Network Traffic Analytics Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component (Solutions and Services), By Deployment Mode (On-premise and Cloud), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End User (Service Providers, Enterprises, Data Center, Others), By Region, By Competition, 2020-2030F

Market Overview

The Global Network Traffic Analytics Market will grow from USD 5.02 Billion in 2024 to USD 9.71 Billion by 2030 at a 11.63% CAGR. Network Traffic Analytics (NTA) involves the continuous monitoring, inspection, and interpretation of network data to gain insights into traffic flow, optimize performance, and identify security anomalies. The market's expansion is primarily driven by the escalating sophistication of cyber threats, the increasing complexity of network infrastructures encompassing cloud and IoT deployments, and the critical demand for real-time operational insights. According to DE-CIX, a leading Internet Exchange operator, global data traffic exchanged across its platforms reached 68 exabytes in 2024, demonstrating a 15% increase over the prior year.

A significant challenge impeding market growth is the substantial initial investment required for NTA solution deployment and the persistent global scarcity of cybersecurity professionals equipped to manage these advanced systems effectively.

Key Market Drivers

The escalating nature of cybersecurity threats and data breaches represents a significant catalyst for the Global Network Traffic Analytics Market. Organizations face increasingly sophisticated attacks demanding robust detection and response. According to IBM's Cost of a Data Breach Report 2024, published in August 2024, the global average cost of a data breach surged to $4.88 million in 2024, a 10% increase from 2023, illustrating the substantial financial risks. Simultaneously, increasing network complexity and exponential data volume are equally impactful. Modern hybrid cloud infrastructures generate vast data streams, rendering traditional monitoring insufficient. According to the Ericsson Mobility Report, November 2024, global mobile network data traffic is projected to increase by almost 200 percent between 2024 and the end of 2030, emphasizing advanced management needs.

These two drivers underscore the critical demand for network traffic analytics solutions, offering real-time visibility to identify anomalous behaviors, optimize network performance, and ensure operational resilience. The pervasive nature of these challenges has driven considerable investment in observability technologies. For example, according to Splunk's fiscal fourth quarter and full year 2024 financial results, released on February 27, 2024, the company's Total Annual Recurring Revenue reached $4.208 billion, marking a 15% increase. This reflects a strong market commitment to cybersecurity and comprehensive network management, directly fueling the expansion of network traffic analytics.

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Key Market Challenges

A significant challenge impeding the growth of the Global Network Traffic Analytics Market is the persistent global scarcity of cybersecurity professionals equipped to manage these advanced systems effectively. Organizations considering or deploying Network Traffic Analytics solutions often encounter difficulties in securing and retaining personnel with the requisite skills for proper implementation, ongoing operational oversight, and accurate interpretation of complex network data. This directly impacts market expansion, as the absence of a skilled workforce deters potential adopters who foresee challenges in maximizing the utility and return on investment from NTA technologies.

The global deficit in cybersecurity expertise is substantial. According to (ISC)², a prominent industrial association for cybersecurity professionals, in 2024, the worldwide cybersecurity workforce gap stood at an estimated 4.8 million professionals, representing a 19% increase compared to the previous year. This considerable shortage means that many enterprises lack the internal capacity to deploy and manage sophisticated NTA platforms efficiently. Such a limitation can lead to underutilized systems or deferred investments, consequently constraining the overall market's expansion and hindering widespread adoption of Network Traffic Analytics capabilities.

Key Market Trends

The accelerated adoption of cloud-native network traffic analytics represents a significant architectural evolution, enabling scalable, resilient, and agile NTA deployments. This shift allows organizations to leverage cloud infrastructure for dynamic scaling of analytics capabilities, crucial for managing fluctuating network loads and complex hybrid environments. The Cloud Native Computing Foundation reported that 89% of organizations utilized cloud-native techniques to some extent in 2024, reflecting a growing confidence in these frameworks for essential network functions. This approach minimizes operational overhead and facilitates faster innovation cycles for NTA solutions. According to Gigamon's 2025 Hybrid Cloud Security Survey, published June 17, 2025, nearly 9 in 10 Security and IT leaders recognized deep observability as a foundational element of cloud security, highlighting the need for cloud-native solutions offering comprehensive visibility across diverse infrastructures.

The pervasive integration of AI and machine learning is revolutionizing network traffic analytics by transitioning from static rule-based systems to intelligent, adaptive platforms. These technologies enable NTA solutions to automatically detect subtle anomalies, identify advanced threats, and predict potential network issues with enhanced accuracy, critical given the overwhelming volume of network data. The International Telecommunication Union's WTSA-24 in New Delhi, 2024, emphasized standardization in AI-enabled networks, protocols, and services, demonstrating a broad industry commitment to AI's role. Furthermore, Cisco Talos's 2024 Year in Review, released March 26, 2025, noted that service providers increasingly integrated AI into their products and workflows to improve threat and vulnerability detection, automate responses, and strengthen overall security postures, illustrating AI's expanding operational impact in network defense.

Segmental Insights

The Cloud segment is currently the fastest-growing in the Global Network Traffic Analytics Market, driven by its inherent advantages in managing increasingly complex network environments. This rapid expansion is primarily attributed to the enhanced flexibility, scalability, and cost-effectiveness that cloud platforms offer, eliminating the need for substantial upfront infrastructure investments. Cloud-based solutions empower organizations to swiftly adapt to dynamic demands, support distributed workforces, and gain real-time visibility and control over their networks. Furthermore, the ease of accessing advanced analytics tools through cloud deployments significantly contributes to this accelerated adoption, enabling efficient monitoring and threat detection.

Regional Insights

North America holds a leading position in the global network traffic analytics market due to its highly developed technological infrastructure, which facilitates the deployment of advanced network management solutions. The region demonstrates early and widespread adoption of innovative technologies, including artificial intelligence, machine learning, and cloud computing, significantly enhancing network analysis capabilities. Furthermore, a strong presence of key market players drives ongoing innovation and fosters a competitive landscape. This dominance is further supported by a proactive cybersecurity stance and stringent regulatory frameworks that mandate robust data protection and network security measures, prompting substantial investments in network traffic analytics solutions by organizations across various sectors.

Recent Developments

• In September 2025, Pico introduced the Corvil 12000, a new product engineered for the increasing demands of enterprise networks. This launch signifies a key development in the global network traffic analytics market. The Corvil 12000 aims to address both the substantial growth in network traffic and the critical need to prepare data for AI applications, offering more than double the performance of comparable solutions. This product is designed to redefine network observability through continuous network capture and analytics at high speeds, providing advanced insights for diverse network environments.

• In May 2025, ElastiFlow announced a strategic partnership with Rohde & Schwarz, a prominent manufacturer of test and measurement equipment. This collaboration is designed to enhance network visibility and data enrichment capabilities for enterprises globally, directly impacting the network traffic analytics market. The alliance leverages ElastiFlow's expertise to enrich IPFIX records from Rohde & Schwarz solutions, converting raw data into actionable insights. This enables real-time detection of network events, security threats, and application performance issues by integrating deep packet inspection (DPI) technology. The partnership aims to improve operational efficiency and provide comprehensive understanding of network activity.

• In May 2025, 1&1 Versatel, a telecommunications provider focusing on enterprise customers, implemented BENOCS Analytics to monitor traffic flows within its fiber optic network. BENOCS, a specialized provider of network analysis software, is supporting 1&1 Versatel in visualizing and optimizing its networks. The BENOCS Analytics tool processes flow and routing information, offering a detailed overview of network traffic. This deployment allows for precise identification and classification of network flow components, facilitating accurate capacity planning and continuous optimization of network operations, thereby enhancing network traffic analytics capabilities for the telecommunications sector.

• In April 2024, NEC Corporation launched a new User Plane Function (UPF) product tailored for telecom operators, intended for use in 5G core networks. This new offering features an enhanced built-in Deep Packet Inspection (DPI) function, enabling the visualization of communication quality and the collection of detailed traffic data. The product facilitates real-time monitoring and analysis of application-specific traffic trends. This capability assists telecom operators in assessing communication quality and in adapting to service trends, which directly contributes to advancements in network traffic analytics within the telecommunications industry.

Key Market Players

• Cisco Systems Inc.
• Palo Alto Networks Inc.
• IBM Corporation
• Juniper Networks Inc.
• Arista Networks Inc.
• NETSCOUT Systems Inc.
• SolarWinds Corporation
• Nokia Corporation
• Broadcom Inc.
• FireEye, Inc.

Report Scope:

In this report, the Global Network Traffic Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Network Traffic Analytics Market, By Component:

o   Solutions

o   Services

• Network Traffic Analytics Market, By Deployment Mode:

o   On-premise

o   Cloud

• Network Traffic Analytics Market, By Organization Size:

o   Large Enterprise

o   Small & Medium Enterprises

• Network Traffic Analytics Market, By End User:

o   Service Providers

o   Enterprises

o   Data Center

o   Others

• Network Traffic Analytics Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Network Traffic Analytics Market.

Available Customizations:

Global Network Traffic Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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