Rice-based Products Market By Product (Rice Snacks, Rice Noodles, Rice Puddings, Rice Cakes, Others), By Distribution Channel (Offline, Online), By Region, By Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 0.25 Billion
CAGR (2026-2031)	7.23%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 0.38 Billion

Market Overview

The Global Rice-based Products Market will grow from USD 0.25 Billion in 2025 to USD 0.38 Billion by 2031 at a 7.23% CAGR. Rice-based products encompass a diverse range of processed goods derived from rice kernels, including flour, noodles, syrups, starches, and snacks, which serve as essential gluten-free ingredients and convenient staple foods. The market is primarily driven by the escalating global demand for allergen-free alternatives due to rising celiac disease awareness and the functional advantages of rice starch in clean-label manufacturing. Additionally, rapid urbanization in emerging economies is shifting consumer preference toward convenient and value-added rice formats. According to the Food and Agriculture Organization, in 2025, global rice output for the 2024/25 season was projected to expand to a record 543.6 million tonnes, ensuring a robust raw material supply to meet this rising industrial demand.

Despite these strong growth indicators, the market faces a significant challenge regarding raw material price volatility triggered by climatic instability and restrictive trade policies. Extreme weather events such as El Niño frequently disrupt paddy cultivation in major export regions, leading to unpredictable yield reductions and sharp fluctuations in procurement costs. This instability complicates long-term supply chain planning for manufacturers and pressures profit margins, creating a financial barrier that could impede the consistent expansion of the global rice-based products sector.

Key Market Drivers

The Shift Toward Nutrient-Dense and Functional Food Products is significantly reshaping market dynamics, as consumers increasingly prioritize health benefits and clean-label ingredients. This trend is driving a transition from conventional white rice to organic, brown, and functional varieties rich in fiber and antioxidants. Manufacturers are responding by expanding their portfolios to include value-added, wellness-oriented options that cater to health-conscious demographics. According to LT Foods, October 2025, in their 'H1FY26 Performance Highlights', the company reported that its Organic Segment achieved a 26% expansion, driven by expanded distribution in Europe and the United States.

Additionally, Rapid Urbanization and Rising Disposable Incomes in Emerging Markets are catalyzing a sustained increase in the global trade of rice products. As economic conditions improve, particularly in Asia and Africa, deficit regions are increasingly relying on imports to meet shifting dietary needs and the growing demand for premium quality grains. This reliance on external supply chains is pushing trade volumes to historic peaks. According to the International Grains Council, November 2025, in the 'Grain Market Report', global rice import demand for 2026 is projected to reach a record 61 million tonnes, a 4% increase driven by solid interest from importers in Asia and Africa. This aligns with broader consumption metrics; according to the Food and Agriculture Organization, in October 2025, global rice utilization for the 2025-2026 season was projected to increase to 550.8 million tonnes.

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Key Market Challenges

Raw material price volatility stemming from climatic instability and restrictive trade policies serves as a significant constraint on the global rice-based products market. Manufacturers require a steady flow of inputs to produce goods like flour and syrup, yet weather events frequently disrupt harvest yields in key regions. When combined with export bans from major producing nations, these disruptions lead to sudden supply deficits and fluctuating procurement expenses. This unpredictability makes it difficult for companies to manage inventory efficiently or forecast operational costs, directly undermining supply chain stability.

Consequently, manufacturers face eroded profit margins as they attempt to balance rising input costs with competitive pricing strategies. This financial strain discourages necessary capital investment in processing capabilities and limits the scope for product innovation. According to the International Grains Council, in 2024, the rice price sub-index reached a 15-year peak during the first quarter, reflecting a substantial tightening of global availabilities. Such elevated cost structures create a formidable barrier to entry for new players and hamper the consistent expansion of established manufacturers within the sector.

Key Market Trends

The Implementation of Sustainable and Traceable Sourcing Models is rapidly gaining traction as major conglomerates seek to mitigate climate risks and ensure raw material longevity. Unlike standard cost-driven procurement, this trend focuses on regenerative agricultural practices, such as Alternate Wetting and Drying (AWD), to lower methane emissions and water usage while bolstering crop resilience against extreme weather. Multinational corporations are actively financing these initiatives to transform local cultivation methods into verified, eco-friendly systems that align with corporate net-zero targets. According to Mars Food & Nutrition, December 2025, in the 'Raising Rice Right' platform announcement, the company committed an investment of $20 million to accelerate climate-smart rice sourcing practices across its global supply chain by 2030.

The Premiumization of Rice-Based Snacks and Confectionery is effectively diversifying the market beyond traditional staples, driven by the global popularity of Asian cuisine and the demand for gluten-free "better-for-you" options. Manufacturers are reformulating traditional rice crackers and chips with sophisticated flavors and high-quality ingredients to appeal to international palates, shifting rice from a commodity side dish to a high-value packaged snack. This strategy is yielding substantial returns in export markets where consumers are willing to pay a premium for authentic, processed alternatives. According to Kameda Seika Co., Ltd., May 2025, in the 'Consolidated Financial Results for the FY2024', the company’s Overseas Business reported a sales increase of 14.2% year-on-year, reaching ¥17,239 million, underscoring the expanding global footprint of premium rice snacks.

Segmental Insights

The Online segment is currently positioning itself as the fastest-growing distribution channel in the Global Rice-based Products Market. This trajectory is largely attributed to the rising consumer preference for convenience and the ability of digital platforms to offer a wider inventory than traditional retail stores. E-commerce channels effectively cater to specific dietary requirements, providing greater accessibility to gluten-free and organic rice varieties that may have limited availability in brick-and-mortar outlets. Additionally, the integration of efficient home delivery services and direct-to-consumer sales models continues to drive the substantial expansion of online revenues.

Regional Insights

Asia Pacific commands the Global Rice-based Products Market, primarily driven by its status as the largest producer and consumer of rice worldwide. The region benefits from deep-rooted dietary habits in major economies like China and India, where rice remains a distinct staple. This consistent consumption fuels a robust manufacturing sector for value-added products, including noodles, snacks, and cakes. Furthermore, rapid urbanization across the region has accelerated the demand for convenient, processed rice options. These fundamental supply and demand dynamics, supported by local agricultural strength, ensure Asia Pacific maintains its leading market trajectory.

Recent Developments

• In February 2025, Axiom Foods announced the debut of a reformulated rice protein ingredient known as Oryzatein 2.0. This patented plant-based protein was engineered to offer enhanced solubility, a gritless texture, and a neutral white color, addressing common formulation challenges in the alternative protein sector. The product was made available in both isolate and organic versions. According to the company, this innovation was developed to eliminate naturally occurring heavy metals to undetectable levels, thereby meeting stringent safety standards while providing a functional ingredient for beverage and food manufacturers.
• In December 2024, global consumer food company LT Foods Ltd. broadened its premium product range in India by launching Daawat Jasmine Thai Rice. This new offering is a Non-GMO Certified, authentic Thai Hom Mali rice sourced directly from Thailand, known for its naturally fragrant aroma and soft texture. The launch aimed to cater to the growing demand for international cuisines among Indian consumers, specifically for Thai and Oriental recipes. The Chief Executive Officer of the India Business stated that this addition was a strategic step in their premiumization journey to bring global gourmet experiences to home kitchens.
• In July 2024, the Mars Food & Nutrition brand Ben’s Original expanded its offerings in the North American market with the launch of a new range of ready-to-heat entrées called Street Food. This product line moved the brand from side dishes to the center of the plate, featuring globally inspired flavors such as Jamaican Jerk Style Red Beans & Rice with Chicken, Gumbo with Chicken Andouille Sausage, and Fried Rice with Vegetables. These meals were designed to offer high-fiber and high-protein options that can be prepared in ninety seconds, targeting consumers with busy lifestyles.
• In May 2024, Riviana Foods Inc. significantly expanded its quick-convenience portfolio by introducing three new varieties to its Minute Rice Cups product line. The company launched Hot Honey Chicken Seasoned Rice Cups and Long Grain & Wild Seasoned Rice with Herbs Cups to cater to evolving consumer flavor preferences. Additionally, they introduced Sticky Rice Cups, designed to simplify the preparation of dishes such as sushi and poke bowls. The Director of Marketing at Riviana Foods noted that these additions were developed to align with current culinary trends and provide versatile options for diverse dietary needs.

Key Market Players

• Thai President Foods Public Company Limited.
• Nona Lim, LLC.
• Annie Chun's, Inc.
• Lotus Foods Inc.
• Element Snacks
• Ricegrowers Limited
• Kameda Seika Co., Ltd.
• The Quaker Oats Company
• Sanorice
• Ottogi Corporation., Ltd

By Product	By Distribution Channel	By Region
Rice Snacks Rice Noodles Rice Puddings Rice Cakes Others	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Rice-based Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Rice-based Products Market, By Product:

• Rice Snacks
• Rice Noodles
• Rice Puddings
• Rice Cakes
• Others

• Rice-based Products Market, By Distribution Channel:

• Offline
• Online

• Rice-based Products Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE