North America Truck Market, By Class Type (Class 1, Class 2, Class 3, Class 4, Class 5, Class 6, Class 7, Class 8), By Fuel Type (Diesel, CNG, Others), By Application (Logistics, Construction, Mining, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

North America Truck Market was valued at USD 298.55 billion in 2024 and is expected to reach USD 402.31 billion by 2030 with a CAGR of 5.15% during the forecast period. ​ The North America truck market is witnessing steady growth, fueled by increasing demand across logistics, construction, and e-commerce sectors. Technological advancements, such as telematics, autonomous driving features, and improved fuel efficiency, are reshaping fleet operations and enhancing productivity. The market is also seeing a notable shift toward electrification, driven by stringent emission regulations and growing environmental awareness. Manufacturers are investing in electric and hybrid trucks to cater to sustainability goals and reduce operating costs. According to the U.S. Department of Transportation, as of March 2024, over 577,000 active U.S. motor carriers were registered with the FMCSA, each owning or leasing at least one tractor. Notably, 95.5% of these carriers operate 10 or fewer trucks, while 99.6% operate 100 or fewer. This overwhelming presence of small and mid-sized fleets significantly drives market demand for affordable, fuel-efficient, and easy-to-maintain trucks.

Market Drivers

Growth of E-Commerce and Last-Mile Delivery Demand

One of the most significant drivers of the North America truck market is the rapid expansion of the e-commerce sector. The increasing shift in consumer preferences toward online shopping has led to a surge in demand for reliable, fast, and flexible transportation and delivery solutions. This trend has intensified the need for both heavy-duty trucks for regional and intercity transportation, and light and medium-duty trucks for urban and last-mile deliveries. This strong growth in U.S. e-commerce surpassing UDS 1.117 trillion in 2023 and making up 15.6% of total retail drives significant demand for trucks to support fast, efficient, and scalable delivery operations across the country.

E-commerce giants and logistics providers are expanding their fleets and increasingly investing in trucks that can optimize delivery schedules, improve load efficiency, and lower operational costs. The demand for trucks that are suited for door-to-door deliveries, equipped with GPS tracking, route optimization systems, and real-time cargo monitoring features, is gaining momentum. Moreover, the continued growth in same-day and next-day delivery expectations is pushing businesses to expand their trucking capacities, directly influencing the market's growth trajectory.

Infrastructure Development and Economic Stimulus

Infrastructure development across North America, particularly in the United States and Canada, is another pivotal driver of the truck market. Governments are allocating significant budgets to upgrade transportation networks, including roads, highways, and bridges, which are essential for commercial trucking operations. For example, the U.S. Infrastructure Investment and Jobs Act (IIJA), which earmarked hundreds of billions of dollars for infrastructure improvements, is expected to boost demand for heavy-duty and construction trucks over the coming years. In 2023, trucks were responsible for transporting 66.5% of the total value of surface trade between the U.S. and Canada, and an even greater 84.5% between the U.S. and Mexico. This dominant role in cross-border freight movement underscores the critical importance of trucking in North American trade. It significantly drives market demand for reliable, high-capacity, and efficient trucks capable of handling long-haul routes and heavy freight volumes. The reliance on trucks for continental trade reinforces the need for ongoing fleet expansion, modernization, and investment in advanced logistics and transportation technologies across the region.

Trucks are critical assets for transporting construction materials, machinery, and equipment, making them indispensable for large-scale public and private infrastructure projects. The resulting surge in construction activity leads to higher sales of specialized trucks such as dump trucks, cement mixers, and flatbeds. As economic stimulus programs encourage infrastructure spending, this indirectly propels truck demand, supports fleet expansion, and sustains market growth.

Technological Advancements in Trucking

Technological innovation is playing a vital role in transforming the North America truck market. Advancements in vehicle connectivity, telematics, driver-assistance systems, and automation are making trucks safer, smarter, and more efficient. Fleet operators are increasingly adopting digital fleet management solutions that provide real-time data on vehicle location, fuel consumption, driver behavior, maintenance alerts, and route optimization.

Such technologies enable better asset utilization, lower operating costs, and improve compliance with safety and emission regulations. Moreover, the growing integration of Advanced Driver Assistance Systems (ADAS) such as adaptive cruise control, lane-keeping assist, automatic emergency braking, and blind-spot detection is enhancing driver safety and reducing accident risks. These innovations are encouraging more businesses to invest in technologically advanced trucks, thereby accelerating market growth. By 2023, 10 out of 14 Advanced Driver Assistance System (ADAS) features had achieved over 50% market penetration, with five surpassing 90%. This widespread adoption highlights growing industry reliance on safety-enhancing technologies, driving demand for advanced, tech-integrated trucks across the North American market.

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Key Market Challenges

Driver Shortage and Workforce Constraints

One of the most persistent challenges in the North America truck market is the shortage of qualified drivers. Despite strong demand for freight transportation, the industry continues to struggle with attracting and retaining drivers, particularly for long-haul operations. An aging workforce, long hours, time away from home, and the physical demands of the job contribute to high attrition rates and low recruitment success.

The American Trucking Associations (ATA) has reported that the industry faces a shortage of tens of thousands of drivers, a number expected to grow if current trends continue. This shortage impacts delivery schedules, increases freight costs, and forces trucking companies to limit expansion or raise wages, which affects profit margins. Moreover, the pipeline of new drivers is not strong enough to meet the rising demand, especially as younger workers seek careers with more work-life balance and technological engagement.

High Operational Costs and Price Volatility

Operating a commercial truck fleet in North America is becoming increasingly expensive due to rising costs of fuel, insurance, labor, maintenance, and equipment. Fuel costs, in particular, are one of the largest variable expenses for fleet operators. Price fluctuations in diesel and gasoline influenced by geopolitical events, supply chain disruptions, and regulatory changes add unpredictability to fleet budgeting and financial planning.

Maintenance costs are also rising, especially for aging fleets or vehicles subject to frequent use in demanding conditions. The adoption of new technologies and emissions compliance systems, while beneficial in the long run, often requires upfront capital investment and ongoing maintenance that smaller companies may struggle to afford.

Key Market Trends

Electrification and Shift Toward Zero-Emission Vehicles (ZEVs)

One of the most transformative trends in the North America truck market is the accelerating shift toward electrification and zero-emission vehicles. Driven by environmental concerns, stringent emissions regulations, and government incentives, electric trucks are emerging as a viable alternative to traditional diesel-powered vehicles. States like California have implemented mandates requiring fleets to adopt zero-emission vehicles in the coming years, while federal funding supports electric vehicle (EV) infrastructure and research.

Truck manufacturers such as Tesla, Freightliner, Volvo, and Lion Electric are investing heavily in electric truck development. Light-duty and medium-duty electric trucks are already being deployed for urban and last-mile deliveries, while battery technology advancements are enabling the development of long-haul electric trucks with greater range and payload capacity. In parallel, hydrogen fuel cell technology is being explored for heavy-duty applications requiring extended driving distances and quick refueling.

Adoption of Advanced Driver Assistance Systems (ADAS) and Automation

The integration of advanced driver assistance systems (ADAS) and autonomous driving technologies is gaining momentum in the North America truck market. ADAS features—such as adaptive cruise control, lane-keeping assist, blind-spot detection, automatic emergency braking, and collision warning systems—are increasingly being adopted to improve road safety, reduce accidents, and support driver efficiency.

These technologies help reduce driver fatigue and improve vehicle handling, especially in high-traffic or long-haul scenarios. With safety regulations tightening and accident costs rising, fleets are turning to ADAS as a practical way to reduce insurance premiums and liability risks.

Fleet Digitization and Telematics Integration

Fleet digitization is another major trend transforming the trucking landscape in North America. Telematics solutions and connected vehicle technologies are being widely adopted to enhance operational visibility, improve route optimization, and monitor real-time vehicle and driver performance. These systems allow fleet managers to track fuel consumption, vehicle diagnostics, driver behavior, cargo conditions, and maintenance needs from centralized dashboards.

With rising emphasis on operational efficiency and cost control, digital fleet management platforms are becoming essential tools for both large and small fleet operators. The use of predictive maintenance enabled by telematics reduces vehicle downtime, extends truck lifecycles, and cuts unexpected repair costs.

Segmental Insights

Fuel Type Insights

Diesel remains the dominating segment in the North America truck market due to its proven reliability, fuel efficiency, and high torque output essential for heavy-duty operations. Diesel trucks are widely used in long-haul transportation, construction, and logistics because of their durability and superior towing capacity. Despite the growing interest in alternative fuels and electric trucks, diesel-powered vehicles continue to be the backbone of commercial fleets, offering a well-established fueling infrastructure and lower upfront costs. Ongoing advancements in diesel engine technology, aimed at reducing emissions and improving performance, are further supporting the segment's continued dominance in the regional market.

Application Insights

Logistics was the dominating segment in the North America truck market, driven by the rapid expansion of e-commerce, global trade, and supply chain networks. Trucks play a vital role in transporting goods across vast distances, making them essential for warehouse distribution, retail deliveries, and intermodal freight. The demand for reliable, timely, and flexible transportation solutions has led logistics companies to heavily invest in modern, fuel-efficient, and connected truck fleets. Additionally, advancements in telematics and route optimization technologies are enhancing delivery efficiency. As consumer expectations for fast shipping grow, the logistics sector continues to anchor the growth of the truck market.

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Country Insights

The United States was the dominating region in the North America truck market, owing to its extensive road infrastructure, robust industrial base, and strong demand across logistics, construction, and agriculture sectors. The country has a well-established trucking industry that supports domestic trade and cross-border commerce. High freight volumes, a large fleet of commercial vehicles, and continuous investments in transportation technologies further reinforce its leadership. Additionally, government initiatives promoting infrastructure development and emissions reduction are encouraging fleet modernization. With major manufacturers and logistics providers headquartered in the U.S., the region remains the primary hub for innovation and growth in the truck market.

Recent Developments

• ​In March 2025, Volvo Trucks unveiled the all‑new VNR, designed for North American regional hauls. Featuring a 90% redesign, it delivers up to 7.5% better fuel efficiency, enhanced safety systems, a 24‑volt electrical architecture, and versatile configurations supporting diesel, electric, hydrogen, and autonomous future options

• In April 2024, Mack Trucks unveiled the all‑new Pioneer on April 8, 2025, introducing the most aerodynamic highway truck in its lineup. It delivers up to 11% better fuel efficiency, enhanced driver comfort, advanced ADAS safety features, premium seating with massage, and digital mirror options for long-haul operations.

• In Oct 2024, Freightliner unveiled the fifth-generation Cascadia, with production starting mid‑2025 in the U.S. and Mexico. It features advanced Detroit Assurance safety systems (ABA6, ALA2, Side Guard Assist 2), improved aerodynamics for ~1.9% better fuel efficiency, and integrated business intelligence via Detroit Connect

• In Oct 2024, Assurant has introduced its Heavy Truck Extended Service Contract for Class 8 vehicles, offering flexible terms (up to 15 model years/1 million miles), customizable deductibles, roadside assistance, towing, rental cover, and unlimited labor/component protection to reduce downtime and ownership costs.

Key Market Players

• Daimler Truck North America LLC
• PACCAR Inc.
• Volvo Trucks North America Inc.
• ISUZU Commercial Truck of America Inc.
• Ford Motor Company
• Mack Trucks Inc.
• Navistar International Corporation
• General Motors
• Hino Motors Ltd
• FCA US LLC

Report Scope:

In this report, the North America Truck Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          North America Truck Market, By Class Type:

o   Class 1

o   Class 2

o   Class 3

o   Class 4

o   Class 5

o   Class 6

o   Class 7

o   Class 8

·         North America Truck Market, By Fuel Type:

o   Diesel

o   CNG

o   Others

·         North America Truck Market, By Application:

o   Logistics

o   Construction

o   Mining

o   Others

·         North America Truck Market, By Country:

o   United States

o   Canada

o   Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the North America Truck Market.

Available Customizations:

The North America Truck Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).