The New Zealand air
purifiers market was valued USD 6.40 million in 2020 and is expected to grow at
an increasing rate of over 7% during the 2021E-2030F forecast period. The
market is driven by increasing pollution, which leads to an increase in
airborne diseases. Additionally, growing popularity among consumers for an air purifier
and increasing disposable income of consumers are expected to increase the
demand for air purifiers thereby driving the market growth through 2030F. Owing
to rise in customer health consciousness and an increase in the number of pollutants
in the air, the industry is expected to experience fast growth. The main
purpose of an air purifier is to remove contaminants from the air in the room
to improve indoor air quality. Air purifiers help with better sleep by removing
allergens from the indoor environment. Allergens can trigger sleep-disruptive
symptoms in some people. Frequent coughing, sneezing, or difficulty breathing
are some allergic reactions affecting your sleep quality. Air purifiers can
decrease the chances of allergies by trapping the pollutants.
Being a developed economy,
New Zealand has registered improved economic growth over the last couple of
years. Owing to this, there has been an increase in disposable income of the
people residing in the country, which in turn is leading to an increase in
expenditure on lifestyle products.
The New Zealand air purifiers
market is segmented into filter type, price segment, sales channel, region, and
company. Based on filter type, the New Zealand air purifiers market is further
fragmented into Prefilter + HEPA + Activated Carbon, HEPA + Activated Carbon,
HEPA, and other air purifiers. Out of which, the Prefilter + HEPA + Activated
Carbon holds the majority of the market share at around 47% in 2020. This is
mainly because the prefilter captures the larger particles like dust and hair
to prevent them from clogging the HEPA filter. The HEPA filters are used to
remove dust as well as particulate matter, while activated carbon removes the
foul odor. As a result, these three technologies complement each other and
provide highly efficient air purification and odor removal as compared to
single technology-based air purifiers. At the same time, the HEPA filter type
segment is expected to be the fastest-growing filter type and it is best for
the removal of airborne particles that might make allergies worse.
Based on the price segment,
the New Zealand air purifiers market is categorized into low, medium, and high
prices. Amongst these, the ‘medium’ priced air purifiers hold the maximum
market share approximately at around 54% in 2020, as it is easily in the reach
of customers. The ‘low’ priced air purifiers have been projected to observe
fast growth in the market. This is mainly due to increasing competitive rivalry
among the market players as they will launch the most cost-effective product on
a low budget.
The major players
operating in the New Zealand air purifiers market are Winix Co., Ltd., Blueair
AB, Honeywell International Inc., Dyson New Zealand Inc., Daikin Air
Conditioning New Zealand Ltd., Mi Oceania Limited, Philips New Zealand Limited,
Fellowes Brands, Asia Pacific Brands Ltd. (Vidawell), AWS Group Limited, and
others. Major companies are developing advanced techniques and launching
products to stay competitive in the market.
Years considered for this report:
Historical Years: 2011-2019
Base Year: 2020
Estimated Year: 2021E
Forecast Period: 2022F–2030F
Objective of the
analyze the historical growth in the market size of the New Zealand air
purifiers market from 2011 to 2020.
estimate and forecast the market size of the New Zealand air purifiers market
from 2021E to 2030F and growth rate until 2030F.
classify and forecast the New Zealand air purifiers market based on the filter
type, price segment, sales channel, and regional distribution.
examine competitive developments such as expansions, new product launches,
mergers & acquisitions, etc., in the New Zealand air purifiers market.
identify the dominant region or segment in the New Zealand air purifiers market.
identify drivers and challenges for the New Zealand air purifiers market.
identify and analyse the profile of leading players operating in the New
Zealand air purifiers market.
identify key sustainable strategies adopted by market players in the New
Zealand air purifiers market.
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TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of manufacturers across the country. Subsequently, TechSci
Research conducted primary research surveys with the identified companies.
While interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research could include the manufacturers which
could not be identified due to the limitations of secondary research. TechSci Research
analyzed the manufacturers and presence of all major players across the country.
TechSci Research calculated the market size of the New
Zealand air purifiers market using a top-down
approach in the overall market, bottom-up approach in the regional market,
wherein data for various segments was recorded and forecast for the future
years. TechSci Research sourced these values from the industry experts and
company representatives and externally validated them through analyzing
historical data of these filter types and other segments for getting an
appropriate, overall market size. Various secondary sources such as company
websites, news articles, press releases, company annual reports, investor
presentations, and financial reports were also studied by TechSci Research.
Key Target Audience:
- Market research and
- Government bodies such as
regulating authorities and policy makers
- Organizations, forums, and
alliances related to air purifiers
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as manufacturers, suppliers and partners, end users, etc., besides
allowing them in strategizing investments and capitalizing on market
In this report, New Zealand air
purifiers market has
been segmented into following categories, in addition to the industry trends
which have also been detailed below:
- New Zealand Air Purifiers Market, By Filter Type:
- Prefilter + HEPA + Activated Carbon
- HEPA + Activated Carbon
- New Zealand Air Purifiers Market, By Price Segment:
- New Zealand Air Purifiers Market, By Sales Channel:
- Modern Trade
- General Trade
- New Zealand Air Purifiers Market, By Region:
- North Island
- South Island
Company Profiles: Detailed analysis of the major
companies present in New Zealand air purifiers market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
analysis and profiling of additional market players (up to five).