The New Zealand air
purifiers market is anticipated to project robust growth in the forecast period
because of increasing health consciousness among the population, government
initiatives, new product launches by air purifier companies, etc.
There are numerous ways
to purify the air. They include air filtration, ionization, and UV treatment.
This is carried out to ensure that neither the air a person breathes indoors
nor the air that enters spaces from the outside causes harm. Airborne bacteria
and viruses can be eliminated using an air purifier with air filters such as
HEPA filters. HEPA filters are constantly made of stiff material repeatedly
folded to maximize the filter's effective surface area. Since HEPA filters can
provide clean air, they are frequently used in medical applications. They
gather the tiniest particles that cause lung problems when inhaled. They can
also capture pollutants such as dust and smoke.
Also, air purifier
market players are constantly developing new strategies such as partnerships,
acquisitions, mergers, etc. For instance, in 2022, Oransi partnered with New
Zealand's Sanipure to provide mod and mod jr. air purifiers to New Zealand,
Australia, and Fiji. Similarly, in 2022, Rentokil Initial collaborated with
global innovator Radic8 to bring VIRUSKILLER™ air purifiers to New Zealand. The
newly launched purifier has a pre-filter to remove impurities from the air, a
carbon filter to remove toxins, and a UV-C reactor chamber to eliminate
biological diseases and viruses carried by the atmosphere. These initiatives by
air purifier companies are anticipated to further boost the market growth of
air purifiers in New Zealand during the forecast period.
Growing Health
Consciousness Among Consumers Fueling the Market Growth
Consumers are becoming health
conscious, particularly after the COVID-19 pandemic situation. Also, the rising
respiratory issues among people are further prompting them to purchase air
purifiers. According to 2022 data from the Asthma Foundation, 700,000 New
Zealanders suffer from respiratory disorders, with 1 in 7 children and 1 in 8
adults having asthma. Also, air pollution is another reason consumer
preferences toward air purifiers are shifting. In most areas of New Zealand,
indoor wood-burning stoves are the primary source of air pollution during the
winter. Outdoor fires, moving cars, industries, dust, and sea spray are
additional causes. Approximately 3300 people die annually from air pollution,
with car emissions accounting for two-thirds of those deaths, or almost ten
times the number of road fatalities. Also, more than 13,000 individuals are
admitted to hospitals each year due to air pollution, costing the nation more
than USD9 billion. Although the air quality in New Zealand is generally
acceptable, burning wood and coal for home heating during the winter exposes
many people to relatively high levels of PM in the country's coldest regions.
These factors encourage the population to purchase air purifiers, boosting the
overall growth of this market in the country.
New Product Launches by Market
Players Aiding the Market Growth
Consumers are
increasingly looking for various options to attain good quality products.
Therefore, to cater to the increasing demand, air purifier market players are
launching new products and expanding their product portfolio. For instance, in
2022, Sharp Corporation introduced its Plasmacluster air purifiers, built-in
with Sharp’s Plasmacluster ion technology, in New Zealand. The FP series that
Sharp presented in New Zealand has been evaluated and approved by the British
Allergy Foundation. Similarly, in 2022, Daikin launched its newest air
purifiers built-in with HEPA filters. These factors are anticipated to enhance
further the market growth of the air purifiers market in the forecast period.
Government Initiatives Boosting
the Market Growth
According to Ministry of
Education officials, around 80% of New Zealand classrooms have adequate
ventilation. However, a small percentage needs alteration, which would need air
purification. Therefore, in 2022, the New Zealand government ordered 5000
Samsung air purifiers to help filter school virus particles. Thus, such
initiatives by the New Zealand government also encourage the population to
purchase air purifiers. These initiatives also spread awareness among people
regarding the benefits of air purifiers. This factor is projected to expand the
market growth of air purifiers during the forecast period in New Zealand.