Ostomy Care And Accessories Market – Global Industry Size, Share, Trends, Opportunity, & Forecast, Segmented By Product (Bags, Accessories), By Application (Colostomy, Ileostomy, Urostomy), By End-User (Home Care Settings, Hospitals, Others), By Region, Competition, 2020-2030F

Market Overview

The Global Ostomy Care And Accessories Market, valued at USD 3.84 Billion in 2024, is projected to experience a CAGR of 5.79% to reach USD 5.38 Billion by 2030. The global ostomy care and accessories market comprises products designed for the management of surgically created stomas, encompassing ostomy bags, skin barriers, and various ancillary items that facilitate the collection of bodily waste. Key drivers supporting market growth include the rising incidence of medical conditions such as colorectal cancer and inflammatory bowel disease, which frequently necessitate ostomy procedures, alongside an expanding geriatric population more prone to these health issues.

According to the American Cancer Society, an estimated 152,810 new cases of colorectal cancer are projected for 2024. Furthermore, a study published by the Crohn's & Colitis Foundation in July 2023 estimated that 721 per 100,000 Americans were diagnosed with inflammatory bowel disease. A significant challenge that could impede market expansion is the persistent societal stigma associated with ostomy, potentially affecting patient acceptance and adherence to necessary care regimens.

Key Market Drivers

The rising prevalence of chronic diseases necessitating ostomy procedures significantly drives the global ostomy care and accessories market. Conditions such as inflammatory bowel disease and various cancers frequently require surgical creation of a stoma, leading to an ongoing demand for specialized products. For example, according to a population-based study published in the journal *Gastroenterology* on May 30, 2025, "Compounding Prevalence of Inflammatory Bowel Disease in a 2024 Population‐Based Study From Canterbury, New Zealand", the point prevalence of inflammatory bowel disease on January 1, 2024, was 671 per 100,000 persons. This growing patient cohort inherently increases the need for ostomy bags, skin barriers, and related supplies. Concurrently, the increasing global geriatric population acts as another substantial market accelerator. Older adults are more susceptible to the chronic conditions that often lead to ostomy surgery, expanding the demographic requiring long-term ostomy management solutions. According to the United Nations Population Fund, in June 2024, the worldwide share of people aged 65 almost doubled between 1974 and 2024, increasing from 5.5 percent to 10.3 percent. This demographic shift directly translates into a larger patient base requiring supportive care.

The combined effect of these demographic and health trends directly fuels the expansion of the ostomy care and accessories market by continuously increasing the overall patient population requiring these essential products. This sustained demand encourages product innovation and market participation from manufacturers. Reflecting this market dynamism, Convatec Group Plc Annual Report and Accounts 2024, released in February 2025, indicated the company's Ostomy Care segment achieved 5.3 percent organic revenue growth in 2024. This growth demonstrates the ongoing need and commercial vitality within the sector, reinforcing the imperative for continuous product development and improved patient support.

Download Free Sample Report

Key Market Challenges

The persistent societal stigma associated with ostomy presents a significant challenge directly hindering the growth of the Global Ostomy Care And Accessories Market. This deeply rooted social perception can lead individuals facing medical necessity for a stoma to delay or even refuse life-saving surgeries, consequently reducing the overall pool of potential ostomy product users. Such reluctance stems from fears of social isolation and an altered body image, directly impacting the initiation of ostomy care.

Furthermore, for patients who undergo ostomy surgery, this pervasive stigma often compromises their adherence to ongoing care regimens. It can lead to psychological distress, affecting their willingness to consistently utilize and replace essential ostomy bags and skin barriers. According to a study published in the International Journal of Science and Healthcare Research in July-September 2024, 44.3% of patients with permanent colostomies experienced severe stigma, which negatively impacted stoma adaptation and quality of life. This directly results in inconsistent product consumption and reduced demand for ancillary ostomy items, thereby slowing market expansion.

Key Market Trends

The integration of smart ostomy devices and digital health solutions is profoundly influencing the global ostomy care and accessories market by advancing patient self-management and remote monitoring capabilities. These technological advancements facilitate real-time data collection on stoma output and potential issues, enabling proactive intervention and reducing the burden on traditional healthcare services. According to a meta-analysis published in PubMed Central on January 15, 2024, the application of telemedicine significantly reduced the overall occurrence of stoma-related complications with an odds ratio of 0.22, a modality increasingly supported by organizations like the United Ostomy Associations of America for enhancing patient self-management. This trend encourages innovation in connected devices and mobile applications. Coloplast launched Heylo™, the world's first digital leakage notification system in 2024, which continuously monitors for potential leaks and notifies users via a connected app, thereby reducing anxiety and improving quality of life.

Enhanced product design for comfort and discretion represents another significant trend, directly addressing the psychosocial needs and daily challenges faced by individuals with ostomies. Innovations in materials, pouch shapes, and adhesive technologies improve wearability, minimize visibility under clothing, and protect skin health, thereby boosting patient confidence and adherence to care regimens. The Skin Health Alliance granted Global dermatological accreditation to Hollister's CeraPlus ostomy products in January 2024, confirming their safety and effectiveness in protecting peristomal skin. Companies are consistently introducing products that prioritize user experience, such as the Esteem Body™ with Leak Defense™ system launched by Convatec in February 2024. This one-piece, soft convexity system is designed to conform to diverse body types and stoma shapes, featuring an 8-shape pouch that sags less as it fills and proprietary adhesives for a secure seal. This focus on design leads to increased demand for premium, user-friendly products.

Segmental Insights

The Home Care Setting is emerging as the fastest-growing segment within the Global Ostomy Care and Accessories Market, driven by a confluence of factors emphasizing patient-centric care and healthcare efficiency. This rapid expansion is primarily attributed to increasing patient preference for personalized care in familiar environments, which enhances comfort and convenience while reducing hospital readmissions and the risk of infections. Furthermore, healthcare cost reduction initiatives actively promote home-based care, supported by improved patient education programs that enable effective self-management of ostomies. The chronic nature of ostomy care necessitates long-term product use outside clinical settings, making home care a logical and increasingly adopted solution. The U. S. Department of Health and Human Services also highlights the significance of home-based care, linking it to better patient outcomes and lower healthcare expenditures.

Regional Insights

Europe currently stands as the leading region in the Global Ostomy Care And Accessories Market. This dominance is primarily driven by a robust and well-established healthcare infrastructure, coupled with high awareness regarding ostomy care among both patients and healthcare professionals. The region benefits from active government efforts and favorable reimbursement policies for stoma care, ensuring access to essential products and services. Additionally, the strategic presence of major ostomy care manufacturers and a significant geriatric population, which is more prone to conditions requiring ostomy procedures, further contribute to Europe's prominent market position. Regulatory bodies like the European Medicines Agency (EMA) play a role in overseeing product regulations and maintaining quality standards within the region.

Recent Developments

• In March 2025, Convatec announced a global collaboration with the Wound, Ostomy, and Continence Nurses Society™ (WOCN®) to enhance ostomy care knowledge among healthcare professionals. This initiative addressed the observed shortage of trained staff in specialized ostomy care. The collaboration introduced two educational programs: the online Advanced Ostomy Care Program and the Ostomy Care Associates (OCA®) Program. These free resources were designed for both specialized and non-specialized healthcare professionals, aiming to elevate the standard of care for ostomy patients. The programs were scheduled for availability in various countries, including the United States, United Kingdom, and Ireland, beginning in 2025.

• In May 2024, Coloplast introduced Heylo™, a pioneering digital leakage notification system, strengthening its ostomy care portfolio. The product was designed to detect potential leakages beneath the ostomy baseplate and promptly notify users via a connected smartphone application. This early warning mechanism aimed to allow individuals to take preventative action before a full leakage occurred, significantly mitigating the physical and psychological challenges associated with ostomy care. Heylo™ comprised a sensor layer attached to the baseplate and a transmitter connecting to a smartphone. Reimbursement approval for the system was secured in the UK starting July 2024.

• In May 2024, Coloplast expanded its SenSura® Mio ostomy range with the introduction of new products, including SenSura Mio in black and SenSura Mio Convex Soft with Flex coupling. The launch of the black ostomy pouches aimed to offer more discreet and varied product choices, addressing user preferences for improved aesthetics and aiding in the acceptance of their condition. Concurrently, the SenSura Mio Convex Soft with Flex coupling was released to cater to individuals requiring convexity in their ostomy solutions, particularly those utilizing two-piece systems. These introductions commenced in key markets such as Italy and France, with further global distribution planned.

• In February 2024, Convatec launched its Esteem Body™ with Leak Defense™ ostomy system in Italy, with a subsequent rollout planned for the United States in April. This comprehensive one-piece, soft convexity portfolio was designed to accommodate various body types and stoma shapes, addressing the growing patient need stemming from global obesity trends and associated abdominal topography changes. The system incorporated drainable, closed-end, and urostomy pouching solutions. Esteem Body™ featured Convatec's proprietary adhesives combined with the soft convexity range, aiming to provide a secure seal and predictable wear time. The new 'body' pouch also offered an '8-shape' design intended to sag less when filled.

Key Market Players

• Coloplast Corp
• ConvaTec Inc.
• Hollister Incorporated
• Marlen Manufacturing & Development Company
• Perma-Type Company Inc.
• Nu-Hope Laboratories Inc.
• Fortis Medical Products
• AdvaCare Pharma
• Schena Ostomy Technologies Inc.
• Cymed

Report Scope:

In this report, the Global Ostomy Care And Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Ostomy Care And Accessories Market, By Product:

o   Bags

o   Accessories

• Ostomy Care And Accessories Market, By Application:

o   Colostomy

o   Ileostomy

o   Urostomy

• Ostomy Care And Accessories Market, By End-User:

o   Home Care Settings

o   Hospitals

o   Others

• Ostomy Care And Accessories Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Ostomy Care And Accessories Market.

Available Customizations:

Global Ostomy Care And Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Ostomy Care And Accessories Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]