Saudi Arabia Proptech Market By Solutions (Business Intelligence, Facility Management, Portfolio Management, Real Estate Search, Asset Management, Enterprise Resource Planning, Others), By Type (Residential, Non-Residential), By Deployment (On-Premises, Cloud), By Region, Competition, Forecast and Opportunities, 2020-2030F

Market Overview

The Saudi Arabia Proptech Market was valued at USD 864.85 Million in 2024 and is expected to reach USD 2,489.34 Million by 2030 with a CAGR of 19.09% during the forecast period.

The PropTech market in Saudi Arabia is experiencing rapid growth, driven by the country’s ongoing digital transformation and its ambitious Vision 2030 goals. As the real estate sector continues to modernize, there is increasing adoption of technology-driven solutions that streamline property buying, selling, and management processes. The government’s commitment to building smart cities such as NEOM, The Line, and Qiddiya has significantly accelerated the demand for advanced property technologies, including Internet of Things (IoT), artificial intelligence (AI), and blockchain applications. These technologies are being used to enhance energy efficiency, automate building systems, and improve real-time property monitoring and analytics.

A strong regulatory push has also supported this momentum. Initiatives by real estate authorities have simplified ownership verification, digital transactions, and licensing processes. As a result, PropTech startups are emerging across the Kingdom, offering innovative solutions such as virtual property tours, digital contract platforms, and AI-driven valuation tools. These developments are transforming the customer experience by making property-related decisions more transparent, efficient, and accessible.

The PropTech market is particularly benefiting from increased investment in smart building systems, property management platforms, and digital marketplaces. These tools are helping property developers and real estate agencies manage portfolios more efficiently, reduce operational costs, and enhance tenant engagement. The rise of mobile-first platforms and virtual reality solutions is also changing how end users explore and select properties, with immersive virtual tours becoming a common feature.

Despite the optimistic outlook, the market faces challenges such as limited PropTech awareness among traditional real estate players, a shortage of specialized tech talent, and evolving regulatory landscapes. Overcoming these obstacles will require greater collaboration between the public and private sectors, as well as investments in education and skills development.

Saudi Arabia PropTech market is positioned for sustained expansion. With strong governmental support, a clear vision for urban modernization, and rising interest from global and local investors, the market is likely to become a key regional hub for property technology innovation in the years ahead.

Key Market Drivers

Smart-City and Giga-Project Expansion

Saudi Arabia’s aggressive rollout of smart cities and giga-projects has become a foundational driver of the PropTech sector. With over 13 giga-projects currently under construction, including landmark initiatives like NEOM, The Line, and Qiddiya, the demand for smart real estate technologies has surged across the country. The construction ecosystem includes more than 5,200 active projects, collectively valued at approximately USD819 billion. Residential development is also expanding rapidly, with over 660,000 new housing units in the pipeline, reflecting a 30% year-on-year increase in planned residential inventory. In Riyadh alone, the government has committed to delivering 100,000 new homes by the end of 2023 to accommodate urban expansion. Moreover, public infrastructure budgets continue to rise, with SAR1.25 trillion (roughly USD340 billion) allocated for urban development and modernization. These initiatives create the perfect foundation for PropTech applications such as Building Information Modeling (BIM), digital twin simulations, AI-based project tracking, and IoT-enabled facility management systems to be deployed on a national scale.

Government Support and Regulatory Acceleration

The Saudi government’s policy ecosystem has been instrumental in cultivating a conducive environment for PropTech advancement. In 2024, the Real Estate General Authority (REGA) introduced 18 new PropTech-related regulatory policies to simplify digital transactions and encourage innovation. The Saudi PropTech Hub, established in Riyadh during the Global PropTech Summit, has become a key accelerator for startups and cross-sector collaboration. The Quality of Life Program, backed by a public budget of USD34.6 billion, is actively funding smart housing and urban digitalization projects. Complementing this is a national digital transformation budget that earmarks around USD2.1 billion for real estate-specific initiatives. Meanwhile, the national Open Data Portal now offers access to over 11,439 datasets, making it easier for technology developers and startups to create AI-driven solutions for urban planning, occupancy analytics, and property valuation. By lowering entry barriers and increasing operational transparency, regulatory reforms are fostering sustainable growth in the PropTech ecosystem.

Growth in Venture Capital and Startup Ecosystem

The rise in PropTech-related startup activity and funding is further propelling the Saudi market forward. In 2023, venture capital investments in Saudi PropTech increased by 35%, reaching around USD9 million, despite global investment slowdowns. The country completed seven PropTech funding deals, positioning itself as the fifth most active emerging market in this vertical. Notable startup rounds include ARKTECH with USD1 million in funding, HissaTech securing USD667,000, Rize raising USD2.9 million, and the innovative Rent Now Pay Later platform receiving USD14.65 million. Across the broader region, total underwriting for PropTech ventures surpassed USD128 million in 2021, with Saudi Arabia claiming a significant share. The number of small and medium enterprises (SMEs) in the Kingdom has also risen dramatically—reaching 1.31 million, an increase of 179% over the past eight years—with a growing segment adopting digital tools for property management, leasing, and customer experience. The strong pipeline of tech-enabled startups and increasing capital availability make Saudi Arabia a leading regional PropTech innovation hub.

Rising Technology Penetration and Digital Adoption

Saudi Arabia’s demographic and technological profile is ideal for PropTech growth. More than 60% of the MENA population is under the age of 30, creating a digitally fluent consumer base that readily adopts real estate technology platforms. IoT implementation is no longer confined to traditional sectors; over 60% of Saudi farmers already use IoT solutions, demonstrating cross-sector adoption readiness. Smart-city investments have also gained momentum—STC’s partnership with TraceSafe, for example, involved a USD14 billion smart-city IoT program, with first-phase revenues exceeding USD5 million. The Saudi Data and Artificial Intelligence Authority (SDAIA) Open Data platform has seen more than 284,800 downloads, enabling developers to build predictive tools and geospatial analysis platforms. Additionally, national platforms like Sakani have facilitated the digital completion of hundreds of thousands of property transactions, showcasing widespread user trust in digital real estate solutions. This strong foundation of digital familiarity and infrastructure adoption creates a fertile landscape for PropTech integration in residential, commercial, and industrial real estate markets.

Increasing Demand for Smart Property Management Solutions

Operational pressure and modern expectations are driving real estate firms to embrace smart property management and building automation technologies. In Saudi Arabia, the market for property management software nearly doubled over the past few years, growing from approximately USD 40 million in 2023 to projections of over USD 90 million by 2032. Construction contracts awarded in 2022 totalled SAR192.4 billion (around USD 51.3 billion), representing a 35% increase from the previous year—resulting in heightened demand for scalable management systems. Despite this growth, around 78% of real estate developers reported a shortage of skilled professionals familiar with PropTech applications, indicating a gap in training and adoption. Properties utilizing smart management platforms have shown a 23% reduction in vacancy rates, attributed to better tenant engagement and predictive maintenance features. Integration of cloud computing, AI analytics, and IoT tools has enabled developers to automate leasing workflows, optimize energy consumption, and monitor building health in real time. These trends are reshaping asset management across both residential and commercial segments of the Saudi real estate sector.

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Key Market Challenges

Regulatory and Legal Complexities:

Saudi Arabia’s PropTech sector grapples with a regulatory environment still evolving to accommodate digital real estate solutions. Foreign investors face restrictive rules: property in Medina and Mecca remains off-limits, and non-Saudis must invest at least SAR 30 million (≈USD8 million) and secure special permits from the Ministry of Investment. Domestic entities encounter sprawling bureaucracy, often needing certified translations, local attestations, and compliance with both sharia and formal regulations. Saudi’s unwritten Sharia-based commercial laws—embedded in contract enforcement—mean damages often exclude profit losses, adding unpredictability to digital contract or token-based property platforms. Meanwhile, legal ambiguity surrounds digital asset ownership, token transfers, and blockchain contracts. With zero precedent for cross-jurisdictional validation of digital title deeds, PropTech firms face stiff barriers navigating legal recognition. The Real Estate Market digital platform, although heavily used with ~17,000 transactions and half a million users in its first week, still lacks uniform acceptance across all provinces, requiring ongoing legal harmonization. For any PropTech solution handling digital assets, physical deeds, or smart contracts, the cost of legal counsel and compliance can easily consume 10–15% of project budgets, slowing deployment.

Legacy Systems and Integration Hurdles:

Established real estate entities in Saudi Arabia often function on legacy systems that were never built for seamless integration with digital platforms. Over 70% of large property management firms still use on-premise, paper-driven workflows, requiring significant API development and middleware to connect to cloud-based PropTech solutions. This mismatch inflates implementation timelines—small pilots can take 6+ months, while full-scale integrations sometimes exceed 12 months. Integration efforts often fail to sync property registries, tenant databases, and financial systems, leading to duplicate entries and data silos. Maintenance costs for legacy infrastructure consume an estimated 20–25% of tech budgets in real estate firms, draining capital that could otherwise fund innovation. Redundancy and compatibility testing typically add another 15–20% overhead to PropTech rollouts. Without clear enterprise-wide governance, staff lack the training or authority to push modernization—leading to 50–60% rate of failed integrations cited in cross-industry SaaS data. The result: modern PropTech platforms remain underutilized or deployed in disconnected pockets, limiting their impact.

Talent Shortage and Skill Gaps:

A critical barrier to PropTech adoption in Saudi Arabia is the shortage of qualified professionals able to deploy and manage digital technologies. A survey by the Saudi Real Estate Institute found 78% of firms struggle to recruit skilled property-tech staff. Meanwhile, 39% of regional professionals acknowledge a skills gap, especially in AI, data analytics, and digital transition management. Women comprise only ~10% of the national labor force—just 4% in technical or digital roles—further shrinking the talent pool. The steep unemployment rate of 12.9%, especially long-term and youth unemployment, reflects a mismatch between workforce capability and emerging market needs. Higher education remains focused on rote learning, with only 61% of youth believing job training improves employability. Even at top universities like KAUST, newly spun research parks and tech-transfer programs are in early stages, supplying fewer than 1,500 graduates annually in relevant fields. In practice, lack of bilingual technical staff and certifications leads to 20–30% longer onboarding times for PropTech deployments and increases reliance on high-cost foreign contractors or consultants. Training costs average USD3,500–5,000 per employee—significant for SMEs.

Data Availability, Standardisation, and Privacy Concerns:

PropTech solutions—particularly those leveraging AI, blockchain, or analytics—depend heavily on high-quality data. However, Saudi Arabia’s real estate data infrastructure remains fragmented. While the Open Data portal provides 11,439 datasets, only a fraction (~25%) pertain to real estate or geospatial layers: city-level supply, occupancy, or transaction records often lag by 6–9 months. Inconsistent data formats and limited interoperability undermine accuracy: AI valuations suffer variance of ±15–20% due to missing data. Even smart-city pilots like NEOM—designed to collect real-time IoT feedback—generate volumes of data but lack standardized protocols for sharing across platforms. Privacy concerns persist too: facial recognition and surveillance acceptance score high on government trust but pose ethical questions in tenant and user consent frameworks. Cybersecurity risks are real, with no established PropTech-specific data breach metrics. One major startup noted they had to allocate 30% of development time to anonymization and compliance—delaying go-to-market. Without robust data pipelines and legal clarity on data governance, PropTech tools face limited functionality and diminished user confidence.

Cultural Resistance and Change Management Constraints:

One less quantifiable but potent challenge is cultural resistance within both real estate professionals and end-users. PropTech adoption often starts with visionary strategy but stalls mid-level due to inertia. In one consulting project, technology teams lacked implementation experience, leading to strategies that couldn’t be operationalized. End-users—whether firms, brokers, or tenants—commonly respond with “we’ve done it this way for ages,” demanding evidence of performance, historical benchmarks, and risk mitigation. This mind-set, combined with a lack of long-term governance support within organizations, results in limited pilot rollouts and a cycle of stalled innovation. In MENA, up to 60–70% of digital transformation attempts in real estate falter during internal adoption phases. PropTech startups report 50% slower enterprise sales cycles than in regions with more adaptive culture. Without executive advocacy, clear onboarding plans, and measurable change management strategies, many tech deployments never reach scale, reinforcing the perception that PropTech remains experimental rather than core to strategy.

Key Market Trends

Immersive Technology: VR, AR, and Digital Twins

Immersive technologies—virtual reality, augmented reality, and digital twins—are redefining the real estate experience in Saudi Arabia. VR/AR tools allow buyers and investors to remotely tour properties, explore design options, and visualize renovation outcomes, reducing travel costs and accelerating decision-making cycles. Digital twins—high-fidelity virtual replicas of buildings or entire neighborhoods—are increasingly deployed in smart-city contexts, enabling authorities to simulate traffic, utility usage, emergency response, and environmental scenarios . NEOM and other giga-projects use these technologies to visualize city-scale planning and refine infrastructure before physical deployment. Meanwhile, AR-infused on-site apps help contractors monitor construction progress, quality, and compliance. As hardware costs decline and connectivity improves (e.g., 5G), immersive PropTech solutions are expanding from niche pilot programs into mainstream applications across development, sales, and building operations.

Blockchain and Secure Digital Transactions

Blockchain and smart contracts are gaining momentum in Saudi Arabia as tools for enhancing transparency, security, and efficiency in real estate dealings. Startups and platforms are piloting blockchain-based registries to digitize title deeds, automate lease agreements, and reduce fraud and administrative delays . In smart-city deployments, blockchain ensures accountability in service usage—from energy sharing to infrastructure maintenance—seamlessly and transparently. While legal frameworks are still adapting, entities recognize blockchain’s potential to reduce transaction times and build trust. This trend aligns PropTech with global digital finance, easing integration with tokenized mortgages, property crowdfunding, and decentralized investment platforms. As these models mature, both public-sector sandboxes and private pilot programs are fast-tracking blockchain’s adoption in everyday property workflows.

Sustainability, Energy Efficiency, and Green PropTech

Sustainability is no longer supplementary—it’s core to Saudi PropTech design. Smart building features, from IoT-enabled meters to AI-controlled HVAC systems, take a leading role in giga-projects, helping cut emissions and optimize resource usage. Pilots like the TUHR waste-management system in Makkah—leveraging AI and IoT to detect fill levels and hazardous gases—illustrate how PropTech enters public health and environmental domains ﹣ particularly during high-demand periods like the Hajj. Green certification programs rely on these technologies for real-time energy audits and predictive compliance monitoring. Blockchain integration adds visibility to sustainable energy transactions—like peer-to-peer solar credit trading—in smart communities . As Saudi’s Vision 2030 prioritizes sustainability and green development, PropTech is evolving to meet environmental goals while creating economic value. Smart waste, energy optimization, carbon tracking, and ESG accountability are now embedded priorities in new developments.

Segmental Insights

Solutions Insights

Business Intelligence segment dominated in the Saudi Arabia Proptech market in 2024 due to its critical role in transforming data into actionable insights for real estate developers, investors, and government agencies. With the country undergoing rapid urbanization and large-scale smart city developments under Vision 2030, the need for data-driven decision-making has intensified. Business Intelligence platforms provide real-time analytics on property performance, market trends, tenant behavior, and infrastructure planning, enabling stakeholders to optimize investments, reduce operational costs, and enhance customer experiences.

One major factor behind the dominance of BI is the sheer scale of real estate activity in the country. Saudi Arabia had over 5,000 ongoing construction projects in 2024, and the government’s target of providing 70% homeownership by 2030 requires data-based monitoring and allocation of resources. BI tools allow real estate firms to analyze sales velocity, pricing trends, and regional demand variations, enabling more accurate forecasting and inventory planning. Platforms also integrate demographic, economic, and transactional data from sources like the Ministry of Housing, Open Data portals, and private registries, creating comprehensive dashboards that support strategic decisions.

In addition, the rise of digital platforms like Sakani and Absher has generated large volumes of structured and unstructured real estate data, which BI systems help to process and visualize. These tools are also instrumental in ESG reporting and compliance, as developers seek to align projects with sustainability goals. As PropTech adoption rises, more companies are embedding BI into core systems, using it to monitor energy usage, predict maintenance issues, and personalize tenant services. With growing investor demand for transparency and accountability, BI enables better financial reporting and risk analysis. Therefore, Business Intelligence continues to lead the Saudi PropTech market by enhancing operational visibility and aligning real estate strategies with the Kingdom’s digital and urban development goals.

Type Insights

Non-Residential segment dominated the Saudi Arabia Proptech market in 2024 due to the rapid growth of commercial, hospitality, and mixed-use developments aligned with Vision 2030. Large-scale projects like NEOM, Qiddiya, and the Red Sea Project heavily integrated PropTech for building management, smart energy systems, and tenant experience platforms. Demand from offices, retail hubs, and hotels for solutions like AI-based energy optimization, digital twin modeling, and remote monitoring tools drove adoption. Additionally, institutional investors and facility managers increasingly relied on PropTech for real-time analytics, asset tracking, and ESG compliance, making non-residential properties the primary driver of market momentum.

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Region Insights

Largest Region

Riyadh dominated the Saudi Arabia Proptech market in 2024 due to its position as the Kingdom’s political, economic, and administrative capital, coupled with its aggressive urban development agenda under Vision 2030. The city is undergoing a significant transformation aimed at doubling its population to 15 million by 2030 and attracting global investments across real estate, tourism, and infrastructure. These ambitions are fueling demand for smart, efficient, and scalable digital real estate solutions—precisely the core value offered by PropTech platforms.

Riyadh’s dominance is driven by several key factors. First, it is the focal point for numerous giga-projects and high-profile developments such as King Salman Park, New Murabba, and Riyadh Metro. These projects are integrating smart technologies such as building information modeling (BIM), AI-powered maintenance systems, and IoT-enabled building automation—all of which fall under the PropTech umbrella. In addition, the growing presence of regional headquarters for international companies—accelerated by the government’s 2024 mandate requiring foreign firms to relocate to Riyadh—has further stimulated commercial real estate activity and the need for sophisticated data and property management tools.

Furthermore, Riyadh leads in digital infrastructure and government-backed platforms like “Balady,” “Sakani,” and “Absher,” which facilitate digital building permits, real estate transactions, and property services. These platforms are most widely used in Riyadh, making it a central testbed for PropTech solutions. The city is also home to a growing number of tech startups and incubators focused on real estate technology, supported by initiatives like the Riyadh Techstars Accelerator and the Digital Government Authority’s smart city agenda.

Riyadh’s well-connected and tech-savvy population accelerates PropTech adoption across tenant-facing platforms, smart homes, and digital leasing. With high smartphone penetration, strong broadband coverage, and a supportive regulatory environment, Riyadh continues to set the pace for digital transformation in Saudi Arabia’s real estate market.

Emerging Region

Makkah is the emerging region in the Saudi Arabia Proptech market in the coming period due to its unique demand dynamics and digital transformation priorities. Hosting over 20 million pilgrims annually, including peak surges during Hajj and Umrah, places immense pressure on accommodation, infrastructure, and crowd management. PropTech innovations—such as AI-powered occupancy forecasting, IoT-enabled facility monitoring, and real-time space management—are critical for safety and efficiency. Smart waste management systems and digital wayfinding enhance pilgrim experience. With ongoing expansion of hotels, mixed-use complexes, and spiritual tourism facilities, PropTech tools will be essential to Makkah’s sustainable growth and modern urban development.

Recent Developments

• In April 2025, Christie’s International Real Estate entered the Saudi Arabian market through a strategic partnership with Wasalt, a leading real estate tech platform. The new venture, Christie’s International Real Estate Saudi Arabia, targets the Kingdom’s expanding luxury residential segment. Leveraging Wasalt’s AI-powered property search, agent-client matchmaking, and auction capabilities, the partnership combines digital and physical channels to offer premium, high-touch services tailored to Saudi Arabia’s evolving and upscale real estate landscape.
• In March 2025, RAY solidified its leadership in Saudi Arabia’s PropTech space by capitalizing on its early market entry and innovation in property management solutions. With a trusted reputation among developers and community operators, RAY’s foundation rests on early client validation and market alignment. As the Kingdom accelerates its digital transformation, RAY is scaling its operations and strengthening strategic relationships to drive long-term growth and deliver enhanced value across Saudi Arabia’s real estate sector.
• In November 2024, Saudi PropTech platform Ejari secured USD14.65 million in seed funding, marking the largest startup investment in MENA for October despite regional investment contraction. Led by PFG and BECO Capital, this funding highlights strong investor confidence in Saudi PropTech. Ejari’s success contrasts with a 52% regional drop in monthly funding, reflecting its robust market potential and positioning it as a key player in Saudi Arabia’s digital real estate transformation.
• In March 2024, Saudi PropTech startup Ajras raised USD1.5 million in a pre-Series A round led by Veda Holding. The company’s “Rent Now, Pay Later” solution simplifies rental transactions by acting as an intermediary between landlords and tenants. This innovation supports streamlined payment structures and management services. Ajras’ funding reflects strong investor interest in technology-driven models aligned with Saudi Arabia’s Vision 2030 and the broader growth of the nation’s PropTech ecosystem.

Key Market Players

• Zillow Group    
• Redfin
• Opendoor Technologies
• Compass
• CoStar Group
• Matterport
• WeWork
• RealPage
• Reonomy
• HqO

Report Scope:

In this report, the Saudi Arabia Proptech Market has been segmented into the following categories, in addition to the Deployment trends which have also been detailed below:

• Saudi Arabia Proptech Market, By Solutions:

o   Business Intelligence

o   Facility Management

o   Portfolio Management

o   Real Estate Search

o   Asset Management

o   Enterprise Resource Planning

o   Others

• Saudi Arabia Proptech Market, By Type:

o   Residential

o   Non-Residential

• Saudi Arabia Proptech Market, By Deployment:

o   On-Premises

o   Cloud

• Saudi Arabia Proptech Market, By Region:

o   Riyadh

o   Makkah

o   Madinah

o   Eastern Province

o   Asir

o   Tabuk

o   Rest of Saudi Arabia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia Proptech Market.

Available Customizations:

Saudi Arabia Proptech Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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