Smart Bathrooms Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 7.88 Billion
CAGR (2026-2031)	14.01%
Fastest Growing Segment	Commercial
Largest Market	North America
Market Size (2031)	USD 17.31 Billion

Market Overview

The Global Smart Bathrooms Market will grow from USD 7.88 Billion in 2025 to USD 17.31 Billion by 2031 at a 14.01% CAGR. Smart bathrooms are defined as residential sanitary spaces integrated with connected fixtures and digital technologies that utilize the Internet of Things to automate functions such as water flow, temperature control, and lighting. The market is fundamentally supported by robust drivers including global water conservation mandates, a heightened emphasis on hygiene through touchless interfaces, and the increasing necessity for aging-in-place solutions that enhance accessibility for older populations. These structural motivators drive long-term demand distinct from transient aesthetic design trends, positioning intelligent sanitary ware as a functional evolution rather than merely a stylistic choice.

This shift toward technologically advanced environments is reflected in substantial consumer investment during renovation activities. According to the National Kitchen & Bath Association, in 2025, homeowners completing projects with smart technology allocated on average approximately 20% of the overall budget towards smart home integration. However, the market faces a significant challenge regarding the high initial cost and technical complexity of these systems, which creates a barrier to entry for mass-market adoption. This financial obstacle often results in a gap between high consumer awareness and actual conversion rates for advanced bathroom solutions.

Key Market Drivers

Rising emphasis on water conservation and sustainable infrastructure is a primary catalyst for market growth. As global water scarcity concerns intensify, regulatory bodies and eco-conscious consumers are prioritizing fixtures that minimize resource wastage through automated flow control and leak detection. Manufacturers are responding by engineering intelligent systems that actively monitor usage without compromising performance. According to the U.S. Environmental Protection Agency, July 2025, in the '2024 WaterSense Accomplishment Report', the program and its partners helped consumers save a cumulative 9.9 trillion gallons of water through certified efficient products. This regulatory and consumer push compels the industry to integrate advanced sensors and digital monitoring into standard bathroom fixtures, transforming them from passive hardware into active resource management tools.

Simultaneously, the surging demand for contactless and hygienic sanitary solutions is accelerating the adoption of smart bathroom technologies. The post-pandemic focus on health has normalized the use of touchless faucets, self-cleaning toilets, and bidet systems, shifting these products from niche luxuries to essential renovations. According to Houzz, January 2025, in the article 'What's In for Bathrooms Right Now', 41% of renovating homeowners installed toilets with specialty features, with bidet functions and self-cleaning capabilities ranking as top priorities. This trend drives significant revenue for major industry players who are pivoting their portfolios toward electronic sanitary ware. For instance, according to LIXIL Corporation, in 2025, the company reported that revenue in its Water Technology Business increased to 927.8 billion yen, underscoring the commercial success of these modernized, hygiene-focused product lines.

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Key Market Challenges

The high initial cost and technical complexity of smart bathroom systems significantly impede broader market expansion. While interest in automated fixtures is high, the substantial financial investment required for these advanced technologies restricts their accessibility primarily to the luxury demographic, effectively alienating the mass market. This price sensitivity is compounded by the intricate installation and maintenance requirements, which often necessitate specialized labor that further inflates the total cost of ownership. Consequently, many potential consumers are forced to prioritize essential renovations over intelligent features, creating a disconnect between aspiration and actual implementation.

This financial friction is substantiated by recent industry data highlighting the severity of the barrier. According to the National Kitchen & Bath Association, in 2025, 86% of industry professionals identified cost as the primary obstacle to the adoption of integrated technology in residential projects. This barrier directly hampers the transition of smart sanitary ware from niche status to a standard household expectation. As long as these economic and technical hurdles persist, the market will struggle to convert widespread consumer awareness into consistent sales volume, thereby slowing the overall trajectory of sector growth.

Key Market Trends

The Convergence of Bathroom Fixtures with IoT Smart Home Ecosystems is reshaping the market by transitioning from standalone automation to fully interconnected residential networks. This trend integrates fixtures with centralized platforms to enable synchronized routines that adjust environments based on user habits, prioritizing seamless communication between the bathroom and the broader home infrastructure. Rather than isolated functionality, consumers are increasingly demanding systems where showers and lighting communicate with voice assistants and energy management grids. This structural shift is evidenced by growing professional demand for interoperable systems. According to the National Kitchen & Bath Association, September 2025, in the 'NKBA | KBIS and CEDIA Report Reveals State of Smart Home Integration', 68% of industry professionals have observed increased homeowner interest in integrated technology over the past two years, underscoring the move toward holistic home connectivity.

The Rise of Multisensory Wellness Features like Chromotherapy and Aromatherapy is simultaneously transforming bathrooms into private restorative sanctuaries. This trend prioritizes the user experience through the installation of spa-inspired elements, including steam systems and programmable mood lighting designed to promote rejuvenation. Manufacturers are embedding these therapeutic technologies directly into residential hardware to cater to consumers seeking holistic health benefits at home, moving the value proposition beyond mere utility. This demand for experiential luxury is driving tangible renovation priorities. According to Houzz, September 2025, in the '2025 U.S. Houzz Bathroom Trends Study', 36% of renovated bathrooms now include wellness-oriented features, such as upgraded lighting and soaking tubs, highlighting the sector's pivot toward enhancing personal well-being.

Segmental Insights

The commercial sector represents the most rapidly expanding segment within the global smart bathrooms market. This accelerated growth is primarily driven by the increasing implementation of touchless technologies in high-traffic facilities, such as airports and hotels, to maintain rigorous hygiene standards. Furthermore, stringent water conservation mandates compel facility managers to adopt automated fixtures that significantly reduce resource wastage. Adherence to established sustainability frameworks, such as the LEED certification standards set by the U.S. Green Building Council, further influences developers to integrate intelligent sanitary solutions, thereby securing the leading position of this segment.

Regional Insights

North America maintains a dominant position in the Global Smart Bathrooms Market due to the widespread integration of home automation and established digital infrastructure. This leadership is reinforced by stringent water conservation standards promoted by the U.S. Environmental Protection Agency, which drive the installation of sensor-based faucets and smart toilets to reduce resource wastage. Additionally, the region houses several key manufacturers that ensure consistent product availability for both residential and commercial applications. High consumer awareness regarding hygiene and resource efficiency further solidifies the market presence, ensuring steady demand for automated bathroom systems across the United States and Canada.

Recent Developments

In July 2025, Toto announced the development of the Neorest LS-W and AS-W smart toilets, which integrated novel stool scanning technology for home health monitoring. These high-tech fixtures were equipped with a scanner located near the bidet nozzle that analyzed the shape, color, and consistency of waste immediately upon deposition. The collected biological data was transmitted to a connected smartphone application, enabling users to track gut health trends and receive tailored lifestyle advice. The Neorest LS-W model was priced at approximately ¥542,300, while the AS-W version was listed at ¥493,900, marking a significant step by the company into the digital health tracking market.
In March 2024, Duravit USA expanded its presence in the smart bathroom sector by launching updated designs for its SensoWash shower-toilet collection, specifically the SensoWash u and SensoWash Classic models. The new SensoWash u was engineered with a sleek, skirted aesthetic and an integrated flushing system, featuring an intelligent energy-saving mode that automatically activated after 24 hours of non-use. This expansion focused on delivering enhanced hygiene and personalization, allowing users to adjust water intensity, temperature, and spray wand positioning through a companion app or a dedicated remote control. The launch aimed to provide sophisticated wellness technology at accessible price points for modern bathrooms.
In January 2024, Kohler unveiled a comprehensive lineup of smart bathroom innovations at the Consumer Electronics Show, highlighting the launch of the PureWash E930 Bidet Seat. This advanced seat transforms traditional toilets into smart fixtures, featuring voice activation compatibility with Amazon Alexa and Google Home for hands-free control of spray modes, dryers, and UV cleaning functions. The company also introduced the Anthem+ Smart Showering Valves and Controls, a digital ecosystem that manages up to 12 water outlets. This system allowed users to precisely customize water temperature, flow, and steam settings to create a spa-like environment, all controllable via the Kohler Konnect application.
In January 2024, Baracoda launched the BMind smart mirror, marketed as the world's first AI-powered mirror designed specifically for mental wellness. Recognized with an Innovation Award at the Consumer Electronics Show, this device utilized generative artificial intelligence and natural language processing to analyze user sentiment through expressions and gestures. Operating on the CareOS platform, the mirror provided personalized recommendations such as light therapy sessions and guided meditation to assist with stress management. The product was designed to fit seamlessly into the bathroom environment, offering a touchless, privacy-centric experience that processed health data locally without relying on invasive mobile applications.

Key Market Players

Lixil Group
Kohler Co.
Toto Ltd.
Masco Corporation
Roca Sanitario SA
Duravit AG
Fortune Brands Innovations, Inc.
Bradley Corporation
Cera Sanitaryware Ltd
Jacuzzi Inc.

By Product Type	By Connectivity	By End-User	By Region
Hi-Tech Toilets Soaking Tubs Digital Faucets Others	Bluetooth Wi-Fi 3G	Commercial Residential	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Smart Bathrooms Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart Bathrooms Market, By Product Type:

Hi-Tech Toilets
Soaking Tubs
Digital Faucets
Others

Smart Bathrooms Market, By Connectivity:

Bluetooth
Wi-Fi
3G

Smart Bathrooms Market, By End-User:

Commercial
Residential

Smart Bathrooms Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Bathrooms Market.

Available Customizations:

Global Smart Bathrooms Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Smart Bathrooms Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Smart Bathrooms Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Product Type (Hi-Tech Toilets, Soaking Tubs, Digital Faucets, Others)

5.2.2. By Connectivity (Bluetooth, Wi-Fi, 3G)

5.2.3. By End-User (Commercial, Residential)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Smart Bathrooms Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type

6.2.2. By Connectivity

6.2.3. By End-User

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Smart Bathrooms Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Product Type

6.3.1.2.2. By Connectivity

6.3.1.2.3. By End-User

6.3.2. Canada Smart Bathrooms Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Product Type

6.3.2.2.2. By Connectivity

6.3.2.2.3. By End-User

6.3.3. Mexico Smart Bathrooms Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Product Type

6.3.3.2.2. By Connectivity

6.3.3.2.3. By End-User

7. Europe Smart Bathrooms Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Product Type

7.2.2. By Connectivity

7.2.3. By End-User

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Smart Bathrooms Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By Connectivity

7.3.1.2.3. By End-User

7.3.2. France Smart Bathrooms Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Product Type

7.3.2.2.2. By Connectivity

7.3.2.2.3. By End-User

7.3.3. United Kingdom Smart Bathrooms Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Product Type

7.3.3.2.2. By Connectivity

7.3.3.2.3. By End-User

7.3.4. Italy Smart Bathrooms Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Product Type

7.3.4.2.2. By Connectivity

7.3.4.2.3. By End-User

7.3.5. Spain Smart Bathrooms Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Product Type

7.3.5.2.2. By Connectivity

7.3.5.2.3. By End-User

8. Asia Pacific Smart Bathrooms Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Product Type

8.2.2. By Connectivity

8.2.3. By End-User

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Smart Bathrooms Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Product Type

8.3.1.2.2. By Connectivity

8.3.1.2.3. By End-User

8.3.2. India Smart Bathrooms Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Product Type

8.3.2.2.2. By Connectivity

8.3.2.2.3. By End-User

8.3.3. Japan Smart Bathrooms Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Product Type

8.3.3.2.2. By Connectivity

8.3.3.2.3. By End-User

8.3.4. South Korea Smart Bathrooms Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Product Type

8.3.4.2.2. By Connectivity

8.3.4.2.3. By End-User

8.3.5. Australia Smart Bathrooms Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Product Type

8.3.5.2.2. By Connectivity

8.3.5.2.3. By End-User

9. Middle East & Africa Smart Bathrooms Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Product Type

9.2.2. By Connectivity

9.2.3. By End-User

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Smart Bathrooms Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Product Type

9.3.1.2.2. By Connectivity

9.3.1.2.3. By End-User

9.3.2. UAE Smart Bathrooms Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Product Type

9.3.2.2.2. By Connectivity

9.3.2.2.3. By End-User

9.3.3. South Africa Smart Bathrooms Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Product Type

9.3.3.2.2. By Connectivity

9.3.3.2.3. By End-User

10. South America Smart Bathrooms Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Product Type

10.2.2. By Connectivity

10.2.3. By End-User

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Smart Bathrooms Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Product Type

10.3.1.2.2. By Connectivity

10.3.1.2.3. By End-User

10.3.2. Colombia Smart Bathrooms Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Product Type

10.3.2.2.2. By Connectivity

10.3.2.2.3. By End-User

10.3.3. Argentina Smart Bathrooms Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Product Type

10.3.3.2.2. By Connectivity

10.3.3.2.3. By End-User

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Smart Bathrooms Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Lixil Group

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Kohler Co.

15.3. Toto Ltd.

15.4. Masco Corporation

15.5. Roca Sanitario SA

15.6. Duravit AG

15.7. Fortune Brands Innovations, Inc.

15.8. Bradley Corporation

15.9. Cera Sanitaryware Ltd

15.10. Jacuzzi Inc.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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