Pet Fitness Care Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solutions (Products/ Equipment, Software, Services), By Pet Type (Dogs, Cats, Others), by region, and Competition, 2020-2030F

Market Overview

The Global Pet Fitness Care Market, valued at USD 6.39 Billion in 2024, is projected to experience a CAGR of 6.90% to reach USD 9.54 Billion by 2030. The Global Pet Fitness Care Market encompasses specialized products and services promoting companion animal physical activity and overall well-being, such as nutritional supplements, exercise equipment, wearable activity monitors, and professional fitness programs. Main growth drivers include increasing pet humanization and a growing awareness of pet obesity and its associated health risks. According to the American Pet Products Association (APPA), 12% of dog owners and 17% of cat owners reported pet obesity in 2024, an increase from 9% and 15% in 2022, underscoring the demand for fitness solutions. Rising discretionary incomes also support greater investment in pet wellness.

A significant challenge to market expansion is the relatively high cost associated with many advanced pet fitness products and bespoke services, which can potentially limit broader consumer adoption. Nevertheless, investment in pet well-being remains substantial. According to the American Pet Products Association (APPA), U. S. expenditures in the "Other Services" category, which includes training, pet sitting, and walking—segments often related to fitness care—reached $13.0 billion in 2024, increasing from $12.3 billion in 2023.

Key Market Drivers

The increasing pet humanization and premiumization trend significantly influences the Global Pet Fitness Care Market. This driver stems from the growing societal recognition of pets as integral family members, which encourages owners to invest substantially more in their companions' well-being. This shift extends beyond basic care to include premium products and services that reflect human-level health and lifestyle standards. Pet owners are actively seeking advanced nutritional options, sophisticated exercise equipment, and specialized wellness programs to ensure their pets' health and happiness. For instance, according to Empower Personal Dashboard data, Americans spent an average of $318 per month on their pets in 2024, illustrating the strong financial commitment underpinning this market segment. This elevated expenditure directly supports the demand for high-value pet fitness solutions, fostering innovation in areas such as bespoke diet plans and interactive smart devices designed for animal activity.

Concurrently, the growing concern over pet obesity and related health issues represents another powerful catalyst for market expansion. A heightened awareness among pet owners and veterinary professionals about the detrimental effects of excess weight, such as increased risks of diabetes, arthritis, and reduced life expectancy, is driving proactive engagement in pet fitness. This necessitates a greater demand for preventative and corrective fitness interventions and products. According to the Association for Pet Obesity Prevention's 2022 U. S. Pet Obesity Prevalence Survey, veterinary professionals classified 61% of cats and 59% of dogs as overweight or obese, highlighting the pervasive nature of this health crisis and the urgent need for effective weight management strategies. This imperative drives the market for specialized diets, activity monitoring devices, and professional fitness training. Reflecting the broader financial confidence in this sector, according to S&P Global, in July 2024, private equity and venture capital investments in the pet care, food and supplies sector surged 659% year over year in 2023, with announced transactions reaching $2.89 billion, underscoring significant financial interest in pet wellness solutions.

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Key Market Challenges

The challenging factor identified in the overview is the relatively high cost associated with many advanced pet fitness products and bespoke services. This directly hampers the growth of the Global Pet Fitness Care Market by limiting broader consumer adoption. While pet owners increasingly humanize their pets and recognize the importance of fitness, the significant financial outlay for specialized equipment, advanced nutritional supplements, wearable activity monitors, and tailored fitness programs can deter a substantial segment of potential buyers.

Many consumers, particularly those with budget constraints, may opt for more affordable, conventional pet care options rather than investing in premium fitness solutions. This cost sensitivity restricts the market to a more affluent demographic, preventing wider penetration and scale. For instance, according to the American Pet Products Association (APPA), in 2024, expenditures on pet supplies, live animals, and over-the-counter medicine reached $33.3 billion, and for 2023, it was $32 billion. While this figure represents considerable spending, the high cost of *advanced* fitness items within this category can render them inaccessible to a larger portion of pet owners, thereby impeding overall market expansion and revenue potential for these specialized offerings.

Key Market Trends

The market's expansion is notably influenced by two distinct and impactful trends.

The expansion of pet wearable technology for health tracking is a primary market trend, offering owners advanced tools for proactive pet wellness management. These devices provide continuous monitoring of activity levels, sleep patterns, and vital signs, enabling timely detection of health concerns. According to the American Veterinary Medical Association, 45.5% of households in the United States owned dogs and 32.1% owned cats in 2024, representing a substantial consumer base for these innovations. This adoption is propelled by technological refinements; for example, according to PetPace, in March 2024, the company launched PetPace 2.0, an AI-driven canine pet collar providing real-time medical insights, fostering informed health decisions.

The emergence of specialized pet fitness and rehabilitation centers marks another significant market trend, meeting the growing demand for professional, tailored physical care for companion animals. These facilities offer comprehensive programs, including hydrotherapy, therapeutic exercises, and agility training, suitable for post-operative recovery, weight management, and athletic conditioning. This trend is supported by strong pet owner engagement with professional care; according to the American Veterinary Medical Association, 74.2% of dog owners and 57.3% of cat owners visited a veterinarian in 2024. Such commitment underpins expanding infrastructure, as illustrated when, according to Today's Veterinary Business, in December 2024, Petfolk announced a $36 million Series C investment to expand its clinic network to 40 locations by 2025.

Segmental Insights

The Software segment stands out as the fastest-growing component within the Global Pet Fitness Care Market, propelled by significant advancements in pet technology and shifting pet owner priorities. This rapid expansion is primarily attributed to the increasing humanization of pets, prompting owners to invest in digital solutions for enhanced health and wellness monitoring. Software applications, often integrated with wearable devices, provide real-time data on pet activity levels, sleep patterns, and dietary insights, enabling personalized fitness regimes. This digital evolution offers convenience and supports informed decision-making for pet care, including access to virtual consultations with fitness professionals, thereby addressing the escalating demand for comprehensive, data-driven pet health management.

Regional Insights

North America leads the Global Pet Fitness Care Market due to a convergence of distinct factors. The region exhibits high rates of pet ownership, with a significant percentage of households considering pets as family members, leading to increased willingness to invest in their well-being. This "humanization" trend, combined with rising disposable incomes, enables pet owners to purchase premium pet food, fitness tracking devices, and specialized services. Furthermore, there is a heightened awareness of pet health and the growing prevalence of pet obesity, prompting demand for fitness products and tailored programs. The region also benefits from a well-developed pet healthcare infrastructure, including veterinary clinics, and an innovative ecosystem with numerous pet tech companies developing advanced fitness solutions. The presence of key market players further strengthens North America's dominant position. Regulatory bodies like the Food and Drug Administration (FDA) and state feed control officials, often advised by the Association of American Feed Control Officials (AAFCO), contribute to product standards within the broader pet care industry, although their direct impact on specific pet *fitness* care services is less prominent compared to food and drug regulations.

Recent Developments

• In August 2025, Tractive, a global leader in pet GPS and health tracking, completed the acquisition of Whistle, a United States-based pet technology company. Whistle was recognized for its range of GPS and health tracking devices for pets, which complement Tractive’s existing product portfolio. This strategic acquisition represented a significant collaboration within the pet fitness care market, expanding Tractive’s reach and consolidating its position in providing comprehensive pet monitoring solutions. The integration of Whistle's offerings was expected to enhance the development of advanced health and fitness tracking functionalities for companion animals.

• In January 2025, Tractive, a prominent company in pet GPS and health tracking, debuted its next-generation dog tracker at CES in Las Vegas. This advanced device featured enhanced capabilities for monitoring pet health and behavior. Key innovations included bark monitoring, which offered insights into barking patterns, and upcoming functionalities for tracking vital signs such as heart and respiratory rates. The new tracker aimed to provide pet owners with early indications of potential health issues, thereby advancing pet safety and overall well-being. This product launch underscored Tractive’s commitment to refining pet monitoring technology within the pet fitness care sector.

• In August 2024, Invoxia, a company specializing in veterinary products, launched a new AI-powered fitness tracker for pets called Minitailz Smart Pet Tracker. This innovative device was designed to provide pet owners with comprehensive insights into their pets' cardiac health and overall activity levels. The technology aimed to facilitate better health management by monitoring key fitness metrics, thereby supporting the growing awareness of pet wellness. This product introduction significantly contributed to the advancements within the global pet fitness care market by integrating artificial intelligence into wearable pet technology for proactive health monitoring.

• In March 2024, Modern Animal, a company focused on veterinary care, announced a strategic partnership with DOG PPL, a canine social club. This collaboration was established to enhance pet wellness and community engagement by providing educational resources and support to pet parents. The initiative aimed to inspire and educate on preventive care practices, promote safety in dog parks, and highlight the significance of play for a dog's quality of life. This alliance represented a notable company collaboration designed to elevate standards in pet care and foster a supportive community for pet owners, directly impacting the pet fitness care market through education.

Key Market Players

• Gyms For Dogs
• FitPaws
• GoPet, LLC
• GoodPup (Rover)
• dogPACER (International Pet Group)
• Tractive GmbH
• Frolick Dogs
• Kathy Santo Dog Training
• Splash Canine Aquatic Services
• Agility by Carlson

Report Scope:

In this report, the Global Pet Fitness Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Pet Fitness Care Market, By Solution:

o   Products/ Equipment

o   Software

o   Services

o   Others

• Pet Fitness Care Market, By Pet Type:

o   Dogs

o   Cats

o   Others

• Pet Fitness Care Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Pet Fitness Care Market.

Available Customizations:

Global Pet Fitness Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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