Robotic Lawn Mower Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Battery Capacity (Up to 20 V, 20 V to 30 V, More Than 30 V), By Lawn Size (Small-Sized, Medium-Sized, Large-Sized), By Connectivity (With Connectivity, Without Connectivity), By Distribution Channel (Retail, Online), By End User (Residential, Commercial), By Region, Competition Forecast 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 2.05 Billion
CAGR (2026-2031)	11.65%
Fastest Growing Segment	Without Connectivity
Largest Market	Europe
Market Size (2031)	USD 3.97 Billion

Market Overview

The Global Robotic Lawn Mower Market will grow from USD 2.05 Billion in 2025 to USD 3.97 Billion by 2031 at a 11.65% CAGR. The Global Robotic Lawn Mower Market comprises autonomous battery-operated devices engineered to cut grass without direct human supervision. Key drivers propelling this sector include the global shortage of landscaping labor and a growing consumer demand for sustainable low-noise maintenance solutions. Additionally, the increasing value placed on convenience by homeowners supports the adoption of automated systems that eliminate physically demanding yard work.

However, the high upfront investment required for these units remains a substantial barrier to mass market penetration compared to traditional equipment. Technical limitations regarding steep terrain or complex garden layouts also pose adoption hurdles for certain user segments. According to the European Garden Machinery Industry Federation, in 2024, the organization reported that the European outdoor power equipment sector saw 17.6 million units sold in the preceding year with a notable and continuous industrial evolution toward cordless and battery-powered machinery.

Key Market Drivers

Accelerated integration of AI and advanced navigation systems is fundamentally reshaping the sector by eliminating the need for physical boundary wires, a primary friction point for adoption. These systems utilize satellite navigation and computer vision to navigate complex terrains with high precision, significantly expanding the addressable market to include irregular or obstacle-rich gardens. This technological shift has directly translated into financial performance for market leaders. According to Husqvarna Group, March 2024, in the 'Annual and Sustainability Report 2023', net sales of robotic mowers increased to SEK 8.1 billion, driven largely by the launch of wire-free models. This move towards intelligent platforms is part of a broader industry transition toward electrification. According to Husqvarna Group, February 2024, in the 'Year-end report January - December 2023', the company's share of electrified solutions expanded to approximately 42% of total motorized product sales, highlighting the rapid displacement of traditional gas-powered engines by smart, battery-driven alternatives.

Expansion of commercial applications in professional landscaping is acting as a critical growth engine, fueled primarily by severe labor shortages and the need for operational consistency. Commercial-grade autonomous mowers allow landscaping businesses to redeploy scarce human workers from repetitive mowing tasks to higher-value services, effectively mitigating the impact of rising workforce costs. The intensity of this demand is visible in the production constraints of emerging manufacturers. According to Scythe Robotics, March 2024, in the 'Scythe Launches Expanded Production Facility' press release, the company reported a waitlist of thousands of units for its all-electric, fully autonomous commercial mower, necessitating an immediate production ramp-up. This surge in professional adoption validates the commercial viability of large-scale autonomous maintenance fleets.

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Key Market Challenges

The high upfront investment required for robotic lawn mowers acts as a significant impediment to widespread market adoption. While demand for automation is rising, the substantial initial capital outlay creates a distinct threshold that excludes budget-conscious consumer segments. This price sensitivity renders the market highly vulnerable to broader economic conditions, as potential buyers frequently postpone purchasing expensive durable goods during periods of inflation or financial uncertainty. Consequently, the technology remains categorized as a discretionary luxury rather than an essential utility, stalling its transition from a niche product to a mass-market standard.

This fiscal barrier has a measurable impact on industry volume during economic fluctuations. According to the European Garden Machinery Industry Federation, in 2024, the sector witnessed a contraction from 20.6 million units sold in 2022, a decline largely attributed to inflationary pressures and reduced disposable income affecting high-value equipment sales. This negative trend underscores how the steep entry cost directly hampers market resilience, preventing sustained growth whenever consumer purchasing power is compromised.

Key Market Trends

Deepening Integration with Smart Home Ecosystems is altering user interaction by transforming standalone mowers into interconnected IoT devices. This trend focuses on synchronizing mowing schedules with smart garden systems, such as automated irrigation, to optimize lawn health and energy efficiency. By leveraging Wi-Fi and cellular connectivity, manufacturers are enabling remote diagnostics and centralized management apps, which enhances consumer convenience. This strategic focus on connectivity is evident in the operational metrics of industry leaders. According to Husqvarna Group, March 2024, in the 'Annual and Sustainability Report 2023', the company's total number of connected devices reached 4.5 million, reflecting a significant shift toward digitalized solutions that offer users real-time control and data visibility.

The Emergence of Robotics-as-a-Service (RaaS) Business Models is gaining traction as a strategy to bypass the high initial capital requirements of commercial autonomy. Instead of purchasing equipment outright, landscaping providers are increasingly subscribing to packages that bundle robotic hardware, maintenance, and software updates into a predictable monthly operating expense. This model allows technology developers to vertically integrate by deploying proprietary autonomous fleets within traditional landscaping operations to capture immediate value. The commercial success of this approach is highlighted by recent industry performance. According to The Robot Report, April 2024, in the 'Electric Sheep wins 2024 RBR50 Startup of the Year' article, the autonomous landscaping company reported that its sales have grown eightfold, validating the efficacy of deploying robots through a service-first business structure.

Segmental Insights

Based on recent market intelligence, the Without Connectivity segment is identified as the fastest growing category within the Global Robotic Lawn Mower Market. This rapid expansion is primarily driven by an increasing consumer preference for cost-effective and user-friendly solutions that operate reliably without dependence on potentially unstable outdoor wireless networks. Homeowners are actively adopting these standalone models to eliminate the complexities of app-based configurations and to mitigate emerging concerns regarding data privacy and cybersecurity. Consequently, the demand for robust, "plug-and-play" mowers that deliver efficient performance without requiring internet integration is surging, particularly in the residential sector.

Regional Insights

Europe holds the leading position in the Global Robotic Lawn Mower Market, driven by a convergence of distinctive economic and structural determinants. High local labor costs have made automated solutions a financially attractive alternative to manual professional landscaping. Furthermore, typical European residential layouts feature smaller garden areas that align perfectly with the technical capacities of standard robotic units. This market strength is solidified by stringent environmental standards set by the European Union, which prioritize reduced noise pollution and zero emissions, thereby accelerating the consumer shift from traditional gas engines to electric autonomous systems.

Recent Developments

• In October 2024, Husqvarna Group introduced three new commercial robotic lawn mowers—the Automower 580L EPOS, 580 EPOS, and 560 EPOS—specifically engineered for professional green space management. These models utilize the company's Exact Positioning Operating System (EPOS) technology to operate without physical boundary wires, offering flexible installation for large areas such as golf courses and sports fields. The machines were designed to cover extensive territories of up to 16,000 square meters and feature selectable cutting patterns. Husqvarna also announced that these units are prepared for future updates, including compatibility with solar charging and AI-driven night vision capabilities.
• In March 2024, Segway expanded its presence in the robotic lawn mower market by launching the Navimow i Series in Europe and the United States. The company introduced a vision-enhanced positioning system for this line, combining a customized Real-Time Kinematic (RTK) chip with a 140-degree camera to achieve centimeter-level navigation accuracy. Segway also included an AI-powered mapping assistant that automatically identifies lawn boundaries, significantly simplifying the setup process for users. This wire-free solution was designed to handle a variety of garden layouts and navigate intelligently around obstacles, making automated lawn care more accessible to a broader consumer base.
• In February 2024, Electric Sheep Robotics announced the launch of Verdie, a new autonomous robot designed to perform edging and trimming tasks alongside mowing crews. The company integrated its proprietary generative AI software, known as the ES1 agent, into the device to enable it to interpret and navigate outdoor settings without prior teaching or specific path programming. This development represented a research breakthrough in the application of "world model" AI for physical tasks, allowing the robot to semantically understand its environment. The launch aimed to improve operational efficiency in the commercial landscaping sector by automating labor-intensive maintenance work.
• In January 2024, Mammotion unveiled the LUBA 2 AWD robotic lawn mower series at the Consumer Electronics Show, marking a significant expansion of its wire-free product lineup. The company equipped the new models with an advanced dual navigation system that integrates Real-Time Kinematic (RTK) positioning with bionic 3D vision technology, ensuring precise operation without physical perimeter wires. Designed to tackle complex outdoor environments, the all-wheel-drive mower can traverse steep slopes of up to 38 degrees and uneven terrain. Additional features included autonomous obstacle avoidance and the capability to print customized patterns on lawns, enhancing its appeal for diverse residential landscaping needs.

Key Market Players

• The Kobi Company
• Deere & Company
• Honda Motor Co., Ltd.
• ANDREAS STIHL AG & Co. KG
• MTD Products Inc.
• Husqvarna Group.
• The Toro Company
• Milagrow Business and Knowledge Systems Pvt Ltd.
• Robert Bosch GmbH
• Zucchetti Centro Sistemi SpA

By Battery Capacity	By Lawn Size	By Connectivity	By Distribution Channel	By End User	By Region
Up to 20 V 20 V to 30 V More Than 30 V	Small-Sized Medium-Sized Large-Sized	With Connectivity Without Connectivity	Retail Online	Residential Commercial	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Robotic Lawn Mower Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Robotic Lawn Mower Market, By Battery Capacity:

• Up to 20 V
• 20 V to 30 V
• More Than 30 V

• Robotic Lawn Mower Market, By Lawn Size:

• Small-Sized
• Medium-Sized
• Large-Sized

• Robotic Lawn Mower Market, By Connectivity:

• With Connectivity
• Without Connectivity

• Robotic Lawn Mower Market, By Distribution Channel:

• Retail
• Online

• Robotic Lawn Mower Market, By End User:

• Residential
• Commercial

• Robotic Lawn Mower Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE