Saudi Arabia home fragrances market is bound to experience impressive growth with anticipated CAGR in the forecast period, 2022-2026, on the account of rapidly increasing demand for room fresheners and fragrance modulator in the recent market. The home fragrances are flooding the market since the consumers are actively inclined toward the modern and lavish lifestyle. Keeping the room ambience and home fragrant is simply a way of hygiene and the factors are majorly responsible for the Saudi Arabia home fragrance market in the upcoming five years. Additionally, home fragrances are often associated with maintenance of the ambience, bringing positive energy, boosting moods, and energy along with improving mental focus and these advantages are actively driving the Saudi Arabia home fragrances market in the upcoming five years. Furthermore, new aesthetically pleasing products and personalization possibility in the products is driving the growth of the market in the next five years. The rapidly expanding essential oil market is further aiding the growth of the Saudi Arabia home fragrances market. Spa industry with the various programs and schemes for their consumers is also actively responsible for the growth of the Saudi Arabia home fragrances market in the forecast years until 2026.

The Saudi Arabia home fragrances market is segmented as product type, fragrances, end user, distribution channel, competitional landscape, regional distribution. Based on product type, the market is further segmented into sprays, sachets, electric air fresheners and others like scented candles, scented oils, etc. Sprays are anticipated to hold the largest revenue shares of the market and assert its dominance over the market on the account of easy usability and accessibility for the consumers. Using a spray bottle for the liquid fragrance to be sprayed is far easier for the consumers. Moreover, electric air fresheners are anticipated to register the fastest growing CAGR in the subsequent five years on the backbone of surge in the demand of oil diffusers and essential oils uses among the consumers. The essential oil diffusers with their aesthetically pleasing freshener designs are influencing the growth of the Saudi Arabia home fragrances market in the next five years. Also, the country has a history of inclination toward fragrant oils and candles usage for the room freshening purposes and for religious purposes thereby influencing the growth of the market in the subsequent five years of forecast until 2026.

A partial list of market player in the Saudi Arabia home fragrances market includes Rezaroma (Reza Hygiene), Johnson Saudi co. Ltd, Reckitt Benckiser (Arabia) FZE (RB), Procter & Gamble Saudi Arabia, Ajmal International Trading Co. (LLC), The Fragrance Kitchen, ALREHAB perfumes, Zohoor Alreef, Saudi Arabia, Mushir Alam Perfume Industry, Henkel Jebel Ali FZCO, Kelvin Natural Mint Pvt. Ltd., Kshrey Inc. (Supplier), AJWA Group, Cargill Saudi Arabia (Supplier), Godrej & Boyce Mfg. Co. Ltd., among others. These market players hold larger shares of the market than the new market players. With the evolving technology, it is appropriate to say that the effective research and development of the technologically advanced instruments and methods to satisfy consumer demands would support the market growth and benefit the market players as well as the consumers. New market players may focus on the research and development to provide such products and services that satisfies the consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2016 – 2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022 – 2026

Objective of the Study:

  • To analyze the historical growth of the market size of Saudi Arabia home fragrances market from 2016 to 2019.
  • To estimate and forecast the market size of Saudi Arabia home fragrances market from 2020 to 2026 and growth rate until 2026. 
  • To classify and forecast Saudi Arabia home fragrances market based on type, distribution channel, competitional landscape, and regional distribution.
  • To identify dominant region or segment in the Saudi Arabia home fragrances market.
  • To identify drivers and challenges for Saudi Arabia home fragrances market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Saudi Arabia home fragrances market.
  • To identify and analyze the profile of leading players operating in Saudi Arabia home fragrances market.
  • To identify key sustainable strategies adopted by market players in Saudi Arabia home fragrances market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers, suppliers, and service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufactures which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufactures, distribution channels and presence of all major players across the country.

TechSci Research calculated the market size of Saudi Arabia home fragrances market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Home fragrances manufacturers, end users, and other stakeholders
  • Distributers and suppliers of the products and other stakeholders
  • Organizations, forums, and alliances related to home fragrances
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Saudi Arabia home fragrances market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Saudi Arabia Home Fragrances Market, By Product Type:

o   Sprays

o   Sachets

o   Electric Air Fresheners

o   Others

o   Scented Candles

o   Scented Oils

  • Saudi Arabia Home Fragrances Market, By Fragrances:
    • Lemon
    • Lavender
    • Jasmine
    • Rose
    • Sandalwood
    • Vanilla
    • Others
  • Saudi Arabia Home Fragrances Market, By End User:
    • Home Care
    • Healthcare
    • Hospitality
    • Museums
    • Commercial
    • Others
  • Saudi Arabia Home Fragrances Market, By Distribution Channel:
    • Store-based Retail
    • Non-Store-based Retail
  • Saudi Arabia Home Fragrances Market, By Region:
    • Western
    • Eastern
    • Northern & Central
    • Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia home fragrances market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
Saudi Arabia Home fragrances Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

1.    Introduction

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Brand recall (top-of-mind and spontaneous) and brand awareness

4.2.  Willingness to spend

4.3.  Preferred point of purchase

4.4.  Factors influencing purchase decision

4.5.  Sources of Information

5.    Impact of COVID -19 on Saudi Arabia Home Fragrances Market

6.    Saudi Arabia Home Fragrances Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value (USD)

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Sprays, Sachets, Electric Air Fresheners and Others (Scented Candles, Scented Oils, etc.))

6.2.2.     By Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others)

6.2.3.     By End User (Home Care, Healthcare, Hospitality, Museums, Commercial, Others)

6.2.4.     By Distribution Channel (Store-based Retail and Non-Store-based Retail)

6.2.5.     By Region (Northern & Central, Southern, Eastern, Western)

6.2.6.     By Company (2020)

6.3.  Product Market Map

7.    Saudi Arabia Spray Home Fragrances Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value (USD)

7.2.  Market Share & Forecast

7.2.1.     By Fragrances

7.2.2.     By End User

7.2.3.     By Distribution Channel

8.    Saudi Arabia Sachet Home Fragrances Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value (USD)

8.2.  Market Share & Forecast

8.2.1.     By Fragrances

8.2.2.     By End User

8.2.3.     By Distribution Channel

9.    Saudi Arabia Electric Air Freshener Home Fragrances Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value (USD)

9.2.  Market Share & Forecast

9.2.1.     By Fragrances

9.2.2.     By End User

9.2.3.     By Distribution Channel

10.  Market Dynamics

10.1.  Drivers/Opportunities

10.2.  Challenges/Restraints

11.  Market Trends & Developments

12.  Pricing Analysis

13.  Policy & Regulatory Landscape

14.  Saudi Arabia Economic Profile

15.  Competitive Landscape

15.1.    Company Profiles

15.1.1.  Rezaroma (Reza Hygiene)

15.1.2.  Johnson Saudi co. Ltd

15.1.3.  Reckitt Benckiser (Arabia) FZE (RB)

15.1.4.  Procter & Gamble Saudi Arabia

15.1.5.  Ajmal International Trading Co. (LLC)

15.1.6.  The Fragrance Kitchen

15.1.7.  ALREHAB perfumes

15.1.8.  Zohoor Alreef, Saudi Arabia

15.1.9.  Mushir Alam Perfume Industry

15.1.10.                Henkel Jebel Ali FZCO

15.1.11.                Kelvin Natural Mint Pvt. Ltd.

15.1.12.                Kshrey Inc. (Supplier)

15.1.13.                AJWA Group

15.1.14.                Cargill Saudi Arabia (Supplier)

15.1.15.                Godrej & Boyce Mfg. Co. Ltd.

16.  Strategic Recommendations

17. About Us & Disclaimer