OEM Coatings Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 75.33 Billion
CAGR (2026-2031)	4.81%
Fastest Growing Segment	Transportation
Largest Market	Asia Pacific
Market Size (2031)	USD 99.86 Billion

Market Overview

The Global OEM Coatings Market will grow from USD 75.33 Billion in 2025 to USD 99.86 Billion by 2031 at a 4.81% CAGR. The Global OEM Coatings Market comprises specialized liquid and powder formulations applied to vehicles, machinery, and appliances during the initial manufacturing process to ensure corrosion protection and aesthetic appeal. The primary drivers supporting market growth include robust industrial manufacturing rates and increasing global demand for durable consumer goods, which fundamentally sustain consumption volumes independent of transient product trends. The automotive sector remains a critical pillar for this demand, serving as a primary end-use segment. According to the International Organization of Motor Vehicle Manufacturers, in 2023, global motor vehicle production surpassed 93 million units, underscoring the substantial scale of substrates requiring protective OEM finishes.

However, the sector contends with specific economic hurdles that may constrain its upward trajectory. A significant challenge impeding market expansion is the persistent volatility in raw material costs, particularly for essential resins and pigments, which creates pricing instability and compresses manufacturer margins. This financial unpredictability, often compounded by supply chain constraints, complicates long-term planning and can force manufacturers to increase prices, potentially dampening demand in price-sensitive industrial applications.

Key Market Drivers

The accelerated adoption of electric and hybrid vehicle manufacturing is fundamentally reshaping the technological landscape of the sector by necessitating specialized functional finishes. Manufacturers are increasingly developing coatings that offer dielectric properties for battery systems and thermal management solutions, which are distinct from traditional internal combustion engine requirements. This shift is substantiated by rapid sales growth which drives production volume and creates new application opportunities for specialized suppliers. According to the International Energy Agency, April 2024, in the 'Global EV Outlook 2024', global electric car sales reached nearly 14 million units in 2023, representing a significant portion of new substrates requiring advanced OEM applications. This transition compels coating suppliers to innovate rapidly to maintain relevance in supply chains that prioritize electrification and lightweight material compatibility.

Simultaneously, the resurgence in aerospace manufacturing acts as a robust catalyst for market expansion, demanding formulations capable of withstanding extreme environmental stress. The recovery in global travel has triggered a wave of fleet renewal and expansion programs among major carriers, directly increasing the consumption of high-grade primers and topcoats. According to the International Air Transport Association, June 2024, in the 'Global Outlook for Air Transport', the airline industry is scheduled to receive 1,583 new aircraft deliveries in 2024, highlighting a concrete trajectory for increased material application. To capitalize on such broad industrial demand, major entities are maintaining substantial revenue streams through diverse coating portfolios. According to PPG Industries, in 2024, the company reported full-year 2023 net sales of approximately $18.2 billion, reflecting the enduring scale of demand for industrial and performance coatings across these critical sectors.

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Key Market Challenges

The persistent volatility in raw material costs, particularly for essential components such as resins and pigments, serves as a direct restraint on the Global OEM Coatings Market. This instability in input prices creates significant challenges for manufacturers regarding financial planning and margin maintenance. When the costs of these foundational ingredients fluctuate unpredictably or remain elevated, producers are often compelled to increase the final price of their coating formulations to sustain operational viability. This necessary price escalation can negatively impact demand, especially within price-sensitive industrial applications where cost efficiency is prioritized alongside performance.

The prolonged nature of these cost pressures further exacerbates the situation by limiting the ability of suppliers to offer competitive pricing structures. According to the British Coatings Federation, in March 2024, raw material prices for the coatings industry remained approximately 29 percent higher than the baseline levels recorded in January 2020. This data indicates that despite some recent market corrections, the foundational cost structure for OEM coatings remains inflated. Consequently, this elevated cost base restricts the potential for market volume expansion and compresses profitability across the manufacturing value chain.

Key Market Trends

The development of bio-based and renewable resin architectures is reshaping the market as manufacturers prioritize decarbonization to meet stringent environmental regulations. By replacing fossil-fuel-based precursors with sustainable feedstocks, suppliers are successfully lowering carbon footprints without compromising the durability required for industrial applications. This shift is translating into substantial commercial volume, driven largely by OEM mandates for reduced Scope 3 emissions. According to PPG Industries, May 2024, in the '2023 ESG Report', the company derived 44 percent of its total sales from sustainably advantaged products, underscoring the accelerating market adoption of these eco-efficient formulations.

Simultaneously, the implementation of low-temperature curing protocols is gaining traction to enhance energy efficiency and accommodate lightweight mixed-material substrates. Traditional high-heat ovens are energy-intensive and restrict the processing of heat-sensitive components like plastics. By utilizing novel resin systems that cross-link at reduced thermal thresholds, manufacturers can co-cure diverse substrates, streamlining assembly lines while significantly lowering utility costs. According to Hyundai Motor Group, June 2024, in the 'New Low-Bake Paint Technology to Revamp Genesis Coating Operations' announcement, their newly developed clearcoat formulation achieves full curing at just 90 degrees Celsius compared to the standard 140 degrees Celsius, enabling simultaneous painting of metal and non-metal parts.

Segmental Insights

The Transportation segment is currently the fastest-growing area within the Global OEM Coatings Market due to rising vehicle production and evolving manufacturing requirements. This expansion is primarily driven by the global transition toward electric mobility which necessitates specific coatings for battery protection and lightweight materials. Furthermore, strict environmental mandates from regulatory bodies such as the European Chemicals Agency are compelling manufacturers to adopt low-emission water-borne technologies. Consequently, the combined demand for functional performance and regulatory compliance establishes the transportation sector as the primary engine of expansion within the broader industry.

Regional Insights

Asia Pacific maintains a leading position in the global OEM coatings market, driven primarily by its expansive automotive and industrial manufacturing sectors. The region hosts a significant concentration of vehicle production facilities in economies such as China and India, which creates consistent demand for original equipment coatings. Furthermore, rapid infrastructure development and urbanization have escalated the requirement for coil and wood coatings. This market dominance is sustained by the availability of raw materials and established manufacturing supply chains, establishing the region as a central hub for industrial production.

Recent Developments

In April 2025, the Coatings division of BASF was honored by General Motors with the 2024 Supplier of the Year award during a ceremony in Phoenix, Arizona. This recognition highlighted the company's exceptional performance in developing and supplying innovative automotive OEM coatings that meet rigorous safety and sustainability standards. The award, which marked the company's eighteenth win, underscored the strength of the long-term collaboration between the coatings manufacturer and the automotive giant. This achievement reinforced the company's position in the Global OEM Coatings Market as a reliable partner capable of driving performance and design advancements for next-generation vehicles.
In March 2025, PPG Industries announced the official startup of a new waterborne automotive coatings manufacturing plant in Samut Prakan, Thailand. This strategic facility launch was designed to significantly boost the production of sustainable basecoats and primers for original equipment manufacturers (OEMs) across Southeast Asia. The site features an automated spray application center, allowing for precise product testing and technical support for electric vehicle manufacturers. This investment demonstrated the company's commitment to the Global OEM Coatings Market by enhancing its supply chain capabilities and supporting the regional expansion of major Asian automotive brands through localized manufacturing and innovation.
In September 2024, AkzoNobel Aerospace Coatings revealed that its advanced coating systems were featured on the first C919 aircraft delivered to China Southern Airlines. This collaboration with the Commercial Aircraft Corporation of China (COMAC) involved the application of the company's specialized aerospace coatings to the fuselage, wings, and tail of the vessel. The project utilized a basecoat-clearcoat system known for extending paint durability and reducing maintenance frequency. This successful application demonstrated the company's technical expertise in the Global OEM Coatings Market, specifically within the aerospace sector, and affirmed its ability to support major milestones in the aviation industry.
In January 2024, Axalta Coating Systems introduced "Starry Night" as its 2024 Global Automotive Color of the Year, marking the first time a black shade was selected for this annual distinction. The new product featured light blue and silver flakes designed to evoke the depths of the universe and space exploration. This launch was directly targeted at the automotive original equipment manufacturer (OEM) market, where black consistently ranks as a preferred color choice. By offering this dynamic and contemporary hue, the company aimed to provide automakers with a versatile coating option that harmonizes with various finishes and designs, reinforcing its leadership in color innovation.

Key Market Players

The Lubrizol Corporation
BASF SE
Kao Corporation
PPG Industries, Inc.
Hempel A/S
Jotun A/S
The Sherwin-Williams Company
Akzo Nobel N.V.
Nippon Paint Holdings Co., Ltd
Allnex GMBH

By Type	By Application	By Region
Powder Coatings Water-borne Coatings Solvent-borne Coatings Radiation Curable Coatings	Transportation Consumer Products Heavy Equipment Machinery	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global OEM Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

OEM Coatings Market, By Type:

Powder Coatings
Water-borne Coatings
Solvent-borne Coatings
Radiation Curable Coatings

OEM Coatings Market, By Application:

Transportation
Consumer Products
Heavy Equipment
Machinery

OEM Coatings Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global OEM Coatings Market.

Available Customizations:

Global OEM Coatings Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global OEM Coatings Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global OEM Coatings Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Powder Coatings, Water-borne Coatings, Solvent-borne Coatings, Radiation Curable Coatings)

5.2.2. By Application (Transportation, Consumer Products, Heavy Equipment, Machinery)

5.2.3. By Region

5.2.4. By Company (2025)

5.3. Market Map

6. North America OEM Coatings Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Application

6.2.3. By Country

6.3. North America: Country Analysis

6.3.1. United States OEM Coatings Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type

6.3.1.2.2. By Application

6.3.2. Canada OEM Coatings Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Type

6.3.2.2.2. By Application

6.3.3. Mexico OEM Coatings Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Type

6.3.3.2.2. By Application

7. Europe OEM Coatings Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By Application

7.2.3. By Country

7.3. Europe: Country Analysis

7.3.1. Germany OEM Coatings Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type

7.3.1.2.2. By Application

7.3.2. France OEM Coatings Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type

7.3.2.2.2. By Application

7.3.3. United Kingdom OEM Coatings Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type

7.3.3.2.2. By Application

7.3.4. Italy OEM Coatings Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Type

7.3.4.2.2. By Application

7.3.5. Spain OEM Coatings Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Type

7.3.5.2.2. By Application

8. Asia Pacific OEM Coatings Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By Application

8.2.3. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China OEM Coatings Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type

8.3.1.2.2. By Application

8.3.2. India OEM Coatings Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type

8.3.2.2.2. By Application

8.3.3. Japan OEM Coatings Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type

8.3.3.2.2. By Application

8.3.4. South Korea OEM Coatings Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type

8.3.4.2.2. By Application

8.3.5. Australia OEM Coatings Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type

8.3.5.2.2. By Application

9. Middle East & Africa OEM Coatings Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By Application

9.2.3. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia OEM Coatings Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type

9.3.1.2.2. By Application

9.3.2. UAE OEM Coatings Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type

9.3.2.2.2. By Application

9.3.3. South Africa OEM Coatings Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type

9.3.3.2.2. By Application

10. South America OEM Coatings Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type

10.2.2. By Application

10.2.3. By Country

10.3. South America: Country Analysis

10.3.1. Brazil OEM Coatings Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type

10.3.1.2.2. By Application

10.3.2. Colombia OEM Coatings Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type

10.3.2.2.2. By Application

10.3.3. Argentina OEM Coatings Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type

10.3.3.2.2. By Application

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global OEM Coatings Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. The Lubrizol Corporation

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. BASF SE

15.3. Kao Corporation

15.4. PPG Industries, Inc.

15.5. Hempel A/S

15.6. Jotun A/S

15.7. The Sherwin-Williams Company

15.8. Akzo Nobel N.V.

15.9. Nippon Paint Holdings Co., Ltd

15.10. Allnex GMBH

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global OEM Coatings Market in 2025?

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