Sports Betting Kiosk Market – Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Ownership (White labeled and Branded), By Application (eSports, Indoor Games, Outdoor Games), By End-use Sector (Sports Clubs/Sports Stadiums, Betting Shops & Gambling Clubs, Casinos, Hotels, Restaurants, Retail Shops, Cruise Ships), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.78 Billion
CAGR (2026-2031)	7.83%
Fastest Growing Segment	White labeled
Largest Market	North America
Market Size (2031)	USD 4.37 Billion

Market Overview

The Global Sports Betting Kiosk Market will grow from USD 2.78 Billion in 2025 to USD 4.37 Billion by 2031 at a 7.83% CAGR. Sports betting kiosks are automated self-service terminals deployed in wagering facilities and retail locations that allow users to browse odds and place bets on sporting events without staff intervention. The primary drivers fueling this market include the widespread legalization of sports wagering and the operational necessity for venues to reduce overhead costs associated with manual ticket writing. These terminals significantly enhance transaction throughput during high-traffic sporting events and offer operators a streamlined method to maximize floor space efficiency. According to the American Gaming Association, in 2024, commercial sports betting revenue in the United States reached 13.71 billion dollars, illustrating the massive demand for accessible wagering infrastructure that these kiosks support.

A significant challenge impeding the broader expansion of the global sports betting kiosk market is the fragmented and rigorous regulatory landscape regarding hardware certification. Manufacturers must navigate a complex web of jurisdictional standards for security and age verification which necessitates frequent and costly hardware modifications. This lack of harmonization increases compliance burdens and delays the deployment of updated terminal technology into new or strictly regulated markets.

Key Market Drivers

The expansion of legalized sports betting jurisdictions globally is the primary engine propelling the kiosk market, as newly regulated markets compel operators to establish a physical footprint. When states or countries authorize wagering, land-based venues such as casinos and racetracks immediately integrate self-service terminals to capture on-premise demand and ensure compliance with local regulatory frameworks. This growth is evidenced by the rapid uptake in the United States; according to the American Gaming Association, November 2024, in the 'Commercial Gaming Revenue Tracker Q3 2024', legal sports betting revenue surged to $3.24 billion in the third quarter, a 42.4% increase year-over-year that was bolstered by recent market launches in Kentucky, Maine, North Carolina, and Vermont.

Concurrently, the deployment of betting kiosks in stadiums and retail environments is expanding access by embedding terminals into high-traffic, non-traditional locations. Operators are increasingly partnering with lottery commissions and hospitality venues to install self-service kiosks that capture casual bettors outside of dedicated gaming halls. For instance, according to the Action Network, October 2024, in the article 'Ohio Sports Betting Handle Surges to $548 Million in August', there were 761 sports betting kiosks in operation across Ohio's bars and restaurants which accepted $806,100 in wagers during August 2024 alone. This availability allows for incremental revenue generation in existing establishments. Furthermore, the sustained relevance of physical touchpoints is highlighted by performance in other states; according to Maryland Lottery and Gaming, in 2024, retail sportsbooks generated a handle of approximately $8.98 million in August, demonstrating continued consumer demand for in-person wagering.

Download Free Sample Report

Key Market Challenges

The fragmented and rigorous regulatory landscape regarding hardware certification creates a substantial bottleneck for the global sports betting kiosk market. Manufacturers are compelled to navigate a complex array of inconsistent jurisdictional standards for security, data privacy, and age verification, which effectively prevents the development of a standardized global terminal. This lack of harmonization requires vendors to engineer and certify distinct hardware variants for specific markets, significantly inflating research and development costs while destroying potential economies of scale. Consequently, the speed at which updated, compliant terminals can be deployed is drastically reduced, often causing operators to miss critical deployment windows during major sporting seasons.

This regulatory friction directly impedes the ability of operators to efficiently capitalize on the surging volume of wagering activity that necessitates automated solutions. According to the American Gaming Association, in 2024, the total sports betting handle in the United States reached 149.9 billion dollars, highlighting the immense transaction volume requiring processing infrastructure. However, the rigorous certification processes act as a barrier to entry, limiting the rapid expansion of cost-effective, self-service wagering options capable of managing this growing demand.

Key Market Trends

The convergence of mobile wagering and physical kiosk ecosystems is reshaping the market by establishing a unified omnichannel experience for bettors. Operators are increasingly deploying single-wallet technologies that allow users to construct wagers on their smartphones and finalize the transaction at a retail terminal. This synchronization eliminates the friction of managing separate bankrolls for online and land-based play, thereby driving higher user acquisition and retention rates across both channels. According to BetMGM, February 2025, in the 'FY 2024 Update', the strategic implementation of a single account ecosystem contributed to a 61% increase in Nevada-acquired First Time Depositors during the football season compared to the prior year, underscoring the commercial value of linking physical touchpoints with digital liquidity.

Simultaneously, the incorporation of real-time live streaming and in-play betting features is transforming kiosks into interactive entertainment hubs. Modern terminals are being upgraded with high-definition displays and low-latency data feeds to support micro-betting, where users wager on immediate game outcomes such as the next play or pitch. This shift necessitates powerful hardware capable of processing dynamic odds instantaneously to capitalize on the growing consumer appetite for live engagement. According to SBC Americas, January 2025, in the article 'Global sports betting trends report for 2024 released by Kambi', the demand for complex real-time products surged as live bet builder wagers accounted for 12% of bets placed during the Super Bowl, a significant rise from just 3% the previous year, highlighting the necessity for advanced kiosk interfaces that support these high-frequency transaction types.

Segmental Insights

Market analysis indicates that the White labeled segment is the fastest-growing category in the Global Sports Betting Kiosk Market. This accelerated adoption is primarily driven by the increasing preference among casinos and hospitality operators for cost-effective, turnkey solutions that facilitate rapid market entry. White-label kiosks enable these businesses to deploy fully functional, compliant betting terminals featuring their own branding without incurring substantial technology development expenses. This model significantly lowers barriers to entry in newly regulated jurisdictions, providing a scalable and efficient infrastructure for operators capitalizing on the expanding demand for on-premise wagering.

Regional Insights

North America currently maintains the leading position in the global sports betting kiosk market, primarily due to the widespread legalization of sports wagering across the United States. Following significant legislative shifts that allowed individual states to regulate betting, casinos and racetracks rapidly adopted self-service terminals to streamline operations and manage high transaction volumes. The region benefits from established gaming infrastructure and strong consumer acceptance of automated wagering methods. Furthermore, the presence of key hardware manufacturers within the market facilitates easier deployment, ensuring that favorable regulatory developments translate directly into sustained market expansion.

Recent Developments

• In February 2025, International Game Technology announced a strategic agreement with Golden Nugget Casinos to provide sports betting technology for three properties in Nevada. The collaboration involved the deployment of the PlaySports platform and QuickBet self-service betting kiosks at venues in Lake Tahoe, Las Vegas, and Laughlin. This phased rollout was designed to enhance the retail betting operations by integrating trading advisory services and modern terminal hardware. The deal aimed to deliver a seamless wagering experience for patrons through the installation of user-friendly kiosks and the eventual addition of mobile betting capabilities.
• In December 2024, Kambi Group entered into a multi-year partnership with Wind Creek Hospitality to power the sportsbook at the newly opened Wind Creek Chicago Southland casino. Under the agreement, the company provided its turnkey sportsbook solution, which included the installation of on-property betting kiosks and "Bring Your Own Device" technology. The initiative was part of a broader effort to establish a comprehensive gaming environment at the facility, featuring slot machines and table games alongside the sports betting offering. This collaboration reinforced the technology provider's presence in the North American tribal gaming market.
• In November 2024, Playtech extended its exclusive partnership with Bar One Racing through a new multi-year agreement. The deal confirmed the company's status as the sole provider of self-service betting terminals for the operator’s entire retail estate in Ireland. In addition to maintaining the retail terminal infrastructure, the renewed collaboration included the supply of digital sportsbook and casino software to support the operator's expansion in the United Kingdom and Ireland. The extension built upon a relationship spanning more than a decade, focusing on the modernization of betting shops with updated digital and terminal solutions.
• In February 2024, Novomatic launched a new sports betting kiosk, the ActionBook Edge 1.43J, during the ICE London trade show. The new hardware featured a large upright single screen and was engineered to deliver improved graphics and faster processing speeds for bettors. This product introduction was part of the company’s extensive showcase of land-based gaming solutions intended to offer operators more versatile and aesthetically adaptable terminal options. The launch targeted the growing demand for self-service wagering technologies in retail environments, complementing the company's existing portfolio of compact and multi-screen kiosks.

Key Market Players

• Scientific Games, LLC
• International Game Technology PLC
• NOVOMATIC AG
• Playtech Plc
• Sportech PLC
• Inspired Entertainment, Inc
• Kambi Group PLC
• Genius Sports Limited

By Ownership	By Application	By End-use Sector	By Region
White labeled and Branded	eSports Indoor Games Outdoor Games	Sports Clubs/Sports Stadiums Betting Shops & Gambling Clubs Casinos Hotels Restaurants Retail Shops Cruise Ships	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Sports Betting Kiosk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Sports Betting Kiosk Market, By Ownership:

• White labeled and Branded

• Sports Betting Kiosk Market, By Application:

• eSports
• Indoor Games
• Outdoor Games

• Sports Betting Kiosk Market, By End-use Sector:

• Sports Clubs/Sports Stadiums
• Betting Shops & Gambling Clubs
• Casinos
• Hotels
• Restaurants
• Retail Shops
• Cruise Ships

• Sports Betting Kiosk Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE