Sustainable Water Management Solutions Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Hardware, Software, Services), By Solution Type (Water Conservation Solutions, Water Recycling & Reuse Solutions, Rainwater Harvesting Systems, Water Treatment Technologies, Others), By End-User (Utilities, Industrial, Residential, Commercial), By Region & Competition, 2020-2030F

Market Overview

Global Sustainable Water Management Solutions Market was valued at USD 18.85 Billion in 2024 and is expected to reach USD 44.48 Billion by 2030 with a CAGR of 15.21% during the forecast period.

The global Sustainable Water Management Solutions Market is witnessing robust growth, driven by rising concerns over water scarcity, urbanization, and increasing demand for efficient water use across industrial, agricultural, and municipal sectors. As freshwater resources become increasingly strained due to population growth, climate change, and pollution, the need for innovative and integrated water management solutions has become more urgent than ever. Sustainable water management encompasses a wide range of technologies and practices aimed at conserving water, improving efficiency, and ensuring long-term water availability. These include smart water metering, leak detection systems, wastewater recycling and reuse technologies, rainwater harvesting systems, and advanced water treatment processes such as membrane filtration, UV disinfection, and reverse osmosis.

The market is significantly supported by growing investments in water infrastructure modernization and digital transformation. Governments and utilities around the world are deploying Internet of Things (IoT)-based solutions and data analytics tools to monitor water quality, track consumption patterns, and detect pipeline leaks in real time. Additionally, sustainability mandates, regulatory frameworks, and incentives have further accelerated the adoption of eco-friendly water management practices, especially in drought-prone regions and water-stressed urban areas. Industrial sectors, such as power generation, oil & gas, pharmaceuticals, and food & beverage, are also turning to closed-loop water systems and zero-liquid discharge (ZLD) technologies to reduce water consumption, comply with environmental regulations, and improve operational efficiency.

Regionally, Asia-Pacific is emerging as the fastest-growing market due to rapid industrialization, urban expansion, and government initiatives promoting water conservation and wastewater treatment. Countries like China and India are investing heavily in smart water technologies and sustainable urban planning to meet the dual challenge of water scarcity and growing population demands. Meanwhile, North America and Europe continue to lead in terms of technology adoption, regulatory support, and infrastructure upgrades, with growing implementation of advanced water analytics and automation in both public and private sectors.

Key players in the market include Veolia, SUEZ, Xylem, Ecolab, and Grundfos, among others, all of which are focusing on innovation, strategic partnerships, and sustainability-driven product portfolios. As climate-related water challenges intensify, the global Sustainable Water Management Solutions Market is expected to expand rapidly, offering significant opportunities for technology providers, system integrators, and infrastructure developers committed to sustainable resource stewardship and circular water economies.

Key Market Drivers

Rising Water Scarcity and Demand-Supply Imbalance

One of the key drivers for sustainable water management solutions is the growing global water scarcity. As freshwater resources are limited and unevenly distributed, sustainable solutions are crucial to balancing water availability and consumption. According to the United Nations, over 2.3 billion people currently live in water-stressed countries, and this number is projected to increase due to rising population and climate variability. Agriculture alone consumes around 70% of the world’s freshwater resources, followed by industry and domestic use. With urbanization and industrial growth, water demand is expected to rise by over 55% globally by 2050, according to OECD projections.

The World Resources Institute (WRI) reports that 17 countries, which are home to a quarter of the global population, face “extremely high” baseline water stress. Moreover, nearly 700 million people could be displaced by intense water scarcity by 2030, according to the World Bank. In developing countries, up to 80% of wastewater is discharged untreated, leading to health hazards and resource loss. As a result, governments and industries are seeking efficient and scalable solutions such as water reuse, smart irrigation, and water-efficient fixtures.

• 2.3 billion+ people live in water-stressed countries (UN, 2023)
• 70% of global freshwater is used by agriculture (FAO)
• Water demand to increase 55% by 2050 (OECD)
• 700 million people may be displaced by water scarcity by 2030 (World Bank)
• 80% of wastewater discharged untreated in developing countries (UNESCO)

Government Regulations and Policy Incentives

Stringent environmental regulations and supportive government policies are significantly accelerating the adoption of sustainable water management practices across sectors. Authorities worldwide are enforcing compliance measures related to water quality, discharge limits, and resource efficiency. For instance, the European Union Water Framework Directive mandates all member states to achieve “good status” for all water bodies, with strict pollution control benchmarks. In the U.S., the Clean Water Act requires industrial facilities to obtain permits for wastewater discharge and implement best available technologies.

India’s Jal Jeevan Mission aims to provide safe drinking water to every rural household by 2024 through efficient use and recycling initiatives. Additionally, tax rebates and subsidies are being offered globally for installing rainwater harvesting systems, smart meters, and greywater recycling units. In China, the 13th Five-Year Plan for Ecological and Environmental Protection included more than 4,000 water treatment projects, emphasizing water efficiency in urban and industrial settings. Moreover, the Global Wastewater Initiative (GWWI) by UNEP is promoting reuse technologies, with targets to treat 70% of wastewater in urban areas by 2030.

Growth in Industrial and Urban Water Demand

Rapid industrialization and urban population growth are intensifying pressure on existing water infrastructure, thus driving demand for sustainable water solutions. Global industrial water use is forecasted to increase by 38% between 2000 and 2050, according to the International Water Management Institute. Sectors like power generation, mining, textiles, and food & beverage are among the top water consumers and face increasing scrutiny over water efficiency and discharge compliance. Urban water consumption is also on the rise, with the UN estimating that 68% of the world population will live in cities by 2050, compared to 55% in 2018.

This urban influx requires smarter and more resilient water networks. For example, smart water meters can reduce non-revenue water (NRW) losses by up to 40% in some cities. In addition, industrial players are adopting zero liquid discharge (ZLD) systems and water recycling technologies to reduce freshwater intake and environmental impact. As per CDP Water Disclosure, 77% of global industrial firms now recognize water risks as financially material, a marked increase from previous years

• Industrial water use to grow 38% by 2050 (IWMI)
• 68% of population will live in urban areas by 2050 (UN)
• NRW losses can be reduced up to 40% with smart meters
• ZLD systems becoming standard in heavy industries
• 77% of industrial firms view water risks as financially significant

Increasing Adoption of Smart Water Technologies

The deployment of smart water technologies—such as sensors, automated meters, leak detection, and data analytics—is transforming the water management landscape. These technologies enable real-time monitoring, predictive maintenance, and efficient resource allocation. For example, IoT-enabled water meters have grown in global installations, with over 210 million smart meters expected to be deployed by 2027, according to Berg Insight. These systems reduce losses, optimize water usage, and improve billing accuracy for utilities.

Leak detection systems using AI can identify micro-leaks before catastrophic failures occur. In the U.S. alone, leaky pipes account for over 2 trillion gallons of wasted drinking water annually, highlighting the importance of early intervention systems. Moreover, digital twins and SCADA systems are increasingly being adopted by utilities for infrastructure planning and resilience. In the Middle East, Dubai’s DEWA launched over 120 digital water initiatives in the past five years to enhance efficiency and reduce operational losses.

• 210M+ smart water meters to be installed by 2027
• 2 trillion gallons of water lost annually to leaks in U.S.
• Smart analytics can reduce operational costs by 15–25%
• SCADA systems improve response time to failures by 30–50%
• Dubai DEWA has implemented 120+ digital water initiatives

Rising Public Awareness and Corporate Sustainability Goals

Public awareness about the environmental impacts of poor water management has grown significantly, influencing both consumer behavior and corporate strategy. A growing number of organizations are setting ambitious water stewardship goals aligned with the UN’s Sustainable Development Goal 6—to ensure availability and sustainable management of water and sanitation for all. For instance, over 200 companies have joined the UN Global Compact’s CEO Water Mandate, committing to responsible water practices.

Consumer surveys show that 70% of global consumers prefer brands that demonstrate environmental responsibility, prompting industries to adopt water-saving production processes and water-positive branding strategies. In 2023, PepsiCo, Microsoft, and Diageo were among the leading firms to commit to becoming water positive by 2030, pledging to replenish more water than they consume. Additionally, CDP reported that over 3,000 companies disclosed water-related data in 2022, an increase of 85% over five years.

• 200+ companies signed the CEO Water Mandate (UN Global Compact)
• 70% of consumers prefer eco-conscious brands
• Microsoft, PepsiCo committed to being water positive by 2030
• 3,000+ firms disclosed water-related data to CDP in 2023
• SDG 6 is central to corporate water sustainability strategies

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Key Market Challenges

High Capital Investment and Long Payback Period

One of the foremost challenges hindering the adoption of sustainable water management solutions is the high initial cost of technology implementation. Advanced water treatment systems, IoT-based monitoring tools, smart metering infrastructure, and water recycling units require significant upfront investments. This becomes particularly difficult for small and medium-sized enterprises (SMEs), public utilities in developing nations, and municipal bodies with constrained budgets.

For example, setting up a zero-liquid discharge (ZLD) system in an industrial plant can cost several million dollars depending on the capacity, with a payback period ranging from 5 to 10 years. Similarly, large-scale installation of smart water meters and cloud-integrated leak detection systems requires both capital and skilled manpower for operation and maintenance. These technologies also demand significant spending on communication infrastructure, data security, and periodic upgrades, adding to the total cost of ownership.

Moreover, many sustainable water solutions offer benefits in the form of long-term savings and environmental benefits, which are not always easily quantified in short-term financial projections. This can deter private sector investors and public authorities from making large commitments without direct economic returns in the short term.

Lack of access to finance, especially in low- and middle-income countries, also restricts large-scale adoption. Even where international grants and green financing mechanisms exist, bureaucratic delays and policy uncertainty can complicate deployment.

Thus, unless supported by favorable regulatory policies, government subsidies, or private-public partnerships, the financial burden remains a significant obstacle to market growth, especially in resource-constrained regions where water challenges are often the most severe.

Fragmented Regulatory Frameworks Across Regions

The global nature of the sustainable water management market makes it highly susceptible to variations in regional regulations, policy enforcement, and institutional capacities. While countries like the United States, Germany, and Singapore have well-established water governance frameworks, many others operate with fragmented, overlapping, or outdated regulations, which hinders the uniform implementation of sustainable practices.

For example, in several emerging economies, water laws are not harmonized across ministries or jurisdictions—irrigation may be governed by agriculture departments, while drinking water and wastewater are overseen by separate urban agencies. This siloed approach limits integrated water resource management (IWRM), resulting in inefficient or duplicated efforts.

Moreover, lack of enforcement mechanisms is a major issue. Even where pollution standards or water-use permits are defined, enforcement remains weak due to limited technical capacity or political influence. In Africa, for instance, less than 30% of wastewater is treated before discharge, despite national guidelines in place. Similarly, many local governments lack the financial or human resources to implement monitoring, compliance, and reporting systems.

Frequent changes in political leadership and policy priorities can also create regulatory uncertainty, discouraging private investment in long-term infrastructure. Furthermore, the absence of uniform sustainability metrics makes it difficult for international vendors to benchmark performance across different regions or comply with varying environmental norms.

The result is a patchwork regulatory environment that slows down global market expansion, creates compliance risks for multinational players, and stifles innovation in water solutions that depend on regulatory support for scale.

Limited Public Awareness and Behavioral Resistance

Despite growing environmental concerns, public understanding of sustainable water management practices remains limited in many regions. For most consumers, especially in urban residential or agricultural sectors, water remains undervalued and perceived as a low-cost or infinite resource, contributing to excessive use, neglect of leaks, and resistance to change.

Studies by the World Bank and UNICEF show that in many water-scarce areas, communities are unaware of the long-term risks of aquifer depletion, poor sanitation, or non-treated wastewater use in agriculture. Even when infrastructure is provided, behavioral change remains a barrier—rainwater harvesting tanks go unused, water-efficient appliances are not purchased, and irrigation practices remain wasteful due to lack of training and awareness.

In urban settings, non-revenue water (NRW) losses can be as high as 50% in developing countries, not just due to poor infrastructure but also due to consumers not reporting leaks or tampering with meters. A shift toward smart water meters, greywater reuse, or demand-side conservation is often resisted unless backed by incentives and education.

Moreover, misinformation and mistrust around recycled or reused water—often referred to as “toilet to tap”—limits the acceptance of potable reuse, even in regions where water scarcity is severe. Behavioral resistance can also be linked to socio-cultural factors, especially in rural or traditional communities.

Without consistent public education, awareness campaigns, and community involvement, the successful deployment of sustainable water solutions remains constrained. Therefore, building trust, transparency, and a water-saving culture is as important as investing in technology, particularly for long-term sustainability and user-driven change.

Technical Skill Shortages and Infrastructure Gaps

The deployment of sustainable water technologies requires specialized technical expertise for design, installation, operation, and maintenance. However, there is a global shortage of skilled professionals in water engineering, digital water systems, and integrated resource planning, especially in low- and middle-income countries. This hinders both public and private stakeholders from effectively implementing advanced systems.

For instance, operating membrane filtration or reverse osmosis (RO) plants involves a deep understanding of pressure dynamics, fouling management, and chemical dosing. Similarly, managing smart water grids and leak detection systems requires proficiency in data analytics, IoT networking, and predictive maintenance, which are still nascent skill areas in many regions.

Compounding this challenge is the aging water infrastructure in both developing and developed economies. In the U.S., over 240,000 water main breaks occur annually, due to outdated pipelines, which average over 45 years in age. In many parts of Asia and Africa, basic infrastructure—such as pipelines, meters, and treatment plants—either do not exist or are in poor condition. This makes it difficult to leapfrog to high-tech sustainable systems without first upgrading core infrastructure.

Furthermore, ongoing operations of such systems require continuous capacity-building, certifications, and localized knowledge transfer—which are not always included in supplier contracts. The lack of these skill sets often leads to project delays, cost overruns, and system underperformance.

Unless there is a strong focus on workforce training, vocational programs, and infrastructure readiness, the global expansion of sustainable water management will be hindered by operational and technical bottlenecks.

Data Fragmentation and Interoperability Challenges

In the age of digital water solutions, effective data collection, integration, and analysis are essential for optimizing water management systems. However, data fragmentation and lack of interoperability pose a major challenge to realizing the full potential of smart water technologies.

Water utilities often operate multiple systems that do not communicate with each other—SCADA systems, Geographic Information Systems (GIS), billing platforms, and sensor networks may use different protocols and software architectures. This lack of standardized platforms results in siloed data, limiting real-time visibility and decision-making.

For example, a leak-detection sensor may trigger an alert, but without integration into the utility’s GIS or maintenance management system, response time is delayed. In large cities, manual data reconciliation between legacy and digital systems can lead to errors, delays, and inefficiencies. In developing countries, some utilities still rely on paper-based records, making it almost impossible to transition smoothly to digital infrastructure.

Cybersecurity and data privacy concerns further complicate system integration. With the increasing volume of data generated by IoT-enabled water systems, ensuring secure data transfer and compliance with regulations like GDPR (in Europe) or CCPA (in the U.S.) is critical but often overlooked.

In addition, there is a lack of global data standards and water performance benchmarks, which limits collaboration and scalability across markets. Without consistent metrics, it is difficult for technology providers to offer plug-and-play solutions or benchmark performance across geographies.

Overcoming this challenge requires not only technological alignment, but also stakeholder collaboration, vendor-neutral platforms, and investment in secure, standardized data ecosystems that support long-term water sustainability.

Key Market Trends

Rise of Decentralized and Modular Water Systems

Another emerging trend is the increasing adoption of decentralized and modular water management systems, particularly in areas where centralized infrastructure is lacking or difficult to maintain. Unlike traditional large-scale water treatment and distribution systems, decentralized solutions are compact, scalable, and can be deployed closer to the point of use, reducing energy consumption and water losses.

Decentralized systems are proving especially valuable in remote communities, disaster-prone zones, industrial parks, and peri-urban areas. For instance, containerized membrane bioreactor (MBR) systems or packaged treatment plants can deliver treated water for reuse in agriculture, sanitation, or industrial cooling, with capacities ranging from 5,000 to 50,000 liters per day. These systems are also increasingly powered by solar energy, supporting off-grid and low-carbon water operations.

In India, decentralized wastewater treatment plants (DEWATS) are being promoted under national programs like Swachh Bharat Mission, while in Sub-Saharan Africa, NGOs and local startups are using decentralized drinking water kiosks to improve rural access. In the U.S., some communities in drought-impacted regions like California are deploying on-site water reuse systems for residential buildings and commercial complexes.

The modular design also enables faster deployment and flexible scaling as population or demand grows. Moreover, these systems can incorporate smart monitoring, IoT, and automation to enhance efficiency and reliability.

As cities face rapid urbanization and climate unpredictability, decentralized water systems are gaining attention for their adaptability, cost-effectiveness, and ability to promote localized water resilience. This shift from centralized to distributed infrastructure marks a major evolution in sustainable water planning.

Water Reuse and Circular Economy Adoption

The global push toward the circular economy is fueling the rapid adoption of water reuse and recycling technologies in both industrial and municipal settings. Rather than treating wastewater as a liability, many stakeholders are now viewing it as a valuable resource—a shift that is reshaping water strategies globally.

Industries such as textiles, semiconductors, pharmaceuticals, and food & beverage are increasingly adopting zero liquid discharge (ZLD) systems and advanced membrane filtration to reuse process water. For instance, Coca-Cola and Nestlé have committed to reducing their freshwater footprint by incorporating high-level water recycling in over 80% of their facilities worldwide. In Singapore, NEWater—a reclaimed water brand—meets up to 40% of the city-state’s water demand, demonstrating a global benchmark in municipal water reuse.

Technology providers are offering integrated systems combining ultrafiltration (UF), reverse osmosis (RO), and UV/ozone disinfection to ensure safety and performance. Moreover, direct potable reuse (DPR) and indirect potable reuse (IPR) are gaining regulatory approval in countries like the U.S., South Africa, and Australia.

Water reuse is also central to climate resilience planning, especially in arid regions such as the Middle East, where treated wastewater is used extensively in agriculture and landscape irrigation. According to the International Water Association, global water reuse capacity is expected to double by 2030, driven by stricter discharge regulations and water scarcity.

This trend is aligned with circular economy goals—recovering resources, minimizing waste, and creating closed-loop systems—and is poised to expand as water stress and sustainability commitments grow across sectors.

Expansion of Green Building and Sustainable Urban Planning

Green building certifications and sustainable city planning initiatives are creating new opportunities for integrated water management solutions. From water-efficient fixtures to rainwater harvesting, permeable pavements, and greywater reuse, sustainable water practices are becoming central to building design, urban landscaping, and stormwater management.

LEED (Leadership in Energy and Environmental Design), BREEAM (UK), and WELL certifications now include water efficiency as a key scoring component. LEED-certified buildings report 30-50% less water usage than conventional structures. In response, developers are integrating technologies such as dual plumbing, smart irrigation, and bioretention systems to meet both regulatory and environmental expectations.

Cities are also embedding sustainable water practices into urban masterplans, especially in response to flooding, drought, and heatwaves. For example, China’s Sponge City program aims to make 80% of urban areas flood-resilient by 2030 using nature-based water management solutions. Similarly, in Europe, cities like Rotterdam and Copenhagen are using green infrastructure—including swales, rain gardens, and green roofs—to manage stormwater while enhancing urban aesthetics.

The growing demand for climate-adaptive infrastructure, combined with urban densification, is pushing governments and developers toward integrated water-sensitive design principles. In developing countries, smart city programs and eco-townships are also incorporating sustainable water systems to address local supply constraints.

As sustainability and climate resilience become defining themes of urban growth, the market for green infrastructure and building-integrated water solutions is expected to expand rapidly, contributing to holistic, low-impact development.

Private Sector Leadership in Corporate Water Stewardship

The private sector is playing an increasingly active role in driving innovation and investment in sustainable water management through corporate water stewardship initiatives. Companies are no longer focused solely on internal water efficiency but are extending efforts across supply chains and communities, positioning water as a strategic business issue.

Major multinational corporations such as Microsoft, PepsiCo, Unilever, and AB InBev have made commitments to become “water positive”—meaning they aim to return more water to the environment than they consume. These goals are supported by internal audits, real-time monitoring, watershed restoration, and community partnerships.

According to CDP, in 2023, over 3,000 companies disclosed water-related risks and mitigation actions, up from just 1,600 in 2017. Meanwhile, 40% of Fortune 500 firms now include water sustainability as part of their ESG (Environmental, Social, Governance) reporting frameworks. Investors are also pressuring companies to manage water-related risks, especially in sectors with high water dependency like agriculture, energy, and manufacturing.

In supply chains, companies are supporting farmers and vendors in adopting drip irrigation, rainwater harvesting, and soil moisture optimization tools to improve resilience. Moreover, partnerships with NGOs and local governments are being formed to implement watershed conservation and groundwater recharge projects.

As climate change amplifies water-related risks—such as droughts, floods, and supply disruptions—corporate stewardship is shifting from voluntary action to strategic necessity. This trend will continue to shape technology deployment, public-private collaboration, and funding flows in the global sustainable water management market.

Segmental Insights

Component Insights

Hardware segment dominated in the Global Sustainable Water Management Solutions market in 2024 due to its critical role in enabling infrastructure-based interventions across water conservation, distribution, treatment, and monitoring systems. Hardware forms the physical foundation of any sustainable water management solution and is essential for both existing systems and new project installations in residential, municipal, agricultural, and industrial settings.

Key components such as sensors, flow meters, smart water meters, valves, pumps, pipelines, membranes, and filtration units are fundamental to implementing effective water monitoring, leak detection, and water reuse systems. The growing deployment of IoT-enabled devices for real-time monitoring and control has significantly increased the demand for smart hardware in 2024. For example, smart water meters that help utilities track consumption patterns and reduce non-revenue water (NRW) have seen a global rise in installations, especially in urban and drought-prone regions.

The expansion of wastewater treatment plants and water recycling facilities also relies heavily on specialized hardware like membrane bioreactors, reverse osmosis systems, and UV disinfection units. Moreover, the growth in decentralized water systems, such as containerized water treatment modules and off-grid filtration units, further contributes to hardware demand.

Additionally, governments and industries continue to invest in upgrading aging water infrastructure, especially in developed regions like North America and Europe, where many pipelines and treatment units are decades old. According to industry estimates, over 70% of the capital expenditure in water projects globally is allocated to hardware and equipment, underscoring its dominance in market value.

While software and services are growing rapidly, especially in smart analytics and predictive maintenance, they often depend on the underlying hardware infrastructure to function. Thus, in 2024, the hardware segment maintains its leading position due to its indispensable role in operational execution, infrastructure upgrades, and technology integration across the water management ecosystem.

Solution Type Insights

Water Conservation Solutions segment dominated the Global Sustainable Water Management Solutions market in 2024 due to increasing global water scarcity, regulatory mandates, and the rising cost of freshwater. Governments and industries prioritized solutions like low-flow fixtures, drip irrigation systems, and leak detection technologies to reduce consumption and wastage. Urban expansion and agriculture, which accounts for around 70% of global freshwater use, further fueled demand for efficient water use technologies. Public awareness campaigns and sustainability commitments by corporations also accelerated adoption. These cost-effective and scalable solutions made conservation the most practical entry point for sustainable water management worldwide.

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Regional Insights

Largest Region

North America dominated the Global Sustainable Water Management Solutions market in 2024 due to its advanced infrastructure, strong regulatory frameworks, and high adoption of smart technologies. The region, particularly the United States and Canada, has made substantial investments in modernizing aging water systems and implementing sustainable practices to address water scarcity, contamination, and climate-related challenges such as droughts and floods.

The U.S. Environmental Protection Agency (EPA) and local water authorities have introduced stringent regulations on water quality, efficiency, and wastewater discharge, driving widespread implementation of leak detection systems, smart metering infrastructure, and advanced treatment technologies. Programs such as the Clean Water State Revolving Fund (CWSRF) and the Bipartisan Infrastructure Law, which allocated over $50 billion for water infrastructure, have accelerated technology deployment across utilities and municipalities.

North America also leads in the integration of digital water technologies, including IoT sensors, AI-powered analytics, and digital twins, enabling real-time monitoring, predictive maintenance, and resource optimization. For instance, smart water meters are being widely adopted to curb non-revenue water losses, which cost utilities billions annually. Additionally, corporate sustainability efforts by Fortune 500 companies have amplified investments in water reuse, efficiency upgrades, and net-zero water strategies.

Water scarcity in regions such as the American Southwest, including California, Arizona, and Texas, has further prompted aggressive adoption of conservation and reuse solutions, including greywater recycling, rainwater harvesting, and drought-resistant irrigation.

Canada also plays a significant role, with federal initiatives promoting sustainable water governance, watershed management, and rural access to clean water in indigenous communities.

Backed by strong funding, public-private collaboration, and widespread technological integration, North America continues to set the benchmark for comprehensive, future-ready water management, positioning it as the global leader in the sustainable water management solutions market in 2024.

Emerging Region

Europe was the emerging region in the Global Sustainable Water Management Solutions market in the coming period due to stringent environmental regulations, increasing water stress, and strong policy support for sustainability. The EU Water Framework Directive and Green Deal are driving investments in water efficiency, wastewater reuse, and smart infrastructure. Countries like Spain, Italy, and France face recurring droughts, prompting rapid adoption of water-saving technologies and circular water systems. Additionally, rising urbanization and climate resilience planning are fueling demand for green infrastructure and digital water management tools. With strong regulatory backing and innovation funding, Europe is set to expand rapidly in the coming years.

Recent Developments

• In August 2024, Solventum launched the 3M Clinpro Clear Fluoride Treatment, a new fluoride solution crafted to improve patient comfort and simplify the application process for dental professionals. According to Solventum, the water-based formula creates a smooth, clean coating that leaves patients with a fresh, pleasant sensation. Additionally, patients can resume eating and drinking just 15 minutes after treatment. Free from sticky rosins and common allergens, this innovative treatment is designed to offer a more enjoyable taste, smell, and overall mouthfeel.
• In December 2024, the Alappuzha municipality launched a mobile septage treatment unit (MTU) as part of its efforts to promote sustainable waste management. The unit was inaugurated by P.P. Chitharanjan, MLA, on Friday and began its operations by collecting septage from houseboats.
• In May 2025, Japan’s Tenchijin Inc. entered a strategic distribution agreement with Malaysia’s PWS to bring its satellite-based water leak detection system, KnoWaterleak, to key territories. PWS, a recognized leader in the water solutions sector, will leverage its utility network and market expertise to accelerate adoption. This partnership enables Tenchijin to strengthen its footprint in Southeast Asia while supporting Malaysia’s efforts to modernize and digitize its national water infrastructure.
• In December 2024, Phyn announced a collaboration with Nationwide to offer intelligent water leak detection solutions to new high-value home insurance policyholders. The agreement provides eligible Nationwide customers a 15% discount on Phyn’s award-winning smart home water monitoring products. This initiative enhances Nationwide’s policyholder value proposition while reducing water-related claim risks and promoting preventive Solution Type adoption among premium residential clients.

Key Market Players

• Veolia Environnement   
• SUEZ
• Xylem Inc.
• Ecolab Inc.
• AECOM
• Badger Meter Inc.
• Itron Inc.
• Grundfos
• Kurita Water Industries Ltd.
• Aquatech International LLC       

Report Scope:

In this report, the Global Sustainable Water Management Solutions Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•  Sustainable Water Management Solutions Market, By Component:

o   Hardware

o   Software

o   Services

• Sustainable Water Management Solutions Market, By Solution Type:

o   Water Conservation Solutions

o   Water Recycling & Reuse Solutions

o   Rainwater Harvesting Systems

o   Water Treatment Technologies

o   Others

• Sustainable Water Management Solutions Market, By End-User:

o   Utilities

o   Industrial

o   Residential

o   Commercial

• Sustainable Water Management Solutions Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  Germany

§  France

§  United Kingdom

§  Italy

§  Spain

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Asia-Pacific

§  China

§  India

§  Japan

§  South Korea

§  Australia

o   Middle East & Africa

§  Saudi Arabia

§  UAE

§  South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sustainable Water Management Solutions Market.

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Company Information

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