Global Software as a Service (SaaS) market is expected to grow at a double digit CAGR during the forecast period. Software as a Service (SaaS) comprises of a model in which software and other associated data is hosted centrally and customers can access it with the help of web browser. This model allows user to gain access to various features of a software with the help of a subscription model and without worrying about the product licenses. The emergence of messaging applications, emails and video calls have made the end users to depend on smartphones, therefore people are looking for remote access at reasonable costs, thereby driving Software as a Service (SaaS) market, globally. Also, the rising use of mobile apps for food delivery, payments, and healthcare services is expected to increase the demand for SaaS based mobile apps. The growing trend of business outsourcing and globalization is encouraging enterprises to expand themselves to capture the increasing demand from customers. The growing data security concerns and complex regulation compliance might hamper the growth of the market.

Global Software As a service (SaaS) market is segmented based on deployment type, organization size, application, end-user and region. Based on deployment type, public cloud segment dominated the market in 2020. The major reason for their dominance is their cost-effectiveness, and also the fact that they are easy and quick to integrate, eliminate the maintenance cost and enhance security. Based on organization size, SMEs segment is expected to account for the largest share until 2026 as it offers maximum benefit to SMEs by reducing the hardware and software costs and eliminates the licensing and maintenance charges. Based on application, the human resource management segment is expected to account for the dominant share through 2026 as SaaS based human resource application provides a systematic management to all the HR based activities such as employee attendance management, notices and announcements, employee tracking and recruitment. 

Regionally, North America dominated the global software as a service (SaaS) market and the trend is expected to continue until 2026. The rising demand for cloud computing related activities and growing adoption of SaaS among various government organizations is responsible for the growth in software as a service (SaaS) market of North America.

Major players operating in the global software as a service (SaaS) market include IBM Corporation, Microsoft Corporation, SAP SE, Oracle Corporation, Salesforce.com Inc., Cisco Systems, Inc., Amazon Web Services Inc., Alphabet Inc., Hewlett Packard Enterprise Development LP, VMWare Inc. The companies operating in the market are using both inorganic and organic strategies to increase their share in the market.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and estimate the market size of global Software as a Service (SaaS) market from 2016 to 2019.
  • To estimate and forecast the market size of global Software as a Service (SaaS) market from 2020 to 2026 and growth rate until 2026.
  • To classify and forecast global Software as a Service (SaaS) market based on type of deployment, organization size, application, end-user, company and regional distribution.
  • To identify dominant region or segment in the global Software as a Service (SaaS) market.
  • To identify drivers and challenges for global Software as a Service (SaaS) market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global Software as a Service (SaaS) market.
  • To identify and analyze the profile of leading players operating in global Software as a Service (SaaS) market.
  • To identify key sustainable strategies adopted by market players in global Software as a Service (SaaS) market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global Software as a Service (SaaS) market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Software as a service provider companies, vendors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to software as a service (SaaS)
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, vendors, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global Software as a Service (SaaS) market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Software as a Service (SaaS) Market, By Deployment Type:
    • Public Cloud
    • Private Cloud
    • Hybrid Cloud
  • Global Software as a Service (SaaS) Market, By Organization Size:
    • SMEs
    • Large Enterprises
  • Global Software as a Service (SaaS) Market, By Application:
    • Customer Relationship Management
    • Human Resource Management
    • Financial Management
    • Sales Management
    • Enterprise Resource Planning
    • Supply Chain Management
  • Global Software as a Service (SaaS) Market, By End-User:
    • Manufacturing
    • Healthcare
    • IT & Telecom
    • Retail
    • Education
    • Government
    • BFSI
    • Oil & Gas
  • Global Software as a Service (SaaS) Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Singapore
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global Software as a Service (SaaS) market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Software as a Service (SaaS) market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com  

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Software as a Service (SaaS) Market

4.    Executive Summary

5.    Voice of Customer

6.    Global Software as a Service (SaaS) Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Deployment Type (Public Cloud, Private Cloud, Hybrid Cloud)

6.2.2.     By Organization Size (SMEs, Large Enterprises)

6.2.3.     By Application (Customer Relationship Management, Human Resource Management, Financial Management, Sales Management, Enterprise Resource Planning, Supply Chain Management)

6.2.4.     By End-User (Manufacturing, Healthcare, IT & Telecom, Retail, Education, Government, BFSI, Oil & Gas)

6.2.5.     By Company (2020)

6.2.6.     By Region

6.3.  Product Market Map

7.    Asia-Pacific Software as a Service (SaaS) Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Deployment

7.2.2.     By Organization Size

7.2.3.     By Application

7.2.4.     By End-User

7.2.5.     By Country

7.3.  Asia-Pacific: Country Analysis

7.3.1.     China Software as a Service (SaaS) Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Deployment

7.3.1.2.2.             By Organization Size

7.3.1.2.3.             By Application

7.3.1.2.4.             By End-User

7.3.2.     India Software as a Service (SaaS) Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Deployment

7.3.2.2.2.             By Organization Size

7.3.2.2.3.             By Application

7.3.2.2.4.             By End-User

7.3.3.     Japan Software as a Service (SaaS) Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Deployment

7.3.3.2.2.             By Organization Size

7.3.3.2.3.             By Application

7.3.3.2.4.             By End-User

7.3.4.     South Korea Software as a Service (SaaS) Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Deployment

7.3.4.2.2.             By Organization Size

7.3.4.2.3.             By Application

7.3.4.2.4.             By End-User

7.3.5.     Singapore Software as a Service (SaaS) Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Deployment

7.3.5.2.2.             By Organization Size

7.3.5.2.3.             By Application

7.3.5.2.4.             By End-User

8.    Europe Software as a Service (SaaS) Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Deployment

8.2.2.     By Organization Size

8.2.3.     By Application

8.2.4.     By End-User

8.2.5.     By Country

8.3.  Europe: Country Analysis

8.3.1.     France Software as a Service (SaaS) Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Deployment

8.3.1.2.2.             By Organization Size

8.3.1.2.3.             By Application

8.3.1.2.4.             By End-User

8.3.2.     Germany Software as a Service (SaaS) Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Deployment

8.3.2.2.2.             By Organization Size

8.3.2.2.3.             By Application

8.3.2.2.4.             By End-User

8.3.3.     United Kingdom Software as a Service (SaaS) Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Deployment

8.3.3.2.2.             By Organization Size

8.3.3.2.3.             By Application

8.3.3.2.4.             By End-User

8.3.4.     Italy Software as a Service (SaaS) Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Deployment

8.3.4.2.2.             By Organization Size

8.3.4.2.3.             By Application

8.3.4.2.4.             By End-User

8.3.5.     Spain Software as a Service (SaaS) Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Deployment

8.3.5.2.2.             By Organization Size

8.3.5.2.3.             By Application

8.3.5.2.4.             By End-User

9.    North America Software as a Service (SaaS) Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Deployment

9.2.2.     By Organization Size

9.2.3.     By Application

9.2.4.     By End-User

9.2.5.     By Country

9.3.  North America: Country Analysis

9.3.1.     United States Software as a Service (SaaS) Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Deployment

9.3.1.2.2.             By Organization Size

9.3.1.2.3.             By Application

9.3.1.2.4.             By End-User

9.3.2.     Mexico Software as a Service (SaaS) Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Deployment

9.3.2.2.2.             By Organization Size

9.3.2.2.3.             By Application

9.3.2.2.4.             By End-User

9.3.3.     Canada Software as a Service (SaaS) Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Deployment

9.3.3.2.2.             By Organization Size

9.3.3.2.3.             By Application

9.3.3.2.4.             By End-User

10.  South America Software as a Service (SaaS) Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Deployment

10.2.2.  By Organization Size

10.2.3.  By Application

10.2.4.  By End-User

10.2.5.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Software as a Service (SaaS) Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Deployment

10.3.1.2.2.           By Organization Size

10.3.1.2.3.           By Application

10.3.1.2.4.           By End-User

10.3.2.  Argentina Software as a Service (SaaS) Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Deployment

10.3.2.2.2.           By Organization Size

10.3.2.2.3.           By Application

10.3.2.2.4.           By End-User

10.3.3.  Colombia Software as a Service (SaaS) Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Deployment

10.3.3.2.2.           By Organization Size

10.3.3.2.3.           By Application

10.3.3.2.4.           By End-User

11.  Middle East and Africa Software as a Service (SaaS) Market Outlook

11.1.              Market Size & Forecast

11.1.1.  By Value

11.2.              Market Share & Forecast

11.2.1.  By Deployment

11.2.2.  By Organization Size

11.2.3.  By Application

11.2.4.  By End-User

11.2.5.  By Country

11.3.              MEA: Country Analysis

11.3.1.  South Africa Software as a Service (SaaS) Market Outlook

11.3.1.1.      Market Size & Forecast

11.3.1.1.1.           By Value

11.3.1.2.      Market Share & Forecast

11.3.1.2.1.           By Deployment

11.3.1.2.2.           By Organization Size

11.3.1.2.3.           By Application

11.3.1.2.4.           By End-User

11.3.2.  Saudi Arabia Software as a Service (SaaS) Market Outlook

11.3.2.1.      Market Size & Forecast

11.3.2.1.1.           By Value

11.3.2.2.      Market Share & Forecast

11.3.2.2.1.           By Deployment

11.3.2.2.2.           By Organization Size

11.3.2.2.3.           By Application

11.3.2.2.4.           By End-User

11.3.3.  UAE Software as a Service (SaaS) Market Outlook

11.3.3.1.      Market Size & Forecast

11.3.3.1.1.           By Value

11.3.3.2.      Market Share & Forecast

11.3.3.2.1.           By Deployment

11.3.3.2.2.           By Organization Size

11.3.3.2.3.           By Application

11.3.3.2.4.           By End-User

12.  Market Dynamics

12.1.              Drivers

12.2.              Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.              IBM Corporation

14.2.              Microsoft Corporation

14.3.              SAP SE

14.4.              Oracle Corporation

14.5.              Salesforce.com, Inc.

14.6.              Cisco Systems, Inc.

14.7.              Amazon Web Services, Inc.

14.8.              Hewlett Packard Enterprise Development LP

14.9.              Alphabet Inc.

14.10.            VMWare, Inc.

15.  Strategic Recommendations

16.  About Us & Disclaimer