Saudi Arabia Automotive Sensors Market, By Vehicle Type (Passenger Car, Commercial Vehicle), By Sensor Type (Temperature Sensor, Pressure Sensor, Oxygen Sensor, Position Sensor, Motion Sensor, Torque Sensor, Optical Sensor, Others), By Application (ADAS, Chassis, Powertrain, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Automotive Sensors market was valued at USD 375.80 million in 2024 and is anticipated to grow USD 560.12 million by 2030 with a CAGR of 6.93% during the forecast period. The automotive sensors market in Saudi Arabia is witnessing steady growth, driven by the increasing adoption of advanced driver assistance systems (ADAS), vehicle automation, and safety technologies. As consumer preferences shift toward smart and connected vehicles, demand for sensors that enhance vehicle performance, safety, and fuel efficiency continues to rise. Government initiatives aligned with Vision 2030, which promote innovation and sustainability in the transportation sector, are further accelerating sensor adoption. Additionally, the growth of electric vehicles (EVs) and hybrid models in the Kingdom is expanding the scope for various sensor applications, making automotive sensors an integral component of future mobility solutions.

Key Market Drivers

Growing Emphasis on Vehicle Safety and ADAS Integration

One of the most significant drivers of the automotive sensors market in Saudi Arabia is the increasing emphasis on vehicle safety. With rising road traffic and accident rates, both the government and consumers are prioritizing safer driving experiences. Advanced Driver Assistance Systems (ADAS), which rely heavily on sensors such as radar, lidar, ultrasonic, and cameras, are being integrated into more vehicles, especially in mid- to high-end segments. These systems support functions like lane departure warning, blind-spot detection, automatic emergency braking, adaptive cruise control, and parking assistance. According to the World Health Organization (WHO), Saudi Arabia’s Road traffic death rate has declined from 28.8 per 100,000 people in 2016 to 18.5 in 2021, and further to 13.6 in 2023, reflecting a major push toward safer roads and vehicle technologies. This increased integration of safety systems is fueling the demand for sensors across both passenger and commercial vehicles.

As consumers become more aware of the benefits of such safety technologies, automotive manufacturers are under pressure to incorporate these sensor-based features even in their base models. Moreover, the Saudi government’s road safety campaigns and regulatory efforts to reduce fatalities on highways are boosting the adoption of ADAS technologies. This increased integration of safety systems is fueling the demand for sensors across both passenger and commercial vehicles.

Rising Demand for Connected and Smart Vehicles

The shift toward connected and smart vehicles is another major factor propelling the automotive sensors market in Saudi Arabia. As vehicles become more digitized and intelligent, the role of sensors in enabling seamless data collection, communication, and automation becomes critical. Sensors are fundamental to features such as vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication, GPS navigation, infotainment systems, and real-time diagnostics.

Saudi Arabia's ambition to become a digitally advanced economy as part of Vision 2030 has led to increased investments in smart mobility and intelligent transportation systems (ITS). The introduction of 5G networks and the growing ecosystem of Internet of Things (IoT) in transportation are further contributing to the rise of connected vehicles. According to official digital transformation updates, Saudi Arabia had over 60% 5G population coverage by the end of 2023, with continued expansion aimed at enabling connected mobility applications. Automakers and Tier 1 suppliers are responding by incorporating a wider range of sensors to support real-time data processing and enhance driver experience. These trends are collectively creating strong demand for automotive sensors that enable connectivity and intelligence.

Growth in Electric and Hybrid Vehicle Adoption

Another vital driver for the automotive sensors market in Saudi Arabia is the gradual but growing shift toward electric and hybrid vehicles (EVs and HEVs). As the Kingdom works to reduce its dependence on fossil fuels and cut greenhouse gas emissions, both public policy and consumer awareness are tilting in favor of cleaner mobility options. EVs and HEVs require a larger number of sensors compared to traditional internal combustion engine (ICE) vehicles, particularly for battery management, thermal monitoring, regenerative braking, and powertrain control. According to the General Authority for Statistics, Saudi Arabia registered approximately 625,000 new vehicles in 2023, up from 540,000 in 2022. This growth reflects the Kingdom’s ongoing economic recovery and the impact of Vision 2030-driven government investments, which are actively stimulating demand and driving expansion in the automotive sensor market.

The establishment of EV charging infrastructure, supportive import regulations, and entry of global EV brands into the Saudi market are collectively contributing to EV adoption. Additionally, local automotive startups and government-backed entities are investing in sustainable vehicle development, which further supports the growth of the sensor ecosystem. As more electric and hybrid vehicles enter the market, the need for specialized sensors is expected to increase substantially.

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Key Market Challenges

High Dependency on Imports and Limited Local Manufacturing

One of the major challenges facing the automotive sensors market in Saudi Arabia is the country's strong dependency on imports for sensor technologies and related automotive components. Despite growing demand for advanced sensors in vehicles, there is limited local manufacturing or technological capability to produce them domestically. As a result, most of the sensor components are sourced from international suppliers, making the market highly vulnerable to global supply chain disruptions, trade restrictions, and fluctuating import costs.

This import reliance not only increases the cost burden for vehicle manufacturers and assemblers operating in the country but also slows down the pace of innovation and customization specific to local needs. While Vision 2030 promotes localization of automotive production and the development of advanced industries, progress in setting up domestic sensor manufacturing facilities remains limited. Bridging this gap would require significant investments in research and development (R&D), skilled workforce training, and partnerships with global sensor manufacturers—factors that are still evolving in the Kingdom.

Cybersecurity and Data Privacy Concerns in Connected Vehicles

As automotive sensors become increasingly integrated with vehicle connectivity systems, another critical challenge emerges: cybersecurity and data privacy. Modern vehicles equipped with sensors collect vast amounts of real-time data related to vehicle performance, driver behavior, location, and even passenger activities. This data is often transmitted to cloud platforms or shared with third-party applications for various smart mobility functions.

However, Saudi Arabia, like many other nations, faces growing concerns over the protection of this sensitive data. Without strong cybersecurity frameworks and strict data privacy regulations in place, connected vehicles are vulnerable to hacking, unauthorized access, and misuse of personal information. Any security breach could not only compromise vehicle functionality but also endanger the safety of drivers and passengers.

Key Market Trends

Emergence of Autonomous and Semi-Autonomous Vehicle Technologies

The advancement of autonomous driving technologies is an emerging trend with long-term implications for the Saudi automotive sensors market. While fully autonomous vehicles are not yet mainstream in the Kingdom, there is growing interest in semi-autonomous technologies that assist with driving functions under specific conditions. These technologies require an advanced suite of sensors—including lidar, radar, GPS, inertial measurement units (IMUs), and high-definition cameras—to provide accurate perception, localization, and decision-making.

Saudi Arabia's Vision 2030 prioritizes smart mobility, and pilot projects involving autonomous shuttles and self-driving systems are already underway, especially in planned smart urban areas. The success of these initiatives is expected to drive further development and testing of autonomous vehicles in controlled environments. This trend not only presents opportunities for sensor manufacturers but also encourages technological collaboration and innovation within the Kingdom’s automotive ecosystem.

Integration of Internet of Things (IoT) and Vehicle Connectivity

The growing trend of connected vehicles and integration of Internet of Things (IoT) technologies is reshaping the automotive sector in Saudi Arabia. Modern vehicles are increasingly equipped with sensors that enable real-time data collection, monitoring, and communication between vehicles and infrastructure (V2I) or other vehicles (V2V). These capabilities support intelligent transportation systems (ITS), predictive maintenance, driver behavior analysis, and in-vehicle infotainment.

With the Kingdom investing heavily in smart city projects like NEOM, the adoption of IoT-enabled mobility solutions is on the rise. These developments rely extensively on sensor networks to support features like traffic flow management, smart parking, and fleet optimization. Furthermore, the deployment of 5G networks across the country is enhancing the effectiveness of sensor-based communications, ensuring low-latency data transmission and high-speed connectivity. As a result, the integration of connected technologies is becoming a cornerstone of automotive innovation in Saudi Arabia.

Segmental Insights

Vehicle Type Insights

The passenger car segment dominates the Saudi Arabia automotive sensors market, driven by rising consumer demand for advanced safety, comfort, and connectivity features. As urbanization increases and disposable incomes grow, more consumers are opting for technologically equipped passenger vehicles. Manufacturers are integrating sensors for functions such as parking assistance, collision avoidance, and infotainment systems to enhance user experience and meet regulatory safety standards. Additionally, the popularity of SUVs and sedans in the Kingdom, combined with government initiatives promoting intelligent transportation, further fuels sensor adoption in this segment. This dominance is expected to continue as smart vehicle adoption expands across the country.

Display Technology Insights

Temperature sensors hold the dominant position in the Saudi Arabia automotive sensors market due to their critical role in monitoring engine temperature, battery systems, HVAC units, and exhaust gases. These sensors ensure optimal vehicle performance, fuel efficiency, and safety by preventing overheating and enabling precise thermal management. With the rise of electric and hybrid vehicles, the demand for accurate temperature sensing has grown further, as battery systems require constant thermal regulation. Additionally, temperature sensors are cost-effective and widely integrated across both entry-level and premium vehicles. Their broad application scope and essential functionality contribute to their leading position in the market.

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Regional Insights

The Northern and Central regions dominate the Saudi Arabia automotive sensors market, primarily due to their dense population, higher vehicle ownership rates, and concentration of economic activity. Cities like Riyadh, the capital and economic hub located in the Central region, drive significant demand for passenger vehicles equipped with advanced sensor technologies. These regions also benefit from better infrastructure, higher disposable incomes, and a strong presence of automotive dealerships and service centers. Furthermore, government-backed smart city projects and mobility innovations are predominantly focused in these areas, encouraging the adoption of connected, sensor-enabled vehicles and reinforcing their dominant position in the market.

Recent Developments

• In May 2025, WeRide has launched its operations in Saudi Arabia, deploying Level 4 autonomous vehicles—including robotaxis, robobuses, and a robosweeper in Riyadh and AlUla. Trials via Uber are planned this year, with full commercial services due in late 2025, supporting Vision 2030’s smart mobility goals

• In Feb 2025, Elitek Vehicle Services, part of LKQ, launched its innovative ADAS MAP solution, powered by OPUS IVS technology. This advanced software equips repair shops with the tools to accurately diagnose, calibrate, and repair ADAS systems, enhancing service efficiency and vehicle safety.

• In Jan 2025, MG Motor has launched the new MG HS mid‑size SUV in the Middle East, now available across the GCC, Iraq, and Jordan. It features Level 2 ADAS, 360° HD cameras, parking sensors, six airbags, and two engine options—earning a five‑star Euro NCAP safety rating

• In June 2025, Valeo Group introduced the A.U.R.A. (Automotive Universal Rain and Ambient) sensor a combined rain and ambient light sensor designed to enhance vehicle responsiveness to changing weather and light conditions, boosting safety and driver convenience

Key Market Players

• Robert Bosch GmbH
• Denso Corporation
• Infineon Technologies AG
• Texas Instruments Incorporated
• Continental AG
• Sensata Technologies
• BorgWarner Inc. (Delphi Technology)
• Maxim Integrated
• Analog Devices, Inc.
• General Electric Company

Report Scope:

In this report, the Saudi Arabia Automotive Sensors Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Automotive Sensors Market, By Vehicle Type:

o   Passenger Car

o   Commercial Vehicle

• Saudi Arabia Automotive Sensors Market, By Sensor Type:

o   Temperature Sensor

o   Pressure Sensor

o   Oxygen Sensor

o   Position Sensor

o   Motion Sensor

o   Torque Sensor

o   Optical Sensor

o   Others

• Saudi Arabia Automotive Sensors Market, By Application:

o   ADAS

o   Chassis

o   Powertrain

o   Others

• Saudi Arabia Automotive Sensors Market, By Region:

o   Northern & Central

o   Western

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Automotive Sensors Market.

Available Customizations:

Saudi Arabia Automotive Sensors Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).