Pet Obesity Management Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Animal Type (Dogs, Cats, Others), By Product (Therapeutic Food, Supplements), By Distribution Channel (Pet Specialty Stores, E-Commerce, Others), By Region and Competition, 2020-2030F

Market Overview

Global Pet Obesity Management Market was valued at USD 10.88 Billion in 2024 and is expected to reach USD 16.11 Billion in the forecast period with a CAGR of 6.73% through 2030. The global pet obesity management market is experiencing significant growth due to increasing awareness about the health risks associated with obesity in pets. As pet ownership rises, owners are becoming more attuned to the importance of maintaining their pets’ health and well-being, leading to a greater focus on obesity prevention and management. The growing prevalence of obesity-related conditions such as diabetes, arthritis, and heart disease among pets has spurred demand for specialized weight management solutions. Veterinary clinics and pet care centers are increasingly offering tailored weight management programs and consultations, which include nutritional counseling, exercise regimes, and specialized diets. The availability of innovative products such as weight-control pet foods, supplements, and exercise tools are also driving the market’s growth.

A key factor propelling the market is the increased disposable income of pet owners, especially in developed economies, allowing them to invest in higher-quality pet care products and services. As pets are increasingly viewed as family members, pet owners are more likely to invest in their pets' health, including addressing obesity concerns. The demand for personalized weight management programs is growing as pet owners seek solutions that cater to their pets’ specific needs. Furthermore, advancements in pet nutrition have led to the introduction of specialized, scientifically formulated weight control pet foods that are both effective and appealing to pets. These foods often contain ingredients that promote satiety, regulate metabolism, and help in weight loss or maintenance.

Despite the promising growth of the market, several challenges hinder its full potential. One of the key challenges is the lack of awareness in some pet owner segments regarding the severity of pet obesity and the need for early intervention. While obesity is a growing concern in developed countries, pet obesity management is still in its nascent stages in certain regions, where access to veterinary care and obesity-related education is limited. Another challenge is the high cost of specialized weight management solutions, including pet foods, treatments, and veterinary consultations, which can deter some pet owners from adopting them. Moreover, while pet foods with weight-control formulas are gaining popularity, they often face competition from generic, lower-cost alternatives that may not offer the same nutritional benefits. These challenges may limit the market’s growth, particularly in lower-income regions, where affordability and awareness are issues.

Key Market Drivers

Rising Awareness of Obesity-Related Health Risks in Pets

The rising awareness of obesity-related health risks in pets is a significant driver for the Global Pet Obesity Management Market. As pet ownership increases globally, owners are becoming more conscious of the long-term health impacts of obesity on their animals. Obesity is linked to several serious conditions in pets, including diabetes, joint issues, heart disease, and reduced lifespan. According to the American Animal Hospital Association (AAHA), obesity leads to a variety of diseases in pets, such as type 2 diabetes mellitus, hypertension, gallstones, fatty liver disease, sleep apnea, heart failure, degenerative joint disease, asthma, and cancer.

Veterinary professionals play a key role in educating pet owners about the importance of maintaining healthy weight for pets. The U.S. Food and Drug Administration (FDA) emphasizes that just as obesity has become a serious problem in people, it's also a growing problem in pets, one that can seriously harm your pet's health. As a result, pet owners are more likely to take proactive steps to prevent and manage obesity in their pets. Veterinary clinics are now offering specialized weight management programs and providing tailored nutritional plans for pets, which has contributed to an uptick in demand for obesity management products and services.

Pet health campaigns, scientific studies, and media coverage have further driven the awareness of obesity-related issues in pets. The FDA notes that the owner and veterinarian should have a conversation about the pet’s weight at every exam, highlighting the importance of regular veterinary visits in managing pet obesity.

As a result, pet owners are more inclined to purchase weight-management food, supplements, and other obesity treatment products. This growing concern is leading to increased spending on obesity prevention and management, including consultations, specialized diets, and exercise regimens. As awareness continues to rise, the demand for products and services aimed at managing pet obesity is expected to further expand, driving market growth.

Advancements in Pet Nutrition

Advancements in pet nutrition are significantly driving the Global Pet Obesity Management Market. The growing understanding of the role of nutrition in managing and preventing obesity in pets has led to the development of specialized pet food and supplements aimed at weight control. These advanced formulations are designed to address the specific dietary needs of overweight and obese pets, providing the right balance of calories, nutrients, and fibers to aid in weight loss and prevent further weight gain. As pet owners become more knowledgeable about the importance of proper nutrition, they are increasingly opting for high-quality, tailored diets that promote healthier weight management for their pets.

In recent years, pet food manufacturers have made significant progress in creating low-calorie, high-protein, and fiber-enriched products specifically formulated for weight management. These products are designed to maintain satiety and improve digestion, helping pets feel fuller longer while reducing overall calorie intake. Additionally, the incorporation of functional ingredients such as antioxidants, probiotics, and omega fatty acids in these foods has been shown to support metabolic health, further aiding in weight management.

The increasing availability of prescription and veterinarian-recommended weight management diets has empowered pet owners to take a more proactive approach to their pets' health. Veterinary professionals now have a broader range of dietary solutions to offer clients, helping them better manage pet obesity. As more research highlights the critical link between nutrition and weight management, the demand for advanced pet nutrition solutions will continue to grow, further contributing to the expansion of the pet obesity management market. The combination of innovative product offerings and increasing consumer awareness is driving this trend forward.

According to the Association for Pet Obesity Prevention, 59% of dogs and 61% of cats in the U.S. are overweight or obese. This high prevalence underscores the critical need for effective nutritional interventions to manage and prevent obesity in pets. The development of specialized diets and supplements tailored to the unique needs of overweight pets is essential in addressing this widespread issue.

Increase in Disposable Income and Spending on Pets

The increase in disposable income and spending on pets is a significant driver for the Global Pet Obesity Management Market. As economies grow, particularly in developed regions, pet owners are allocating more funds toward their pets' well-being, including health, nutrition, and overall care. The rising trend of pet humanization has made pet owners more invested in their pets' health and quality of life, treating them as family members. This shift in mindset has led to increased spending on high-quality pet food, health supplements, and specialized services, including obesity management solutions.

In the United States, pet owners collectively spent USD 147 billion on their pets in 2023, reflecting increases in food, veterinary care, supplies, and services. This surge in spending underscores the growing willingness of pet owners to invest in their pets' health, including addressing obesity-related concerns.

In the United Kingdom, spending on veterinary and other services for pets has also seen a significant rise. In 2023, the expenditure reached USD 7.72 billion, up from USD 7.11 billion in 2022, indicating a growing commitment to pet healthcare.

In Hong Kong, consumer spending on premium pet food is expected to continue growing steadily, with domestic sales projected to reach USD 1 billion by 2028. This trend reflects a growing interest in high-quality pet nutrition, which is essential for managing obesity in pets.

In many households, pets are now considered integral parts of the family, and their healthcare needs are being prioritized. The growing willingness to spend on pets is driven by several factors, including increased awareness about the long-term health implications of obesity in pets, the availability of advanced treatments, and the growing number of pet obesity-related diseases. With the increasing disposable income, pet owners are more likely to seek veterinary consultations for obesity management and invest in products and services that offer effective solutions.

Veterinary clinics and pet care services are also capitalizing on the increased spending by offering specialized weight-loss programs, prescription diets, and surgical interventions tailored to obese pets. As pet owners demand higher standards of care for their pets, the veterinary industry has responded with innovations in weight management solutions, such as nutritionally balanced foods, weight-loss supplements, and even treatments targeting obesity-related comorbidities. This increase in disposable income is not only driving the demand for pet obesity management products but also accelerating the growth of the broader pet healthcare market.

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Key Market Challenges

High Cost of Specialized Products and Services

The high cost of specialized products and services presents a significant challenge in the Global Pet Obesity Management Market. Effective obesity management often requires a combination of specialized diets, veterinary consultations, and sometimes medical interventions, all of which can be expensive. For instance, treating obesity-related conditions in pets can lead to substantial veterinary expenses. According to a report by CBS News, overweight pets are more susceptible to certain health issues, resulting in increased treatment costs. For example, the average cost to treat cancer in overweight pets is estimated at USD 2,033. These high costs can deter pet owners from seeking necessary obesity management solutions, especially in regions where disposable income is limited. The financial burden may lead to delayed treatments or a lack of adherence to recommended weight management programs, exacerbating health issues in pets. This situation underscores the need for affordable and accessible obesity management options to ensure that all pets receive the care they need.

Addressing this challenge requires a multifaceted approach, including the development of cost-effective products, increased awareness of the long-term savings associated with preventive care, and potential policy interventions to make obesity management more accessible to a broader range of pet owners. By tackling the financial barriers, the market can move toward more widespread adoption of obesity management practices, ultimately improving the health and well-being of pets globally.

Reluctance Toward Lifestyle Changes

One of the key challenges faced by the Global Pet Obesity Management Market is the reluctance of pet owners to implement significant lifestyle changes for their pets. While the risks of pet obesity, including joint problems, heart disease, and diabetes, are well documented, many pet owners struggle with altering their pets’ lifestyles. This challenge is rooted in several factors, including a lack of understanding of the long-term consequences of obesity in pets. Pet owners may not recognize the importance of regular exercise, portion control, and a balanced diet in managing their pets' weight. The convenience of free-feeding or offering high-calorie treats can often override the need for strict dietary discipline.

Additionally, many owners find it difficult to make time for regular exercise routines, especially for pets with more sedentary behaviors or those living in urban areas with limited outdoor space. In some cases, pets might resist change, as they may be accustomed to their previous diet and exercise patterns, leading to frustration among owners. The emotional bond between pets and owners can also contribute to feeding behaviors that prioritize the pet's enjoyment over its health. Treats or larger portions are often seen as ways to express affection, despite their negative impact on the pet's health.

Overcoming this reluctance requires better education for pet owners about the importance of proper weight management, as well as encouragement to adopt healthier lifestyles for their pets. Veterinary professionals play a critical role in guiding and supporting pet owners through these changes, but the challenge remains a significant barrier in addressing the obesity epidemic in pets.

Key Market Trends

Development of Specialized Pet Foods

The development of specialized pet foods tailored to address pet obesity is one of the prominent trends driving the Global Pet Obesity Management Market. Pet food manufacturers are increasingly focusing on creating formulas designed to help manage and prevent obesity in pets, especially as the prevalence of overweight pets continues to rise globally. These specialized diets are often low in calories but rich in nutrients, ensuring pets receive the necessary nutrients without the excess calories that contribute to weight gain.

One key feature of these pet foods is their high fiber content, which promotes satiety and helps pets feel fuller for longer, reducing the likelihood of overeating. Additionally, these foods may contain ingredients that support metabolism and fat burning, such as specific proteins, vitamins, and minerals. The inclusion of functional ingredients like probiotics and prebiotics also aids in improving digestive health, which can be critical for pets on weight management plans.

The growing demand for specialized pet foods is driven by an increasing awareness among pet owners about the importance of proper nutrition in maintaining pet health and managing obesity. With more pet owners seeking healthier options for their pets, there is a significant shift toward weight-control formulas, prescription diets, and food that supports weight loss without compromising pet health.

The pet food industry is responding to this trend by innovating and launching new products aimed specifically at pet obesity management. This trend is not only influencing product development within the pet food market but is also contributing to greater collaboration between veterinarians, pet food manufacturers, and nutrition experts to create effective solutions for pet obesity. The increasing availability of specialized pet foods will continue to support the growth of the pet obesity management market.

Personalized Weight Management Programs

Personalized weight management programs are a key trend in the Global Pet Obesity Management Market, driven by the increasing recognition that each pet's needs vary based on factors such as breed, age, activity level, and existing health conditions. Pet owners and veterinarians are moving away from one-size-fits-all solutions and toward customized plans that address individual pets’ specific needs. This trend has been facilitated by advancements in veterinary healthcare, particularly in the areas of diagnostics and nutrition, allowing for more tailored approaches to obesity management.

Veterinarians are utilizing more sophisticated diagnostic tools to assess a pet’s body composition, metabolic rate, and dietary requirements, enabling them to craft individualized weight loss or maintenance programs. These programs often combine dietary changes, exercise regimens, and behavior modification strategies that are unique to each pet. As pet owners become more involved in their pets' health and wellbeing, there is a growing demand for these personalized solutions that offer more sustainable and effective outcomes.

The rise of digital platforms and apps also plays a role in this trend, allowing owners to monitor their pets' progress and adjust their pets' care plans remotely. These platforms often provide real-time data and feedback, ensuring that both veterinarians and pet owners can stay informed about the pet’s weight management journey. Personalized weight management programs are not only improving pet health but are also fostering a deeper bond between owners and their pets by empowering them to be more proactive in their pets' care. This shift towards more individualized approaches is expected to fuel growth in the pet obesity management market.

Segmental Insights

Animal Type Insights

Based on the Animal Type, Dogs emerged as the dominant segment in the Global Pet Obesity Management Market in 2024. This is due to their higher prevalence in pet ownership globally and the increasing awareness of the health risks associated with obesity in dogs. As dogs are the most owned pets, they are more likely to experience obesity-related health issues, such as diabetes, arthritis, and cardiovascular problems, prompting pet owners to seek obesity management solutions. The growing trend of treating dogs as family members has led to increased concern about their health, including their weight, resulting in a higher demand for weight management programs and products. Furthermore, dogs' lifestyles often contribute to weight gain, with many pet owners providing high-calorie diets and insufficient exercise. As a result, specialized weight management plans, including controlled diets, exercise regimens, and veterinary consultations, have become more prevalent for dogs. Veterinary clinics are increasingly offering tailored solutions to address the specific needs of dogs, making them a primary focus in the obesity management market. Additionally, the development of pet-specific weight management products, such as food formulated for weight loss and obesity management supplements, further drives the demand in the dog segment. As awareness of pet obesity rises, especially in dogs, the segment is expected to maintain its dominance in the market during the forecast period.

Distribution Channel Insights

Based on the Distribution Channel, E-Commerce emerged as the dominant segment in the Global Pet Obesity Management Market in 2024. This dominance is due to its convenience, accessibility, and growing popularity among pet owners. With the rise of online shopping, consumers increasingly prefer purchasing pet health products, including obesity management solutions, through e-commerce platforms. This trend is particularly prevalent in regions with high internet penetration and digital engagement, where pet owners can browse a wide variety of products, compare prices, read reviews, and make informed decisions from the comfort of their homes. E-commerce platforms also offer personalized product recommendations, subscription services, and home delivery options, making it easier for pet owners to access specialized products for managing pet obesity. Many well-established pet care brands and veterinary clinics have capitalized on this shift by launching their own online stores or partnering with major e-commerce platforms to reach a larger audience. The ability to access a broad range of obesity management solutions, such as weight-loss food, dietary supplements, and weight-monitoring devices, has made e-commerce an attractive option for pet owners. Additionally, e-commerce provides the convenience of doorstep delivery, saving pet owners time and effort in acquiring obesity management products.

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Regional Insights

North America emerged as the dominant region in the Global Pet Obesity Management Market in 2024. This is due to a combination of high pet ownership rates, increasing awareness about pet health, and the region’s advanced veterinary healthcare infrastructure. The U.S. and Canada have some of the highest rates of pet ownership globally, with a large percentage of households considering pets as family members. This has led to greater concern for pets’ well-being, including their weight management. The rising awareness of the health risks associated with pet obesity, such as diabetes, arthritis, and heart disease, has motivated pet owners in North America to prioritize obesity management solutions. Veterinarians in the region are increasingly offering specialized weight management programs and dietary solutions for pets, which further drives market growth. Additionally, North America’s well-developed e-commerce and retail sectors make it easier for pet owners to access a wide range of obesity management products, from prescription diets to weight control supplements. The region also sees significant investment in research and innovation related to pet health, leading to the development of more effective and tailored obesity management solutions. As North American pet owners continue to seek better healthcare options for their pets, the demand for obesity management products is expected to remain high, solidifying the region’s dominant position in the market.

Recent Developments

• In September 2024, Virbac entered into a partnership with the Association for Pet Obesity Prevention (APOP) to tackle the rising issue of pet obesity. The collaboration focuses on addressing root causes such as lack of exercise, genetics, aging, and neutering.
• In August 2024, Akston Biosciences partnered with Energesis Pharmaceuticals Inc. to research and develop a new drug aimed at combating obesity in companion animals.
• In February 2024, researchers from the College of Agriculture and Life Science, Seoul National University, South Korea, identified two strains of probiotic bacteria—Enterococcus faecium IDCC 2102 and Bifidobacterium lactis IDCC 4301—that have shown effectiveness in reducing weight in obese dogs by modifying their gut microbiota.
• In February 2024, Better Choice, the manufacturer of the Halo Elevate pet food brand, completed the acquisition of Aimia Pet Healthco Inc., with both companies previously collaborating in research and development.
• In March 2023, Sun Pharmaceutical Industries Limited finalized an agreement to acquire a 60% stake in Vivaldis Health and Foods Private Limited, a company specializing in companion animal healthcare through the distribution, manufacturing, and marketing of drugs, food supplements, and OTC products.

Key Market Players

• Mars Incorporated
• Hill's Pet Nutrition, Inc.
• Nestlé S.A
• Farmina Pet Foods Holding B.V.
• Drools Pet Food Pvt. Ltd.
• NOW Health Group, Inc.
• Virbac S.A.
• VioVet Ltd
• Rolf C. Hagen Inc.
• Vivaldis Health & Foods Pvt. Ltd.
• Neogen Corporation

Report Scope:

In this report, the Global Pet Obesity Management Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Obesity Management Market, By Animal Type:

o   Dogs

o   Cats

o   Others

• Pet Obesity Management Market, By Product:

o   Therapeutic Food

o   Supplements

• Pet Obesity Management Market, By Distribution Channel:

o   Pet Specialty Stores

o   E-Commerce

o   Others

• Pet Obesity Management Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Obesity Management Market.

Available Customizations:

Global Pet Obesity Management Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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