Power Strip Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Common Power Strip, Smart Power Strip, Specialized Power Strip), By Protection Type (Surge Protection, Fuse Based Protection), By Application (Household, Commercial, Industrial), By Region, By Competition, 2020-2030F

Market Overview

Global Power Strip Market was valued at USD 14.4 billion in 2024 and is expected to reach USD 22.7 billion by 2030 with a CAGR of 7.7% through 2030. The global power strip market is experiencing steady growth, driven by several key factors. The rapid proliferation of electronic devices such as smartphones, laptops, smart TVs, and home appliances has significantly increased the demand for reliable power distribution solutions. Additionally, the widespread adoption of remote and hybrid work models has fueled the need for power strips in home-office setups. Rising awareness about electrical safety and surge protection is also a major driver, encouraging consumers and businesses to invest in power strips with features like surge protection, overload prevention, and fire-resistant materials. The growing popularity of smart homes is boosting demand for smart power strips equipped with Wi-Fi, voice assistant compatibility, and energy-monitoring capabilities.

These strips offer energy-saving benefits, making them attractive to environmentally conscious consumers. Furthermore, commercial and infrastructure expansion, especially in developing countries, is driving demand across offices, data centers, and industrial settings. Regulatory bodies are also enforcing stricter safety and performance standards, pushing manufacturers to innovate and ensure compliance. Overall, technological advancement, increasing safety concerns, and the push for energy efficiency are key factors propelling the global power strip market forward, with smart and energy-efficient models leading future growth opportunities.

Key Market Drivers

Rising Demand for Consumer Electronics and Smart Devices

The global surge in consumer electronics and smart device usage is a major driver for the power strip market. With households and businesses increasingly reliant on multiple electronic devices—such as smartphones, tablets, laptops, televisions, gaming consoles, and smart home appliances—the need for effective and centralized power distribution has grown significantly. A power strip offers multiple electrical sockets from a single plug, making it a convenient solution for densely wired environments like home offices, entertainment units, or workstations. 

The COVID-19 pandemic further accelerated the adoption of remote working and e-learning, significantly boosting the number of electronic devices per household. As a result, home offices now require advanced power solutions to accommodate multiple devices while ensuring safety and energy efficiency. This has driven sales of power strips, particularly those equipped with surge protection and USB charging ports. 

Moreover, as the global population becomes more digitally connected, regions like Asia-Pacific, Latin America, and the Middle East are witnessing rapid urbanization and digital penetration. This is boosting the sales of power strips in both residential and commercial segments. The demand is further supported by growing consumer awareness regarding fire hazards and electrical overloads, encouraging the adoption of certified and high-quality power strips with enhanced safety features. The global consumer electronics market is valued at over 1 trillion US dollars and continues to grow at an average rate of 6 to 8% annually. More than 6 billion smartphone users were recorded worldwide as of 2024, with continued growth expected in emerging markets. The global smart home devices market is projected to surpass 200 billion US dollars by the end of this decade. Annual shipments of wearable devices have exceeded 500 million units globally. Smart TVs account for more than 80 percent of total television sales worldwide. The global tablet market has seen a steady annual growth rate of around 5%, driven by remote work and education trends

Growth of Smart Homes and Energy-Efficient Technologies

The rapid expansion of smart homes is significantly transforming the power strip market, driving demand for intelligent, programmable, and energy-efficient solutions. Smart power strips are designed to reduce energy consumption by automatically cutting off power to devices that are in standby mode or not in use. These strips can be controlled via mobile apps, voice assistants like Alexa or Google Assistant, or through scheduled timers—making them highly attractive to tech-savvy and eco-conscious consumers.

Energy efficiency and sustainability have become core concerns in both residential and commercial spaces. Governments and environmental bodies worldwide are encouraging the use of smart technologies to reduce energy waste, and smart power strips are gaining attention as cost-effective tools for lowering electricity bills and enhancing energy efficiency. Many models offer energy monitoring features, allowing users to track consumption patterns in real-time.

Smart power strips are also playing a crucial role in the broader Internet of Things (IoT) ecosystem. As more homes integrate connected devices, the need for centralized and intelligent power management is growing. This trend is particularly strong in developed economies like the U.S., Germany, Japan, and South Korea, but adoption is also rising in emerging markets. Additionally, businesses are adopting smart power strips in offices, server rooms, and data centers to optimize energy use and improve operational safety. The global smart home market is expected to exceed 600 billion US dollars by the end of the decade. More than 300 million smart homes were estimated to be active worldwide as of 2024. Smart lighting systems are growing at an annual rate of over 20% globally. Energy-efficient appliances account for more than 60 percent of total appliance sales worldwide. Global investment in home energy management systems is increasing at a rate of approximately 15 percent per year. Smart thermostats and HVAC systems are projected to grow by more than 12 percent annually due to rising energy-saving demands

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Key Market Challenges

Intense Price Competition and Market Saturation

One of the biggest challenges facing the global power strip market is intense price competition, especially in developing countries. The market has become highly saturated with numerous local and international players offering similar products, which has led to commoditization. Consumers often view power strips as low-value utility products rather than technology-based solutions, which puts downward pressure on pricing. As a result, manufacturers find it difficult to maintain profit margins, especially when producing basic models without advanced features.

This situation is exacerbated by the influx of low-cost products from countries such as China and India, where manufacturers can offer budget-friendly options due to economies of scale and lower production costs. While these products are attractive to price-sensitive consumers, they often compromise on quality, safety standards, and durability. This not only affects brand trust in the long term but also presents safety risks such as fire hazards or electrical failures.

Additionally, price-based competition reduces the incentive for innovation. Smaller players with limited R&D budgets often find it challenging to differentiate their products or invest in smart features, energy monitoring systems, or enhanced safety mechanisms. This stagnation in product development can hinder market growth, especially in regions where smart home adoption is rising.

To overcome this challenge, companies need to focus on brand differentiation through quality, certifications (e.g., UL, CE), innovative features, and customer service. Marketing strategies that highlight energy savings, child protection, surge resistance, and smart home integration can help reposition power strips as value-added products rather than low-end accessories. Still, maintaining a balance between affordability and innovation remains a persistent challenge for manufacturers across all regions.

Safety Concerns and Regulatory Compliance Issues

Another major challenge for the global power strip market is meeting strict regulatory and safety standards, which vary widely across regions. Power strips deal directly with electrical currents and therefore pose serious fire, shock, and overload hazards if not manufactured properly. Regulatory bodies across the world—such as UL (United States), CE (Europe), BIS (India), and CCC (China)—have established specific compliance requirements related to voltage, load capacity, fire resistance, and environmental sustainability.

Failure to meet these requirements can result in product recalls, penalties, import restrictions, or bans—significantly harming a brand’s reputation and financial performance. Moreover, as governments and consumer safety watchdogs continue to raise awareness about electrical safety, non-compliant or counterfeit products are facing increasing scrutiny. This is particularly challenging for smaller or unorganized manufacturers that lack the infrastructure to consistently adhere to evolving safety standards.

Adding to the challenge is the widespread availability of substandard or counterfeit products in emerging economies. These products often lack safety certifications but are sold at extremely low prices, misleading customers and creating unfair competition. Their presence not only endangers users but also undermines the credibility of genuine manufacturers who invest in quality and compliance.

Keeping up with evolving standards—such as fire-retardant materials, overload protection circuits, and child-safe design—is both costly and time-consuming. Manufacturers must regularly update their product lines, conduct third-party testing, and ensure traceability throughout the supply chain. Global companies must also navigate different certification procedures and adapt their product designs to meet each region’s unique specifications, which adds to production complexity.

To address this challenge, companies need robust quality control systems, consistent R&D investment, and collaborations with regulatory authorities. Educating consumers about the importance of certified products and lobbying for stricter enforcement against counterfeit goods are also essential strategies to ensure long-term market integrity.

Key Market Trends

Rising Adoption of Smart Power Strips with IoT Integration

A prominent trend transforming the global power strip market is the increasing adoption of smart power strips integrated with IoT and energy management technologies. These advanced strips go beyond traditional plug-and-play functionality by offering remote control, voice command compatibility (via Alexa, Google Assistant, or Siri), and programmable settings through mobile apps. Users can schedule power on/off times, monitor energy usage in real-time, and reduce standby power consumption—leading to significant energy savings.

As smart homes and connected environments become more mainstream, smart power strips are emerging as an essential part of energy-conscious infrastructure. Consumers are increasingly aware of “phantom loads,” where appliances continue to draw power even when turned off. Smart strips address this issue by automatically cutting off power to idle devices, helping households reduce electricity bills by up to 10–15%.

The growth of smart cities and green building initiatives is also contributing to this trend. Governments and corporations are adopting energy-efficient solutions to meet sustainability goals, with smart power strips playing a supporting role in reducing carbon footprints. Commercial establishments, such as offices and data centers, are adopting these solutions to manage device clusters more efficiently and minimize power waste.

Furthermore, advancements in wireless technology, cloud platforms, and mobile integration are making smart strips more user-friendly and affordable. Many smart strips now come with USB ports, surge protection, and app-controlled switches, offering multi-functional utility in a single product. Major brands like Belkin, TP-Link, and APC are actively investing in smart strip innovations, while new entrants are offering low-cost alternatives in emerging markets. Overall, this trend reflects a shift from basic utility to intelligent energy management—paving the way for wider adoption of smart strips in both residential and commercial settings.

Surge in Demand for Surge-Protected and Fire-Resistant Power Strips

Another significant trend in the global power strip market is the growing demand for surge-protected and fire-resistant power strips, driven by rising concerns over electrical safety, device protection, and infrastructure resilience. As households and businesses rely more heavily on high-end electronics—such as gaming consoles, smart TVs, computers, and sensitive industrial machinery—protecting these devices from voltage spikes and power surges has become essential.

Surge protection is now a key feature influencing purchasing decisions, especially in regions prone to lightning storms or inconsistent power grids, such as Southeast Asia, parts of Africa, and South America. In addition, business continuity planning in sectors like IT, healthcare, and finance depends on protecting mission-critical equipment from power-related disruptions. Power strips with built-in surge suppressors and overload protection are being adopted as a preventive measure.

Fire-resistant designs are also gaining popularity, especially in regions with stringent safety regulations like North America and Europe. Manufacturers are incorporating fire-retardant polycarbonate housings, insulated copper wiring, and child-safe shutters to enhance safety. These features are particularly sought after in homes with children or in commercial spaces where power strips are used continuously.

Insurance companies and building code authorities in some countries have also begun recommending or mandating the use of certified surge-protected strips in offices, data centers, and rental properties. This has further accelerated the demand for UL-, CE-, and RoHS-certified products that meet stringent safety standards.

This trend is also influencing product design and innovation. Brands are now offering aesthetically appealing, durable, and compact power strips with LED indicators, resettable circuit breakers, and modular outlet arrangements. Educational campaigns by governments and safety organizations are raising consumer awareness, encouraging a shift from basic, low-quality strips to certified, high-performance alternatives. In summary, as safety becomes a key differentiator, surge-protected and fire-resistant power strips are rapidly becoming the industry standard.

Segmental Insights

Protection Type Insights

Surge Protection segment dominated the Power Strip Market in 2024 and is projected to maintain its leadership throughout the forecast period, due to growing awareness about electrical safety and the increasing use of sensitive electronic devices. As more households and businesses rely on gadgets such as smart TVs, gaming consoles, laptops, and networking equipment, the need to safeguard these devices against voltage spikes and power surges has become crucial. Surge-protected power strips offer a reliable solution by preventing damage caused by fluctuations in electricity, which can occur during storms, power outages, or grid instability.

In both residential and commercial environments, consumers are actively seeking advanced power strips that not only extend outlet capacity but also offer built-in safety mechanisms. This demand is particularly strong in regions with unstable electrical infrastructure or frequent lightning activity. Furthermore, the rise of work-from-home setups has led individuals to invest in better-quality electrical accessories, with surge protection being a top priority.

The segment's growth is also supported by regulatory efforts and building codes that recommend or require surge-protected devices in workplaces and public spaces. Manufacturers are responding by offering a wide range of surge-protected models with features like USB ports, circuit breakers, fire-resistant housing, and smart connectivity. As safety and reliability continue to influence consumer purchasing behavior, the surge protection segment is expected to maintain its leading position in the power strip market over the coming years.

Application Insights

Household segment dominated the Power Strip Market in 2024 and is projected to maintain its leadership throughout the forecast period, driven by the increasing use of electronic devices and smart appliances in modern homes. With the growing number of gadgets such as televisions, computers, chargers, gaming consoles, kitchen appliances, and smart home devices, households require multiple, reliable power sources. Power strips offer a convenient and cost-effective way to power several devices from a single outlet, making them essential for residential setups. This demand has been further amplified by the rise of remote work and home-based learning, which has prompted many families to upgrade their electrical setups to support computers, printers, and networking devices.

Additionally, as safety becomes a greater concern for homeowners, the popularity of power strips with built-in surge protection, overload circuits, and fire-resistant materials has grown. These features are especially important in households with children or in areas prone to power fluctuations. The availability of user-friendly, stylish, and compact power strips designed to blend into modern interiors also appeals to a wide range of consumers.

The household segment’s dominance is also driven by growing urbanization and rising disposable incomes, particularly in developing regions like Asia-Pacific and Latin America. As consumers in these areas invest in more electronic devices, the need for reliable and safe power distribution grows. Overall, the household segment continues to lead the power strip market, supported by lifestyle changes, increased electronic usage, and growing safety awareness.

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Regional Insights

Largest Region

North America dominated the Power Strip Market in 2024 and is anticipated to maintain its leadership throughout the forecast period, driven by a combination of high consumer awareness, advanced infrastructure, and widespread use of electronic devices. The region’s strong presence is largely due to the high adoption of home appliances, personal electronics, and smart home systems, all of which require safe and efficient power distribution solutions. In both the U.S. and Canada, households and businesses increasingly rely on power strips to manage multiple devices, particularly with the growing number of remote workers and tech-driven lifestyles.

A significant factor contributing to North America’s dominance is the emphasis on safety and energy efficiency. Consumers in the region are highly aware of the risks posed by electrical surges, overloading, and fire hazards, which has led to a strong preference for surge-protected and fire-resistant power strips. Regulatory standards set by agencies such as UL (Underwriters Laboratories) also ensure that power strips sold in the market meet strict safety and performance criteria, further driving the demand for high-quality products.

Additionally, the region’s early adoption of smart technologies has fueled the growth of smart power strips that integrate with home automation systems, offering remote control, energy monitoring, and voice assistant compatibility. The presence of leading manufacturers and strong distribution networks further supports market expansion. With ongoing technological advancements and rising consumer expectations for safe, energy-saving products, North America is expected to maintain its leading position in the global power strip market for the foreseeable future.

Emerging Region

South America is an Emerging Region in the Power Strip Market in 2024 and is anticipated to maintain its leadership throughout the forecast period, fueled by rising urbanization, increased electrification, and the growing adoption of electronic devices across households and commercial spaces. Countries like Brazil, Argentina, and Colombia are witnessing steady economic development, which has led to a surge in consumer demand for affordable yet efficient power distribution solutions. As more people purchase televisions, computers, mobile devices, and small home appliances, the need for power strips to support multiple connections from a single outlet is becoming increasingly essential.

The shift toward digitalization and the expansion of the middle class are also contributing to market growth. With more remote work, online education, and digital entertainment becoming part of daily life, consumers are actively seeking power strips that offer both convenience and safety. Although traditional models dominate the market, there is a rising interest in surge-protected and fire-resistant options due to growing awareness of electrical safety.

Despite infrastructure and regulatory challenges, the market outlook remains optimistic as governments invest in improving power quality and access across urban and semi-urban regions. Furthermore, the region offers substantial growth opportunities for international and local manufacturers that can offer cost-effective products tailored to South American needs.

As consumer awareness continues to grow and distribution networks strengthen, South America is expected to become a key growth frontier in the global power strip market, offering significant opportunities for manufacturers aiming to expand their presence in emerging markets.

Recent Developments

• In October 2024, Schneider Electric completed the acquisition of Motivair for approximately 870 million US dollars, significantly enhancing its position in the data center infrastructure market. Motivair, known for its advanced liquid cooling technologies, brought critical expertise in high-efficiency thermal management systems. This acquisition strengthened Schneider Electric’s capabilities in supporting advanced power distribution systems and addressing the growing global demand for reliable, energy-efficient cooling solutions in hyperscale and edge data centers.
• In December 2024, Vertiv expanded its global footprint through the acquisition of BiXin Energy, a China-based company specializing in thermal management and power distribution solutions. This strategic move allowed Vertiv to better serve the rapidly growing high-density computing market, especially in Asia. BiXin Energy's localized technology and manufacturing strengths, combined with Vertiv's global infrastructure, enabled the company to deliver more customized, scalable solutions for data centers handling AI workloads, cloud services, and advanced computing environments. 
• In July 2025, IBM unveiled IBM Power11, the next generation of its Power server line. Featuring advancements in processor design, hardware architecture, and virtualization software, Power11 is engineered to provide the high availability, resilience, performance, and scalability required by modern enterprises. It supports seamless hybrid deployments, both on-premises and in the IBM Cloud.

Key Market Players

• Belkin International, Inc.
• Schneider Electric SE
• ABB Ltd.
• CyberPower Systems, Inc.
• Legrand SA
• Tripp Lite (now part of Eaton Corporation)
• APC by Schneider Electric
• Philips Electronics N.V.

Report Scope:

In this report, the Global Power Strip Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Power Strip Market, By Type:

o   Common Power Strip

o   Smart Power Strip

o   Specialized Power Strip       

• Power Strip Market, By Application:

o   Household

o   Commercial

o   Industrial      

• Power Strip Market, By Protection Type:

o   Surge Protection

o   Fuse Based Protection    

• Power Strip Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  Germany

§  France

§  United Kingdom

§  Italy

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  South Korea

§  Australia

o   South America

§  Brazil

§  Colombia

§  Argentina

o   Middle East & Africa

§  Saudi Arabia

§  UAE

§  South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Power Strip Market.

Available Customizations:

Global Power Strip Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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