Stoma Care Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Product (Closed Bags, Open/Drainable Bags, One-piece Bags, Two-piece Bags, Others), By Application (Colostomy, Ileostomy, Urostomy), By End User (Home Care Settings, Hospitals, Others), By Region, & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 672.43 Million
CAGR (2026-2031)	6.96%
Fastest Growing Segment	Open/Drainable Bags
Largest Market	North America
Market Size (2031)	USD 1006.87 Million

Market Overview

The Global Stoma Care Market will grow from USD 672.43 Million in 2025 to USD 1006.87 Million by 2031 at a 6.96% CAGR. Stoma care products encompass medical devices such as ostomy bags and skin barriers designed to manage waste output for individuals who have undergone ostomy surgery. The primary drivers propelling this market include the rising prevalence of inflammatory bowel disease and colorectal cancer alongside an aging population requiring surgical interventions. According to the American Cancer Society, in 2025, an estimated 154,270 individuals in the United States will be diagnosed with colorectal cancer. These incidence rates necessitate surgical procedures that frequently result in stoma creation and drive the sustained demand for ostomy management solutions.

One significant challenge hampering market expansion is the prevalence of peristomal skin complications which cause patient discomfort and increase healthcare costs. Such issues often lead to product misuse or discontinuation and require additional medical attention that strains reimbursement systems. Additionally, the lack of specialized stoma care nursing in emerging economies limits the effective adoption of appropriate management systems and impedes overall growth.

Key Market Drivers

Technological advancements in ostomy pouching systems and sensor integration are significantly influencing the market by addressing the critical need for leak prevention and skin health. Manufacturers are investing in improved adhesive formulations and digital leak-detection technologies that alert patients to potential failures before they occur. These innovations increase patient confidence and drive replacement sales through the adoption of premium products. This trend is evident in the financial performance of major industry players who report segment gains driven by these new product portfolios. According to Coloplast, August 2025, in the 'Interim Financial Report, 9M 2024/25', their Ostomy Care business delivered organic growth of 6%, supported by broad-based contributions across regions and the commercialization of upgraded product lines.

The rising prevalence of colorectal cancer and inflammatory bowel diseases remains the primary demographic engine fueling the volume of surgical stoma creations. As incidence rates for these conditions climb, particularly among aging populations and younger adults, the necessity for colostomy, ileostomy, and urostomy procedures expands, directly increasing the user base for stoma care consumables. This sustained clinical demand is reflected in recent national health statistics; according to Healthing.ca, September 2025, in the 'Colorectal cancer in Canada: Stats, impact and resources' article, roughly 66 people are diagnosed with colorectal cancer each day in Canada, highlighting the continuous inflow of patients requiring potential interventions. Consequently, medical device companies are witnessing consistent revenue streams from this growing patient pool. According to Convatec Group Plc, in 2025, Ostomy Care revenue reached $327 million in the first half of the year, underscoring the market's resilience.

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Key Market Challenges

The prevalence of peristomal skin complications presents a significant structural barrier to the financial expansion of the Global Stoma Care Market. These adverse conditions, which include irritation and infection around the stoma site, frequently result in product discontinuation as patients struggle to find compatible appliances. This instability in product usage disrupts recurring revenue streams for manufacturers and forces companies to invest heavily in customer support and product returns. Furthermore, the economic burden associated with treating these preventable skin issues places immense strain on healthcare reimbursement systems. Consequently, payers are increasingly likely to implement stricter coverage limitations or negotiate reduced procurement pricing to mitigate these escalating costs, thereby compressing the profit margins of market players.

Compounding this challenge is the disconnect between prescribed care protocols and actual patient proficiency, which directly fuels the incidence of these complications. According to the United Ostomy Associations of America, in 2024, data indicated that only 55.1% of patients reported receiving educational materials specific to ostomy care regarding their treatment standards. This lack of adequate instruction leads to widespread product misuse, resulting in higher complication rates that divert healthcare resources away from advanced product adoption and towards corrective maintenance, ultimately slowing the market's overall growth trajectory.

Key Market Trends

The Development of Sustainable and Biodegradable Ostomy Solutions is emerging as a critical trend as manufacturers prioritize environmental responsibility to align with global green initiatives. Companies are increasingly moving away from traditional production methods by implementing circular manufacturing processes that minimize industrial waste and carbon footprints. This shift is characterized by the optimization of material lifecycles, ensuring that production byproducts are repurposed rather than discarded, thereby appealing to environmentally conscious healthcare systems. This commitment to green operations is evident in recent industrial performance metrics; according to Coloplast, November 2025, in the 'Annual Report 2024/25', the company successfully increased its production waste recycling rate to 83%, significantly surpassing its sustainability targets for the fiscal year.

Simultaneously, the Growing Adoption of Soft Convexity Solutions for Irregular Stomas is transforming patient care by addressing the mechanical challenges of complex abdominal contours without relying solely on digital interventions. Unlike sensor-based technologies that focus on alarm systems, soft convexity innovations provide immediate, anatomical adaptation for retracted or flush stomas, ensuring a secure seal through structural flexibility. This approach reduces leakage risks by improving the physical interface between the wafer and the skin, directly driving demand for these specialized appliances. The market success of such anatomical solutions is reflected in financial results; according to Convatec Group Plc, February 2025, in the 'Preliminary results for the year ended 31 December 2024', the Ostomy Care division achieved organic revenue growth of 5.3%, a performance primarily attributed to the successful launch and uptake of the Esteem Body soft convex range.

Segmental Insights

The Open/Drainable Bags segment is recognized as the fastest-growing category in the Global Stoma Care Market, primarily driven by the distinct practical advantages these products offer to patients with high-output stomas. This growth is largely attributed to the functional design that allows users to empty contents without removing the pouch, which significantly preserves skin health by minimizing adhesive trauma from frequent changes. Additionally, the cost efficiency of these extended-wear solutions encourages their adoption by healthcare systems seeking to optimize resources. Consequently, the combination of enhanced patient comfort and economic viability continues to accelerate global demand for drainable options.

Regional Insights

North America holds the leading position in the Global Stoma Care Market, primarily driven by the rising prevalence of colorectal cancer and inflammatory bowel diseases which necessitate ostomy surgeries. This regional dominance is supported by a comprehensive reimbursement framework, where the Centers for Medicare & Medicaid Services (CMS) facilitate affordable access to essential medical supplies for eligible patients. Furthermore, the presence of established healthcare infrastructure and active advocacy groups, such as the United Ostomy Associations of America, promotes early diagnosis and effective long-term management. These factors collectively secure North America’s prominence in the global landscape.

Recent Developments

• In June 2025, Eakin Healthcare unveiled the world's largest ostomy bag production line at its facility in Cardiff, Wales, as part of a major £60 million investment program. The new 32-meter manufacturing line was designed to increase production capacity fourfold for the company’s flagship ModaVi ostomy pouch brand. This strategic expansion was intended to meet the rapidly growing global demand for high-quality stoma care solutions while incorporating sustainable manufacturing practices. The company emphasized that this development would secure local jobs and accelerate the delivery of comfort and reassurance to ostomates worldwide.
• In February 2025, Welland Medical announced that its range of Manuka honey-infused stoma care products had received accreditation from the Skin Health Alliance. This independent dermatological verification validated the safety and scientific credentials of the company's ostomy pouches and flanges, which incorporate medical-grade Manuka honey to support peristomal skin health. The accreditation followed a rigorous review of the research and development data behind the products. This milestone underscored the company's dedication to innovation in skin preservation and provided additional reassurance to both clinicians and individuals managing a stoma.
• In July 2024, Coloplast launched Heylo, the world's first digital leakage notification system, in the United Kingdom. This breakthrough device was developed to alleviate the constant anxiety regarding leakage that affects many people living with a stoma. The system utilizes a sensor layer placed underneath the baseplate which connects via Bluetooth to a user's smartphone, sending an immediate alert if a leak is detected. By enabling users to address potential issues before they reach clothing, the technology aims to prevent skin irritation and significantly improve the overall quality of life and confidence of ostomy patients.
• In February 2024, Convatec launched the Esteem Body with Leak Defense in Italy, followed by an expansion into the United States market. This new one-piece soft convexity ostomy system was engineered to address the challenges posed by changing abdominal topographies and to minimize leakage risks for patients. The system featured a proprietary eight-shaped pouch designed to sag less as it fills, combined with the company's gold-standard adhesives to ensure a secure seal. This product launch represented a significant addition to the company's portfolio, offering healthcare professionals and ostomates a solution tailored to diverse body types and stoma shapes.

Key Market Players

• Coloplast
• Hollister
• ConvaTec
• Salts Healthcare
• Pelican Healthcare
• BSN Medical
• Dansac
• Avery Dennison
• B. Braun
• OstomyCare Suppliers

By Product	By Application	By End User	By Region
Closed Bags Open/Drainable Bags One-piece Bags Two-piece Bags Others	Colostomy Ileostomy Urostomy	Home Care Settings Hospitals Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Stoma Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Stoma Care Market, By Product:

• Closed Bags
• Open/Drainable Bags
• One-piece Bags
• Two-piece Bags
• Others

• Stoma Care Market, By Application:

• Colostomy
• Ileostomy
• Urostomy

• Stoma Care Market, By End User:

• Home Care Settings
• Hospitals
• Others

• Stoma Care Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE