Report Description

Forecast Period

2024-2028

Market Size (2022)

USD 15.4 million

CAGR (2023-2028)

7.2%

Fastest Growing Segment

Full Face

Largest Market

United States

 

Market Overview

North America Motorcycle Connected Helmet Market has valued at USD 15.4 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 7.2% through 2028. The North America motorcycle connected helmet market is witnessing a rapid expansion due to the growing demand for more sophisticated connected helmets with additional features in the region. Generally, motorcyclists wear helmets to protect their head in the event of an accident, and further connected helmets are the component of protective gear that wirelessly link rider-to-rider or rider-to-mobile device. In addition, while connected, riders are automatically alerted to incoming calls or receive navigational instructions. Also, introduction of electrical motorcycles in the region is expected to further increase the demand for connected helmet market. Overall, Manufacturers are rapidly improving technologically features to expand their market reach, which is expected to further boost the demand for motorcycle connected helmets in the North America region.

The North American motorcycle helmet market is projected to expand at a rapid rate over the forecast period. The increasing need for rider safety, as well as improved communication between riders and their vehicles, has led to a surge in demand for connected helmets in the region. Connected helmets come with two connectivity options such Bluetooth and Wi-Fi. Bluetooth-equipped helmets are essential for motorcycle safety technology, providing drivers with the ability to stay in contact with their team or receive turn by turn directions from their paired phone.

Furthermore, connected helmets come with a range of features, including Bluetooth connectivity and GPS, as well as built-in communication devices, which provide advantages to drivers while riding their motorcycles. Furthermore, the motorcycle helmet market is segmented majorly into personal use and commercial use based on application. Moreover, the Motorcycle Connected Helmet market in the region is expected to witness substantial growth in the coming years.

Key Market Drivers

Rising Motorcycle Sales and Rider Safety

The North American motorcycle market is experiencing a steady increase in demand, which is indicative of a higher demand for helmets. The Insurance Institute for Highway safety (IIHS) in the United States has reported that the number of registered on-road motorcycles in the United States has been steadily increasing over the past few years, reaching a total of 8.6 million last year. In addition, California and Florida are the two states with the highest number of registered motorcycles by a wide margin compared to other states.

Additionally, Bureau of Transportation Statistic (BTS) data indicates a nearly 9% increase in the total number of motorcycle crashes in 2021 compared to 2020, and a total of 5,932 fatalities involved in motorcycle crashes in 2021, an increase of more than 7%. This increases the surge in awareness of the importance of rider safety measures, which can be improved with connected helmets which integrate communication and direction to rider, thus enhancing the overall rider safety and experience. With these factors mentioned above, the North America motorcycle Connected Helmet Market is expected to expand at a faster rate in the coming years.

Safety Enhancement

Motorcycle connected helmets prioritize rider safety by integrating features like heads-up displays (HUDs) that provide real-time information without diverting the rider's attention from the road. These helmets also enable communication with other riders, enhancing group riding coordination and awareness. Safety remains a paramount concern for motorcyclists. Connected helmets address these concerns by incorporating features such as built-in crash detection systems and emergency communication capabilities. These helmets can automatically send alerts to emergency services and designated contacts in the event of an accident, reducing response times and potentially saving lives. This emphasis on safety has resonated with riders and has contributed to the growing demand for connected helmets.

Convenience and Connectivity: In an increasingly connected world, consumers have come to expect seamless connectivity in all aspects of their lives. Connected helmets enable riders to access navigation, music, and phone calls through voice commands, reducing the need for manual interactions. This level of convenience appeals to riders who want to stay connected while on the road, without compromising their safety.



Rising Adoption of Electric Motorcycles:

The adoption of electric motorcycles is on the rise in North America due to their environmental benefits and lower operating costs. This shift has led to a changing demographic of riders, with a growing number of tech-savvy and environmentally conscious individuals entering the motorcycle community. Connected helmets align with this demographic's preferences for integrating technology into their riding experience.

Technological Advancement and Features

Augmented reality displays, integrated cameras, and sensors offer features such as blind-spot detection, rearview displays, and collision alerts, enhancing situational awareness and minimizing potential hazards. Connected helmets, equipped with features such as Bluetooth connectivity, GPS navigation, integrated cameras, and heads-up displays, offer riders a seamless integration of information and entertainment during their rides. These technological enhancements not only enhance the riding experience but also promote safety by providing real-time information without distracting the rider from the road.

Key Market Challenges

High Cost and lack of awareness among customers

One of the biggest challenges in the motorcycle connected market is awareness and manufacturing cost. Due to the low market penetration of connected helmets, many motorcycle riders are unaware of the advantages and features of connected helmets, which hampers the growth of the market. Another major challenge in the North America market for motorcycle connected helmets is the relatively high price of these helmets. Due to the integration of advanced technologies in motorcycle connected helmets, they often come with a high cost and premium product, which limits their affordability and the market penetration, resulting in slower sales in the North America region. In conclusion, lack of awareness, and the high price of connected helmets can become barriers for budget conscious consumers.

Battery Life

The technology-packed helmets rely on batteries to power communication systems, displays, and other features. Balancing extended battery life with helmet weight and comfort remains a challenge.

Key Market Trends

Integration of Augmented Reality (AR)

One of the prominent trends in the connected motorcycle helmet market in North America could be the increasing integration of augmented reality (AR) technology. AR could revolutionize the way motorcyclists interact with their environment, providing real-time information without diverting their attention from the road. AR-enabled helmets could overlay navigation directions, hazard warnings, and even weather updates onto the rider's field of view. This technology could enhance situational awareness, enabling riders to make safer decisions while on the road.  Motorcycle connected helmets are evolving to incorporate AR displays that overlay critical information onto the rider's field of view, enhancing navigation and providing essential data without requiring the rider to look away from the road.

Electrification and Connectivity Convergence

Electric motorcycles are gaining traction due to their environmental benefits and efficient power delivery. As these vehicles become more prevalent, manufacturers are integrating connectivity features into electric motorcycles, such as smartphone apps for monitoring battery levels, range estimation, and charging station locations. This trend reflects the growing demand for comprehensive user experiences that merge sustainability and connectivity.

Smart Navigation and Ride Planning

Connected motorcycles are equipped with advanced navigation systems that offer real-time traffic updates, route optimization, and points of interest along the way. Riders can plan rides, set waypoints, and receive turn-by-turn directions through integrated dashboards or smartphone apps. This trend not only enhances convenience but also promotes safer riding by minimizing distractions through voice-guided navigation.

Vehicle-to-Everything (V2X) Communication

V2X communication is a transformative trend in the connected motorcycle market. This technology enables motorcycles to communicate with other vehicles, infrastructure, pedestrians, and even traffic management systems. V2X can help prevent collisions, optimize traffic flow, and provide early warnings about road conditions. This trend has the potential to significantly enhance overall road safety and reduce accidents involving motorcycles.

Development Of Advanced Technologies and Safety Features

Motorcycles are one of the most widely used two-wheelers due to the increasing middle-class and youth population. Many motorcycle riders consider motorcycle helmets to be one of the most important pieces of safety gear. Moreover, many motorcycle helmet manufacturers have been offering high-end features in their helmets to entice consumers to wear them. The growing interest in technologically advanced products has prompted many startups to enter the motorcycle connected helmet domain with innovative products. All in all, the above mentioned trends and developments suggest that the growth of the North America motorcycle Connected Helmet Market is expected to be at a higher pace in the coming years.

Another potential trend in the connected motorcycle helmet market could be the incorporation of advanced biometric monitoring and safety features. Helmets equipped with biometric sensors could continuously assess the rider's physiological state, including heart rate, body temperature, and even fatigue levels. This data could be analyzed in real-time to detect any anomalies that might indicate the rider's health is compromised. In such cases, the helmet could alert emergency services or designated contacts, potentially saving lives in the event of a medical emergency.

Noise Cancellation

Noise-canceling technology filters out wind and engine noise, providing a quieter and more comfortable riding experience, particularly during long rides.

Gesture and Voice Control

Gesture and voice control features allow riders to interact with their helmets and connected devices without taking their hands off the handlebars or their eyes off the road.

Motorcycle helmets were being integrated with various communication technologies, including Bluetooth connectivity, built-in speakers, and microphones. This allowed riders to make hands-free phone calls, receive turn-by-turn navigation instructions, and even communicate with fellow riders in a group using intercom systems. This trend was aimed at enhancing rider safety and convenience by minimizing distractions and allowing riders to stay connected while on the road.

Some helmet manufacturers were working on integrating heads-up displays directly into helmets. These displays would project information onto the helmet's visor, allowing riders to access important information such as speed, navigation directions, and other relevant data without having to take their eyes off the road. This augmented reality feature aimed to provide riders with essential information in a non-intrusive manner.

Segmental Insights

Helmet Type Insights

The North America Motorcycle Connected Helmet Market, segmented by helmet type, underscores the customization and diversity of options available to riders seeking connectivity and safety enhancements. In the full-face helmet segment, advanced communication systems, augmented reality displays, and noise cancellation features are seamlessly integrated into the helmet's comprehensive coverage, offering riders a complete blend of safety, comfort, and connectivity. Full-face connected helmets provide enhanced situational awareness, navigation assistance, and communication capabilities without compromising on protection.

The half-face helmet category balances protection and visibility, catering to riders who prefer an open feel while benefiting from features like integrated communication systems and noise reduction technology. These helmets are especially popular among urban riders and those seeking a balance between technology and ventilation.

Open face connected helmets, often favored for their versatility and ease of use, cater to riders who prioritize visibility, accessibility, and style. These helmets integrate augmented reality displays and communication capabilities to ensure convenience and safety without full-face coverage. Each helmet type addresses distinct rider preferences and needs, showcasing the market's commitment to accommodating a wide spectrum of motorcycling styles. As the technology continues to evolve and riders increasingly recognize the benefits of connected helmets, the North America Motorcycle Connected Helmet Market is poised to revolutionize rider experiences across all helmet types, enhancing both safety and enjoyment on the road.

Demand Category Insights

The North America Motorcycle Connected Helmet Market, segmented by connectivity type, reflects the diverse technological preferences of riders seeking seamless communication and enhanced safety on the road. In the Bluetooth-connected helmet segment, riders benefit from wireless communication capabilities that enable hands-free calls, music control, and navigation assistance through smartphone integration. These helmets foster rider-to-rider communication and group coordination, enhancing safety during group rides and fostering a sense of camaraderie.

Bluetooth-connected helmets also facilitate voice commands for navigation and call management, ensuring minimal distractions while riding. On the other hand, in the Wi-Fi-connected helmet category, riders experience the next level of connectivity with internet-enabled features, such as real-time traffic updates, weather forecasts, and social media integration. Wi-Fi-connected helmets provide access to a broader range of information and services without relying solely on the rider's smartphone. These helmets also support augmented reality displays and advanced safety features, enhancing situational awareness and elevating the riding experience.

Each connectivity type offers unique advantages, catering to the preferences of riders seeking either seamless smartphone integration or a more comprehensive digital experience. As technology continues to evolve and connectivity options expand, the North America Motorcycle Connected Helmet Market is poised to empower riders with personalized choices, revolutionizing communication, safety, and convenience for motorcyclists across both Bluetooth and Wi-Fi-connected helmets.


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Country Insights

The North America Motorcycle Connected Helmet Market is segmented into United States, Cananda and Mexico, based on country segmentation. Among which, the United States is a major market for motorcycle connected helmets due to its large motorcycle riding community and its embrace of technology. The U.S. has a rich motorcycle culture with a large and diverse community of riders. This culture fosters an environment where motorcyclists are open to embracing new technologies that enhance their riding experiences and safety. The existing enthusiasm for motorcycles combined with the allure of connectivity creates a receptive market for connected motorcycle solutions.

The United States has long been a hub for technological innovation and development. With Silicon Valley and other tech hubs driving advancements in connectivity, sensors, and software, the country has the resources and expertise needed to pioneer cutting-edge technologies in the connected motorcycle space. Riders in the United States value safety innovations and are early adopters of new riding technologies.

The United States often embraces technological innovation through flexible regulations that encourage experimentation and deployment of new technologies. Regulatory agencies are open to working with manufacturers to establish standards that ensure safety while allowing the integration of innovative features. This regulatory flexibility fosters an environment conducive to the growth of connected motorcycle technologies.

Also, Americans often exhibit an early adopter mindset when it comes to technology. This willingness to embrace new innovations is reflected in the motorcycle market as well, with riders keen on exploring the latest advancements that enhance their riding experiences. The United States has a robust and well-established telecommunications infrastructure, including widespread cellular coverage and the necessary network support for connected vehicles. This existing connectivity infrastructure provides a strong foundation for the implementation of connected motorcycle technologies.

Furthermore, In Canada, the market for motorcycle connected helmets is also growing, driven by a combination of technological curiosity and a commitment to road safety.

Recent Developments

  • CARDO SYSTEMS, one of the major wireless communication system providers, unveiled a new voice recording feature in July 2023 for PACKTALK Edge, neo, and custom riders, allowing them to record and store intercom audio with ease.
  • Further in July 2023, the CARDO SYSTEMS also released a software update for its cross-sector Bluetooth connectivity, making it as easy and effortless to connect with non-CARDO Bluetooth units as simple as other Cardo communicators.
  • The CARDO SYSTEMS software was also chosen by KTM in June 2023 to facilitate communication on their launch of the new KTM 800 SMT.

Key Market Players

  • Sena Technologies Inc.
  • Cardo System Inc.
  • Schuberth Helmet GmbH
  • Intelligent Cranium Helmets LLC
  • SHOEI Co. Ltd.
  • HJC Helmets
  • Nolan Helmets SpA
  • O'Neal USA
  • AGV Helmets
  • Bell Helmets

By Helmet Type

By Connectivity

By Application

 By Country

  • Full Face
  • Half Face
  • Open Face
  • Bluetooth
  • Wi-Fi
  • Personal Use
  • Commercial Use
  • United States
  • Canada
  • Mexico

 

Report Scope:

In this report, North America Motorcycle Connected Helmet Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • North America Motorcycle Connected Helmet Market, By Helmet Type:

o   Full Face

o   Half Face

o   Open Face

  • North America Motorcycle Connected Helmet Market, By Connectivity:

o   Bluetooth

o   Wi-Fi

  • North America Motorcycle Connected Helmet Market, By Application:

o   Personal Use

o   Commercial Use

  • North America Motorcycle Connected Helmet Market, By Country:

o   United States

o   Canada

o   Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the North America Motorcycle Connected Helmet Market.

Available Customizations:

North America Motorcycle Connected Helmet Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

North America Motorcycle Connected Helmet Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]



Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Countries

3.4.  Key Segments

4.    Impact of COVID-19 on North America Motorcycle Connected Helmet Market

4.1.  Key Segments Impacted

4.2.  Key Countries Impacted

5.    North America Motorcycle Connected Helmet Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Helmet Type Market Share Analysis (Full Face, Half Face, Open Face)

5.2.2.    By Connectivity Market Share Analysis (Bluetooth, Wi-Fi)

5.2.3.    By Application Market Share Analysis (Personal Use, Commercial Use)

5.2.4.    By Country Market Share Analysis

5.2.4.1.        United States Market Share Analysis

5.2.4.2.        Canada Market Share Analysis

5.2.4.3.        Mexico Market Share Analysis

5.2.5.    By Company Market Share Analysis (Top 5 Companies, Others – By Value, 2022)

5.3.  North America Motorcycle Connected Helmet Market Mapping & Opportunity Assessment

5.3.1.    By Helmet Type Market Mapping & Opportunity Assessment

5.3.2.    By Connectivity Market Mapping & Opportunity Assessment

5.3.3.    By Application Market Mapping & Opportunity Assessment

5.3.4.    By Country Market Mapping & Opportunity Assessment

6.    United States Motorcycle Connected Helmet Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.