Psyllium Husk Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sales Channel (Direct, Indirect), By End Use (Dietary Supplements & Pharmaceuticals, Food & Beverages, Animal Feed, Cosmetic & Personal Care, Industrial Application, Others), By Region and Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 419.03 Million
CAGR (2026-2031)	5.17%
Fastest Growing Segment	Industrial Application
Largest Market	Asia Pacific
Market Size (2031)	USD 567.02 Million

Market Overview

The Global Psyllium Husk Market is projected to grow from USD 419.03 Million in 2025 to USD 567.02 Million by 2031 at a 5.17% CAGR. Psyllium husk is the refined outer coating of the seeds from the Plantago ovata plant, widely utilized as a concentrated source of soluble dietary fiber in pharmaceutical formulations, dietary supplements, and processed food applications. The primary drivers supporting the market's growth include the rising global prevalence of gastrointestinal disorders, which necessitates effective natural therapeutic interventions, and the increasing consumer preference for plant-based preventative healthcare solutions. Furthermore, the expanding incorporation of this ingredient into gluten-free bakery and functional food products to enhance texture and moisture retention serves as a critical structural factor sustaining industrial demand.

According to the State Agriculture Department of Gujarat, in the 2024-25 sowing season, the total acreage dedicated to psyllium husk cultivation reached 27,488 hectares to accommodate escalating international requirements. Despite this increase in primary production capacity, one significant challenge that could impede market expansion is the industry's heavy reliance on the specific climatic conditions of western India, where adverse weather events can disrupt supply consistency and precipitate price volatility across the global value chain.

Key Market Drivers

The Surging Demand for Fiber-Enriched Functional Foods and Beverages is a primary catalyst propelling the global psyllium husk market, as food manufacturers increasingly utilize this ingredient for its superior hydrocolloid properties. Beyond its role as a concentrated source of soluble fiber, psyllium acts as a critical binder and moisture-retaining agent in gluten-free and clean-label bakery formulations, replacing synthetic additives while improving texture. This industrial shift towards plant-based ingredients is reflected in recent trade activities that underscore growing international consumption. According to Suman Exports, September 2025, in the 'India's Leadership in Isabgol Exports – Market Insights' report, from June 2024 to May 2025, India recorded 352 shipments of Isabgol, marking an 11% increase compared to the prior twelve months.

Simultaneously, the Expansion of Pharmaceutical Applications in Gastrointestinal and Cardiac Treatments is solidifying the ingredient's status as a vital therapeutic agent. Pharmaceutical companies are aggressively investing in psyllium-based formulations to address the rising global burden of lifestyle diseases, utilizing its clinically proven ability to manage cholesterol levels and regulate digestive health. The sector's massive financial footprint highlights this reliance; according to the Economic Times, in 2025, the Indian industry exports psyllium husk worth over Rs 3,500 crore annually. Future growth in this segment is further buoyed by ongoing medical research. According to the Times of India, January 2025, in the 'Isabgol breaks new ground in pharma, textile' article, the President of the Isabgol Processors' Association stated that if current clinical trials for cholesterol and weight management medicines are successful, this will drive demand up by at least 20% over the next couple of years.

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Key Market Challenges

The most critical impediment facing the Global Psyllium Husk Market is the industry's acute dependence on the specific climatic zone of western India for primary cultivation. Unlike commodities with geographically diverse production bases, psyllium farming is centralized in a limited region that requires precise weather conditions for optimal maturation. This lack of geographic diversification creates a severe structural bottleneck, where adverse weather events such as unseasonal rainfall or prolonged heatwaves in this single hub can disrupt the entire global supply chain, leaving international buyers with no alternative sourcing avenues.

This centralization exposes the market to intense price volatility and supply instability, which complicates long-term planning for downstream industries. According to the Isabgol Processors Association, in 2025, India accounted for approximately 90 percent of the global psyllium husk supply. Such a disproportionate market share means that any contraction in the Indian harvest directly precipitates a global shortage, forcing pharmaceutical and food manufacturers to grapple with unpredictable raw material costs. This uncertainty acts as a deterrent for new product development, as companies are hesitant to formulate products around an ingredient with such a fragile and volatile supply network.

Key Market Trends

The expansion into premium pet food and animal nutrition sectors represents a distinct shift in psyllium husk utilization, moving beyond human-centric applications to address the digestive health needs of companion animals. Manufacturers are increasingly integrating high-purity psyllium into veterinary diets and premium kibble formulations to enhance stool quality, manage weight, and support gut microbiomes in dogs and cats. This migration from a niche filler to a functional active ingredient is driven by the "pet humanization" phenomenon, where owners seek pharmaceutical-grade ingredients for their animals' wellness. According to Petfood Industry, January 2025, in the '2024 in review: Key pet food trends' article, the U.S. pet industry expenditures are projected to reach $157 billion in 2025, creating a massive new revenue channel for psyllium suppliers capable of meeting veterinary safety standards.

Simultaneously, the adoption of psyllium husk in plant-based meat alternatives for structural binding is gaining traction as a clean-label solution to replace synthetic hydrocolloids like methylcellulose. As consumers demand recognizable ingredient lists, food technologists are leveraging psyllium’s unique mucilaginous properties to recreate the fibrous texture and moisture succulence required in meat analogues without using artificial additives. This technical application is distinct from simple fiber enrichment, as it focuses on the thermo-gelling capabilities necessary to maintain the integrity of patties and sausages during cooking. This segment offers significant potential; according to Food Engineering, November 2025, in the 'Alternative Protein in 2025: Key Trends and Technologies' article, plant-based product sales topped $8 billion in 2024, signaling a robust addressable market for natural binding agents.

Segmental Insights

The Industrial Application segment is currently recognized as the fastest growing category within the Global Psyllium Husk Market. This rapid expansion is primarily driven by the increasing utilization of psyllium as a natural, cost-effective binding agent in the animal feed and technical manufacturing sectors. Industries are actively replacing synthetic hydrocolloids with this plant-based alternative to align with strict environmental sustainability goals and the demand for biodegradable materials. Furthermore, the growing pet food industry significantly contributes to this trend, as manufacturers incorporate high-fiber psyllium to support digestive health in livestock and companion animals.

Regional Insights

Asia Pacific commands a dominant position in the Global Psyllium Husk Market, primarily driven by India’s status as the world’s largest producer and exporter of the commodity. The region benefits from specific agro-climatic conditions in states like Gujarat and Rajasthan, which are essential for the optimal cultivation of Plantago ovata. This natural advantage allows the region to meet the immense global demand for dietary fiber and pharmaceutical ingredients. Furthermore, the Agricultural and Processed Food Products Export Development Authority (APEDA) plays a critical role in facilitating trade and ensuring quality standards, thereby reinforcing the region's control over the global supply chain.

Recent Developments

• In June 2024, Nestlé Health Science launched a comprehensive web platform titled "GLP-1 Nutrition" to provide nutritional support for individuals managing weight loss, particularly those using GLP-1 medications. The platform was designed to offer expert guidance and recommend specific products from the company's portfolio, such as Garden of Life and Nature's Bounty, to address side effects like muscle loss and digestive issues. Through this initiative, the company emphasized the role of dietary fiber supplements, including psyllium-based options, in supporting gut health and bowel regularity for patients undergoing weight management therapies.
• In May 2024, the gluten-free food manufacturer Dr. Schär expanded its presence in the United States by launching its "Artisan Baker White Bread" and "Deli Style Bread" in all Publix Super Markets. These products are formulated with psyllium husk as a key functional ingredient to improve texture and fiber content, addressing the common challenge of providing adequate dietary fiber in gluten-free baked goods. This retail expansion into Publix stores aimed to increase the accessibility of high-quality, psyllium-fortified gluten-free options for consumers with celiac disease and gluten sensitivities in the region.
• In April 2024, GNC announced the launch of a dedicated "GLP-1 Support" program across its retail locations and online platform to assist individuals using weight-loss medications. The initiative involved the creation of a specialized section for nutritional products designed to manage common side effects of GLP-1 agonists, such as gastrointestinal distress and reduced nutrient intake. As part of this support strategy, the company highlighted the importance of fiber supplementation, promoting its range of psyllium husk products and other fiber supplements to help customers maintain digestive regularity and gut health while undergoing treatment.
• In February 2024, Manitoba Harvest, a subsidiary of Tilray Brands, collaborated with the bioactives company Brightseed to launch a new product titled "Manitoba Harvest Bioactive Fiber". This product was introduced exclusively at Whole Foods Market locations across the United States and features a formulation containing psyllium husk fiber blended with "Bio Gut Fiber", an ingredient derived from upcycled hemp hulls. The launch utilized Brightseed’s artificial intelligence platform, Forager, to identify bioactive compounds in hemp that support gut health, thereby positioning the new psyllium-based supplement within the growing functional fiber market.

Key Market Players

• Shree Mahalaxmi psyllium Pvt. Ltd
• Akash Agro Industries Ltd.
• Satnam Psyllium Industries
• Jyotindra International
• Sarvoday Sat Isabgol Factory
• Gayatri Psyllium
• Smilax psyllium Impex Co.
• Rama Gum Industries India Limited
• JYOT Overseas Pvt. Ltd.
• Giriraj Enterprise

By Sales Channel	By End Use	By Region
Direct Indirect	Dietary Supplements & Pharmaceuticals Food & Beverages Animal Feed Cosmetic & Personal Care Industrial Application Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Psyllium Husk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Psyllium Husk Market, By Sales Channel:

• Direct
• Indirect

• Psyllium Husk Market, By End Use:

• Dietary Supplements & Pharmaceuticals
• Food & Beverages
• Animal Feed
• Cosmetic & Personal Care
• Industrial Application
• Others

• Psyllium Husk Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE