Report Description

Forecast Period

2024-2028

Market Size (2022)

USD 1.8 Billion

CAGR (2023-2028)

5.41%

Fastest Growing Segment

Motorcycle

Largest Market

Catalonia

Market Overview

The two-wheeler market in Spain has witnessed significant growth and transformation over the past years. Spain, known for its picturesque landscapes and vibrant cities, has a strong affinity for two-wheeled vehicles, including motorcycles and scooters, due to their practicality and efficiency in navigating urban traffic and exploring the countryside. In recent times, the Spanish two-wheeler market has shown a consistent upward trend in terms of both sales and diversity of offerings. Motorcycles and scooters have become a popular choice for commuting, especially in congested city centers where parking and maneuvering four-wheeled vehicles can be challenging. The market caters to a wide range of consumers, including young riders seeking their first vehicle, urban professionals looking for a convenient commute, and enthusiasts who relish long rides on the open roads. One notable aspect of the market is the prominence of scooters. These small and maneuverable vehicles have gained immense popularity in Spain due to their ease of use, fuel efficiency, and affordability. Scooters have become a preferred mode of transportation for students, urban dwellers, and delivery services alike. Additionally, electric scooters have gained traction, aligning with the global trend towards eco-friendly and sustainable transportation solutions. In terms of motorcycle models, Spain offers a diverse range, from sport bikes to cruisers and adventure motorcycles. The Spanish consumer base has exhibited a growing interest in higher-end and premium motorcycle brands, reflecting an increasing disposable income among certain segments of the population. This has led to a rise in demand for luxury and performance-oriented motorcycles.

Key Market Drivers

Urbanization and Congestion

The rapid urbanization observed in Spanish cities has led to increased traffic congestion and challenges related to parking. Two-wheelers, especially scooters, have become a preferred mode of transportation due to their agility in navigating through congested streets and their ability to easily find parking spaces.

Fuel Efficiency and Cost Savings

With rising fuel prices and an emphasis on cost savings, two-wheelers offer an economical mode of transportation. Motorcycles and scooters generally have better fuel efficiency compared to cars, making them an attractive option for daily commuting, and reducing transportation costs for individuals.

Youth and Urban Population

Spain has a relatively young population, and many young adults, students, and urban professionals are drawn to the convenience and affordability of two-wheelers. These vehicles provide an accessible means of mobility for individuals who might not yet have the resources for a car.

Environmental Concerns and Regulation

Increasing awareness of environmental issues has prompted a shift towards greener transportation options. As a result, electric two-wheelers, such as electric scooters and motorcycles, have gained popularity. Government incentives, subsidies, and emission regulations have encouraged the adoption of electric vehicles and influenced consumer choices.

Tourism and Leisure Riding

Spain's picturesque landscapes, coastal routes, and pleasant weather make it an attractive destination for leisure motorcycle riding. Many locals and tourists alike enjoy exploring the country on two wheels, contributing to the demand for a diverse range of motorcycle models.

Innovations in Design and Technology

Manufacturers are constantly innovating to provide improved features, safety enhancements, and advanced technology in two-wheelers. This includes developments in connectivity, navigation systems, and rider assistance features, which attract tech-savvy consumers.

Economic Growth and Disposable Income

As the Spanish economy continues to recover and grow, certain segments of the population have experienced an increase in disposable income. This has led to a higher demand for premium and luxury motorcycle brands, expanding the market beyond basic commuter vehicles.

Flexible Mobility Solutions

The rise of ride-sharing and rental services has extended to the two-wheeler market. Sharing platforms offering short-term rentals of scooters and motorcycles provide an alternative to vehicle ownership, catering to individuals seeking flexible and on-demand mobility. 


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Key Market Challenges

Safety Concerns

Despite the convenience and popularity of two-wheelers, safety remains a critical concern. Motorcyclists are more vulnerable to accidents due to the lack of protective barriers, and Spain has seen a higher rate of motorcycle-related accidents compared to other vehicles. Encouraging safe riding behaviors, enforcing traffic regulations, and improving road infrastructure are essential to address this challenge.

Traffic Regulations and Infrastructure

Inconsistent or inadequate infrastructure for two-wheelers, such as dedicated lanes and safe parking spaces, can discourage potential riders. A lack of awareness among other road users about sharing the road with two-wheelers can also lead to unsafe conditions. Collaborative efforts between government bodies, urban planners, and road safety organizations are necessary to address these issues.

Weather Variability

While Spain generally has a favorable climate for riding, weather variability can impact rider comfort and safety. Sudden rain, extreme heat, or unpredictable weather patterns can pose challenges for riders, making it crucial for them to be adequately prepared and for manufacturers to design vehicles that cater to various weather conditions.

Perception and Stigma

Motorcycles and scooters are sometimes associated with negative stereotypes, such as reckless driving or noise pollution. Overcoming these perceptions and promoting responsible riding can help improve the image of two-wheelers as a legitimate and practical mode of transportation.

Licensing and Training

Obtaining a motorcycle license requires specific training and testing. Ensuring that proper training programs are accessible and encouraging riders to undergo comprehensive training can improve road safety and enhance rider skills, reducing the likelihood of accidents caused by inexperienced riders.

Environmental Concerns

While electric two-wheelers are gaining popularity, there is still a significant number of conventional gasoline-powered vehicles in use. Striking a balance between promoting electric mobility and responsibly managing the transition away from fossil fuels is a challenge for both manufacturers and policymakers.

Parking and Theft

Finding secure and convenient parking spots for two-wheelers can be challenging in crowded urban areas. Moreover, theft and vandalism are concerns for owners, as motorcycles and scooters are more vulnerable to such incidents. Developing secure parking solutions and implementing anti-theft measures are important to mitigate these challenges.

Regulatory Complexity

The regulatory environment for two-wheelers can be complex, with evolving emission standards, safety regulations, and licensing requirements. Manufacturers must stay updated with these regulations and adapt their products accordingly, which can pose challenges for both local and international players.

Key Market Trends

Rise of Electric Mobility

One of the prominent trends in the Spain two-wheeler market is the increasing adoption of electric vehicles. Electric scooters and motorcycles have gained popularity due to their eco-friendly nature and cost-effective operation. The emphasis on reducing carbon emissions and the availability of government incentives for electric vehicles have contributed to the growth of this segment.

Urban Mobility Solutions

The trend towards urbanization has led to a growing demand for efficient urban mobility solutions. Two-wheelers, especially scooters and electric bicycles, are being seen as practical alternatives to cars for navigating congested city centers. Manufacturers are focusing on lightweight and compact designs that cater to short-distance commuting needs.

Connectivity and Technology Integration

Two-wheelers are embracing technology integration with features such as smartphone connectivity, GPS navigation, and digital instrument clusters. Connectivity not only enhances the riding experience but also aids in navigation, communication, and accessing real-time information. This trend caters to tech-savvy consumers and aligns with the broader trend of smart vehicles.

Shared Mobility and Rentals

Similar to the global trend, Spain is experiencing the rise of shared mobility and rental services for two-wheelers. Ride-sharing platforms and rental companies offer convenient, on-demand access to scooters and motorcycles, appealing to individuals who prefer flexible transportation options without the commitment of ownership.

Safety Innovations

Safety innovations are gaining traction in the two-wheeler market. Advanced rider-assistance systems (RAS) such as anti-lock braking systems (ABS), traction control, and electronic stability control are becoming more common in higher-end models. These technologies aim to enhance rider safety by preventing accidents and providing better control in various road conditions.

Customization and Personalization

Customization and personalization are becoming significant trends in the motorcycle segment. Riders are seeking unique and tailor-made experiences, leading to a rise in aftermarket modifications, accessory sales, and even factory custom options offered by manufacturers.

Youth-oriented Designs

Manufacturers are designing models that specifically target younger riders. Sporty aesthetics, vibrant color schemes, and modern styling appeal to the youth demographic, encouraging them to embrace two-wheelers as a means of personal expression and transportation.

Segmental Insights

Vehicle Type Insights

Motorcycles have a significant market share in Spain, dominating the two-wheeler industry. This unparalleled dominance can be attributed to the robust infrastructure that facilitates biking and the cultural inclination towards motorcycles as a practical and economical means of transportation. With an extensive range of models available, the motorcycle market in Spain caters to diverse consumer needs and preferences, further solidifying its position. Moreover, the Spanish government's proactive initiatives in promoting eco-friendly transportation have fuelled the growth of electric motorcycles in recent years, cementing Spain's position as a frontrunner in sustainable mobility. The combination of these factors has created a thriving motorcycle industry in Spain, with a promising future ahead.

Fuel Type Insights

In Spain, the two-wheeler market has exhibited a notable shift towards sustainability, with electric-powered models gaining traction. Traditional fuel types, predominantly petrol, continue to hold a significant market share. However, heightened environmental awareness and supportive government policies have spurred the adoption of electric scooters and motorcycles. This shift towards sustainable transportation is fuelled by the desire to reduce carbon emissions and promote a greener future. Despite the higher initial purchase cost, the long-term economic and environmental benefits offered by electric two-wheelers are proving to be highly appealing to the Spanish consumer market. Not only do electric two-wheelers provide lower fuel expenses, but they also contribute to reduced air pollution, creating healthier and cleaner cities. Additionally, advancements in battery technology have led to improved range and charging infrastructure, further enhancing the practicality and convenience of electric two-wheelers. With the ever-increasing focus on sustainability and the growing need for efficient urban transportation, the demand for electric two-wheelers in Spain is expected to continue rising. As consumers become more conscious of their environmental impact and seek alternative modes of transportation, electric-powered models are poised to play a significant role in shaping the future of the Spanish two-wheeler market.


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Regional Insights

Catalonia, the region with the largest two-wheeler market in Spain, boasts not only Barcelona as its capital but also a vibrant and diverse population. With its mild Mediterranean climate, characterized by pleasant temperatures and ample sunshine throughout the year, it is no wonder that the demand for two-wheelers is soaring. The convenience and efficiency offered by two-wheelers are particularly appealing in the bustling city streets, where traffic congestion can be a challenge. Moreover, Barcelona's unwavering commitment to sustainable and green transport solutions further reinforces the thriving two-wheeler market, making it a haven for eco-conscious commuters and enthusiasts alike. From students zipping through narrow alleyways to professionals weaving through traffic, Catalonia's love affair with two-wheelers continues to grow, fueled by its unique blend of favorable climate, urban layout, and eco-friendly mindset.

Recent Developments

  • In 2022, Royal Enfield’s parent company Eicher Motors has invested around USD 50 million in Stark Future which is an EV manufacturer in Spain that specialises in making electric dirt bikes.
  • In 2022, Electric two wheeler platform eBikeGo has annouched that they are setting up their subsidiary in Spain.

Key Market Players

·         Piaggio España S.A.

·         Yamaha Motor España S.A.

·         Honda Motor Europe Ltd Sucursal en España

·         Kawasaki Motors Europe N.V. Sucursal en España

·         Suzuki Motor España S.A.

·         KTM Sportmotorcycle España S.L.

·         BMW Iberica S.A.

·         Harley-Davidson Spain S.L.

·         Ducati Motor Holding S.p.A. Sucursal en España.

 By Vehicle Type

By Propulsion Type

By Region

  • Scooter/Moped
  • Motorcycle
  • ICE
  • Electric
  • North
  • Madrid, Extremadura & Castilla
  • Aragon & Catalonia
  • Andalusia, Murcia & Valencia


Report Scope:

In this report, the Spain Two-Wheeler market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Spain Two-Wheeler Market, By Vehicle Type:

o   Scooter/Moped

o   Motorcycle

  • Spain Two-Wheeler Market, By Propulsion Type:

o   ICE

o   Electric

  • Spain Two-Wheeler Market, By Region:

o   North

o   Madrid, Extremadura & Castilla

o   Aragon & Catalonia

o   Andalusia, Murcia & Valencia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Spain Two-Wheeler Market.

Available Customizations:

Spain Two-Wheeler market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Spain Two-Wheeler market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on Spain Two-Wheeler Market

5.    Voice of Customers Analysis

5.1.  Brand Awareness

5.2.  Factors Influencing Purchase Decision

5.3.  Challenges/Unmet Needs

6.    Spain Two-Wheeler Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type Market Share Analysis (Scooter/Moped, Motorcycle)

6.2.2.     By Propulsion Type Market Share Analysis (ICE and Electric)

6.2.3.     By Regional Market Share Analysis

6.2.3.1.        North Market Share Analysis

6.2.3.2.        Madrid, Extremadura & Castilla Market Share Analysis

6.2.3.3.        Aragon & Catalonia Market Share Analysis

6.2.3.4.        Andalusia, Murcia & Valencia Market Share Analysis

6.2.4.     By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)

6.3.  Spain Two-Wheeler Market Mapping & Opportunity Assessment

6.3.1.     By Vehicle Type Market Mapping & Opportunity Assessment

6.3.2.     By Propulsion Type Mapping & Opportunity Assessment

6.3.3.     By Regional Market Mapping & Opportunity Assessment

7.    Spain ICE Two-Wheeler Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type Market Share Analysis (Scooter/Moped, Motorcycle)

7.2.2.     By Engine Capacity Market Share Analysis (Up to 125 cc, 126-250 cc, & Above 250 cc)

8.    Spain ICE Motorcycle Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.