Spain Two-Wheeler Market By Vehicle Type (Scooter/Moped, Motorcycle), By Propulsion Type (ICE, Electric), By Region, Competition, Opportunitues & Forecast, 2020-2030F

Market Overview:

Spain Two-Wheeler Market was valued at USD 1.69 Billion in 2024 and is expected to reach USD 2.31 Billion by 2030 with a CAGR of 5.41% during the forecast period. The Spain two-wheeler market is witnessing growth driven by rising demand for affordable personal mobility, increasing adoption of electric two-wheelers due to environmental awareness, and the convenience two-wheelers offer in congested urban areas. A surge in last-mile delivery services is fueling demand for scooters and motorcycles, particularly among logistics and delivery operators. Favorable government incentives for electric vehicles are encouraging manufacturers to expand their two-wheeler portfolios, while growing consumer interest in shared mobility services is also supporting market expansion. The rise of digital platforms for sales, financing, and after-sales services is reshaping the purchasing experience, making two-wheelers more accessible to a wider customer base. For instance, Spain’s Sustainable Mobility Act, expected to be approved before summer 2025, aims to redefine transport through four pillars: ensuring mobility as a social right, promoting clean mobility, advancing digital transport systems, and optimizing public investment. The Act focuses on reducing emissions, enhancing digitalization, and fostering inclusive, efficient mobility solutions.

Market Drivers

Increasing Consumer Shift Toward Electric Two-Wheelers

A significant driver of growth in the Spain two-wheeler market is the increasing consumer shift toward electric two-wheelers, fueled by rising environmental concerns and growing awareness of sustainable mobility solutions. Consumers are becoming more conscious of reducing their carbon footprint and are exploring alternatives to conventional fuel-based vehicles. Electric two-wheelers offer an eco-friendly mode of transportation with lower emissions and reduced operating costs, attracting both individual buyers and commercial fleet operators. The advancements in battery technology, leading to improved range and charging efficiency, are making electric models more practical for daily use. Government incentives such as subsidies, tax benefits, and reduced registration fees are further promoting the adoption of electric two-wheelers. For instance, In March 2025, Spain allocated approximately $945 million to promote sustainable mobility, funding public transport fare reductions, free land transport in island regions, and public bike-sharing discounts.

Rising Demand for Affordable Personal Mobility

The increasing demand for cost-effective personal mobility solutions is a significant growth driver for the Spain two-wheeler market. With rising living costs and traffic congestion in urban areas, many individuals are seeking economical transport alternatives that offer flexibility and lower ownership costs. Two-wheelers, particularly scooters and motorcycles, present a viable option due to their fuel efficiency, ease of parking, and lower maintenance requirements compared to passenger cars. Consumers across various age groups, especially young professionals and students, are leaning towards two-wheelers for daily commuting needs. The lower initial investment and running costs make two-wheelers an attractive choice for price-sensitive buyers. Manufacturers are capitalizing on this demand by introducing a range of models catering to different budget segments. This shift is also driven by growing environmental consciousness, as smaller engine two-wheelers tend to emit less carbon dioxide compared to larger vehicles.

Expanding Last-Mile Delivery and Logistics Sector

The rapid expansion of the last-mile delivery and logistics sector is driving demand for two-wheelers in Spain. With the rise of e-commerce, food delivery services, and on-demand courier platforms, businesses are seeking efficient, flexible, and cost-effective delivery solutions. Two-wheelers, particularly scooters and lightweight motorcycles, are ideal for navigating congested urban environments and ensuring timely deliveries. Their ability to maneuver through traffic, low fuel consumption, and reduced operating costs make them a preferred choice for delivery service providers. The demand for faster and more reliable delivery options is pushing logistics companies to invest in two-wheeler fleets to meet consumer expectations for quick service. Delivery personnel also prefer two-wheelers due to their ease of use and suitability for frequent short-distance trips. This trend is encouraging manufacturers to develop models specifically designed for commercial use, featuring enhanced durability, larger cargo capacity, and fuel efficiency.   

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Key Market Challenges

Regulatory Compliance and Emission Norms

One of the key challenges impacting the Spain two-wheeler market is the need to comply with evolving regulatory requirements and stringent emission norms. Governments and environmental agencies are enforcing stricter policies to reduce vehicular emissions and promote sustainable transport. Two-wheeler manufacturers must constantly adapt to these changing regulations, which often require significant investments in research, development, and compliance testing. The shift toward cleaner and more efficient engine technologies, such as electric or hybrid models, demands continuous innovation and financial resources. Meeting emission standards also involves redesigning engines, upgrading components, and adopting new manufacturing processes, all of which add to production costs. Smaller manufacturers and new market entrants may face difficulties in keeping up with these regulatory demands, potentially limiting their competitiveness. Compliance challenges also extend to safety regulations, requiring manufacturers to integrate advanced safety features, which further impacts pricing and development cycles.

Intense Market Competition and Price Pressures

The Spain two-wheeler market faces significant challenges arising from intense competition and continuous price pressures among manufacturers and distributors. With a growing number of domestic and international players operating in the market, competition has intensified, leading to aggressive pricing strategies aimed at capturing market share. Manufacturers are often forced to balance competitive pricing with the need to maintain profitability, which can strain financial resources and impact product development. Price wars may result in reduced margins, limiting the ability of companies to invest in innovation, marketing, and customer service. The availability of a wide range of models across different price points puts additional pressure on manufacturers to differentiate their offerings through features, design, or performance.   

Key Market Trends

Growth of Digital Sales and Financing Platforms

The rise of digital sales and financing platforms is shaping a significant trend in the Spain two-wheeler market. Consumers are increasingly turning to online channels for researching, comparing, and purchasing two-wheelers, influenced by convenience and access to detailed product information. Digital platforms provide a transparent buying experience, allowing customers to explore various models, check prices, and read reviews without visiting multiple dealerships. This shift is transforming traditional sales processes and pushing manufacturers and dealers to strengthen their online presence. E-commerce platforms dedicated to two-wheelers are streamlining the purchasing journey by offering integrated services such as financing options, insurance, registration, and doorstep delivery. Financing platforms are also playing a crucial role by enabling instant loan approvals and personalized financial plans, making two-wheeler ownership more accessible. These digital ecosystems enhance customer engagement and satisfaction by simplifying the buying process and offering post-sale support services online.

Focus on Lightweight and Compact Two-Wheelers

An emerging trend in the Spain two-wheeler market is the increasing focus on lightweight and compact models designed for urban mobility. Consumers are seeking two-wheelers that offer ease of handling, maneuverability in traffic, and convenient parking in crowded city environments. Manufacturers are responding by developing models that prioritize compact design without compromising on performance or style. The trend is particularly evident in the scooter and lightweight motorcycle segments, where buyers value agility and user-friendly features. Lightweight models are also associated with better fuel efficiency and lower emissions, aligning with consumer preferences for cost-effective and eco-friendly transport solutions. This focus on compact designs extends to electric two-wheelers, where manufacturers emphasize portability and ease of use in city commuting scenarios. The shift toward lighter models encourages innovation in materials and design, with manufacturers exploring advanced composites and ergonomic layouts. The trend also reflects in customization options, with consumers increasingly interested in personalizing their two-wheelers to suit urban lifestyles.

Development of Battery Swapping Networks

The growing interest in battery swapping networks represents a key trend shaping the electric two-wheeler landscape. Battery swapping addresses two major concerns for users: charging time and range anxiety. By enabling quick exchange of depleted batteries for fully charged ones at designated stations, battery swapping eliminates the need for lengthy charging sessions. This model enhances convenience for users with high daily mileage or those who lack private charging facilities. It also supports commercial operations by minimizing downtime and ensuring continuous vehicle availability. Battery swapping networks are being developed through partnerships between vehicle manufacturers, energy providers, and service operators, creating an ecosystem that supports wider electric two-wheeler adoption. For instance, In 2025, San Francisco-based Ample deployed its first modular battery swap stations in Madrid after securing approximately USD 10.5 million in funding under Spain’s Moves Singulares program. Designed for compatibility with any EV, Ample’s technology enables a full charge in five minutes by swapping depleted batteries. The modular stations, installable within three days, support Spain’s goal of a 65% emissions reduction by 2030 and 5.5 million EVs on the road by decade’s end.      

Segmental Insights

Vehicle Type Insights

In 2024, the scooter/moped segment emerged as the dominant category in the Spain two-wheeler market, driven by its practicality for urban commuting and short-distance travel. The compact design, ease of maneuverability in congested city streets, and lower cost compared to motorcycles made scooters and mopeds the preferred choice for a wide range of users. Urban dwellers favored these vehicles for their efficiency in daily commutes, offering an economical and convenient alternative to conventional transport modes. The lightweight structure and user-friendly controls attracted first-time buyers, students, and working professionals seeking affordable personal mobility. The growing trend of shared mobility services also contributed to the prominence of scooters and mopeds, as operators opted for this segment due to ease of fleet management and cost efficiency. For instance, electric motorcycles represent 2.24% of Spain’s two-wheeler fleet, with 74,705 units in circulation comprising 40,057 motorcycles, 17,440 mopeds, and 17,208 scooters. In cities over half a million residents, the share rises to 2.91%, while municipalities between 10,000 and 50,000 population see 2.65%. Madrid leads with 5.43% of its fleet being electric, followed by Barcelona at 3.27% and the Balearic Islands at 2.65%. Among individual cities, Barcelona ranks highest with 5.78%, Madrid at 2.14%, and Palma at 1.96%.

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Region Insights

In 2024, Madrid led the Spain two-wheeler market, driven by dense population, high commuting needs, and growing preference for personal mobility. Traffic congestion and limited parking pushed residents toward two-wheelers, especially scooters and mopeds, favored for ease of use and cost efficiency. The rise of delivery platforms and shared mobility further boosted demand, making Madrid the top market contributor.

Andalusia saw strong market growth due to rising demand in both cities and semi-urban areas. Consumers valued two-wheelers for affordability, low upkeep, and daily commuting ease. A younger population and expansion of delivery services supported increased sales, positioning Andalusia among the leading markets.

Murcia & Valencia recorded steady growth, supported by rising private and commercial use of two-wheelers. Affordability attracted students, professionals, and small business owners, while interest in electric models added to demand. The mix of personal and business applications made Murcia & Valencia key regions for market growth.  

Recent Developments

• ​In 2024, Ultraviolette Automotive launched its premium electric motorcycles, F77 MACH 2 and F77 SuperStreet, in ten European markets, priced at approximately $9,800 and $10,100 respectively (rising to $10,900 and $11,350 after July 31). These India-made models mark the company’s global entry, with plans to expand production, charging infrastructure, and product offerings030.
• In November 2024, Silence unveiled three new electric models at EICMA the S05 Weekender motorcycle, an upgraded S02 scooter, and the GT-SX Prototype. Featuring swappable batteries, the lineup targets urban and long-distance riders, with prices starting around $3,800.
• In June 2023, Spain’s Velca launched the Velca One electric motorcycle with a 137-mile range and 78 mph top speed, priced from around $5,630 after incentives. It features ABS, smart display, and wide service support.
• In 2024, Barcelona-based Stark Future emerged as one of Spain’s fastest-growing startups, projecting $98 million annual revenue. By April 2025, it hit $20.7 million monthly sales with $3.2 million EBITDA, led by its VARG models.

Key Market Players

• Piaggio España S.A.
• Yamaha Motor España S.A.
• Honda Motor Europe Ltd Sucursal en España
• TVS Motor Company Limited
• KTM Sportmotorcycle España S.L.
• Suzuki Motor Corporation
• Harley-Davidson Spain S.L.
• Honda Motor Co., Ltd
• Hero Electric Vehicles Pvt Ltd
• Kawasaki Motors Europe N.V. Sucursal en España

Report Scope:

In this report, the Spain Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Spain Two-Wheeler Market, By Vehicle Type:

o    Scooter/Moped

o    Motorcycle

•           Spain Two-Wheeler Market, By Propulsion Type:

o    ICE

o    Electric

•           Spain Two-Wheeler Market, By Region:

o    Central Region

o    North Spain

o    Madrid

o    Extremadura & Castilla

o    Andalusia

o    Aragon & Catalonia 

o    Murcia & Valencia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Spain Two-Wheeler Market.

Available Customizations:

Spain Two-Wheeler Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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