Point Of Sale Display Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Free-Standing Displays, Countertop Displays, Static Point Of Sale Displays), By End-Users (Food & Beverages, FMCG, Pharmaceutical, Retail, And Others), By Material (Corrugated Board, Plastic, Metal, Glass, Others), Region, By Competition Forecast, 2021-2031F

Market Overview

The Global Point Of Sale Display Market will grow from USD 16.99 Billion in 2025 to USD 29.82 Billion by 2031 at a 9.83% CAGR. The Point of Sale (POS) display market encompasses specialized marketing fixtures positioned near checkout counters or in high-traffic retail areas, designed to showcase products and stimulate impulse purchases. The primary drivers supporting market growth include the intensifying competition among consumer brands, which necessitates high-impact visual merchandising to capture shopper attention and differentiate products. Furthermore, the strategic focus on maximizing basket value through unplanned transactions and the continued reliance on physical retail channels for product discovery significantly bolster the demand for these promotional structures.

According to the 'National Retail Federation', in '2024', retail sales were projected to reach up to '$5.28 trillion', with physical stores accounting for approximately 70 percent of this total. Despite this robust economic foundation, the market faces a significant challenge regarding environmental sustainability. The increasing regulatory and consumer scrutiny surrounding single-use materials is compelling manufacturers to transition toward costlier eco-friendly solutions, which can strain production margins and create logistical hurdles that may impede rapid market expansion.

Key Market Drivers

Intensifying retail market competition, particularly within the Fast-Moving Consumer Goods (FMCG) sector, is a primary catalyst for the adoption of advanced Point of Sale (POS) displays. As retailers aggressively expand their private label portfolios to challenge national brands, high-visibility fixtures have become essential for differentiating products and influencing shopper behavior at the final moment of decision. This trend is substantiated by the Private Label Manufacturers Association, which reported in March 2025 that total store brand sales volume for 2024 reached a record $271 billion. Consequently, brands are investing heavily in innovative structural designs to stand out in crowded aisles and capitalize on the resurgence of physical retail traffic. To further illustrate this market buoyancy, the National Association of Convenience Stores highlighted in December 2025 that total retail sales in the United States increased by 5.06 percent year-over-year for the first eleven months of the year, underscoring the critical role of in-store marketing in capturing this growing consumer spend.

Simultaneously, the integration of digital signage and interactive technologies is revolutionizing the functionality of POS displays. Retailers are increasingly moving beyond static cardboard structures to deploy dynamic, tech-enabled units that deliver real-time content and deeper consumer engagement. This shift is driven by the superior efficacy of digital media in retaining shopper attention compared to traditional formats. For instance, AIScreen released a company report in October 2025 indicating that digital signage solutions led to a 55 percent higher ad recall rate among shoppers in retail settings. By incorporating these digital elements, merchandisers can not only update promotional messaging instantly but also create immersive brand experiences that stimulate impulse purchases more effectively than conventional displays.

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Key Market Challenges

The Point of Sale (POS) display market is currently facing a substantial hurdle due to the urgent requirement for environmental sustainability and the reduction of single-use materials. As regulatory frameworks tighten and ecological awareness grows, manufacturers are compelled to transition from cost-effective plastics to more expensive, eco-friendly alternatives such as corrugated board, metal, or biodegradable composites. This shift significantly increases production costs and introduces complex logistical challenges in material sourcing and waste management, which directly strains profit margins. Consequently, the capital required to develop and deploy these compliant solutions limits the financial flexibility needed for rapid market expansion and innovation.

This operational constraint is heavily driven by intensifying public expectations for ethical retail practices. According to the 'National Retail Federation', in '2024', over '50 percent' of consumers identified concern for the environment as a very serious priority. This high level of scrutiny forces brands and retailers to adopt sustainable display fixtures despite the higher price point to maintain customer loyalty and brand reputation. The necessity to absorb these elevated costs to meet consumer standards effectively reduces overall profitability and hampers the broader growth trajectory of the global market.

Key Market Trends

The Convergence of Physical and Digital via NFC and QR Technology is fundamentally transforming the Global Point Of Sale Display Market by converting static fixtures into interactive digital gateways. Retailers are increasingly embedding Near Field Communication (NFC) tags and Quick Response (QR) codes directly into display structures to bridge the gap between offline browsing and online engagement. This "phygital" approach allows consumers to instantly access detailed product information, sustainability credentials, and augmented reality tutorials through their smartphones, thereby enhancing transparency and confidence at the shelf edge. The return on investment for these connected experiences is becoming a decisive factor for adoption; according to Tetra Pak, April 2025, in the 'Connected Packaging Boosts Engagement and Sales' report, the implementation of such connected experiences can deliver up to a 20 percent increase in sales, incentivizing brands to integrate these technologies into their physical marketing assets.

Simultaneously, the Integration of Artificial Intelligence for Real-Time Personalization is redefining how Point of Sale displays communicate with shoppers. Beyond simple loops of digital content, advanced AI algorithms are now being deployed to analyze local demographic data, time-of-day variables, and even real-time store traffic patterns to dynamically adjust the promotional messaging shown on digital POS screens. This shift is driven by the growing consumer expectation for tailored interactions that mirror their online shopping experiences. This demand for relevance is substantiated by Shopify, September 2025, in the '8 Retail Technology Trends for 2026' report, which highlights that 50 percent of consumers state that personalized offers and promotions significantly improve their shopping experience. Consequently, manufacturers are prioritizing the development of AI-capable display units that can deliver hyper-targeted content to maximize conversion rates.

Segmental Insights

Based on current market analysis, the Free-Standing Displays segment is recognized as the fastest-growing category within the Global Point of Sale Display Market. This trajectory is primarily driven by the format's exceptional versatility, which allows retailers to position units in high-traffic aisles independent of fixed shelving constraints. Unlike smaller countertop options, these floor-based displays provide substantial surface area for high-impact branding, significantly enhancing product visibility and stimulating impulse purchases. Consequently, brands increasingly prioritize these flexible structures to support new product launches and seasonal promotions, leveraging their ability to command consumer attention in competitive retail environments.

Regional Insights

North America leads the Global Point of Sale Display Market, primarily due to its extensive and mature organized retail infrastructure. The region benefits from a high concentration of supermarkets, hypermarkets, and mass merchandisers that aggressively utilize in-store marketing to drive impulse purchases. Furthermore, substantial advertising investments by major consumer goods manufacturers in the United States and Canada sustain the demand for high-visibility promotional materials. This dominance is reinforced by the widespread integration of digital display technologies and a strategic shift toward environmentally sustainable materials to align with retail industry standards.

Recent Developments

• In May 2025, Elo Touch Solutions launched the I-Series 5 for Android and the Backpack 5, marking a significant advancement in its interactive platform for point-of-sale and self-service applications. The new devices are powered by Android 14 and a specialized processor, delivering substantially faster performance and enhanced artificial intelligence capabilities compared to previous generations. The updated platform supports Wi-Fi 6E for improved connectivity and features an integrated AI engine to enable advanced functions such as object recognition and facial authentication at the edge. This release aims to provide retailers with robust, future-proof hardware for evolving customer interaction needs.
• In June 2024, LG Business Solutions USA presented a diverse array of commercial display technologies at the InfoComm trade show, targeting the evolving needs of the retail and public venue sectors. The company introduced a 79-inch Stretch display with a unique 32:9 aspect ratio, designed to maximize vertical or horizontal space for column messaging and branding. Additionally, the manufacturer showcased a large-scale Kinetic LED screen that moves in synchronization with atmospheric music, as well as transparent OLED solutions for dynamic storefronts. These innovations were developed to help businesses create immersive visual experiences and simplify daily operations through advanced digital signage.
• In February 2024, PPDS, the global provider of Philips professional displays, expanded its portfolio by launching the Philips Titan and Unite LED All-In-One (AIO) Series at Integrated Systems Europe. This move marked the company's official entry into the AIO LED display market, offering models with 4K and 8K resolutions tailored for corporate and retail environments. The new series features a modular design intended to reduce installation times and costs while providing high-quality visuals for permanent or temporary setups. This product launch reflects the company's focus on delivering accessible and versatile direct-view LED solutions to a broader range of commercial clients.
• In January 2024, Samsung Electronics launched the Visual Experience Transformation (VXT) platform, a cloud-native content management solution showcased at the NRF Retail's Big Show. This all-in-one software integrates content creation, scheduling, and remote device management into a single secure interface, aiming to streamline operations for B2B networked displays. Alongside the platform, the company introduced a pilot program with a major energy corporation to deploy data-driven digital signage in convenience stores. These initiatives highlight the technology giant's strategy to combine high-definition hardware with intelligent software to deliver connected and personalized in-store experiences.

Key Market Players

• Elo Touch Solutions, Inc.
• HP Inc
• Samsung Electronics Co., Ltd.
• NCR Corporation
• Diebold Nixdorf, Inc.
• Posiflex Technology, Inc.
• Sharp Electronics Corporation
• Toshiba Corporation
• Radiant Technology, Inc.
• Bematech

Report Scope:

In this report, the Global Point Of Sale Display Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Point Of Sale Display Market, By Product Type:

• Free-Standing Displays
• Countertop Displays
• Static Point Of Sale Displays

• Point Of Sale Display Market, By End-Users:

• Food & Beverages
• FMCG
• Pharmaceutical
• Retail
• Others

• Point Of Sale Display Market, By Material:

• Corrugated Board
• Plastic
• Metal
• Glass
• Others

• Point Of Sale Display Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE