Netherlands Two-Wheeler Market By Vehicle Type (Motorcycle, Scooter/Moped), By Propulsion (ICE, EV), By End Use (Personal, Commercial), By Region, Competition, Opportunities & Forecast, 2020-2030F

Market Overview:

Netherlands Two-Wheeler Market was valued at USD 1.20 Billion in 2024 and is expected to reach USD 1.54 Billion by 2030 with a CAGR of 4.30% during the forecast period. The Netherlands two-wheeler market is experiencing steady growth, supported by increasing consumer preference for lightweight, efficient, and eco-friendly mobility options. A rise in daily commuting requirements and growing concerns around fuel efficiency are pushing demand for both electric and ICE-powered two-wheelers. Regulatory backing for non-polluting transport, coupled with investments in cycle lanes and micro-mobility infrastructure, are further nurturing this trend. Technological advancements such as improved battery range, connected mobility features, and smartphone integration have also added value, enhancing consumer appeal and facilitating a broader market reach across user categories from daily commuters to delivery personnel.

Shifting lifestyle trends toward compact and flexible mobility have led to growing two-wheeler ownership across age groups. The integration of telematics, mobile app-based services, and smart navigation tools is transforming the rider experience and strengthening product differentiation. Sustainability goals are pushing both consumers and policymakers to align with electric mobility, fueling demand for zero-emission two-wheelers. The emergence of vehicle-sharing ecosystems has also introduced new business models, prompting both traditional and digital-first players to innovate in leasing, rental, and subscription formats, driving fleet-based sales.

Despite strong market momentum, several barriers continue to restrain faster adoption. Affordability concerns around electric two-wheelers and battery replacement costs affect mass-market penetration. Limited high-speed charging infrastructure, especially in rural or suburban pockets, hinders user convenience. Maintenance and servicing issues for electric vehicles pose an operational hurdle, while lack of awareness among certain consumer segments affects purchase decisions. Rising insurance and registration costs are further discouraging potential buyers. Resolving these frictions through incentives, better infrastructure, and education could unlock the next wave of growth in the Netherlands two-wheeler market.

According to RAI Vereniging (Dutch Association of Bicycle and Automobile Manufacturers), 2024, 23,366 motorcycles were sold in the Netherlands from January to May 2025, showing a 1.0% decline year-on-year. Motorcycle sales also declined 2.3% in Q1 2025, continuing the negative trend from 2024.

Market Drivers

Sustainable Mobility Adoption

A growing public focus on sustainability is encouraging a shift from cars to two-wheelers for short urban commutes. Two-wheelers offer an eco-conscious alternative, reducing congestion and emissions. Dutch climate goals emphasize the reduction of carbon footprint, aligning well with electric and fuel-efficient scooters and motorcycles. This shift in consumer mindset, coupled with strong policy direction, is encouraging higher penetration of sustainable mobility solutions in daily transport habits. The increasing number of bike-friendly lanes and low-emission zones in urban areas further reinforce the market for cleaner two-wheelers.

Government Incentives for Clean Vehicles

Incentives such as tax rebates, purchase subsidies, and road tax exemptions are catalyzing the two-wheeler market, especially for electric models.

The RAI Association and the Dutch government launched a national subsidy program for electric mopeds and scooters in April 2024. Consumers can now receive up to €400 in subsidy when purchasing a new electric moped or scooter, including both L1e and L2e category vehicles. The aim is to revive the slowing electric moped segment and accelerate the transition to zero-emission urban mobility. The program is supported by a €13.5 million government fund, targeting approximately 30,000 vehicles in its first year.

These benefits lower the total cost of ownership, making eco-friendly two-wheelers more affordable and attractive. Local authorities are also offering support for fleet electrification, especially in logistics and delivery sectors. The streamlined registration process for electric models and public campaigns supporting green commuting help push adoption. Such policy mechanisms play a key role in influencing buyer behavior in a highly environmentally conscious country like the Netherlands.

Urban Congestion and Traffic Reduction

High traffic density in city centers is prompting commuters to shift to compact, maneuverable vehicles like two-wheelers. 80% of Dutch people experienced longer travel times in 2024 compared to 2023, with increased traffic congestion being the main factor. With limited parking spaces and growing urbanization, two-wheelers offer a practical solution for faster travel. Authorities are encouraging the use of two-wheelers through dedicated parking spaces and access to restricted zones. Their ability to reduce commute times and offer flexibility for last-mile connectivity makes them a preferred choice for urban professionals. This trend is expected to intensify as cities continue to grow and demand more agile transport options.

Advances in EV Charging Infrastructure

Although infrastructure gaps remain, continuous improvement in public charging stations is facilitating growth in electric two-wheeler adoption. Municipal efforts to expand fast-charging points in high-density areas are improving accessibility. Integration of smart grids and mobile app-based locators for charging stations further enhances convenience. As more companies and municipalities invest in charging networks, range anxiety is diminishing, allowing greater consumer confidence in electric models. These infrastructural advancements are essential to achieving long-term EV adoption targets in the two-wheeler segment.

Rising Fuel Costs

The upward trend in petrol prices is making electric and fuel-efficient two-wheelers more economically viable. Consumers are evaluating total cost of ownership more closely, especially for daily commutes. ICE models with high mileage and electric scooters with minimal running costs are gaining favor. This shift in financial awareness is helping convert price-sensitive users to low-operating-cost two-wheelers. The strong economic rationale behind fuel savings will continue to act as a consistent driver for the market.

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Key Market Challenges

High Initial Cost of EVs

Electric two-wheelers generally carry a higher upfront cost compared to traditional petrol models. For cost-sensitive consumers, this acts as a major barrier despite long-term savings. Battery technologies and import dependence also inflate manufacturing costs. This price gap restricts adoption among first-time or lower-income buyers. Without broader incentives or cost optimization, electric two-wheeler adoption could face stagnation in price-conscious segments of the market.

Limited Charging Infrastructure

Despite improvements, the charging network for electric two-wheelers remains underdeveloped, especially outside major cities. Inadequate fast-charging options and lack of dedicated stations pose usability challenges for long-distance riders and delivery services. Home charging is not always feasible for apartment dwellers. These limitations create hesitation among potential buyers, slowing down EV conversion rates across the broader population.

Short Battery Lifespan

Battery degradation over time is a growing concern for electric two-wheeler users. Replacement costs are high, and battery warranty terms can be restrictive. As performance drops after repeated charging cycles, users face a decline in range and efficiency. These issues not only impact resale value but also raise doubts about long-term cost savings, especially for high-usage riders such as couriers and gig workers.

Lack of Awareness in Rural Areas

While urban adoption is strong, knowledge gaps persist in semi-urban and rural regions regarding electric two-wheeler benefits and usability. Misinformation about charging, maintenance, and performance hinders acceptance. Limited access to demo units, aftersales services, and financing options further compounds the challenge. Educational campaigns and broader distribution networks are required to bridge this awareness gap.

Rising Insurance and Regulatory Costs

With increasing vehicle population and associated risks, insurance premiums and registration fees have gone up in recent years. This affects affordability for younger riders and first-time buyers. Regulatory policies mandating safety features, helmet compliance, and periodic inspections also increase ownership burden. These costs deter casual users or those using two-wheelers as a secondary transport option.

Key Market Trends

Integration of Smart Features

Two-wheelers are increasingly being equipped with IoT-enabled features such as GPS tracking, digital dashboards, and smartphone connectivity. These innovations improve safety, navigation, and ride personalization. Riders can monitor battery status, performance metrics, and locate service centers through integrated apps. Such smart functionalities are creating new product standards and reshaping consumer expectations in the market.

Growth of Subscription and Leasing Models

A rising number of users are opting for flexible ownership alternatives such as subscription, rental, or leasing plans. These models reduce the financial burden of purchase and maintenance, especially for electric models. Monthly plans with bundled servicing and insurance appeal to younger demographics and gig economy workers. This trend is changing how two-wheelers are owned and used, shifting focus from ownership to access.

Rise in Delivery and Logistics Demand

The boom in e-commerce and food delivery is fueling demand for utility two-wheelers that offer high mileage and low maintenance. Businesses are integrating electric scooters into their fleets to reduce fuel costs and align with emission norms. This commercial usage segment is driving innovation in cargo-carrying design, battery swapping models, and fleet management tools.

Personalization and Customization

Consumers are seeking unique styling, accessories, and modifications that reflect their personality or functional needs. From colored wraps to smart helmets, personalization is a growing trend. Manufacturers and aftermarket players are offering more customization options to cater to this demand. It is emerging as a key differentiator in an increasingly saturated product space.

Shift Toward Lightweight Designs

Manufacturers are focusing on reducing vehicle weight to improve efficiency and ease of handling. Lightweight materials and minimalistic design approaches are gaining traction, especially for electric scooters. Such models offer better performance and are more suitable for narrow urban streets. This design trend supports both environmental goals and consumer convenience.

Segmental Insights

Propulsion Insights

The Netherlands two-wheeler market comprises internal combustion engine (ICE) models and electric vehicles (EVs), catering to diverse consumer segments with varying mobility needs. ICE-powered two-wheelers continue to be favored by those prioritizing longer ranges, ease of refueling, and lower upfront costs. These models are well-established in the market and are supported by an expansive servicing and fuel infrastructure. They are often selected by consumers who value power, performance, or long-distance riding capabilities, making them a preferred option for countryside travel and certain commercial applications.

The choice between ICE and electric propulsion is often influenced by factors such as daily usage distance, fuel cost sensitivity, and charging availability. While ICE models retain their market appeal due to their familiarity and robustness, electric two-wheelers are making inroads through innovations in product design, smart features, and government-driven financial incentives. Both segments are expected to coexist in the near term, each serving distinct consumer profiles while shaping the evolution of the two-wheeler ecosystem in the Netherlands.

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Region Insights

The Netherlands two-wheeler market demonstrates strong activity across multiple regions, with urbanized areas showing particularly high engagement due to favorable commuting conditions and infrastructure. In 2024, two regions stood out for their significant role in driving two-wheeler adoption: North Holland and South Holland.

North Netherlands, home to major cities and extensive cycling infrastructure, has become a vital hub for two-wheeler usage. The concentration of working professionals, students, and delivery services contributes to high daily utilization of both scooters and motorcycles. Urban planning initiatives in this region prioritize non-car transport modes, which has led to a growing user base of electric and conventional two-wheelers. The presence of bike-only zones, efficient public transport integration, and mobility-as-a-service platforms have amplified the region’s impact on overall market performance.

These regional dynamics contribute to shaping national trends in consumer behavior, infrastructure needs, and vehicle preferences. The evolving urban landscapes in both regions continue to influence how two-wheelers are integrated into daily life, setting the pace for future developments in the Netherlands market.

Recent Developments

• In May 2025, EnyRING launched a new e-bike equipped with a battery subscription model, allowing users to swap batteries instead of owning them. The service aims to reduce upfront costs and enhance sustainability. The subscription includes maintenance and battery recycling. This approach supports more flexible and eco-friendly urban mobility solutions.
• ​In June 2025, Ultraviolette has launched its F77 electric motorcycle across ten European markets, including the Netherlands. The F77 features advanced aerodynamics, a powerful drivetrain, and a top speed of 155 km/h, catering to performance-focused riders. It also offers fast-charging capabilities and a range of up to 307 km. This expansion highlights Europe’s rising interest in high-performance electric two-wheelers.
• In 2023, The European division of SUPER73 has unveiled its new Adventure Series collection and an updated C1X electric motorcycle concept in the Netherlands. The collection focuses on rugged, off-road styling and enhanced performance for urban and trail use. The C1X concept features a compact design and aims to redefine lightweight electric motorcycles. This launch underlines growing consumer interest in versatile, lifestyle-oriented electric mobility solutions.
• In 2023, Dutch electric motorcycle manufacturer SOLiD has launched its new electric moped, the SOLiD MX, targeting urban commuters. The moped features a lightweight frame, a swappable battery, and a top speed of 45 km/h, making it suitable for city travel. It emphasizes sustainability, low maintenance, and affordability. The launch reflects the growing demand for practical, zero-emission two-wheelers in the Netherlands.

Key Market Players

• BMW Motorrad
• Ducati Motor Holding S.p.A.
• Harley-Davidson Benelux
• Honda Motor Co., Ltd.
• Kawasaki Heavy Industries Motorcycle & Engine
• KTM Sportmotorcycle Nederland B.V
• Piaggio Group (Aprilia brand)
• Suzuki Motor Corporation
• Yamaha Motor Co., Ltd.
• Zero Motorcycles

Report Scope:

In this report, the Netherlands Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Netherlands Two-Wheeler Market, By Vehicle Type:

o    Motorcycle  

o    Scooter/Moped

·         Netherlands Two-Wheeler Market, By Propulsion:

o    Internal Combustion Engine

o    Electric Vehicles

·         Netherlands Two-Wheeler Market, By End Use:

o    Personal

o    Commercial

·         Netherlands Two-Wheeler Market, By Region:

o    North

o    East

o    West

o    South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Netherlands Two-Wheeler Market.

Available Customizations:

Netherlands Two-Wheeler Market report with the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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