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Report Description

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD 3.02 Billion

CAGR (2024-2029)

11.31%

Fastest Growing Segment

Electric Motorcycle

Largest Market

United State of America

Market Size (2029)

USD 5.71 Billion

Market Overview

The North America Electric Two-Wheeler Market was valued at USD 3.02 Billion in 2023 and is expected to reach USD 5.71 Billion by 2029 with a CAGR of 11.31% during the forecast period.The North America Electric Two-Wheeler Market is witnessing robust growth, driven by increasing consumer preference for sustainable and cost-efficient mobility solutions. Rising awareness of environmental issues and stringent government regulations on carbon emissions have propelled the adoption of electric two-wheelers, particularly among urban commuters. Technological advancements in battery systems, including improved energy density, faster charging capabilities, and extended life cycles, have enhanced vehicle performance and reduced operational costs. These factors, combined with growing investments in electric vehicle infrastructure, are making electric scooters and motorcycles a practical alternative to conventional vehicles.

Trends in the market highlight a shift towards innovative and user-friendly designs, with manufacturers incorporating features like smart connectivity, regenerative braking, and lightweight frames to improve user experience. The integration of IoT and app-based controls in electric two-wheelers is gaining traction, enabling riders to monitor battery health, range, and navigation in real-time. The emergence of subscription-based ownership models and sharing services is also contributing to market growth, particularly in urban areas with dense populations. The focus on expanding charging networks and integrating renewable energy sources into these systems is further solidifying the market's long-term prospects.

The positive outlook, the market faces challenges such as high initial costs associated with electric two-wheelers and the lack of standardized charging infrastructure. Limited range and extended charging times remain barriers to mass adoption, particularly for long-distance commuters. However, ongoing research and development efforts aimed at enhancing battery performance and reducing costs are expected to address these issues. Competitive dynamics within the industry are pushing manufacturers to differentiate their offerings, fostering innovation and creating opportunities for new entrants. These developments are shaping the future of the North America Electric Two-Wheeler Market, making it a dynamic and evolving sector poised for significant growth.

Market Drivers

Technological Advancements in Battery Systems

The evolution of battery technology is a primary driver of the North America Electric Two-Wheeler Market. Innovations such as lithium-ion batteries with higher energy densities, rapid charging capabilities, and extended lifespans have significantly improved vehicle performance. These advancements have reduced operational costs and addressed concerns around range anxiety, making electric two-wheelers more appealing to consumers. Enhanced battery efficiency also contributes to lower environmental impacts, aligning with the growing emphasis on sustainability. For instance, in June 2024 Clean Electric, a Pune-based developer of lithium-ion batteries, recently unveiled its revolutionary rapid recharging battery technology. The new technology enables electric two- and three-wheelers to be fully charged in approximately 12 minutes, a significant improvement over the current charging time of 60 to 120 minutes. This innovation is set to transform the electric mobility sector by offering faster, more efficient charging solutions. Clean Electric's advancement underscores its commitment to enhancing the convenience and adoption of electric vehicles.

Rising Demand for Sustainable Urban Mobility

The push for eco-friendly transportation solutions is reshaping urban mobility trends across North America. Electric two-wheelers provide an efficient and sustainable alternative to traditional fuel-based vehicles, especially for short-distance commuting. Governments and municipalities are promoting adoption through subsidies, tax incentives, and the development of charging infrastructure. These initiatives, combined with rising environmental awareness, are driving a shift towards cleaner, more sustainable mobility solutions.

Expansion of Smart Connectivity Features

The integration of smart features in electric two-wheelers is reshaping the consumer experience. IoT-enabled systems and app-based connectivity offer riders enhanced control over vehicle performance, such as monitoring battery levels, tracking location, and managing diagnostics in real-time. These technological advancements cater to the tech-savvy consumer base and boost the overall appeal of electric two-wheelers. The focus on connectivity is also paving the way for autonomous capabilities in the future, further driving market interest. 

                                                

 

Key Market Challenges

High Initial Purchase Cost 

A significant challenge facing the North America Electric Two-Wheeler Market is the high initial purchase cost of electric scooters and motorcycles compared to their traditional internal combustion engine (ICE) counterparts. Despite the lower operational and maintenance costs over the long term, the upfront price of electric two-wheelers remains a major barrier for potential buyers. This is largely due to the expensive battery systems, electric drivetrains, and advanced technologies incorporated in these vehicles. Although government incentives, rebates, and subsidies can help mitigate the price difference, the initial investment remains a deterrent, especially for cost-conscious consumers who are used to the relatively lower upfront costs of ICE vehicles. This issue is further exacerbated for the mass adoption of electric two-wheelers in lower-income regions and among budget-conscious buyers. For electric vehicles to gain widespread acceptance, manufacturers and governments must continue to work on reducing costs through economies of scale and innovations in battery technology.

Insufficient Charging Infrastructure 

The availability and accessibility of charging stations pose a significant challenge to the adoption of electric two-wheelers in North America. Unlike conventional fuel stations that are widespread across urban and rural areas, charging infrastructure for electric vehicles is still limited, especially in smaller cities and suburban regions. This lack of infrastructure creates a barrier for potential electric two-wheeler buyers, who are concerned about range anxiety — the fear that their vehicles will run out of battery before reaching a charging station. While major cities like New York, Los Angeles, and Toronto have made progress in expanding their electric vehicle infrastructure, smaller towns and rural areas are still underserved. To encourage wider adoption of electric two-wheelers, governments and private companies must invest in expanding the charging network, ensuring more coverage, and reducing charging times. Without a comprehensive and easily accessible charging infrastructure, consumers may remain hesitant to fully embrace electric two-wheelers.

Limited Range and Performance Issues 

Another challenge facing the electric two-wheeler market in North America is the limited range and performance capabilities of certain models. While advancements in battery technology have extended the range of electric vehicles, many electric two-wheelers still face performance limitations compared to their gasoline-powered counterparts. For daily commuters and long-distance travellers, range anxiety is a critical issue, especially when battery capacities are not sufficient for longer rides or when chargers are not readily available. Electric motorcycles may struggle to offer the same power output and top speed as their gasoline counterparts, limiting their appeal to certain market segments. While improvements in battery technology are helping address some of these concerns, many models still struggle to meet the diverse needs of consumers who require more versatility in their vehicles. To fully overcome these barriers, manufacturers must continue to focus on advancing battery technologies, reducing charging time, and enhancing the performance capabilities of electric two-wheelers to ensure they can meet the demands of both short and long-distance riders.

Key Market Trends

Growth of Electric Motorcycle Segment

The electric motorcycle segment is emerging as a significant trend in the North America Electric Two-Wheeler Market. Increasing consumer interest in high-performance electric vehicles, especially among younger riders and urban commuters, is driving this segment. Electric motorcycles now offer improved acceleration, extended range, and advanced battery technology, making them viable alternatives to traditional motorcycles. Their appeal is further boosted by lower operational costs and the availability of premium models catering to enthusiasts. The rising focus on reducing greenhouse gas emissions has also made electric motorcycles a popular choice for eco-conscious consumers.

Integration of Smart Features and Connectivity

The adoption of IoT and advanced connectivity features in electric two-wheelers is reshaping the market landscape. Manufacturers are increasingly equipping vehicles with real-time monitoring systems, GPS navigation, remote diagnostics, and app-based controls to enhance user experience. These smart features allow riders to track performance metrics, manage battery health, and access maintenance alerts, improving convenience and reliability. This trend is particularly appealing to tech-savvy consumers who prioritize modern, connected solutions. The emphasis on connectivity is also paving the way for future innovations, such as autonomous electric two-wheelers and integration with smart city infrastructure. For example, in 2023 WardWizard recently unveiled its high-speed electric scooter, the "MIHOS," featuring advanced technology. The scooter is designed to offer enhanced performance, superior speed, and efficiency, catering to the growing demand for high-performance electric two-wheelers. With cutting-edge features and a sleek design, MIHOS aims to set a new standard in the electric scooter market. The launch marks a significant step for WardWizard in expanding its portfolio of innovative electric mobility solutions.

Expansion of Electric Two-Wheeler Sharing Services

Shared mobility services featuring electric two-wheelers are gaining traction in urban areas across North America. Companies offering electric scooters and bikes for short-term rentals are capitalizing on the growing demand for affordable, eco-friendly transportation options. This trend is driven by urbanization, traffic congestion, and an increasing preference for sustainable travel. Electric two-wheeler sharing services provide an economical alternative to car ownership and public transport, encouraging adoption among city dwellers. The rise of subscription-based ownership models further complements this trend, allowing users to access electric two-wheelers without the financial commitment of purchasing. These services are expected to play a pivotal role in the market’s growth trajectory.

Segmental Insights

The North America Electric Two-Wheeler Market is segmented into two main vehicle types: scooters/mopeds and electric motorcycles, each serving different consumer needs and preferences. Electric scooters and mopeds are popular in urban areas, where short distance commuting and ease of maneuverability are key considerations. These vehicles typically feature smaller battery capacities and lower top speeds, making them ideal for daily commutes in congested city environments. The compact design, affordability, and ease of use make electric scooters and mopeds attractive to city dwellers looking for a cost-effective and eco-friendly alternative to traditional gasoline-powered vehicles. They are increasingly seen as a solution to reduce urban traffic congestion and lower carbon emissions.

Electric motorcycles, on the other hand, cater to consumers seeking higher performance and longer-range capabilities. These vehicles are designed for riders who require more power, greater speed, and extended travel distances, making them suitable for a variety of use cases, including longer daily commutes and recreational riding. Electric motorcycles are equipped with larger batteries and more advanced drivetrain systems that provide enhanced performance, but they also come with a higher price point. As consumer interest in more powerful electric two-wheelers rises, this segment is attracting both motorcycle enthusiasts and those looking for an environmentally friendly alternative to traditional motorcycles.

Both segments benefit from growing awareness of sustainability, environmental concerns, and the push toward reducing carbon footprints in transportation. Government incentives and subsidies are also making electric two-wheelers more accessible to a wider audience, though the specific incentives may vary for scooters/mopeds and electric motorcycles. While electric scooters and mopeds are often favoured by first-time electric vehicle users due to their lower price point and suitability for short-distance travel, electric motorcycles appeal to more experienced riders who demand higher performance and versatility. The market for both types of electric two-wheelers is expected to evolve as advancements in battery technology, charging infrastructure, and consumer education continue to progress, leading to broader adoption across diverse customer segments.


 

Region Insights

In 2023, North America dominated the Electric Two-Wheeler Market, driven by the United States. The increasing demand for sustainable transportation, combined with strong governmental incentives and support for electric vehicle adoption, fueled growth across the region. The U.S. saw a rise in consumer awareness surrounding environmental issues, leading to a shift toward cleaner, more eco-friendly alternatives to traditional vehicles. Cities across the country are expanding their charging infrastructure, making electric two-wheelers a more viable option for urban and suburban commuters. The integration of electric two-wheelers into the urban mobility ecosystem has been encouraged by both private and public sectors, making them an attractive solution for reducing traffic congestion and minimizing carbon footprints.

U.S. government policies have played a crucial role in this expansion. Federal and state-level rebates, tax incentives, and subsidies have made electric two-wheelers more affordable, reducing the cost barrier for consumers. Urban areas, particularly large cities, have witnessed growth in electric two-wheeler sharing services, which provide users with easy access to electric scooters and motorcycles. These shared services are part of the broader trend toward mobility as a service (MaaS), where consumers prefer short-term vehicle access rather than ownership. This trend has further propelled the adoption of electric two-wheelers, particularly in metropolitan areas with high population density.

The technological advancements in battery systems and electric drivetrains have also contributed to the market's growth. Consumers now have access to electric scooters and motorcycles that offer longer ranges, faster charging times, and improved performance compared to earlier models. The push for reducing transportation-related emissions and adopting more sustainable practices is expected to continue driving the market, with North America remaining at the forefront of this shift. As consumer demand for eco-friendly alternatives increases, North America is set to remain the dominant region in the electric two-wheeler market in the years to come.

Recent Developments

  • In March 2024, Motovolt recently unveiled its new multi-utility e-scooter, the M7, developed using advanced German technology. The e-scooter is designed to offer versatile functionality, catering to a wide range of consumer needs. With a focus on performance and efficiency, the M7 aims to enhance the electric mobility experience. This launch marks a significant step in Motovolt’s commitment to innovation and sustainable transportation solutions.
  • In December 2023, TAILG, a global leader in electric two-wheelers, recently launched its advanced sodium-ion battery technology in China, setting a new standard for the industry. The new technology boasts exceptional long-range capabilities, extended warranties, improved low-temperature resistance, and enhanced safety features. TAILG’s luxury e-bikes will be the first models to incorporate this innovative battery, initially available to consumers in China. This release marks a significant milestone in the company’s commitment to advancing electric mobility solutions.
  • In October 2024, Royal Enfield recently announced the upcoming launch of its first-ever range of electric bikes, marking a significant milestone in the company’s expansion into the electric mobility sector. The new electric bikes are expected to combine the brand’s signature style with advanced electric technology, catering to the growing demand for sustainable transportation. This launch underscores Royal Enfield's commitment to innovation and meeting the evolving needs of eco-conscious consumers. The electric bike range is anticipated to be available in select markets soon.

Key Market Players

  • KTM AG
  • Daymak Inc.
  • Rad Power Bikes Inc.
  • Motovolt
  • Evoke Electric Motorcycles (HK) Ltd.
  • Zero Motorcycles, Inc.
  • Harley-­Davidson, Inc.
  • Juiced Bikes
  • Gogoro Inc.
  • Ather Energy Limited

  By Vehicle Type

   By Battery Type

   By Range Type

 

 

   By Region

  • Scooter/Moped
  • Electric Motorcycle
  • Lead Acid
  • Li-ion
  • Less than 50 Km
  • 51-100 Km
  • Above 101 Km 
  • United States
  • Canada
  • Mexico

Report Scope:

In this report, the North America Electric Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         North America Electric Two-Wheeler Market, By Vehicle Type:

o   Scooter/Moped

o   Electric Motorcycle

·         North America Electric Two-Wheeler Market, By Battery Type:

o   Lead Acid

o   Li-ion

·         North America Electric Two-Wheeler Market, By Range Type:

o   Less than 50 Km

o   51-100 Km

o   Above 101 Km

·         North America Electric Two-Wheeler Market, By Country:

o   United States

o   Canada

o   Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the North America Electric Two-Wheeler Market.

Available Customizations:

North America Electric Two-Wheeler Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

North America Electric Two-Wheeler Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

 





Table of content

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.     Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.     Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on North America Electric Two-Wheeler Market

5.     Voice of Customer

5.1.  Factors Influencing Purchase Decision

5.2.  Sources of Information

6.    North America Electric Two-Wheeler Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type Market Share Analysis (Scooter/Moped, Electric Motorcycle)

6.2.2.    By Battery Type Market Share Analysis (Lead Acid, Li-ion)

6.2.3.    By Range Type Market Share Analysis ((Less than 50 Km, 51- 100 Km, above 101 Km)

6.2.4.    By Region Market Share Analysis

6.2.4.1. United States North America Electric Two-Wheeler Market Share Analysis

6.2.4.2. Canada North America Electric Two-Wheeler Market Share Analysis

6.2.4.3. Mexico North America Electric Two-Wheeler Market Share Analysis

6.2.5.    By Top 5 Companies Market Share Analysis, Others (2024)

6.3.  North America Electric Two-Wheeler Market Mapping & Opportunity Assessment

6.3.1.    By Vehicle Type Market Mapping & Opportunity Assessment

6.3.2.    By Battery Type Market Mapping & Opportunity Assessment

6.3.3.    By Range Type Market Mapping & Opportunity Assessment

6.3.4.    By Region Market Mapping & Opportunity Assessment

7.    United States North America Electric Two-Wheeler Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type Market Share Analysis

7.2.2.     By Battery Type Market Share Analysis

7.2.3.     By Range Type Market Share Analysis

8.    Canada North America Electric Two-Wheeler Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Vehicle Type Market Share Analysis

8.2.2.     By Battery Type Market Share Analysis

8.2.3.     By Range Type Market Share Analysis

9.    Mexico North America Electric Two-Wheeler Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Vehicle Type Market Share Analysis

9.2.2.     By Battery Type Market Share Analysis

9.2.3.     By Range Type Market Share Analysis

10.  Market Dynamics

10.1.  Drivers

10.2.  Challenges

11.  Market Trends & Developments

12.  Competitive Landscape

12.1.  Company Profiles

12.1.1.1.            KTM AG

12.1.1.2.           Company Details

12.1.1.3.           Products

12.1.1.4.           Financials (As Per Availability)

12.1.1.5.           Key Market Focus & Geographical Presence

12.1.1.6.           Recent Developments

12.1.1.7.           Key Management Personnel

12.1.2.   Daymak Inc.

12.1.2.1.           Company Details

12.1.2.2.           Products

12.1.2.3.           Financials (As Per Availability)

12.1.2.4.           Key Market Focus & Geographical Presence

12.1.2.5.           Recent Developments

12.1.2.6.           Key Management Personnel

12.1.3.  Rad Power Bikes Inc.

12.1.3.1.           Company Details

12.1.3.2.           Products

12.1.3.3.           Financials (As Per Availability)

12.1.3.4.           Key Market Focus & Geographical Presence

12.1.3.5.           Recent Developments

12.1.3.6.           Key Management Personnel

12.1.4.  Motovolt

12.1.4.1.           Company Details

12.1.4.2.           Products

12.1.4.3.           Financials (As Per Availability)

12.1.4.4.           Key Market Focus & Geographical Presence

12.1.4.5.           Recent Developments

12.1.4.6.           Key Management Personnel

12.1.5.  Evoke Electric Motorcycle (HK) Ltd.

12.1.5.1.           Company Details

12.1.5.2.           Products

12.1.5.3.           Financials (As Per Availability)

12.1.5.4.           Key Market Focus & Geographical Presence

12.1.5.5.           Recent Developments

12.1.5.6.           Key Management Personnel

12.1.6.  Zero Motorcycle, Inc.

12.1.6.1.           Company Details

12.1.6.2.           Products

12.1.6.3.           Financials (As Per Availability)

12.1.6.4.           Key Market Focus & Geographical Presence

12.1.6.5.           Recent Developments

12.1.6.6.           Key Management Personnel

12.1.7.  Harley-Davidson Inc.

12.1.7.1.           Company Details

12.1.7.2.           Products

12.1.7.3.           Financials (As Per Availability)

12.1.7.4.           Key Market Focus & Geographical Presence

12.1.7.5.           Recent Developments

12.1.7.6.           Key Management Personnel

12.1.8.  Juiced Bikes

12.1.8.1.           Company Details

12.1.8.2.           Products

12.1.8.3.           Financials (As Per Availability)

12.1.8.4.           Key Market Focus & Geographical Presence

12.1.8.5.           Recent Developments

12.1.8.6.           Key Management Personnel

12.1.9.  Gogoro Inc.

12.1.9.1.           Company Details

12.1.9.2.           Products

12.1.9.3.           Financials (As Per Availability)

12.1.9.4.           Key Market Focus & Geographical Presence

12.1.9.5.           Recent Developments

12.1.9.6.           Key Management Personnel

12.1.10.               Ather Energy Limited

12.1.10.1.        Company Details

12.1.10.2.        Products

12.1.10.3.        Financials (As Per Availability)

12.1.10.4.        Key Market Focus & Geographical Presence

12.1.10.5.        Recent Developments

12.1.10.6.        Key Management Personnel

13.  Strategic Recommendations/Action Plan

13.1.  Key Focus Areas

13.1.1.  Target Vehicle Type

13.1.2.  Target Battery Type

14.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the North America Electric Two-Wheeler Market was estimated to be USD 3.02 Billion in 2023.

The North America Electric Two-Wheeler Market is driven by government incentives, growing demand for sustainable transportation, and the rising cost of fuel, which makes electric two-wheelers more attractive. Technological advancements in battery efficiency and reduced charging times are also fueling adoption. The expansion of charging infrastructure further supports the market growth. These factors collectively encourage consumers to switch to more eco-friendly and cost-effective transportation options.

In 2023, the fastest-growing segment in terms of vehicle type in the North America Electric Two-Wheeler Market was electric scooters. The growing preference for cost-effective, eco-friendly, and convenient urban transportation solutions, coupled with the rising demand for last-mile connectivity, contributed to the rapid growth of electric scooters in the region. Their compact size, ease of use, and affordability made them a popular choice among consumers, particularly in urban areas.

In the North America Electric Two-Wheeler Market, the United States is the dominant region. The U.S. leads the market due to significant government incentives, increasing urbanization, and the growing demand for sustainable transportation solutions. The expansion of electric vehicle infrastructure, along with a rising number of environmentally conscious consumers, has positioned the U.S. as a key driver of growth in the North American electric two-wheeler market.

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