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Forecast Period
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2025-2029
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Market Size (2023)
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USD 42.32 Million
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Market Size (2029)
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USD 60.28 Million
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CAGR (2024-2029)
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6.15%
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Fastest Growing Segment
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Broiler
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Largest Market
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Northern Region
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Market Overview
Saudi
Arabia Poultry Market was
valued at USD 42.32 Million in 2023 and is
anticipated to project steady growth in the forecast period with a CAGR of 6.15% through 2029. Poultry refers to domesticated
birds reared by humans for their eggs, meat, or feathers. These birds primarily
include chickens, ducks, geese, turkeys, and pigeons. Known for their quick
reproduction and growth rates, poultry animals play a crucial role in the
global food supply, contributing significantly to dietary protein, essential
vitamins, and minerals.
The poultry market in Saudi Arabia is substantial,
continually expanding to meet the dietary protein needs of its growing
population. Saudi Arabia is one of the largest consumers of poultry in the
Middle East, with chicken being the most consumed meat. The country is striving
to achieve self-sufficiency in poultry production, with significant investments
in local poultry farms and infrastructure. Despite these efforts, a sizable
portion of the poultry demand is still met through imports, indicating the
potential for growth in this sector.
Key Market Drivers
Growing Population & Rising Demand for Protein
One of the primary drivers propelling the Saudi
Arabia Poultry Market is the country's rapidly growing population coupled with
an increasing demand for protein-rich food. Saudi Arabia's population has been
steadily increasing, and along with rising incomes and urbanization, there is a
growing preference for protein sources like poultry meat. Poultry, particularly
chicken, is a popular and affordable protein choice for consumers, driving the
demand for poultry products in the country.
As the global population continues to expand at a
rapid pace, the poultry market is poised to experience sustained growth in the
coming years. This growth is driven by the increasing demand for poultry
products, which has been particularly prominent in Saudi Arabia. Poultry
products have become a staple in the diets of consumers in the region, due to
their affordability, versatility, and nutritional value.
The rise in popularity of poultry can be attributed
to changing dietary preferences, as people are becoming more health-conscious
and opting for leaner sources of protein. Poultry, with its low fat content and
high protein content, perfectly fits this requirement. There has been
an overall increase in per capita protein consumption globally, and poultry has
emerged as a preferred choice for many. Looking ahead, the future of the
poultry market looks promising. As the demand for poultry products continues to
rise, there will be ample opportunities for those in the industry to capitalize
on this growing trend. From poultry farmers to processors and retailers, the
entire value chain stands to benefit from the sustained growth in the market.
By leveraging advancements in technology, ensuring quality control, and
adapting to changing consumer preferences, stakeholders in the poultry industry
can position themselves for success in the years to come.
Economic Diversification & Food Security
Initiatives
Saudi Arabia is actively pursuing economic
diversification, and the agriculture sector, including poultry production, is a
key focus area. The country has implemented various initiatives to enhance food
security and reduce its dependency on food imports. In line with this, there
has been increased investment in domestic poultry production to meet the
growing demand for poultry products and achieve self-sufficiency in the sector.
Government-led programs and investments play a
crucial role in fostering the growth of the Saudi Arabia Poultry Market.
Through subsidies, infrastructure development, and technological advancements,
these initiatives provide the necessary support and resources to propel the
industry forward. By focusing on enhancing production efficiency, implementing
sustainable practices, and promoting research and development, the government
ensures the resilience and long-term sustainability of the poultry sector.
These efforts not only contribute to the stability and security of the poultry
market but also guarantee a steady and reliable supply of high-quality poultry
products to meet the growing demands of the population.
Technological Advancements in Poultry Farming
Technological advancements in poultry farming
practices play a pivotal role in driving the Saudi Arabia Poultry Market.
Modern poultry farms are adopting advanced technologies for breeding, feeding,
disease management, and overall farm management. Automated systems, precision
farming techniques, and data-driven decision-making contribute to improved
efficiency, higher production yields, and better overall poultry farm
management.
These remarkable technological advancements not
only significantly enhance productivity and efficiency, but they also play a
pivotal role in addressing critical challenges related to biosecurity,
environmental sustainability, and optimal resource utilization. By embracing
and adopting these advanced technologies, the poultry industry becomes
increasingly resilient and remarkably capable of meeting the ever-growing
demands of the thriving Saudi market, ensuring a sustainable and prosperous
future for all stakeholders involved.
Rise in Export Opportunities & International
Trade
Saudi Arabia's poultry industry benefits from
export opportunities and international trade. The country has become a major
player in the global poultry market, both as an exporter and importer of
poultry products. The ability to participate in international trade provides
Saudi poultry producers with opportunities for growth, diversification, and
exposure to global best practices.
The Saudi Arabian government actively supports the
poultry industry in exploring and expanding export markets. This driver is
significant for the economic sustainability of the poultry sector, as it opens
avenues for revenue generation and contributes to the overall competitiveness
of Saudi poultry products in the international market. The Saudi Arabia Poultry
Market is driven by factors such as the growing population and demand for
protein, economic diversification and food security initiatives, health and
nutritional awareness, technological advancements in poultry farming, and
export opportunities through international trade. These drivers collectively
contribute to the robust and dynamic nature of the poultry industry in Saudi
Arabia.
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Key Market Challenges
Disease Outbreaks & Biosecurity Concerns
Disease outbreaks pose a significant challenge to
the Saudi Arabia Poultry Market. Avian influenza and other poultry diseases can
have severe economic consequences, leading to culling of birds, trade
restrictions, and loss of consumer confidence. Maintaining robust biosecurity
measures is crucial to prevent and control the spread of diseases within
poultry farms.
In light of the constant threat posed by disease
outbreaks, it is crucial to make continuous investments in robust biosecurity
infrastructure, comprehensive surveillance systems, and extensive education
programs for poultry farmers. By fostering collaboration between the government
and the poultry industry, we can ensure the implementation of highly effective
measures for disease prevention, early detection, and efficient control. These
proactive efforts will not only safeguard the health and well-being of poultry
populations but also protect global food security and mitigate potential
economic losses in the agricultural sector.
Climate & Water Scarcity
One of the significant challenges facing the Saudi
Arabia Poultry Market is the harsh climate and water scarcity in the region.
Saudi Arabia experiences extremely high temperatures, especially during the
summer months, which can pose challenges for poultry farming. Maintaining
optimal environmental conditions within poultry houses becomes challenging,
impacting the health and productivity of the birds.
Water scarcity is a pressing concern in Saudi
Arabia, where the availability of freshwater resources is limited. Given that
poultry farming demands significant quantities of water for various purposes
such as drinking, cleaning, and cooling, the scarcity of water resources poses
challenges. This can result in higher production costs and necessitate the
implementation of water-saving technologies and efficient water management
practices. By adopting these measures, the poultry industry can ensure its
long-term sustainability and mitigate the impact of water scarcity on its
operations.
Key Market Trends
Growing Technological Integration in Poultry
Farming
A notable trend in the Saudi Arabia Poultry Market
is the increasing integration of advanced technologies into poultry farming
practices. This includes the adoption of precision farming techniques,
automated monitoring systems, and data analytics to optimize various aspects of
poultry production. Technological advancements help farmers enhance efficiency,
improve disease management, and monitor the well-being of poultry flocks in
real-time. Precision farming, also known as precision agriculture, is a modern
approach that utilizes a combination of sensors, Internet of Things (IoT)
devices, and data analytics to monitor and optimize various parameters on
farms. These parameters include temperature, humidity, feed consumption, and
many others. By leveraging automated systems for feeding and environmental
control, precision farming maximizes resource efficiency and enhances overall
farm management.
This emerging trend in agriculture aligns with the
broader global movement towards smart agriculture, which aims to leverage
technology and innovation to address the challenges faced by the industry. In
the context of Saudi poultry farming, precision farming provides farmers with
powerful tools to improve productivity and sustainability. By harnessing
data-driven insights and implementing advanced technologies, Saudi poultry
farmers can make informed decisions, streamline operations, and achieve higher
yields while minimizing environmental impact. With precision farming, Saudi
poultry farmers can optimize the use of resources, minimize waste, and ensure
the well-being of their livestock. By adopting this approach, they can not only
increase their profitability but also contribute to the sustainable development
of the agricultural sector.
E-commerce & Digital Marketing Strategies
The Saudi Arabia Poultry Market is experiencing a
trend towards increased e-commerce and digital marketing strategies. Poultry
producers and retailers are leveraging online platforms to reach consumers
directly, facilitate convenient purchasing, and communicate product
information. This trend is particularly relevant in the context of changing
consumer behaviors, where online shopping and digital engagement have become
integral parts of the purchasing process.
Digital marketing strategies, including social
media campaigns and e-commerce platforms, allow poultry producers to engage
with consumers, build brand awareness, and provide information about their
products. This trend reflects the broader digital transformation in the retail
sector and contributes to a more dynamic and accessible market for poultry
products in Saudi Arabia. The Saudi Arabia Poultry Market is characterized by
trends such as technological integration in poultry farming, the growth of
organic and specialty poultry products, a focus on sustainable farming
practices, vertical integration and value chain control, and the increasing use
of e-commerce and digital marketing strategies. These trends collectively shape
the evolving landscape of the poultry industry in Saudi Arabia, responding to
consumer preferences, technological advancements, and global sustainability
goals.
Segmental Insights
Type Insights
Based on the type, the
Saudi Arabia Poultry Market is primarily dominated by the Broiler segment,
which consists of chickens raised exclusively for meat production. These
Broiler chickens play a crucial role in meeting the high demand for poultry
meat in the country. The demand stems not only from the local population but
also from the influx of pilgrims who visit the country each year.
In addition to being a
significant source of meat, the Saudi Arabia Poultry Market is a thriving
industry that encompasses various poultry products. Alongside the notable
presence of eggs, there is a wide range of poultry offerings available. Among
these, the Broiler segment stands out as the most popular and preferred choice
among consumers, holding the highest market share. This enduring popularity and
consumer preference for Broiler products are expected to continue in the
foreseeable future, highlighting the sustained growth and importance of this
segment within the Saudi Arabia Poultry Market. The consistent demand for
Broiler products underscores the market's resilience and the continuous efforts
of the industry to meet the evolving needs of consumers. With its diverse range
of offerings and unwavering consumer support, the Saudi Arabia Poultry Market
remains a key player in the poultry industry, contributing to the country's
food security and economic growth.
Product Type Insights
Based on the Product Type, in
the Saudi Arabia Poultry Market, the frozen segment holds a significant market
share. This dominance can be attributed to the soaring demand for frozen
poultry products, driven by their extended shelf life as compared to raw and
chilled alternatives. The convenience and ease of storage provided by
frozen poultry have made it a highly preferred choice among consumers in Saudi
Arabia, ensuring its popularity in the market. The frozen segment stands out
due to its ability to retain freshness and quality, which is particularly
important in a market where food safety and quality are paramount. With
advanced freezing techniques and packaging innovations, frozen poultry products
are able to maintain their taste, texture, and nutritional value for longer
periods, offering consumers a reliable source of protein that can be
conveniently stored and used as needed.
The frozen
segment caters to the evolving needs and preferences of customers by offering a
wide range of products, including whole frozen chickens, chicken parts, and
value-added items such as breaded and marinated poultry. This variety allows
consumers to choose the specific products that best suit their culinary
preferences and dietary requirements. The strong presence of the
frozen segment in the Saudi Arabia Poultry Market is a testament to its ability
to meet the demands of consumers who prioritize convenience, quality, and
variety in their poultry purchases.
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Regional Insights
In the Saudi Arabia Poultry Market, the Northern
Region is currently leading with a significant market share. This dominance can
be attributed to several factors. The region boasts a robust and modern
infrastructure that facilitates efficient poultry farming operations. The
presence of well-connected transportation networks ensures the smooth
transportation of poultry products to various markets within and outside the
region. Advanced farming practices implemented in the Northern
Region contribute to its success. The region embraces state-of-the-art
technology, such as automated feeding systems and climate-controlled
environments, to optimize poultry production. Sustainable farming
methods, including organic feed and waste management systems, are employed to
minimize environmental impact and ensure the production of high-quality and
healthy poultry products.
The Northern Region benefits from a
dense population that has a high demand for poultry products. The region's
proximity to urban centers and its accessibility to a large consumer base contribute
to its market leadership. The Northern Region's strategic location enables
timely delivery of fresh poultry products, meeting the increasing demands of
consumers in Saudi Arabia. With its strong foundation, advanced farming
practices, strategic location, and a growing market demand, the Northern Region
continues to thrive in the Saudi Arabia Poultry Market. Its commitment to
innovation, sustainability, and meeting consumer needs positions it as a key
player in the industry.
Recent Developments
- In
February 2023, Tanmiah Food Company, signed a Memorandum of Understanding (MoU)
with MHP, an European poultry producer. This MoU marks the initial stride
towards establishing a collaborative venture between Tanmiah's wholly-owned
subsidiary, Desert Hills for Veterinary Services Company Ltd, and MHP SE. The
memorandum focuses on addressing the existing production gap within Saudi
Arabia's domestic poultry sector. The key focus of this collaborative effort
will be the development and operation of poultry breeding facilities. This
includes the establishment of a state-of-the-art hatchery in Saudi Arabia with
the capacity to hatch 108 million hatching eggs annually. Investments will be made in feed milling facilities with the objective of
producing 137 thousand tonnes of feed per annum.
Key Market Players
- Almarai Saudi Arabia
- Al-Watania Poultry Company
- Fakieh Poultry Farms Company
- Al-Berri United Food Co. Ltd.
- Alwadi Farms Poultry Company
- Arabian Agricultural Services Company
- Arabian Farms Dev.Co.Ltd.
- Dijla Poultry Company
- Balady Poultry Trading Co.
- Arabian Agricultural Services Company
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By Type
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By Product Type
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By Nature
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By Distribution Channel
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By Region
|
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- Supermarkets/Hypermarkets
- Traditional Stores
- Specialized Stores
- Online
- Others
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- Western Region
- Central Region
- Southern Region
- Eastern Region
- Northern Region
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Report Scope:
In this report, the Saudi Arabia Poultry Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Saudi Arabia Poultry Market, By Type:
o Broiler
o Eggs
o Others
- Saudi Arabia Poultry Market, By Product Type:
o Raw
o Chilled
o Frozen
- Saudi Arabia Poultry Market, By Nature:
o Organic
o Conventional
- Saudi Arabia Poultry Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o Traditional Stores
o Specialized Stores
o Online
o Others
- Saudi Arabia Poultry Market,
By Region:
o Western Region
o Central Region
o Southern Region
o Eastern Region
o Northern Region
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the Saudi Arabia Poultry Market.
Available Customizations:
Saudi Arabia Poultry Market report with the
given market data, Tech Sci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Poultry Market is an upcoming report
to be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]