Report Description

Saudi Arabia food services market is growing owing to the rising population, shifting preferences of the young and active generation that uses digital media extensively and is aware of the range of food service options, the market has grown significantly over the last few years and is predicted to continue to grow rapidly during the forecast period. The growing demand for customization and creativity in food menu options is one of the main factors influencing the Saudi Arabia food service market. The development of e-commerce and online platforms as well as on-the-go food delivery services are additional factors that support the expansion of this market. In addition, the country's growing demand for food services is creating enormous growth opportunities for manufacturers.

The COVID-19 pandemic has had a significant impact on the Saudi Arabia food services industry. In 2020, after the government imposed a nationwide lockdown to stop the spread of the disease, fine dining services experienced a decline. While the quick service restaurant industry has partially recovered due to the rising demand for home delivery services, the fine dining industry has still not fully recovered. Even after receiving the COVID-19 vaccine, consumers continued to prefer eating at home and avoid fine dining establishments through the year 2021.

The sales in consumer foodservice are anticipated to further increase during the forecast period with the growing number of opportunities for the food service offering options other than restaurants, cafes, quick service restaurants with the wide range of audience from the various nations of about more than 7 million tourists who travel to Saudi Arabia each year to perform Hajj and Umrah.

Jeddah, which is home to at least 7% of the restaurants in the country, is one area that is particularly open to development. When compared to other cities, Jeddah not only displays a larger market but also reflects a higher level of spending, with average checks only trailing Makkah and exceeding Riyadh by nearly 30%.

Elevating Number of Food Court in Shopping Malls

Saudi Arabia has seen a rapid increase in the number of food and shopping malls in recent years. In the past ten years, shopping malls that were previously only found in capital cities have begun to appear in tier 2 and tier 3 cities. The design of food service and lifestyle areas, including standalone food stalls and kiosks, is increasingly a focus of new shopping center developments and extensions. The establishment of the F&B footprint in retail projects gives the food service operators the chance to boost customer traffic and dwell time, which will ultimately lead to increased food spending. It is also becoming one of the most well-liked tourist locations in the Gulf nations. This factor is significant because consumer behaviour is continuing to focus on the culture of shopping malls.

Propelling Investments Within the Food Service Industry

Despite the presence of several notable players, the market is highly fragmented. The momentum of the market's growth has been markedly increased by the rising acceptance of casual dining, the rise in demand for fast food and its variations, as well as the accelerated expansion of food courts. Therefore, it is expected that market participants' partnership strategies will enhance market growth. In January 2022, approximately 53 million dollars were invested by Halwani Bros. Co. in Aquat Food Industries Co. which is an Albaik Food Systems Co. sister company. The company hopes to use this agreement to supply the locally produced food items needed to run Albaik restaurants in Egypt. Starbucks Corporation, McDonald's Corporation, Domino's Pizza, Inc., Papa John's International, Inc., and other well-known companies are some of the key players.