Global rapid application development (RAD) market is expected to grow at a double-digit CAGR during the forecast period, on account of increasing demand for faster customer programming. Rapid application development or rapid application building is a highly interactive application development approach that helps build software applications rapidly. In RAD, coders as well as non-coders can create applications with the help of simple drag and drop functionality, thereby propelling market growth. Now a days, enterprises are focusing on optimizing performances and processes, which in turn is promoting the rapid application development market. Infrastructure as a Service, Platform as a Service and technological advancements are aiding market growth. Moreover, trend of bring our own device (BYOD) is expected to positively influence the market during forecast period.

Rapid application development market can be segmented based on type, component, business function, deployment, organization size and vertical. In terms of type, the rapid application development (RAD) market can be classified into low-code development platform and no-code development platform. No-code development platform is gaining traction, as it allows both tech-savvy as well as non-coders to develop applications using the drag and drop method. Moreover, no-code development platform is easy to deploy and does not require any expertise in any programming language. Based on the business function, the market can be segmented into sales & marketing, HR & operations, finance and IT. Sales & marketing segment is reaping the benefits of rapid application developing by implementing RAD to monitor the performance of sales force and improve the customer service, thus accounting for the largest market share. Rapid application development market can be deployed on-premise and cloud. Due to flexibility, scalability and reliability, organizations are adopting cloud deployment mode for rapid application development.

In 2018, North America dominated the market and is expected to maintain its leading position in the coming years, as countries, such as Canada and the US are increasingly adopting advanced technologies, backed by the presence of leading players in the region.

Some of the main players operating in global rapid application development market are IBM Corporation, Intel Corporation, Microsoft Corporation, Google LLC, Zoho Corporation, Amazon Web Services, Inc., Oracle Corp., Salesforce Inc., Mendix and Lansa. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. In 2018, Zoho Corp. launched two new products, Zoho PageSense and Zoho Flow, to simplify operations for the organizations.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast global rapid application development market size.
  • To classify and forecast global rapid application development market based on type, component, business function, deployment, organization size, vertical and regional distribution.
  • To identify drivers and challenges for global rapid application development market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global rapid application development market.
  • To conduct the pricing analysis for global rapid application development market.
  • To identify and analyze the profile of leading players operating in global rapid application development market.


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Some of the leading players in global rapid application development market include IBM Corporation, Intel Corporation, Microsoft Corporation, Google LLC, Zoho Corporation, Amazon Web Services, Inc., Oracle Corp., Salesforce Inc., Mendix, Lansa, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated global rapid application development market using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Rapid application development service providers and end users
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to rapid application development 

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global rapid application development market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Type:
    • Low-code development platform
    • No-code development platform
  • Market, by Component:
    • Tools
      • Mobile based
      • Web-based
      • Desktop-based
      • Server-based
    • Services
  • Market, by Business Function:
    • Sales & Marketing
    • HR & Operations
    • Finance and IT
  • Market, by Deployment:
    • Cloud
    • On-premise
  • Market, by Organization Size:
    • SMEs
    • Large Enterprise
  • Market, by Vertical:
    • BFSI
    • Automotive
    • Retail
    • IT & Telecom
    • Government
    • Healthcare
    • Others
  • Market, by Region:
    • North America
      • United States
      • Mexico
      • Canada
    • Europe
      • Germany
      • United Kingdom
      • France
      • Spain
      • Italy
    • Asia Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
    • South America
      • Brazil
      • Argentina
      • Colombia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
      • Qatar

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global rapid application development market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Awareness of Rapid Application Development

4.2.  Challenges Faced and Unmet Needs

5.    Global Rapid Application Development Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Type (Low-code Development Platform and No-code Development Platform)

5.2.2.     By Component (Tools (Mobile based, Web-based, Desktop-based and Server-based) and Services)

5.2.3.     By Business Function (Sales & Marketing, HR & Operations, Finance and IT)

5.2.4.     By Deployment (Cloud and On-premise)

5.2.5.     By Organization Size (SMEs and Large Enterprises)

5.2.6.     By Vertical (BFSI, Automotive, Retail, IT & Telecom, Government, Healthcare and Others)

5.2.7.     By Company (2018)

5.2.8.     By Region

5.3.  Competition Outlook

6.    Asia-Pacific Rapid Application Development Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type

6.2.2.     By Deployment

6.2.3.     By Vertical

6.2.4.     By Country

6.3.  Asia-Pacific: Country Analysis

6.3.1.     China Rapid Application Development Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Type

6.3.1.2.2.             By Vertical

6.3.1.3.         Competition Outlook

6.3.2.     India Rapid Application Development Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Type

6.3.2.2.2.             By Vertical

6.3.2.3.         Competition Outlook

6.3.3.     Japan Rapid Application Development Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Type

6.3.3.2.2.             By Vertical

6.3.3.3.         Competition Outlook

6.3.4.     South Korea Rapid Application Development Market Outlook

6.3.4.1.         Market Size & Forecast

6.3.4.1.1.             By Value

6.3.4.2.         Market Share & Forecast

6.3.4.2.1.             By Type

6.3.4.2.2.             By Vertical

6.3.4.3.         Competition Outlook

6.3.5.     Australia Rapid Application Development Market Outlook

6.3.5.1.         Market Size & Forecast

6.3.5.1.1.             By Value

6.3.5.2.         Market Share & Forecast

6.3.5.2.1.             By Type

6.3.5.2.2.             By Vertical

6.3.5.3.         Competition Outlook

7.    Europe Rapid Application Development Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type

7.2.2.     By Deployment

7.2.3.     By Vertical

7.2.4.     By Country

7.3.  Europe: Country Analysis

7.3.1.     France Rapid Application Development Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Type

7.3.1.2.2.             By Vertical

7.3.1.3.         Competition Outlook

7.3.2.     Germany Rapid Application Development Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Type

7.3.2.2.2.             By Vertical

7.3.2.3.         Competition Outlook

7.3.3.     United Kingdom Rapid Application Development Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Type

7.3.3.2.2.             By Vertical

7.3.3.3.         Competition Outlook

7.3.4.     Italy Rapid Application Development Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Type

7.3.4.2.2.             By Vertical

7.3.4.3.         Competition Outlook

7.3.5.     Spain Rapid Application Development Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Type

7.3.5.2.2.             By Vertical

7.3.5.3.         Competition Outlook

8.    North America Rapid Application Development Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type

8.2.2.     By Deployment

8.2.3.     By Vertical

8.2.4.     By Country

8.3.  North America: Country Analysis

8.3.1.     United States Rapid Application Development Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Type

8.3.1.2.2.             By Vertical

8.3.1.3.         Competition Outlook

8.3.2.     Canada Rapid Application Development Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Type

8.3.2.2.2.             By Vertical

8.3.2.3.         Competition Outlook

8.3.3.     Mexico Rapid Application Development Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Type

8.3.3.2.2.             By Vertical

8.3.3.3.         Competition Outlook

9.    Middle East & Africa Rapid Application Development Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type

9.2.2.     By Deployment

9.2.3.     By Vertical

9.2.4.     By Country

9.3.  MEA: Country Analysis

9.3.1.     South Africa Rapid Application Development Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Type

9.3.1.2.2.             By Vertical

9.3.1.3.         Competition Outlook

9.3.2.     Saudi Arabia Rapid Application Development Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Application

9.3.2.3.         Competition Outlook

9.3.3.     UAE Rapid Application Development Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Type

9.3.3.2.2.             By Vertical

9.3.3.3.         Competition Outlook

9.3.4.     Qatar Rapid Application Development Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Type

9.3.4.2.2.             By Vertical

9.3.4.3.         Competition Outlook

10.  South America Rapid Application Development Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type

10.2.2.  By Deployment

10.2.3.  By Vertical

10.2.4.  By Country

10.3.              South America: Country Analysis

10.3.1.  Brazil Rapid Application Development Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Type

10.3.1.2.2.           By Vertical

10.3.1.3.      Competition Outlook

10.3.2.  Argentina Rapid Application Development Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Type

10.3.2.2.2.           By Vertical

10.3.2.3.      Competition Outlook

10.3.3.  Colombia Rapid Application Development Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Type

10.3.3.2.2.           By Vertical

10.3.3.3.      Competition Outlook

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles (Partial List of Leading Companies)

13.2.1.  IBM Corporation

13.2.2.  Intel Corporation

13.2.3.  Microsoft Corporation

13.2.4.  Google LLC

13.2.5.  Zoho Corporation

13.2.6.  Amazon Web Services, Inc.

13.2.7.  Oracle Corp.

13.2.8.  Salesforce Inc.

13.2.9.  Mendix

13.2.10.   Lansa

14.  Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com