Global Polyvinyl Butyral market is projected to grow at a CAGR of over 9.2%, in value terms, during 2018-2023. Increasing usage of PVB in paints & coating industry, development of new grades of PVB, growth in automotive industry, rising demand for PVB films and sheets and increasing number manufacturing companies are some factors, that will propel the demand for polyvinyl butyral over the next five years. APAC is anticipated to remain a strong contributor in the polyvinyl butyral market in the forecast period, owing to rising demand for polyvinyl butyral. APAC is expected to register faster CAGR than any other region, backed by rising demand from construction sector.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2018-2023

Objective of the Study:

  • To analyse and forecast market size of the global polyvinyl butyral market, in terms of values.
  • To define, classify and forecast the global Polyvinyl Butyral on the basis of application and region.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting global polyvinyl butyral into five regions, namely, North America, South America, Europe, Asia Pacific and MEA.
  • To identify tailwinds and headwinds for the global polyvinyl butyral market.
  • To examine competitive developments such as expansions, new chemicals, contracts and mergers & acquisitions in the global polyvinyl butyral market.
  • To evaluate competitor and trends in the global polyvinyl butyral market.
  • To strategically profile the leading players, which are involved in of polyvinyl butyral market globally.


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Some of the major players operating in the global polyvinyl butyral are

Kuraray Co., Ltd., Sekisui Chemicals Co., Ltd., Eastman Chemical Company, Huakai Plastic (Chongqing) Co. Ltd., Chang Chun Petrochemicals Co., Ltd., Dulite polyvinyl butyral Film, Guangzhou Aojisi New Materials Co., Ltd., Qingdao Haocheng Industrial Company Limited etc.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of polyvinyl butyral manufacturers globally. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers, distributors and dealers that could not be identified due to the limitations of secondary research. TechSci Research analysed application & regional presence of all major polyvinyl butyral manufacturers across the globe.

TechSci Research calculated the market size for the global polyvinyl butyral using a bottom-up approach, where manufacturers’ value data for application of (films and sheets, paints and coatings, adhesive & others), polyvinyl butyral was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • Global polyvinyl butyral manufacturers
  • Research organizations and consulting companies
  • organizations, associations and alliances related to polyvinyl butyral
  • Government bodies such as regulating authorities and policy makers.
  • Industry associations
  • R&D Institutions

 The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as manufacturers, dealers, distributors and policy makers, which market segments should be targeted over the polyvinyl butyral coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, global polyvinyl butyral have been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Application:
    • Global Polyvinyl Butyral Market        
      • Films and Sheets
      • Paints and Coatings
      • Adhesive
      • Others
  • Market, by Films & Sheets Application:
      • Automotive
      • Construction
      • Photovoltaic
  • Market, by Geography:
    • North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • Australia
      • India
      • Rest of APAC
    • South America
      • Brazil
      • Argentina
      • Colombia
      • Rest of South America
    • MEA
      • Saudi Arabia
      • UAE
      • Israel
      • South Africa
      • Rest of MEA

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players

Company Profiles: Detailed analysis of the major companies present in the global polyvinyl butyral market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of manufacturers and distributors across the globe.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new suppliers in the market and their driving forces in the market.

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1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.  Product Quality

4.2.  Product Awareness

4.3.  Pricing 

5.       Global Polyvinyl Butyral Market Outlook 

5.1.     Market Size & Forecast

5.1.1.  By Value

5.2.     Market Share & Forecast

5.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

5.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

5.2.2.  By Region

5.2.3.  Market Attractiveness Index (By Application & By Region)

6.       Asia-Pacific Polyvinyl Butyral Market Outlook

6.1.     Market Size & Forecast

6.1.1.   By Value

6.2.      Market Share & Forecast

6.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

6.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

6.2.2.  By Country (China, Japan, India, South Korea, Australia & Rest of Asia Pacific)

6.2.2.1. China Polyvinyl Butyral Market Outlook

6.2.2.1.1. Market Size & Forecast

6.2.2.1.1.1. By Value

6.2.2.1.2. Market Share & Forecast

6.2.2.1.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

6.2.2.1.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

6.2.2.2. India Polyvinyl Butyral Market Outlook

6.2.2.2.1. Market Size & Forecast

6.2.2.2.1.1. By Value

6.2.2.2.2. Market Share & Forecast

6.2.2.2.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

6.2.2.2.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

6.2.2.3. Japan Polyvinyl Butyral Market Outlook

6.2.2.3.1. Market Size & Forecast

6.2.2.3.1.1. By Value

6.2.2.3.2. Market Share & Forecast

6.2.2.3.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

6.2.2.3.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

6.2.2.4. Australia Polyvinyl Butyral Market Outlook

6.2.2.4.1. Market Size & Forecast

6.2.2.4.1.1. By Value

6.2.2.4.2. Market Share & Forecast

6.2.2.4.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

6.2.2.4.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

6.2.2.5. South Korea Polyvinyl Butyral Market Outlook

6.2.2.5.1. Market Size & Forecast

6.2.2.5.1.1. By Value

6.2.2.5.2. Market Share & Forecast

6.2.2.5.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

6.2.2.5.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

7.       North America Polyvinyl Butyral Market Outlook

7.1.     Market Size & Forecast

7.1.1.   By Value

7.2.      Market Share & Forecast

7.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

7.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

7.2.2.  By Country (United States, Canada, Mexico & Rest of North America)

7.2.2.1. United States Polyvinyl Butyral Market Outlook

7.2.2.1.1. Market Size & Forecast

7.2.2.1.1.1. By Value

7.2.2.1.2. Market Share & Forecast

7.2.2.1.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

7.2.2.1.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

7.2.2.2. Canada Polyvinyl Butyral Market Outlook

7.2.2.2.1. Market Size & Forecast

7.2.2.2.1.1. By Value

7.2.2.2.2. Market Share & Forecast

7.2.2.2.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

7.2.2.2.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

7.2.2.3. Mexico Polyvinyl Butyral Market Outlook

7.2.2.3.1. Market Size & Forecast

7.2.2.3.1.1. By Value

7.2.2.3.2. Market Share & Forecast

7.2.2.3.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

7.2.2.3.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

8.       South America Polyvinyl Butyral Market Outlook

8.1.     Market Size & Forecast

8.1.1.   By Value

8.2.      Market Share & Forecast

8.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

8.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

8.2.2.  By Country (Brazil, Argentina, Colombia & Rest of South America)

8.2.2.1. Brazil Polyvinyl Butyral Market Outlook

8.2.2.1.1. Market Size & Forecast

8.2.2.1.1.1. By Value

8.2.2.1.2. Market Share & Forecast

8.2.2.1.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

8.2.2.1.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

8.2.2.2. Argentina Polyvinyl Butyral Market Outlook

8.2.2.2.1. Market Size & Forecast

8.2.2.2.1.1. By Value

8.2.2.2.2. Market Share & Forecast

8.2.2.2.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

8.2.2.2.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

8.2.3.  By End-Use Industry (Municipal, Pulp & Paper, Textile, Oil & Gas, Mining & Others

8.2.3.1. Colombia Polyvinyl Butyral Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

8.2.3.1.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

9.       Europe Polyvinyl Butyral Market Outlook

9.1.     Market Size & Forecast

9.1.1.   By Value

9.2.      Market Share & Forecast

9.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

9.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

9.2.2.  By Country (UK, Germany, France, Italy, Spain & Rest of Europe)

9.2.2.1. Germany Polyvinyl Butyral Market Outlook

9.2.2.1.1. Market Size & Forecast

9.2.2.1.1.1. By Value

9.2.2.1.2. Market Share & Forecast

9.2.2.1.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

9.2.2.1.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

9.2.2.2. France Polyvinyl Butyral Market Outlook

9.2.2.2.1. Market Size & Forecast

9.2.2.2.1.1. By Value

9.2.2.2.2. Market Share & Forecast

9.2.2.2.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

9.2.2.2.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

9.2.2.3. United Kingdom Polyvinyl Butyral Market Outlook

9.2.2.3.1. Market Size & Forecast

9.2.2.3.1.1. By Value

9.2.2.3.2. Market Share & Forecast

9.2.2.3.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

9.2.2.3.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

9.2.2.4. Italy Polyvinyl Butyral Market Outlook

9.2.2.4.1. Market Size & Forecast

9.2.2.4.1.1. By Value

9.2.2.4.2. Market Share & Forecast

9.2.2.4.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

9.2.2.4.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

9.2.2.5. Spain Polyvinyl Butyral Market Outlook

9.2.2.5.1. Market Size & Forecast

9.2.2.5.1.1. By Value

9.2.2.5.2. Market Share & Forecast

9.2.2.5.2.1. By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

9.2.2.5.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

10.    MEA Polyvinyl Butyral Market Outlook

10.1. Market Size & Forecast

10.1.1.    By Value

10.2.  Market Share & Forecast

10.2.1.   By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

10.2.1.1. By Films & Sheets (Automotive, Construction & Photovoltaic)

10.2.2.   By Country (Saudi Arabia, UAE, Iraq, South Africa & Rest of MEA)  

10.2.2.1. Saudi Arabia Polyvinyl Butyral Market Outlook

10.2.2.1.1.  Market Size & Forecast

10.2.2.1.1.1.  By Value

10.2.2.2.  Market Share & Forecast

10.2.2.2.1.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

10.2.2.2.1.1.1.By Films & Sheets (Automotive, Construction & Photovoltaic)

10.2.2.3. UAE Polyvinyl Butyral Market Outlook

10.2.2.3.1.  Market Size & Forecast

10.2.2.3.1.1.  By Value

10.2.2.3.2.  Market Share & Forecast

10.2.2.3.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

10.2.2.3.2.1.1.         By Films & Sheets (Automotive, Construction & Photovoltaic)

10.2.2.4. Iraq Polyvinyl Butyral Market Outlook

10.2.2.4.1.  Market Size & Forecast

10.2.2.4.1.1.  By Value

10.2.2.4.2.  Market Share & Forecast

10.2.2.4.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

10.2.2.4.2.1.1.By Films & Sheets (Automotive, Construction & Photovoltaic)

10.2.2.5. South Africa Polyvinyl Butyral Market Outlook

10.2.2.5.1.  Market Size & Forecast

10.2.2.5.1.1.  By Value

10.2.2.5.2.  Market Share & Forecast

10.2.2.5.2.1.  By Application (Films and Sheets, Paints and Coatings, Adhesive & Others)

10.2.2.5.2.1.1.By Films & Sheets (Automotive, Construction & Photovoltaic)

11.    Market Dynamics

11.1.  Drivers/Opportunities

11.2.  Challenges/Pitfalls

12.    Market Trends & Deployments

13.    Competitive Landscape

13.1. Company Profiles (Top 10 Companies)

14.    Strategic Recommendations

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