PropTech Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 31.55 Billion
CAGR (2026-2031)	17.94%
Fastest Growing Segment	Residential
Largest Market	North America
Market Size (2031)	USD 84.91 Billion

Market Overview

The Global PropTech Market will grow from USD 31.55 Billion in 2025 to USD 84.91 Billion by 2031 at a 17.94% CAGR. PropTech defines the application of information technology and platform economics to the real estate industry, encompassing software and digital solutions that optimize buying, selling, leasing, managing, and constructing properties. The market expansion is primarily supported by the critical need for operational efficiency, a growing demand for sustainable building management to meet environmental standards, and the increasing expectation for seamless digital customer experiences. Validating this drive toward automation and efficiency, according to the National Association of REALTORS®, in 2025, 46% of real estate professionals reported utilizing content generated by artificial intelligence to streamline their business operations. This adoption highlights the industry tangible shift toward technology focused productivity solutions to meet modern demands.

However, the sector faces a significant challenge in the form of data privacy and cybersecurity concerns, which can hinder the widespread integration of interconnected smart technologies. As real estate firms digitize vast amounts of sensitive financial and tenant information, the risk of data breaches increases, prompting stricter regulatory scrutiny and hesitation among stakeholders to fully replace legacy systems with cloud based platforms.

Key Market Drivers

The Integration of Artificial Intelligence and Big Data Analytics in Real Estate is functioning as a primary accelerator for the Global PropTech Market, fundamentally reshaping how assets are valued and managed. These technologies are transitioning from experimental applications to essential operational infrastructure, enabling predictive maintenance, automated valuation models, and enhanced tenant experiences. This shift toward data-driven decision-making is evident in the rapid deployment of pilot programs across the sector, as companies seek to leverage proprietary data for competitive advantage. According to JLL, October 2025, in the '2025 Global Real Estate Technology Survey', 88% of investors, owners, and landlords have commenced piloting artificial intelligence initiatives to optimize their portfolios. This extensive adoption underscores a market-wide pivot where automated analytics are becoming the standard for asset optimization.

Concurrently, the Growing Emphasis on Sustainability and Energy Management Compliance is mandating the adoption of digital monitoring tools. As regulatory frameworks regarding carbon emissions tighten globally, real estate stakeholders are compelled to invest in PropTech solutions that ensure ESG compliance and improve energy efficiency through granular consumption tracking. According to Deloitte, February 2025, in the '2025 Commercial Real Estate Outlook', 76% of industry respondents plan to undertake significant energy retrofits within the next 12 to 18 months, directly driving demand for smart building technologies. This dual focus on efficiency and compliance continues to attract substantial funding; according to the Center for Real Estate Technology & Innovation, October 2025, in the 'Venture Capital in Proptech Hits $4.2 Billion in Q3 2025' report, the market secured $4.2 billion in venture capital during the third quarter of 2025 alone.

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Key Market Challenges

Data privacy and cybersecurity concerns represent a substantial impediment to the Global PropTech Market, significantly decelerating the integration of interconnected smart technologies. As real estate organizations digitize sensitive tenant records and financial transactions, they expose themselves to vulnerabilities within cloud-based platforms and Internet of Things (IoT) networks. The expansion of this digital attack surface generates considerable apprehension among stakeholders, who fear the severe financial and reputational consequences of data breaches. This anxiety frequently causes firms to postpone digital transformation initiatives or retain isolated legacy systems that appear more secure, thereby stifling innovation.

Highlighting the prevalence of these risks, according to the Royal Institution of Chartered Surveyors (RICS), in 2025, 27% of facility management professionals reported that their building had been the victim of a cyber attack in the previous 12 months. This statistic underscores the tangible dangers inherent in modern building management systems. Consequently, the market faces reduced growth momentum as decision-makers prioritize security stability over the adoption of advanced productivity tools, hindering the widespread realization of operational efficiencies.

Key Market Trends

The Rise of Blockchain-Based Real Estate Tokenization and Fractional Ownership is democratizing access to property investment by converting physical assets into digital tokens, thereby enhancing liquidity in a traditionally illiquid market. This technological shift allows for the fractional trading of high-value commercial and residential properties on secure, decentralized ledgers, significantly lowering entry barriers for individual investors. The momentum toward on-chain finance is accelerating as institutional players increasingly leverage smart contracts to automate compliance, dividend distribution, and settlement processes. Highlighting this rapid expansion, according to InvestaX, January 2025, in the '2024: The Year of Institutional Real World Asset Tokenization' report, the tokenized real-world asset market (excluding stablecoins) grew by approximately 85% year-over-year to reach $15.2 billion by December 2024, signaling a robust trajectory for digital asset integration.

The Widespread Adoption of Immersive Virtual Reality (VR) and Augmented Reality (AR) Tours is fundamentally changing how properties are marketed and viewed, enabling prospective buyers to conduct remote walkthroughs with high fidelity. These immersive technologies are moving beyond novelty to become standard marketing tools, reducing the need for physical site visits and effectively expanding the potential buyer pool to international investors. This transition is driven by the demand for convenient, digital-first engagement strategies that offer detailed spatial understanding without geographical limitations. Validating this reliance on visualization tools, according to the National Association of REALTORS®, September 2025, in the '2025 Technology Survey', 47% of real estate professionals reported paying for virtual tour technologies to enhance their listing marketing, confirming the essential role of immersive media in modern transaction workflows.

Segmental Insights

The Residential segment represents the fastest-growing category in the Global PropTech Market due to the increasing integration of digital tools for property management and home automation. This expansion is primarily driven by the demand from homeowners and tenants for platforms that streamline leasing, purchasing, and maintenance tasks. Additionally, the global rise in remote work has created a strong need for virtual viewing capabilities and digital access systems. Consequently, real estate developers are investing in software that improves operational efficiency and transparency, ensuring the residential sector outpaces other market segments in technology adoption.

Regional Insights

North America maintains a leading position in the Global PropTech Market due to the extensive adoption of digital solutions within the real estate sectors of the United States and Canada. The region benefits from a dense concentration of technology startups and significant venture capital investment that supports the creation of property management tools. Furthermore, major real estate corporations actively collaborate with technology providers to enhance operational efficiency and streamline transactions. This market strength is reinforced by high consumer demand for smart building applications and data-driven platforms across both residential and commercial properties.

Recent Developments

In October 2025, MRI Software announced the acquisition of Proptech Labs, a Melbourne-based provider of operations software for real estate agencies. This strategic consolidation was intended to integrate specialized capabilities such as automated invoice processing, maintenance workflows, and key management into the acquirer's existing property management ecosystems. By combining these technologies, the company aimed to deliver a more comprehensive, AI-enabled solution for property professionals in the Australia and New Zealand region. The move reinforced the trend of unifying disparate property management functions into single, scalable platforms to drive operational efficiency and improve client service delivery.
In July 2025, Zillow introduced a suite of new digital tools aimed at improving the homebuying experience and agent workflows, featuring a product called SkyTour. This innovation allowed users to explore property listings through an interactive, drone-like visual experience, providing a dynamic perspective of a home's exterior and surroundings. Alongside this visual enhancement, the company rolled out updates to its touring scheduling system and expanded its offer insights capabilities nationwide. These developments reflected a continued focus on leveraging technology to offer greater transparency and flexibility to consumers while equipping real estate professionals with more efficient transaction management solutions.
In November 2024, JLL and Slate Asset Management introduced a joint venture to launch a new software-as-a-service platform named JLL Asset Beacon. This technology was developed to centralize data across the commercial real estate asset management lifecycle, providing investors with a real-time, comprehensive view of portfolio performance. The platform integrated financial, operational, and leasing data into a single secure hub, leveraging generative artificial intelligence to offer actionable insights and streamline decision-making. This collaboration highlighted a significant step toward solving data fragmentation challenges in the industry, enabling asset managers to optimize value creation and mitigate risks through advanced analytics.
In April 2024, CoStar Group announced a definitive agreement to acquire a leading spatial data company known for its digital twin technology. The transaction, valued at approximately $1.6 billion, was designed to integrate immersive 3D virtual tours and AI-driven property intelligence into the buyer's global real estate information and marketplace platforms. This strategic move aimed to digitize real estate by enriching residential and commercial listings with high-fidelity digital twins, thereby transforming how properties are marketed, sold, and managed. The acquisition underscored the increasing reliance on virtualization and artificial intelligence within the property technology sector to enhance user engagement and data depth.

Key Market Players

Ascendix Technologies
ZUMPER INC
Opendoor
Altus Group
Guesty Inc.
HOLOBUILDER, INC.
Zillow, Inc.
ManageCasa
Coadjute
Vergesense

By Property Type	By Solution	By Deployment	By End User	By Region
Commercial Residential	Software Services	Cloud On-premise	Housing Associations Property Managers/Agents Property Investors And Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global PropTech Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

PropTech Market, By Property Type:

Commercial
Residential

PropTech Market, By Solution:

Software
Services

PropTech Market, By Deployment:

Cloud
On-premise

PropTech Market, By End User:

Housing Associations
Property Managers/Agents
Property Investors
And Others

PropTech Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global PropTech Market.

Available Customizations:

Global PropTech Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global PropTech Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global PropTech Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Property Type (Commercial, Residential)

5.2.2. By Solution (Software, Services)

5.2.3. By Deployment (Cloud, On-premise)

5.2.4. By End User (Housing Associations, Property Managers/Agents, Property Investors, And Others)

5.2.5. By Region

5.2.6. By Company (2025)

5.3. Market Map

6. North America PropTech Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Property Type

6.2.2. By Solution

6.2.3. By Deployment

6.2.4. By End User

6.2.5. By Country

6.3. North America: Country Analysis

6.3.1. United States PropTech Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Property Type

6.3.1.2.2. By Solution

6.3.1.2.3. By Deployment

6.3.1.2.4. By End User

6.3.2. Canada PropTech Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Property Type

6.3.2.2.2. By Solution

6.3.2.2.3. By Deployment

6.3.2.2.4. By End User

6.3.3. Mexico PropTech Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Property Type

6.3.3.2.2. By Solution

6.3.3.2.3. By Deployment

6.3.3.2.4. By End User

7. Europe PropTech Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Property Type

7.2.2. By Solution

7.2.3. By Deployment

7.2.4. By End User

7.2.5. By Country

7.3. Europe: Country Analysis

7.3.1. Germany PropTech Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Property Type

7.3.1.2.2. By Solution

7.3.1.2.3. By Deployment

7.3.1.2.4. By End User

7.3.2. France PropTech Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Property Type

7.3.2.2.2. By Solution

7.3.2.2.3. By Deployment

7.3.2.2.4. By End User

7.3.3. United Kingdom PropTech Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Property Type

7.3.3.2.2. By Solution

7.3.3.2.3. By Deployment

7.3.3.2.4. By End User

7.3.4. Italy PropTech Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Property Type

7.3.4.2.2. By Solution

7.3.4.2.3. By Deployment

7.3.4.2.4. By End User

7.3.5. Spain PropTech Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Property Type

7.3.5.2.2. By Solution

7.3.5.2.3. By Deployment

7.3.5.2.4. By End User

8. Asia Pacific PropTech Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Property Type

8.2.2. By Solution

8.2.3. By Deployment

8.2.4. By End User

8.2.5. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China PropTech Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Property Type

8.3.1.2.2. By Solution

8.3.1.2.3. By Deployment

8.3.1.2.4. By End User

8.3.2. India PropTech Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Property Type

8.3.2.2.2. By Solution

8.3.2.2.3. By Deployment

8.3.2.2.4. By End User

8.3.3. Japan PropTech Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Property Type

8.3.3.2.2. By Solution

8.3.3.2.3. By Deployment

8.3.3.2.4. By End User

8.3.4. South Korea PropTech Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Property Type

8.3.4.2.2. By Solution

8.3.4.2.3. By Deployment

8.3.4.2.4. By End User

8.3.5. Australia PropTech Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Property Type

8.3.5.2.2. By Solution

8.3.5.2.3. By Deployment

8.3.5.2.4. By End User

9. Middle East & Africa PropTech Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Property Type

9.2.2. By Solution

9.2.3. By Deployment

9.2.4. By End User

9.2.5. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia PropTech Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Property Type

9.3.1.2.2. By Solution

9.3.1.2.3. By Deployment

9.3.1.2.4. By End User

9.3.2. UAE PropTech Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Property Type

9.3.2.2.2. By Solution

9.3.2.2.3. By Deployment

9.3.2.2.4. By End User

9.3.3. South Africa PropTech Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Property Type

9.3.3.2.2. By Solution

9.3.3.2.3. By Deployment

9.3.3.2.4. By End User

10. South America PropTech Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Property Type

10.2.2. By Solution

10.2.3. By Deployment

10.2.4. By End User

10.2.5. By Country

10.3. South America: Country Analysis

10.3.1. Brazil PropTech Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Property Type

10.3.1.2.2. By Solution

10.3.1.2.3. By Deployment

10.3.1.2.4. By End User

10.3.2. Colombia PropTech Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Property Type

10.3.2.2.2. By Solution

10.3.2.2.3. By Deployment

10.3.2.2.4. By End User

10.3.3. Argentina PropTech Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Property Type

10.3.3.2.2. By Solution

10.3.3.2.3. By Deployment

10.3.3.2.4. By End User

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global PropTech Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Ascendix Technologies

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. ZUMPER INC

15.3. Opendoor

15.4. Altus Group

15.5. Guesty Inc.

15.6. HOLOBUILDER, INC.

15.7. Zillow, Inc.

15.8. ManageCasa

15.9. Coadjute

15.10. Vergesense

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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