Sleepwear Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set) By End User (Female, Male, Kids), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 14.89 Billion
CAGR (2026-2031)	7.19%
Fastest Growing Segment	Online
Largest Market	Europe
Market Size (2031)	USD 22.59 Billion

Market Overview

The Global Sleepwear Market will grow from USD 14.89 Billion in 2025 to USD 22.59 Billion by 2031 at a 7.19% CAGR. Sleepwear comprises apparel specifically designed for wear during sleep and relaxation, including garments such as pajamas, nightgowns, robes, and loungewear. The primary drivers supporting market growth include a heightened consumer focus on holistic wellness, where sleep hygiene is prioritized as essential for health, leading to increased demand for functional and breathable fabrics. Additionally, the enduring prevalence of remote work models has sustained the need for versatile clothing that transitions seamlessly between rest and home-based activities. Illustrating this widespread category penetration, according to Cotton Incorporated, in 2025, 80 percent of consumers own at least one pair of pajamas.

However, a significant challenge impeding market expansion is the escalating cost of raw materials, particularly for the premium natural fibers and sustainable textiles that consumers increasingly request. Volatility in the supply chain and high input prices for these high-quality materials force manufacturers to operate with compressed margins or pass costs to buyers. This financial pressure makes it difficult for brands to produce affordable, eco-friendly sleepwear options, potentially alienating price-sensitive segments and slowing overall volume growth in mass markets.

Key Market Drivers

The rising integration of sleepwear into multi-functional loungewear is fundamentally reshaping the market, as consumers increasingly seek versatile garments that transition seamlessly from the bedroom to public spaces. This sleep-to-street trend has blurred category lines, compelling brands to design hybrid apparel featuring elevated aesthetics, opaque fabrics, and stylish cuts suitable for remote work or casual social outings. The shift effectively expands the utility of sleepwear beyond the home, turning pajamas and robes into acceptable daytime attire. This product evolution has proven highly lucrative for brands that successfully bridge the gap between comfort and fashion. Illustrating the financial impact of this trend, according to Luxury Tribune, in 2025, the shapewear and loungewear brand SKIMS reached nearly 900 million dollars in revenue, a surge driven largely by its inclusive and versatile product strategy that capitalizes on this hybrid demand.

Concurrently, the market is undergoing a critical shift towards sustainable and eco-friendly material sourcing, driven by heightened environmental awareness and regulatory pressures. Manufacturers are increasingly pivoting away from synthetic, petroleum-based fabrics in favor of organic cotton, Tencel, and recycled fibers to meet the expectations of an eco-conscious demographic. This preference for responsible sourcing is now a tangible economic driver rather than a mere niche preference. According to Cotton Incorporated, October 2025, in the 2025 Global Lifestyle Monitor Survey, 59 percent of global consumers indicated a willingness to pay a premium for clothing made from natural fibers. Despite the supply chain complexities associated with these materials, the overall market scale remains immense as major incumbents adapt to these evolving preferences. For instance, according to Victoria's Secret & Co., in March 2025, the company reported net sales of 6.23 billion dollars for the fiscal year 2024, highlighting the enduring magnitude of the global intimate and sleepwear industry.

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Key Market Challenges

The escalating cost of raw materials and supply chain volatility constitute a significant challenge hampering the expansion of the Global Sleepwear Market. This economic pressure directly impacts the production of premium and sustainable garments, which are central to the industry's current wellness-driven growth strategy. As the price of natural fibers and high-quality textiles rises, manufacturers face compressed profit margins. To maintain viability, these increased input costs are often passed down to the consumer, resulting in higher retail prices that can alienate price-sensitive buyers in the mass market.

Consequently, the inability to maintain affordable pricing for eco-friendly sleepwear stifles volume growth and limits the market's reach among average income households. This friction between rising production expenses and consumer price tolerance creates a bottleneck for brands attempting to scale. According to the 'International Textile Manufacturers Federation', in '2024', '27 percent of global textile producers cited high raw material costs as a major challenge impacting their business operations'. This persistent financial strain prevents manufacturers from fully capitalizing on the demand for sustainable options, thereby slowing the overall momentum of the market.

Key Market Trends

The expansion into inclusive and adaptive sizing collections is becoming a defining trend, moving the market beyond standard size ranges to address the specific needs of consumers with disabilities and mobility challenges. Brands are increasingly recognizing the economic potential of this underserved demographic by engineering garments with functional modifications, such as magnetic closures, seated-fit cuts, and sensory-friendly construction, rather than offering inclusivity merely as a marketing angle. This shift represents a structural evolution in product design, where accessibility is integrated into core inventory to foster broader market penetration. Illustrating this strategic pivot, according to The Guardian, January 2025, Primark launched a 49-piece adaptive clothing collection, featuring specialized items like lingerie and sleepwear designed with accessible fastenings, to directly cater to the requirements of disabled consumers.

Simultaneously, the integration of temperature-regulating and moisture-wicking smart textiles is elevating sleepwear from basic comfort apparel to performance-driven wellness equipment. Manufacturers are leveraging advancements in fiber technology to create fabrics that actively manage body climate, addressing specific physiological needs such as night sweats or hormonal fluctuations associated with menopause. This technical innovation distinguishes modern sleepwear from traditional offerings by prioritizing active moisture management and thermal stability without compromising on softness. Highlighting this advancement in material science, according to Lenzing, March 2025, in its 'Annual and Sustainability Report 2024', the company introduced innovative hydrophobic cellulose fibers designed to provide superior moisture management and dryness for hygiene and textile applications, including functional sleepwear.

Segmental Insights

The online distribution channel is emerging as the fastest growing segment in the global sleepwear market due to the increasing adoption of e-commerce platforms and digital payment systems. Consumers prefer this channel for its extensive product variety, which often exceeds the inventory constraints of physical retail outlets. The convenience of continuous accessibility, coupled with home delivery and simplified return policies, drives frequent repeat purchases. Additionally, rising internet penetration and smartphone usage allow retailers to reach a broader demographic, prompting brands to strengthen their digital infrastructure to accommodate this shift in consumer purchasing behavior.

Regional Insights

Europe maintains a dominant position in the global sleepwear market, driven by high disposable income and a strong preference for premium apparel across the region. Consumers in key markets such as France and Italy prioritize quality and comfort, leading to increased demand for luxury and sustainable fabrics. This leadership is further supported by stringent safety regulations enforced by the European Union, specifically REACH, which mandates high standards for chemical usage in textiles. Additionally, the presence of major fashion retailers expanding their loungewear collections ensures consistent product availability, thereby sustaining the region's market supremacy.

Recent Developments

• In November 2024, the hospitality company Four Seasons officially entered the consumer sleepwear market with the launch of its first standalone pajama collection. The Senior Vice President of Global Marketing announced that the new line, developed to complement the brand's existing bedding products, featured sets made from Oxford sateen cotton. The collection was made available exclusively through the company's online retail platform, targeting consumers seeking hotel-quality amenities for home use. This product diversification strategy allowed the business to capitalize on its established brand equity in the luxury sector and address the growing consumer interest in premium loungewear.
• In September 2024, the Australian sleepwear brand Peter Alexander announced its entry into the United Kingdom market. The expansion plan included the launch of a dedicated e-commerce platform and the opening of three physical retail locations in prominent British shopping centers. The brand’s founder expressed that the move was driven by strong international demand and aimed to replicate the company's domestic success overseas. The launch was accompanied by a targeted marketing strategy and the introduction of winter-appropriate sleepwear collections, positioning the company to capture market share in the competitive UK retail landscape.
• In August 2024, the Copenhagen-based brand Tekla introduced a new Sateen collection, broadening its offering of organic cotton sleepwear and bedding. The company's creative director noted that the launch represented a pivotal moment in the brand's development of high-quality textile products. Produced using long-staple cotton fibers, the new line was designed to provide durability and a distinct feel, following an extensive period of material testing. This product release highlighted the company's commitment to sustainable manufacturing practices and its objective to deliver premium functional textiles to the global sleepwear and home goods sector.
• In June 2024, the shapewear and loungewear brand SKIMS unveiled a collaboration with Team USA for the Paris 2024 Olympic and Paralympic Games. The collection included a range of sleepwear, underwear, and loungewear designed for athletes and fans. Notably, the launch introduced men’s styles and adaptive clothing options to the partnership for the first time, reflecting a strategic focus on inclusivity. The limited-edition items featured the official team logos and utilized the company's signature fabrics. This initiative demonstrated the brand's strategy to align with major global events and expand its product categories within the apparel market.

Key Market Players

• AEO Management Co.
• Calvin Klein Inc.
• Hanesbrands Inc.
• Jockey International Inc.
• Marks and Spencer Group plc
• Boohoo Group plc
• Hudson's Bay Company
• Selfridges & Co.
• Under Armour Inc.
• Victoria's Secret

By Product Type	By End User	By Sales Channel	By Region
Top Wear Bottom Wear Night Dresses and Gowns Sleepwear Set	Female Male Kids	Supermarkets/Hypermarkets Exclusive Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Sleepwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Sleepwear Market, By Product Type:

• Top Wear
• Bottom Wear
• Night Dresses and Gowns
• Sleepwear Set

• Sleepwear Market, By End User:

• Female
• Male
• Kids

• Sleepwear Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Exclusive Stores
• Online
• Others

• Sleepwear Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE