broader global audience through digital storefronts and advanced logistics. Online platforms facilitate consumer purchasing through features such as augmented reality visualization and direct-to-consumer shipping, which have become crucial for driving sales in the soft furnishings sector. This shift is evidenced by robust sector performance; according to the National Retail Federation, January 2025, in its review of 2024 holiday sales, revenue for furniture and home furnishings stores increased by 5.6% year-over-year. Furthermore, highlighting the intense cross-border trade supporting this digital and physical demand, the Office of Textiles and Apparel reported in December 2024 that U.S. imports of textiles surged by 37.2% in October 2024 compared to the previous year.

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Key Market Challenges

The high volatility of raw material prices, particularly for cotton and synthetic fibers, acts as a formidable barrier to the expansion of the Global Textiles Home Decor market by destabilizing production costs. When input prices fluctuate unpredictably, manufacturers struggle to maintain consistent pricing strategies, often forcing them to absorb cost increases that severely erode profit margins. This financial unpredictability makes it difficult for companies to commit to long-term investments or capacity expansions, as capital must be reserved to hedge against potential spikes in material expenses rather than being directed toward market growth or innovation.

Moreover, this cost instability disrupts supply chain fluidity, leading to cautious inventory management that can result in missed sales opportunities during periods of high consumer demand. The severity of this issue is widely recognized across the industry. According to the 'International Textile Manufacturers Federation', in '2024', '27% of global survey participants identified high raw material costs as a major challenge affecting their business operations'. This data highlights how persistent input price uncertainty directly impedes the sector's ability to scale, as manufacturers prioritize financial survival over aggressive market expansion strategies.

Key Market Trends

The adoption of sustainable and eco-friendly materials is fundamentally reshaping the Global Textiles Home Decor Market as manufacturers prioritize environmental certification to meet heightened regulatory standards and consumer expectations. This trend is driving the widespread integration of recycled fibers, organic cotton, and biodegradable textiles into supply chains, transforming these inputs from niche alternatives into essential industry baselines. The momentum behind this shift is evident in the growing volume of third-party validations; according to OEKO-TEX, September 2025, in the 'Annual Report 2024/2025', the organization issued more than 57,000 certificates worldwide, representing an 8% increase from the previous year. This data underscores the sector's accelerating commitment to verified sustainable production practices as a core competitive strategy.

Simultaneously, the emergence of wellness-focused and hypoallergenic textiles is significantly influencing product development, particularly within bedding and upholstery categories designed to enhance indoor health and sleep quality. Consumers are increasingly seeking non-toxic, breathable, and natural fabrics that minimize allergen exposure and optimize physical comfort within their living environments. This preference for health-centric materials is directly impacting spending behaviors; according to Cotton Incorporated, October 2025, in the '2025 Global Lifestyle Monitor Survey', 59% of global consumers expressed a willingness to pay a higher price for products made from natural fibers, citing superior comfort and quality as primary motivators for their investment.

Segmental Insights

The online distribution channel is recognized as the fastest-growing segment in the Global Textiles Home Decor Market. This accelerated expansion is driven by the increasing adoption of digital visualization tools, which enable consumers to preview items like rugs and drapes in their homes before purchase. Additionally, e-commerce platforms offer extensive product varieties that often exceed physical store inventories, providing greater access to diverse styles. The convenience of direct delivery and flexible return policies has further reduced barriers to purchasing tactile products remotely, fostering a sustained consumer shift towards digital marketplaces.

Regional Insights

Asia Pacific maintains a dominant position in the global textiles home decor market due to the extensive manufacturing infrastructure available in China and India. This leadership is primarily driven by the abundant availability of raw materials including cotton and jute alongside cost-effective labor forces. Additionally, the expanding real estate sector and rising urbanization rates across the region create sustained demand for indoor furnishings. Support from entities such as the Ministry of Textiles in India facilitates industry growth through favorable trade policies, effectively ensuring that Asia Pacific remains the central hub for production and consumption.

Recent Developments

• In October 2025, the Lenzing Group officially introduced TENCEL Lyocell-HV100, a breakthrough fiber innovation specifically engineered to offer a textured, natural aesthetic for the textile market. Utilizing proprietary Variocut technology, the company succeeded in creating controlled variations in fiber length, which resulted in a fabric with a matte finish and a unique, authentic hand feel. This development addressed the industry's demand for sustainable, wood-based fibers that could mimic the irregularities of natural materials like cotton or linen. The new fiber was positioned to enable manufacturers to produce high-quality, eco-friendly home textiles and apparel with enhanced visual depth and tactile appeal.
• In October 2024, Sunbrella and United Fabrics released the Red Rocks Collection, the second installment in their collaborative "Roadtrip Series" of performance textiles. Drawing inspiration from the distinct terrain of the American Southwest, the collection introduced 24 new stock-keeping units featuring earthen tones and textures reminiscent of red rock mountains and desert landscapes. These fabrics were engineered to meet rigorous commercial durability standards while maintaining the soft hand and stain resistance necessary for residential interiors and outdoor settings. The launch underscored a strategic focus on combining high-performance material science with narrative-driven design to serve the evolving needs of the home decor market.
• In June 2024, IKEA announced the launch of "Tyg," a dynamic new collection of pre-cut fabrics intended to spark creativity in home personalization. The range featured 20 distinct patterns designed by a diverse group of designers, offering motifs that varied from bold graphic stripes to modern floral prints. Sold in three-meter lengths, these cotton textiles were developed to encourage customers to sew their own curtains, cushion covers, and upholstery solutions. The initiative highlighted the company's commitment to democratic design and sustainability by providing accessible materials that enable consumers to refresh and repair their home furnishings with unique Scandinavian aesthetics.
• In April 2024, H&M Home expanded its partnership with the global color authority Pantone to launch a vibrant new capsule collection designed for the summer season. This collaboration introduced a range of home decor products, including serving bowls, placemats, and decorative cushion covers, utilizing a spirited palette of zesty greens, bright yellows, and intense oranges. The collection was developed to evoke the sensory experience of a summer garden, featuring scented candles with notes of mandarin gelato and pink grapefruit. The retailer aimed to infuse living spaces with energy and color, building upon the success of their previous pastel-focused joint venture.

Key Market Players

• Mannington Mills, Inc.
• American Textile Company
• Leggett & Platt, Incorporated
• Nitori Holdings Co., Ltd.
• Williams-Sonoma, Inc.
• Mohawk Industries, Inc.
• American Signature, Inc.
• Vescom B.V.
• Mittal International (India) Private Limited
• Kimball International, Inc.

By Product Type	By Application	By Sales Channel	By Region
Bed linen & Bedspread Floor Coverings Kitchen and Dining Linen Bath/Toilet Linen Upholstery Others	Indoor Decor Outdoor Decor	Supermarkets/Hypermarkets Specialty Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Textiles Home Decor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Textiles Home Decor Market, By Product Type:

• Bed linen & Bedspread
• Floor Coverings
• Kitchen and Dining Linen
• Bath/Toilet Linen
• Upholstery
• Others

• Textiles Home Decor Market, By Application:

• Indoor Decor
• Outdoor Decor

• Textiles Home Decor Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

• Textiles Home Decor Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE