Report Description

Forecast Period


Market Size (2022)

USD 1.1 Billion

CAGR (2023-2028)


Fastest Growing Segment


Largest Market


Market Overview

The Netherlands boasts a vibrant and unique two-wheeler market that reflects its well-established cycling culture, urban design, and environmental consciousness. Known globally for its extensive network of bike lanes and cycling-friendly infrastructure, the Dutch two-wheeler market encompasses a diverse range of bicycles, electric bikes (e-bikes), scooters, and motorcycles. Cycling is deeply ingrained in Dutch society, with bicycles serving as a primary mode of transportation for many. This cultural preference for cycling has led to a flourishing market for bicycles of various types, including city bikes, road bikes, cargo bikes, and specialized designs. The Netherlands' flat terrain, compact cities, and commitment to sustainable transportation have solidified cycling's role as an efficient and eco-friendly means of getting around. E-bikes have significantly impacted the Dutch two-wheeler market, catering to a broader demographic, including older individuals and those seeking an easier mode of transportation. With battery-assisted pedaling, e-bikes have gained popularity among commuters, enabling longer distances to be covered without the exertion associated with traditional bicycles. Apart from bicycles, scooters and mopeds are also prominent in the Netherlands, particularly in urban areas where they offer convenient mobility solutions amidst traffic congestion. Electric scooters have gained traction due to their quiet operation and low environmental impact, aligning with the country's commitment to reducing emissions and noise pollution. In the motorcycle segment, the Netherlands showcases a growing interest in electric motorcycles and more environmentally friendly options. Electric motorcycle manufacturers have been introducing models designed to appeal to urban riders and those conscious of their carbon footprint. The Dutch government's initiatives to promote sustainable transportation have further shaped the two-wheeler market. Incentives such as tax benefits, subsidies for e-bike purchases, and investments in cycling infrastructure have bolstered the adoption of cycling and electric mobility.

Key Market Drivers

Cycling Culture and Infrastructure

The Netherlands has a deeply ingrained cycling culture, with cycling being a way of life for its residents. The country's extensive network of well-maintained bike lanes, cycling-friendly infrastructure, and flat terrain make cycling a convenient and efficient mode of transportation. This cultural foundation drives the demand for bicycles and influences the overall two-wheeler market.

Sustainable Transportation Focus

The Dutch are known for their commitment to sustainability and environmental consciousness. Bicycles, e-bikes, and electric scooters align perfectly with this ethos, offering eco-friendly transportation options that produce minimal emissions and contribute to reduced congestion and pollution. Government policies and societal values supporting sustainable transportation play a pivotal role in driving the two-wheeler market.

Urban Design and Compact Cities

The layout of Dutch cities is conducive to cycling and two-wheeler usage. Compact cities, shorter distances between destinations, and efficient bike lanes make cycling a practical and often faster option than using a car. The urban design of the Netherlands encourages the use of two-wheelers, driving their popularity among residents.

E-bike Advancements and Accessibility

E-bikes have emerged as a game-changer in the Netherlands' two-wheeler market. These bikes offer an electric motor-assisted pedal system that appeals to a broader demographic, including those who might not have considered traditional cycling due to physical limitations or longer commutes. The accessibility of e-bikes has significantly expanded the market.

Government Incentives and Policies

The Dutch government actively promotes cycling and sustainable transportation through various incentives and policies. Subsidies for e-bike purchases, tax benefits, and investments in cycling infrastructure encourage residents to choose two-wheelers as their preferred mode of transportation. These government initiatives are key drivers in shaping the market landscape.

Health and Wellness Awareness

Cycling and two-wheeler usage contribute to healthier lifestyles, which is a significant driver in the Netherlands. The appeal of staying active, reducing stress, and enjoying fresh air while commuting or running errands supports the widespread adoption of bicycles and e-bikes.

Innovations in Technology and Design

The Dutch two-wheeler market benefits from constant innovation in technology and design. Manufacturers are introducing features like smart connectivity, lightweight materials, and ergonomic designs that cater to the specific needs of cyclists and urban commuters, enhancing the overall riding experience.

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Key Market Challenges

Safety Concerns

Despite the cycling-friendly infrastructure, safety concerns for cyclists and other two-wheeler users persist. Interaction with other road users, including cars and pedestrians, can sometimes lead to accidents or near misses. Ensuring the safety of cyclists and two-wheeler users requires continuous efforts in improving road designs, raising awareness among all road users, and enforcing road safety regulations.

Integration with Other Modes of Transport

The integration of bicycles, e-bikes, and other two-wheelers with other modes of transport, such as public transportation, can be challenging. Coordinating schedules, providing convenient storage solutions for bicycles at transit hubs, and ensuring seamless connections between different modes of transport are crucial for a well-functioning integrated transportation system.

Weather Conditions

The Netherlands experiences variable weather conditions, including rain and strong winds. Unfavorable weather can discourage cycling and two-wheeler usage, impacting ridership and potentially leading to a decrease in demand for these modes of transportation. Addressing weather-related challenges might involve encouraging the use of appropriate gear, improving sheltered waiting areas, and promoting the use of e-bikes that help in challenging weather.

Bicycle Theft and Security

Bicycle theft is a significant concern in the Netherlands, despite its cycling-friendly reputation. The high number of bicycles, often left unattended, makes them vulnerable to theft. Implementing better security measures, such as secure parking facilities, advanced locks, and tracking systems, is essential to reduce theft and enhance the overall security of two-wheelers.

Parking Infrastructure

While bicycles require less parking space than cars, the availability of secure and convenient parking facilities remains a challenge. Providing sufficient and well-maintained bike parking, especially in urban areas, is necessary to encourage cycling and make it a practical choice for commuters.

E-bike Charging Infrastructure

As e-bikes become more popular, the need for charging infrastructure becomes crucial. Ensuring that charging stations for e-bikes are conveniently located and accessible can encourage more people to adopt e-bikes as their preferred mode of transportation, especially for longer commutes.

Regulations and Traffic Laws

Regulations and traffic laws that pertain to cycling and two-wheelers need to be well-defined and communicated. Clarifying right-of-way rules, helmet requirements, and speed limits for e-bikes, for example, can enhance road safety and prevent confusion among cyclists and other road users.  

Key Market Trends

E-bike Revolution

The Netherlands is witnessing a significant trend towards e-bikes. E-bikes combine the convenience of cycling with electric assistance, making them attractive to a broader demographic. Older individuals, commuters with longer distances, and those seeking a more effortless cycling experience are increasingly opting for e-bikes. This trend aligns with the country's commitment to sustainability and offers a solution to challenges like longer commutes and age-related physical limitations.

Micro-Mobility Solutions

The rise of micro-mobility solutions, such as shared e-scooters and e-bikes, is transforming last-mile transportation in the Netherlands. These convenient, on-demand options complement existing public transportation networks and provide users with flexible alternatives for short-distance travel within urban areas.

Cargo Bikes for Urban Mobility

Cargo bikes are gaining popularity as an innovative urban mobility solution. These bikes can carry substantial loads and are ideal for transporting groceries, children, or goods in congested urban environments. The trend towards cargo bikes aligns with the Netherlands' emphasis on sustainability and smart urban planning.

Smart and Connected Biking

The integration of technology into cycling is becoming more prevalent. Smart features, such as GPS navigation, integrated lights, theft prevention systems, and fitness tracking, enhance the cycling experience. Mobile apps and digital platforms are emerging to provide cyclists with real-time information about routes, traffic conditions, and available parking spaces, making cycling more convenient and efficient.

Bike Tourism and Recreational Cycling

The Netherlands' scenic landscapes, picturesque towns, and well-maintained cycling routes make it a hotspot for bike tourism and recreational cycling. Tourists and locals alike are embracing cycling as a leisure activity, leading to the growth of bike rental services, guided cycling tours, and cycling-focused events.

Government Investment in Cycling Infrastructure

The Dutch government continues to invest in cycling infrastructure, further enhancing the cycling experience. Expansion and maintenance of bike lanes, improved road safety measures, and better connectivity between cycling routes and public transportation hubs are part of these initiatives, reflecting the country's commitment to sustainable mobility.

Evolving Retail and Rental Models

The retail and rental landscape for bicycles and two-wheelers is evolving. Online platforms, subscription-based models, and bike-sharing initiatives are changing the way people access and use bicycles. This trend is making cycling more accessible and flexible, catering to changing consumer preferences.

Segmental Insights

Vehicle Type Insights

Motorcycles currently hold the largest two-wheeler market share in Netherlands. This can be attributed to several factors. First, motorcycles are often viewed as a more efficient mode of transportation for commuters, particularly in densely populated urban areas where traffic congestion is prevalent. They offer agility and speed, allowing riders to navigate through traffic more efficiently than cars. Secondly, motorcycles are popular for leisure and sporting activities, with Europe hosting several high-profile motorcycle racing events that spur interest and sales. Lastly, the range of options, from high-speed sports bikes to economical commuter models, accommodates a wide variety of consumer needs and preferences.

Fuel Type Insights

In the Dutch two-wheeler market, the transition towards eco-friendly alternatives has been increasingly noticeable. The market has been witnessing a surge in bicycles and electric scooters due to the Netherlands' flat terrain coupled with strong governmental support promoting green transportation. On the other hand, petrol-based two-wheelers have seen a decline in sales due to increasing environmental concern and stricter emission norms. Hence, the landscape of the Dutch two-wheeler market is swiftly shifting towards sustainable fuel alternatives, fostering a future of greener mobility.

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Regional Insights

The Western region of the Netherlands is renowned for its dominant market share in two-wheelers. This can be attributed to various factors, including its dense population and urban landscape that necessitate efficient modes of transportation. Notably, cities like Amsterdam and Rotterdam, which are situated in this region, have embraced a cycling culture due to the advantages offered by two-wheelers in navigating heavy traffic and finding convenient parking spots. The commitment to cycling is evident through the provision of extensive bike paths and dedicated parking spaces, which further amplifies the demand for two-wheelers in this dynamic region.

Recent Developments

  • The Ola electric mobility has acquired an electric scooter firm “Etergo” which is based out of Amsterdam (Netherlands).
  • In 2021, an Amsterdam based startup called “Felyx” has raise around USD 25 million to expand their electric scooter sharing platform.

Key Market Players

·         Honda Motor Co., Ltd.

·         Yamaha Motor Co., Ltd.

·         Suzuki Motor Corporation

·         Kawasaki Heavy Industries Motorcycle & Engine

·         KTM Sportmotorcycle Nederland B.V

·         Harley-Davidson Benelux

·         Ducati Motor Holding S.p.A.

·         Piaggio Group (Aprilia brand)

 By Vehicle Type

By Propulsion Type

By Region

  • Scooter/Moped
  • Motorcycle
  • ICE
  • Electric
  • North
  • East
  • West
  • South


Report Scope:

In this report, the Netherlands Two-Wheeler market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Netherlands Two-Wheeler Market, By Vehicle Type:

o   Scooter/Moped

o   Motorcycle

  • Netherlands Two-Wheeler Market, By Propulsion Type:

o   ICE

o   Electric

  • Netherlands Two-Wheeler Market, By Region:

o   North

o   East

o   West

o   South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Netherlands Two-Wheeler Market.

Available Customizations:

Netherlands Two-Wheeler market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Netherlands Two-Wheeler market has an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on Netherlands Two-Wheeler Market

4.1.  Key Segments Impacted

4.2.  Key Regions Impacted

5.    Voice of Customers Analysis

5.1.  Brand Awareness

5.2.  Factors Influencing Purchase Decision

5.3.  Challenges/Unmet Needs

6.    Netherlands Two-Wheeler Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Vehicle Type Market Share Analysis (Scooter/Moped, Motorcycle)

6.2.2.     By Propulsion Type Market Share Analysis (ICE and Electric)

6.2.3.     By Regional Market Share Analysis        North Market Share Analysis        East Market Share Analysis        West Market Share Analysis        South Market Share Analysis

6.2.4.     By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)

6.3.  Netherlands Two-Wheeler Market Mapping & Opportunity Assessment

6.3.1.     By Vehicle Type Market Mapping & Opportunity Assessment

6.3.2.     By Propulsion Type Market Mapping & Opportunity Assessment

6.3.3.     By Regional Market Mapping & Opportunity Assessment

7.    Netherlands ICE Two-Wheeler Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Vehicle Type Market Share Analysis (Scooter/Moped, Motorcycle)

7.2.2.     By Engine Capacity Market Share Analysis (Up to 125 cc, 126-250 cc, & Above 250 cc)

8.    Netherlands ICE Motorcycle Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Engine Capacity Market Share Analysis (Up to 125 cc, 126-250 cc, & Above 250 cc)

8.3.  Product Benchmarking

9.    Netherlands ICE Scooter/Moped Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Engine Capacity Market Share Analysis (Up to 125 cc, 126-250 cc, & Above 250 cc)

9.3.  Product Benchmarking

10.  Netherlands Electric Two-Wheeler Market Outlook

10.1.             Market Size & Forecast

10.1.1.  By Value & Volume

10.2.             Market Share & Forecast

10.2.1.  By Vehicle Type Market Share Analysis (Motorcycle, Scooter/Moped)

10.2.2.  By Battery Capacity Market Share Analysis (>25Ah, <25Ah)

10.2.3.  By Battery Type Market Share Analysis (Lead Acid, Lithium Ion)

10.3.             Product Benchmarking

11.  SWOT Analysis

11.1.             Strength

11.2.             Weakness

11.3.             Opportunities

11.4.             Threats