Report Description

Forecast Period

2024-2028

Market Size (2022)

USD30.24 Billion

CAGR (2023-2028)

5.44%

Fastest Growing Segment

Couples

Largest Market

North America


Market Overview

The Global Safari Tourism Market, valued at USD 30.24 billion in 2022, is poised for substantial growth in the forecast period, with an anticipated CAGR of 5.44% through 2028. This market's growth is underpinned by several key factors, including the rising disposable income, increased spending power of the middle and upper classes, the proliferation of micro-trips, and the expanding global tourism landscape. Setting the standard for safari travel are growing preferences among visitors for personalized experiences, reliable transportation, exclusivity, and the presence of competent and friendly staff. Millennial tourists are notably seeking dynamic and engaging safari experiences, such as walking safaris, trekking, and immersive interactions with local people, wildlife, and the environment. Furthermore, millennials often opt for group travel or shared accommodations, fostering social interactions with like-minded travelers. They also exhibit a strong enthusiasm for capturing stunning wildlife photographs to share on social media platforms. This heightened interest from the younger generation is a significant driver of market expansion. Social media platforms wield substantial influence over safari travel decisions and serve as sources of motivation and inspiration. The safari tourism industry is notably shaped by the growing popularity of safari tra