Report Description

Forecast Period


Market Size (2022)

USD30.24 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

North America

Market Overview

The global safari tourism market has valued at USD30.24 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.44% through 2028. The factors projected to fuel the growth include rising disposable income, rising middle- and upper-class spending, rising micro-trips, and expanding tourism around the world. Setting the standard for safari travel is increasing visitors' preference for individualized treatment, trustworthy transportation, exclusivity, and pleasant and competent staff collaboration.

Millennial tourists frequently seek out exciting and active safari experiences, such walking safaris, trekking, or getting up close and personal with the local people, animals, and environment. Additionally, millennials enjoy travelling in groups or staying in shared lodgings so they can interact socially with other like-minded tourists. Additionally, they are enthusiastic in taking stunning wildlife pictures to post on social media. Young people are now going on safari more frequently, which is fueling market expansion.

Social media platforms have an impact on safari travel decisions and are motivating and influential. The industry for safari tourism is significantly influenced by the rising interest in safari travel among bloggers and influencers. These travel bloggers and social media influencers typically have a sizable fan base on websites like Instagram, YouTube, TikTok, and travel blogs where they broadcast their travel-related content. As a result, they help to set trends and sway people's travel choices.

Additionally, it has been observed that multigenerational families looking to connect and share unforgettable experiences in the environment are frequently drawn to safari tourism. Numerous safari companies offer accommodations that are ideal for families, knowledgeable guides, and activities that are age-appropriate. In addition, tourists are shifting away from busy places and searching out obscure and far-flung safari spots. In search of unique and off-the-beaten-path experiences, they seek out hidden treasures that provide rare opportunities to see wildlife and experience unspoiled natural beauty.

Key Market Drivers

Demand for Authentic Experiences

One of the primary drivers behind the surge in safari tourism is the growing demand for authentic and immersive travel experiences. Modern travelers are seeking more than just sightseeing; they crave meaningful interactions with the natural world and local cultures. Safaris provide an unparalleled opportunity to witness wildlife in their natural habitats, fostering a profound connection with the environment. The chance to observe majestic animals such as lions, elephants, and giraffes up close creates indelible memories and a deep appreciation for the wonders of the natural world.

Environmental Awareness and Conservation

The increasing awareness of environmental issues and the urgent need for wildlife conservation has spurred interest in safari tourism. Travelers are increasingly conscious of their ecological footprint and are drawn to tourism options that prioritize sustainability and conservation. Many safari operators and lodges are actively involved in conservation efforts, contributing to the protection of endangered species and the preservation of delicate ecosystems. This commitment to responsible tourism resonates with travelers, making safaris an attractive choice for those who wish to support environmental conservation.

Diversification of Safari Offerings

The safari market has evolved significantly to cater to a wide range of preferences beyond traditional game drives. Today, safari enthusiasts can choose from an array of experiences, including walking safaris, hot air balloon rides, birdwatching, and cultural interactions with local communities. This diversification ensures that safaris are not limited to a particular type of traveler but can be tailored to suit a variety of interests and adventure levels, thus expanding their appeal.

Technology and Social Media

The rise of technology and the ubiquity of social media platforms have played a pivotal role in promoting safari tourism. Travelers now have the means to instantly share their safari experiences on platforms such as Instagram, Facebook, and YouTube. The captivating images and stories shared by safari-goers inspire and encourage others to embark on similar journeys. This viral exposure has significantly increased the visibility of safari destinations and experiences, creating a snowball effect in terms of demand.

Improved Accessibility

Advancements in transportation infrastructure and technology have made once-remote safari destinations more accessible to travelers. Improved road networks, upgraded airports, and a proliferation of safari tour operators have made it easier for tourists to reach these pristine and wild areas. As logistical barriers are lowered, more travelers are enticed to explore the beauty and biodiversity of safari destinations.

Sustainability and Responsible Tourism

Travelers are increasingly concerned about the impact of their journeys on the environment and local communities. Safari tourism operators have recognized this trend and have embraced sustainable practices. Low-impact lodges, ethical wildlife viewing guidelines, and community engagement initiatives are becoming more prevalent in the safari industry. These efforts not only align with the values of conscious travelers but also contribute to the long-term sustainability of safari destinations.

Rising Middle-Class in Emerging Markets

The growth of the middle class in emerging markets, particularly in countries like China and India, has significantly contributed to the surge in safari tourism. As disposable incomes rise, more individuals from these markets are looking to explore international destinations and seek unique travel experiences. Safaris, with their captivating blend of adventure, wildlife, and culture, are well-positioned to cater to this burgeoning segment of travelers.

Ecotourism and Sustainable Practices

Ecotourism, a subset of safari tourism that focuses on responsible travel to natural areas, has gained immense popularity. Travelers are increasingly drawn to destinations and experiences that prioritize conservation and community involvement. Safari operators that adhere to ecotourism principles offer experiences that not only leave a minimal environmental footprint but also contribute to the well-being of local communities and the protection of wildlife.

Family-Friendly Safaris

Family-friendly safari options have become increasingly popular. Many safari lodges and operators cater to families, offering programs and activities designed to engage and educate children while ensuring the safety and enjoyment of the entire family. These initiatives have made safaris a more accessible and appealing option for families seeking adventurous yet educational vacations.

The Appeal of Remote and Untouched Destinations

In an increasingly interconnected world, travelers are drawn to remote and untouched destinations that offer a sense of isolation and pristine natural beauty. Safari destinations often fit this description, with vast landscapes and minimal human impact, making them especially appealing to those seeking a true escape from the familiar.

Influence of Travel Shows and Documentaries

Travel shows and wildlife documentaries have piqued the interest of potential safari-goers. Programs like "Planet Earth" and "National Geographic Explorer" showcase the beauty and drama of the natural world, inspiring viewers to witness these wonders in person. The media's portrayal of safari destinations and wildlife encounters has a significant impact on travelers' decisions.