Spain Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheelers), By Tire Construction Type (Radial, Bias), By Demand Category (OEM, Replacement), By Region, By Competition, 2020-2030F

Market Overview:

The Spain Tyre Market was valued at USD 3.47 Billion in 2024 and is expected to reach 4.55 Billion by 2030 with a CAGR of 4.60% during the forecast period. The Spain tire market is witnessing growth driven by rising vehicle ownership, steady expansion of the automotive aftermarket, and increasing consumer preference for advanced tire technologies focused on safety, durability, and performance. Higher demand for replacement tires due to frequent wear and the rising average age of vehicles on the road are supporting aftermarket sales. Consumers are showing growing interest in premium and all-season tires as they seek products offering longer lifespans, better grip, and fuel efficiency benefits.

Market Drivers

Rising Replacement Demand Due to Aging Vehicle Fleet

The continuous aging of the vehicle fleet is a significant growth driver for the Spain tire market. As vehicles remain in operation for longer periods, the need for replacement tires naturally rises. Consumers increasingly opt for high-quality replacements to ensure safety, comfort, and performance, which further propels aftermarket demand. This shift boosts sales volumes for both conventional and premium tire segments. Older vehicles tend to experience higher wear and tear, particularly on tires, prompting periodic replacements. This pattern sustains a consistent demand cycle, especially among private owners and commercial operators who focus on vehicle upkeep to maintain operational efficiency. The extended lifespan of vehicles, supported by improved maintenance practices and durable automotive components, continues to support aftermarket tire sales. For instance, in 2023, Spain's average car fleet age rose to 14.2 years, marking one of the oldest fleets in the EU, according to ANFAC’s Annual Report. Of the 30 million vehicles in circulation, nearly 15 million are over 15 years old, raising concerns about fleet renewal and emission reduction efforts. Low and zero-emission vehicles accounted for just 5.7% of the total fleet, with pure electric vehicles making up only 0.5%. Despite notable growth in electric and hybrid registrations, outdated vehicles dominate Spain’s roads.

Growing Focus on High-Performance and Premium Tires

The rising consumer inclination towards high-performance and premium tires is driving market growth in Spain. Consumers increasingly prioritize tire attributes such as superior grip, enhanced handling, optimized fuel efficiency, and durability, leading to greater demand for advanced tire technologies. The preference for premium tires stems from their ability to provide enhanced safety features, lower rolling resistance, and improved driving dynamics across various terrains and weather conditions. High-performance tires, with their specialized tread patterns and reinforced structures, attract buyers seeking better acceleration, braking response, and cornering stability. As automotive manufacturers introduce vehicles with higher power outputs and advanced features, the aftermarket for performance tires grows correspondingly. For instance, Bridgestone EMEA announced an investment of up to €207 million (approximately USD 224 million) in its Burgos, Spain passenger tire plant, targeting a 75% increase in high-rim diameter tire production capacity to over 7 million premium units annually. The investment focuses on automation, expanded vulcanization capacity, and sustainability measures, including a solar installation supplying up to 14% of the plant’s energy needs.

Increasing Awareness of Fuel Efficiency and Environmental Impact

Consumer awareness regarding fuel efficiency and environmental sustainability is influencing tire purchase decisions, driving growth in Spain's tire market. Tires contribute significantly to a vehicle's rolling resistance, directly impacting fuel consumption. As fuel prices remain volatile and consumers become more conscious of operational costs, the demand for fuel-efficient tires with lower rolling resistance gains momentum. These tires are designed to reduce the energy required to move a vehicle, enhancing fuel economy without compromising on safety or performance. Manufacturers focus on developing tires using innovative materials and tread patterns that minimize rolling resistance while maintaining optimal grip and durability. Environmental considerations further amplify this trend, as lower rolling resistance not only improves fuel efficiency but also reduces greenhouse gas emissions. Regulations targeting emissions reductions place indirect pressure on tire manufacturers to innovate in this area. The emphasis on eco-friendly tires extends beyond fuel savings, incorporating sustainable production practices and recyclable materials in tire manufacturing.

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Key Market Challenges

Intense Price Competition Among Tire Manufacturers

The Spain tire market faces significant challenges stemming from intense price competition among manufacturers. The market landscape includes a mix of global brands, regional players, and low-cost importers, all vying for market share in a competitive environment. This high level of competition often leads to aggressive pricing strategies aimed at attracting price-sensitive customers, especially in the replacement segment. While competitive pricing benefits consumers, it places considerable pressure on manufacturers’ profit margins, limiting their ability to invest freely in research and development, marketing, and distribution network expansion. The need to balance cost competitiveness with product quality and innovation creates operational and strategic complexities. Manufacturers also face the risk of market saturation in certain product categories, particularly standard and mid-range tires, where price wars are most prevalent.

Fluctuating Raw Material Prices Impacting Production Costs

Volatile raw material prices pose a considerable challenge for the tire industry in Spain. Tires are manufactured using a combination of natural rubber, synthetic rubber, steel, and various chemical compounds, all of which are subject to fluctuating global commodity prices. Sudden increases in raw material costs directly inflate production expenses for tire manufacturers, affecting overall profitability. Managing these cost fluctuations becomes complex, especially when pricing adjustments in the final product face resistance due to competitive market conditions. The global nature of raw material supply chains means that factors such as geopolitical tensions, trade regulations, and supply disruptions have a cascading effect on procurement costs. Exchange rate volatility further complicates the cost structure, particularly for manufacturers sourcing materials internationally. Companies often struggle to absorb these cost increases without eroding profit margins or risking market share through price hikes.  

Key Market Trends

Rise of Online Tire Sales and Digital Retail Platforms

The growth of online tire sales and digital retail platforms is reshaping consumer purchasing behavior and market dynamics in Spain. The increasing preference for online channels stems from the convenience of comparing prices, accessing product information, and reading customer reviews before making a purchase. Digital platforms offer consumers a broad range of tire options across various brands and specifications, often accompanied by promotional offers and flexible payment options. This shift challenges traditional brick-and-mortar retailers, prompting them to enhance their online presence or partner with digital marketplaces. Tire manufacturers are also investing in direct-to-consumer online platforms, enabling them to build stronger brand relationships and capture valuable customer data. The integration of digital tools such as virtual fitment guides, online booking for installation services, and mobile tire fitting solutions enhances the overall customer experience. Online sales channels reduce dependency on physical retail networks, expanding market reach to customers in different locations.

Technological Advancements in Tire Design and Performance

Rapid technological advancements in tire design and performance are emerging as a key trend in the Spain tire market. Manufacturers are investing heavily in research and development to create tires that deliver enhanced safety, superior handling, and improved durability. Innovations include the use of advanced rubber compounds, reinforced structural designs, and optimized tread patterns that enhance grip, reduce noise, and improve fuel efficiency. Technological improvements also focus on enhancing wet and dry traction, shortening braking distances, and increasing resistance to wear and tear. The integration of smart tire technology, such as sensors for real-time monitoring of pressure, temperature, and tread depth, is gaining traction among consumers seeking added safety and convenience. These smart features allow drivers to proactively manage tire health, reducing the risk of accidents and optimizing performance. Advancements in manufacturing processes, including precision engineering and automation, contribute to consistent product quality and reduced production costs.

Growing Demand for Specialized Tires for Electric and Hybrid Vehicles

The increasing adoption of electric and hybrid vehicles is creating a distinct demand for specialized tires designed for these vehicle categories. Unlike conventional vehicles, electric and hybrid models have unique performance requirements, such as higher torque delivery and increased weight due to battery packs, necessitating tires that offer specific handling, durability, and efficiency characteristics. Manufacturers are developing tires with optimized rolling resistance to maximize battery range, reinforced structures to handle additional vehicle weight, and tread patterns that minimize road noise, which is more noticeable in quieter electric vehicles. The shift towards electric mobility influences tire design priorities, with a focus on balancing performance, energy efficiency, and comfort. For instance, in 2024, Spain's battery electric vehicle (BEV) passenger car sales grew by 7.8%, totaling 58,675 units, while overall electrified vehicle registrations dropped by 3.9% due to sharp declines in electric vans and motorcycles. December marked a strong finish with BEV sales up 48.2% year-on-year, driven by a 106% surge in private sector purchases. Spain’s Moves III incentive program, extended until June 2025, continued offering subsidies up to €7,000 for EVs, though industry calls for faster, direct payments and structural reforms remain.

Segmental Insights

Vehicle Type Insights

In 2024, the passenger car segment dominated the Spain tire market by vehicle type, driven by its large and active vehicle parc across urban and intercity transportation. The significant presence of passenger cars on the road supported continuous demand for both replacement and performance-oriented tires. Consumers within this segment displayed a consistent preference for tires offering enhanced safety, comfort, and fuel efficiency, which influenced market dynamics. The segment benefited from regular replacement cycles, prompted by wear, seasonal changes, and consumer inclination toward upgrading to premium or all-season tire models. As passenger cars cater to both private ownership and fleet operations such as rental and ride-hailing services, the replacement frequency remained high. For instance, In May 2025, new car registrations in Spain surged by 18.6% year-on-year to 112,865 units, marking the ninth consecutive month of growth and building on April’s 7.1% increase in sales.

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Region Insights

In 2024, Madrid led the Spain tire market due to its high vehicle density and strong aftermarket demand. Frequent commuting, delivery services, and intercity travel increased tire replacements. A wide retail and service network supported steady sales, driven by consumer preference for durable, high-performance tires.

Andalusia held a strong market share with its active automotive sector and mixed driving conditions. High usage by passenger and commercial vehicles boosted tire demand, particularly for durable products. Well-established retail and service channels supported its market position.

Aragon & Catalonia contributed significantly, supported by urban hubs, industrial zones, and key transport routes. Demand focused on quality tires for commercial fleets and long-distance travel. Strong distribution networks and advanced product availability maintained their steady market role.

Recent Developments

• ​In 2025, Nexen Tire earned the EcoVadis Gold rating for the second year, ranking in the top 5% globally for sustainability, reflecting its strong ESG performance in environment, ethics, and procurement.
• In 2025, Nexen Tire announced it is supplying original equipment (OE) tires for Hyundai’s next-generation hydrogen SUV, the all-new NEXO. The tires were specifically developed to enhance driving stability, efficiency, and low rolling resistance, supporting the vehicle’s eco-friendly performance.
• In 2025, Hankook began a €540 million (≈USD 589 million) expansion of its Rácalmás, Hungary plant to add a truck and bus tire line with 800,000-unit annual capacity, boosting sustainability, technology, and local employment.
• In 2025, Goodyear agreed to sell its Dunlop brand rights to Sumitomo Rubber for USD 701 million, covering key markets in Europe, North America, and Oceania, as part of its portfolio streamlining strategy.

Key Market Players

• Bridgestone Corporation
• Michelin Group
• The Goodyear Tires & Rubber Company
• Continental AG
• Pirelli & C. S.p.A.
• Yokohama Rubber Company, Limited
• Hankook Tires & Technology Co., Ltd.
• Kumho Tires Co., Inc.
• Sumitomo Rubber Industries, Ltd.
• Toyo Tires Corporation

Report Scope:

In this report, the Spain Tyre Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Spain Tyre Market, By Vehicle Type:

o    Passenger Car

o    Commercial Vehicle

o    Two-Wheelers

•           Spain Tyre Market, By Tire Construction Type:

o    Radial

o    Bias

•           Spain Tyre Market, By Demand Category:

o    OEM

o    Replacement

•           Spain Tyre Market, By Region:

o    Central Region

o    North Spain

o    Madrid

o    Extremadura & Castilla

o    Andalusia

o    Aragon & Catalonia 

o    Murcia & Valencia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Spain Tyre Market.

Available Customizations:

Spain Tyre Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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