Panthenol Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sales Channel (Direct, Indirect), By End Use (Cosmetics & Personal Care, Pharmaceuticals, Food & Beverage, Animal Nutrition, Others), By Region and Competition, 2020-2030F

Market Overview

Global Panthenol Market was valued at USD 128.54 Million in 2024 and is expected to reach USD 163.16 Million by 2030 with a CAGR of 1.64% during the forecast period. This growth is largely attributed to rising consumer demand for natural and multifunctional ingredients, particularly in personal care products. In the cosmetics and personal care industry, panthenol is valued for its moisturizing and healing properties, which enhance both skin and hair health. The increasing preference for clean-label and natural formulations has led to a significant rise in its use in skincare and haircare products. Additionally, the pharmaceutical industry leverages panthenol for its anti-inflammatory benefits and role in wound healing, making it an essential ingredient in topical medications.

However, the market also faces challenges, including the availability of low-cost alternatives and potential interactions with other ingredients in formulations, which can impact product consistency and sensory qualities. Despite these challenges, the global panthenol market is expected to continue its growth trajectory, driven by the expanding demand for multifunctional, natural ingredients in personal care, pharmaceuticals, and functional foods.

Key Market Drivers

Growth in Cosmetic Industry

In 2023, the World Skin Health Day (WSHD) Campaign achieved significant progress in expanding its global reach for skin health awareness. With activities spanning 23 countries, the campaign experienced a 21% increase in global participation compared to the prior year, with notable engagement in Africa and Latin America. Emphasizing diversity and inclusivity, WSHD 2023 reached over 8 million individuals through various channels, including radio, TV, social media, and print. Additionally, the campaign provided critical dermatological services to over 40,000 patients and enhanced the skin health knowledge of 916 healthcare professionals, patients, and advocates. As consumer awareness of skin and hair health continues to rise, there has been a marked increase in the demand for premium skincare and haircare products. Panthenol, with its ability to enhance moisture retention and promote cell regeneration, has become a key ingredient in formulations for moisturizers, shampoos, conditioners, and serums. Its widespread use in anti-aging and repair-focused products has bolstered its position in the market.

The cosmetic industry has seen a surge in innovation, with brands continuously seeking to differentiate their products. AHB Global has developed a 67% bio-based carbon D-panthenol using a novel process involving two raw materials, each protected by independent intellectual property rights. With its environmentally friendly and safe attributes, AHB's 67% Bio-based Carbon D-Panthenol is collaborating with both domestic and international brand partners to export innovative Chinese cosmetic ingredients to global markets, spearheading a new wave of Clean Beauty. Panthenol's versatile properties make it suitable for various cosmetic applications, from moisturizing and healing to enhancing the overall texture and appearance of the skin and hair. Its ability to work synergistically with other ingredients has led to the development of advanced formulations that target specific beauty concerns, thereby driving demand across diverse product categories.

Growth in Food & Beverage Industry

The Food & Drink market is expected to generate a total revenue of USD 2.00 billion in 2022. Additionally, revenue from in-app purchases (IAP) within the market is anticipated to reach USD 308.76 million in the same year. The growth of the food and beverage industry is a significant driver of the global panthenol market, as panthenol, a derivative of vitamin B5, is widely used in various food and beverage applications due to its beneficial properties. Panthenol acts as a humectant, stabilizing moisture in products, and is often used to improve the texture, stability, and shelf life of processed foods and beverages. With the increasing consumer demand for fortified, nutrient-enriched products, food manufacturers are incorporating panthenol into a wide range of offerings, including functional foods, health supplements, and beverages.

Moreover, the growing consumer preference for healthier and more natural ingredients in food products has further accelerated the use of panthenol. Its ability to support skin health, metabolism, and overall wellness aligns with the rising trend of health-conscious consumerism. As the demand for wellness-focused food products increases globally, panthenol’s role in enhancing product formulations has become increasingly critical, contributing to its robust market growth.

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Key Market Challenges

Volatility in Raw Material Prices

Volatility in raw material prices poses a significant challenge to the global panthenol market, impacting the cost structure and profitability of manufacturers. The primary raw materials used in the production of panthenol are derived from petrochemical sources, including isobutene and acetic acid, which are subject to price fluctuations driven by factors such as global supply and demand, geopolitical tensions, and changes in oil prices. These price shifts can lead to increased production costs, making it more difficult for manufacturers to maintain stable pricing for their end products.

The volatility in raw material prices also affects the overall supply chain. Any disruption in the availability of key raw materials, whether due to natural disasters, trade restrictions, or fluctuations in international oil markets, can lead to delays in production and delivery schedules. This creates a ripple effect, not only raising operational costs but also affecting customer satisfaction and leading to potential contract renegotiations or loss of business.

Key Market Trends

Surge in Sustainable Production Practices

One of the most significant trends contributing to the surge in sustainable production practices is the shift towards biobased and renewable raw materials in the production of panthenol. In 2023, a sustainable scaling-up process was successfully demonstrated for the biocatalytic production of novel bioactive provitamin B5 monoacyl esters. This process utilizes a solvent-free reaction protocol, which involves forming eutectic mixtures between pure substrates. It enables the highly efficient direct esterification of free fatty acids (ranging from C6 to C18 alkyl-chain lengths) with panthenol, catalyzed by lipase. The scale-up process, from 0.5 g to 500 g, was assessed using a variety of reaction systems, including ultrasound assistance, orbital shaking, rotary evaporation, and mechanical stirring coupled with vacuum. Manufacturers are increasingly sourcing the ingredient from natural plant-derived sources, such as corn or other renewable crops, rather than petrochemical-based alternatives. This move not only supports the growing preference for natural and organic products but also reduces the carbon footprint associated with panthenol production, aligning with the rising demand for sustainability.

The panthenol market is witnessing a transformation in its manufacturing processes, with companies adopting energy-efficient technologies and waste-reduction strategies to minimize their environmental impact. Green chemistry practices, such as solvent-free and low-energy processes, are being incorporated into panthenol production, reducing the consumption of non-renewable resources and ensuring that the process itself is more sustainable. This shift aligns with the broader push for cleaner production methods across various industries.

Segmental Insights

Sales Channel Insights

Based on Sales Channel, Direct have emerged as the fastest growing segment in the Global Panthenol Market in 2024. This is due to its increasing adoption in various end-use industries, particularly in personal care and cosmetics. Panthenol is widely used in products such as shampoos, conditioners, skincare treatments, and lotions because of its moisturizing and healing properties. The direct use of panthenol in these consumer goods allows for greater control over product formulation, ensuring higher concentrations of active ingredients and more targeted effects.

End Use Insights

Based on End Use, Pharmaceuticals have emerged as the fastest growing segment in the Global Panthenol Market during the forecast period. The rising demand for over-the-counter (OTC) products such as ointments, creams, and gels, which leverage panthenol for its skin-soothing and moisturizing properties, is fueling this growth. Additionally, the growing prevalence of dermatological conditions, such as eczema and psoriasis, has further accelerated the use of panthenol-based treatments. With an increasing consumer focus on health and wellness, coupled with panthenol’s proven efficacy and safety, pharmaceutical companies are expanding their portfolios to include more panthenol-infused products, driving the market's rapid expansion.

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Regional Insights

Based on Region, Asia Pacific have emerged as the dominating region in the Global Panthenol Market in 2024. Asia Pacific is home to some of the largest and fastest-growing beauty and personal care markets globally. Countries like South Korea, Japan, and China have long been trendsetters in skincare and cosmetic innovation, driving the demand for effective, natural ingredients. Panthenol’s proven moisturizing and healing properties make it highly suitable for products like moisturizers, shampoos, conditioners, and sunscreens, which are in high demand across the region. Additionally, the increasing adoption of high-performance beauty products in emerging markets like India and Southeast Asia further solidifies the demand for panthenol-based formulations.

Recent Development

• In 2024, 82°E launched its new Body Care range, further expanding its scientifically backed formulations and holistic self-care philosophy to a key aspect of everyday wellness. Building on the brand’s established Cleanse-Hydrate-Protect regimen, this innovative collection features four unique products: Gel Body Cleanser with Apple and Panthenol, Body Milk SPF 20 PA++ with Coconut and Ceramides, Crème Body Cleanser with Moringa and Panthenol, and Body Lotion SPF 20 PA++ with Saffron and Ceramides. The latest release also includes a highly concentrated niacinamide (vitamin B3) serum, specifically formulated to tighten and reduce the appearance of sagging pores and rough bumps resulting from age or sun damage.
• In 2025, BASF's Personal Care division launched VitaGuard A, a new ingredient designed to address the growing market demand for retinol, reinforcing its position as a key component in cosmetics. Similar to panthenol, which is renowned for its skin-soothing and moisturizing properties, VitaGuard A also focuses on enhancing skin health, albeit through a different mechanism. Developed with patented solid lipid particles, VitaGuard A protects retinol from degradation, reduces irritation, and improves skin bioavailability for better cosmetic results. Much like how panthenol improves skin hydration and elasticity, VitaGuard A optimizes retinol’s stability and efficacy, with BASF’s in vitro and ex vivo studies showing it enhances both retinol stability in formulations and skin absorption, while preventing irritation comparable to how panthenol helps alleviate dryness and promote skin healing.
• In 2025, DKSH Business Unit Healthcare, a prominent strategic partner for businesses aiming to expand their healthcare operations in Asia and beyond, launched the enhanced Hiruscar Ultra Scar Care Gel. This innovative product features an advanced formulation combining Delisens, Centella Asiatica, and Panthenol, renowned for their skin-soothing and healing properties. The upgraded formula accelerates wound healing, promotes epithelization, and enhances the rate of wound contraction, delivering visible results in a reduced timeframe.
• In February 2025, Florian Hurel launched his inaugural haircare brand, fHair, marking a significant milestone in the beauty industry. The product line is carefully crafted to deliver exceptional strength and performance, blending high-quality ingredients with advanced formulations, all without the use of harsh chemicals. Each product is enriched with nourishing elements such as Argan Oil, Macadamia Oil, Hydrolyzed Keratin, and D-Panthenol, which work together to deeply hydrate, strengthen, and restore the natural moisture balance of the hair. This range is specifically designed to address the needs of individuals struggling with dryness, damage, or brittle hair, providing a comprehensive solution for healthy, revitalized strands.

Key Market Players

• Anhui Huaheng Biotechnology Co., Ltd.
• Yifan Pharmaceutical Co., Ltd.
• Jiangxi Tongde Chemical Co., Ltd.
• Jinan Future Chemical Co.,Ltd
• BASF SE
• Tianjin YR Chemspec Technology Co.,Ltd
• dsm-firmenich
• Unilong Industry Co., Ltd.
• Brother Enterprises Holding Co., Ltd
• TRI-K Industries, Inc.

Report Scope

In this report, the Global Panthenol Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Panthenol Market, By Sales Channel:

o   Direct

o   Indirect

• Panthenol Market, By End Use:

o   Cosmetics & Personal Care

o   Pharmaceuticals

o   Food & Beverage

o   Animal Nutrition

o   Others

• Panthenol Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Panthenol Market.

Available Customizations:

Global Panthenol Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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